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Spss Guia Pratico Para Pesquisadores
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Book Synopsis Spss: Guia Prático Para Pesquisadores by : Adriano Leal Bruni
Download or read book Spss: Guia Prático Para Pesquisadores written by Adriano Leal Bruni and published by . This book was released on 2012-11-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este livro apresenta conceitos iniciