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Book Synopsis The Business of Belonging by : David Spinks
Download or read book The Business of Belonging written by David Spinks and published by John Wiley & Sons. This book was released on 2021-03-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.
Book Synopsis Podcast Solutions by : Michael W. Geoghegan
Download or read book Podcast Solutions written by Michael W. Geoghegan and published by Apress. This book was released on 2008-03-15 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: A much-needed work focusing on one of the e-community’s hottest topics, this is the second edition of a book that covers both video and audio podcasts, as well as updated software and resources. This edition is much improved and updated to cover the latest gear that readers and podcasters want to learn about. Critically, the book also shows how to create video as well as audio podcasts. It provides all the reader needs to know to get heard and now seen online, regardless of his or her level of experience and technical knowledge.
Book Synopsis College Beyond the States: European Schools That Will Change Your Life Without Breaking the Bank by : Jennifer Viemont
Download or read book College Beyond the States: European Schools That Will Change Your Life Without Breaking the Bank written by Jennifer Viemont and published by Beyond the States. This book was released on 2018-06-26 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you worried about how to pay for college? Are admissions requirements dictating your family's lives? Are you concerned about your child's job prospects after graduation? If any of these questions resonate with you, it's time to consider college in Europe. As a mother confronted by these issues, Jennifer Viemont took it upon herself to meticulously research, personally visit, and carefully consider the alternatives in continental Europe. She found over 300 accredited universities offering high-quality bachelor's degree programs taught entirely in English--no foreign language skills needed--for a fraction of what American schools charge.You'll be amazed to find that, in many cases, the cost of earning an entire bachelor's degree (including travel costs) is less than just one year of tuition at an American university. College Beyond the States details the top 13 European schools that offer: Reasonable tuition fees well below any US option Transparent and attainable admissions criteria An exceptional international student environment Informative, empowering, and hopeful, College Beyond the States is an invaluable resource for both parents and students alike, and offers an appealing way to opt out of a system that no longer works for most families.
Book Synopsis For The Love of Hops by : Stan Hieronymus
Download or read book For The Love of Hops written by Stan Hieronymus and published by Brewers Publications. This book was released on 2012-11-15 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is difficult to believe that at one time hops were very much the marginalized ingredient of modern beer, until the burgeoning craft beer movement in America reignited the industry's enthusiasm for hop-forward beer. The history of hops and their use in beer is long and shrouded in mystery to this day, but Stan Hieronymous has gamely teased apart the many threads as best anyone can, lending credence where due and scotching unfounded claims when appropriate. It is just one example of the deep research through history books, research articles, and first-hand interviews with present-day experts and growers that has enabled Stan to produce a wide-ranging, engaging account of this essential beer ingredient. While they have an exalted status with today's craft brewers, many may not be aware of the journey hops take to bring them, neatly baled or pressed into blocks and pellets, into the brewhouse. Stan paints a detailed and, at times, personal portrait of the life of hops, weaving technical information about hop growing and anatomy with insights from families who have been running their hop farms for generations. The author takes the reader on a tour of the main growing regions of central Europe, where the famous landrace varieties of Slovenia, the Czech Republic, and Germany originate, to England and thence to North America, and latterly, Australia and New Zealand. Growing hops and supplying the global brewing industry has always been a hard-nosed business, and Stan presents statistics on yields, acreage, wilt and other diseases, interspersed with words from the farmers themselves that illustrate the challenges and uncertainties hop growers face. Along the way, Stan gives details about some of the most well-known varieties—Saaz, Hallertau, Tettnang, Golding, Fuggle, Cluster, Cascade, Willamette, Citra, Amarillo, Nelson Sauvin, and many others—and their history of use in the Old World and New World. The section culminates in a catalog of 105 hop varieties in use today, with a brief description of character and vital statistics for each. Of course, the art and science of using hops in making beer is not forgotten. Once the hops have been harvested, processed, and delivered to the brewery, they can be used in myriad ways. The author moves from the toil of the hop gardens to that of the brewhouse, again presenting a blend of history and present-day interviews and research articles to explain alpha acids, beta acids, bitterness, harshness, smoothness, and the deterioration of bittering flavors over time. Perception is all important when discussing bitterness, and the author touches on genetics, evolution, the vagaries of individuals' perceptions of bitterness, and changing tastes, such as the “lupulin shift.” The meaning of the international bitterness unit, or IBU, is not always properly understood and here Stan lays out a brief history of how the IBU came to be and an appreciation of the many variables affecting utilization in the boil and final bitterness in beer. Adding hops is not as simple as it sounds, and Stan's research illustrates that if you ask ten brewers about something you will get eleven opinions. Early additions, late additions, continuous hopping, first wort hopping, and hop bursting are all discussed with a healthy dose of pragmatic wisdom from brewers and a pinch of chemistry. There then follows an entire chapter devoted to the druidic art of dry hopping, following its commonplace usage in nineteenth-century England to the modern applications found in today's US craft brewing scene. The author uncovers hop plugs, hop coffins, and the “pendulum method,” along with the famous hop rocket and hop torpedo used by some of America's leading craft breweries. Every brewer has their dry hopping method and, gratifyingly, many are happy to share with the author, making this chapter a great source for inspiration and ideas. Many of the brewers the author interviewed were also happy to share recipes. There are 16 recipes from breweries in America, Belgium, Czech Republic, Denmark, England, Germany, and New Zealand. These not only present delicious beers but give some insight into how professional brewers design their recipes to get the most out of their hops. As always, Stan imparts wisdom in an engaging and accessible fashion, making this an amazing compendium on “every brewer's favorite flower.”
Book Synopsis Podcast Solutions by : Michael W. Geoghegan
Download or read book Podcast Solutions written by Michael W. Geoghegan and published by Apress. This book was released on 2006-11-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Potentially huge market – podcasting is just starting to get really famous. Podcasters include Paris Hilton, Democrat John Edwards, and the BBC. Our book is written by two of the most famous podcasting pioneers. * Our book not only shows you how to make podcasts, but it also shows you how to start making money out of it, making the transition from amateur pastime to professional pursuit. * Our book includes an online component with all the software you could need to get started, plus sample podcasts to show you how it’s done.
Download or read book Sound Reporting written by Jonathan Kern and published by University of Chicago Press. This book was released on 2012-07-09 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an NPR veteran, a “comprehensive and lucid” guide to “the values and practices that yield stellar audio journalism” (Booklist). Maybe you’re thinking about starting a podcast, and want some tips from the pros. Or perhaps storytelling has always been a passion of yours, and you want to learn to do it more effectively. Whatever the case—whether you’re an avid NPR listener or you aspire to create your own audio, or both—Sound Reporting: The NPR Guide to Audio Journalism and Production will give you a rare tour of the world of a professional broadcaster. Jonathan Kern, a former executive producer of All Things Considered who has trained NPR’s on-air staff for years, is a gifted guide, able to narrate a day in the life of a host and lay out the nuts and bolts of production with both wit and warmth. Along the way, he explains the importance of writing the way you speak, reveals how NPR books guests ranging from world leaders to neighborhood newsmakers, and gives sage advice on everything from proposing stories to editors to maintaining balance and objectivity. Best of all—because NPR wouldn’t be NPR without its array of distinctive voices—lively examples from popular shows and colorful anecdotes from favorite personalities animate each chapter. As public radio’s audience of millions can attest, NPR’s unique guiding principles and technical expertise combine to connect with listeners like no other medium can. With today’s technologies allowing more people to turn their home computers into broadcast studios, Sound Reporting is a valuable guide that reveals the secrets behind NPR’s success.
Book Synopsis Listen Wise by : Monica Brady-Myerov
Download or read book Listen Wise written by Monica Brady-Myerov and published by John Wiley & Sons. This book was released on 2021-03-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to engage your students effectively by strengthening their listening skills In Listen Wise: Teach Students to Be Better Listeners, journalist, entrepreneur, and author Monica Brady-Myerov delivers a concise and thoughtful treatment of how to build powerful listening skills in K-12 students. You’ll discover real-world examples and modern, research-based advice about helping young people improve their listening abilities and their overall academic performance. With personal anecdotes from the accomplished author and accessible excerpts from the latest neuroscience of listening and auditory learning, the book is a critical resource that will explain why listening is the missing piece of the literacy puzzle. This important book will show you: Classroom stories and teacher viewpoints that highlight effective strategies to teach critical listening Why building listening skills in students is crucial to improving reading, especially for English learners. Why the Lexile Framework for Listening is contributing to a surging recognition of the importance of listening in the academic curriculum Perfect for K-12 teachers looking for new ways to understand their students and how they learn, Listen Wise will also earn a place in the libraries of college and master’s level students in education.
Book Synopsis Paper Avalanche by : Lisa Williamson
Download or read book Paper Avalanche written by Lisa Williamson and published by . This book was released on 2018-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Storytelling in Radio and Podcasts by : Sven Preger
Download or read book Storytelling in Radio and Podcasts written by Sven Preger and published by Springer Nature. This book was released on 2021-07-24 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook offers a practical guide to creating narratives in audio media. It is one of the most beautiful and complex tasks in radio and podcasting: how do you tell a compelling story and keep your listeners tuned in? In Storytelling in Radio and Podcasts, Preger offers practical answers to crucial questions: What material is suitable for long stories? How can I bind listeners to a real story for 15, 30 or 60 minutes? Or even get them excited about a whole series? How do I maintain suspense from beginning to end? How do I find my narrative voice? And, how do I develop a sound design for complex narratives? Richly illustrated using practical examples, the book guides the reader through various stages of developing a non-fiction narrative and examines structure, character development, suspense, narration, sound-design and ethics.
Download or read book Make Noise written by Eric Nuzum and published by Workman Publishing Company. This book was released on 2019-12-10 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An interestingly idiosyncratic and personal vision of how to make podcasts.”—Ira Glass Veteran podcast creator and strategist Eric Nuzum distills a career’s worth of wisdom, advice, practical information, and big-picture thinking to help podcasters “make noise”—to stand out in this fastest of fastest-growing media universes. Nuzum identifies core principles, including what he considers the key to successful audio storytelling: learning to think the way your audience listens. He delivers essential how-tos, from conducting an effective interview to marketing your podcast, developing your audience, and managing a creative team. He also taps into his deep network to offer advice from audio stars like Ira Glass, Terry Gross, and Anna Sale. The book’s insights and guidance will help readers successfully express themselves as effective audio storytellers, whether for business or pleasure, or a mixture of both.
Download or read book The Scribe Method written by Tucker Max and published by Lioncrest Publishing. This book was released on 2021-04-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.
Download or read book Men's Style written by Russell Smith and published by McClelland & Stewart. This book was released on 2009-02-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Men’s Style is a personal and knowledgeable compendium of tasteful advice for the thinking man on how to dress and shop for clothes in a world of conflicting fashion imperatives. This sophisticated and witty book by the popular Globe and Mail columnist combines nuggets of history and the sociology of masculine attire with a practical and supremely useful guide to achieving an elegant and affordable wardrobe for work and play. In chapters and amusing sidebars on shoes, suits, shirts and ties, formal and casual wear, underwear and swimsuits, cufflinks and watches, coats, hats, and scarves, Russell Smith steers a confident course between the hazards of blandness and vulgarity to articulate a philosophy of dress that can take you anywhere. He tells you what the rules are for looking the part at the office, a formal function, or the hippest party, and when you can toss those rules aside. Men’s Style is supplemented throughout with fifty black-and-white illustrations and diagrams by illustrator Edwin Fotheringham.
Book Synopsis The Bible Recap by : Tara-Leigh Cobble
Download or read book The Bible Recap written by Tara-Leigh Cobble and published by Baker Books. This book was released on 2020-11-03 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever closed your Bible and thought, What did I just read? Whether you're brand-new to the Bible or you grew up in the second pew, reading Scripture can feel confusing or boring at times. Understanding it well seems to require reading it thoroughly (and even repeatedly), but who wants to read something they don't understand? If you've ever wanted to read through the Bible or even just wanted to want to read it, The Bible Recap is here to help. Following a chronological Bible reading plan, these recaps explain and connect the story of Scripture, section by section. Soon you'll see yourself as a child of God who knows and loves His Word in the ways you've always hoped for. You don't have to go to seminary. You don't need a special Bible. Just start reading this book alongside your Bible and see what God has to say about Himself in the story He's telling. "Tara-Leigh gets me excited to read the Bible. Period. I have found a trusted guide to walk me into deeper understanding of the Scriptures."--MICHAEL DEAN MCDONALD, the Bible Project
Book Synopsis Dear Baseball Gods: A Memoir by : Dan Blewett
Download or read book Dear Baseball Gods: A Memoir written by Dan Blewett and published by Dan Blewett. This book was released on 2019-04-08 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dear Baseball Gods, Why didn't you look out for him? Didn't he deserve better? He hustled, competed, and played the game the right way. What happened wasn't fair. A Second Comeback Dan sat by a tree, staring at the ground trying to decide what he would do next. The doctor had just explained that everything he worked for was now ruined. A second Tommy John surgery? Does anyone come back from that? Is my career over? Is this it? A Winding Road to the Top As a walk-on in college, Dan had to earn everything. He pitched on three hours sleep, lived in the clubhouse, played for a team that collapsed mid-season, and endured more arm pain than any kid should. A Way to Move On When finally forced to hang up his cleats, Dan looked in the mirror and didn't recognize the man peering back. If no longer a ballplayer...what would he do? What had been the point of it all? Who was he? The Deeper Side of Life as an Athlete In this philosophical memoir, written as a series of letters, you'll learn that the pinstripes don't wash off so easily.
Book Synopsis Podcast Launch: a Complete Guide to Launching Your Podcast with 15 Video Tutorials! by : John Dumas
Download or read book Podcast Launch: a Complete Guide to Launching Your Podcast with 15 Video Tutorials! written by John Dumas and published by . This book was released on 2015-02-09 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Absolute Beginner's Guide to Podcasting by : George W. Colombo
Download or read book Absolute Beginner's Guide to Podcasting written by George W. Colombo and published by Que Publishing. This book was released on 2005 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to podcasting covers such topics as designing a podcast, setting up a studio, recording a podcast, editing techniques, distributing a podcast, and promoting a podcast.
Download or read book Perennial Seller written by Ryan Holiday and published by Penguin. This book was released on 2017-07-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
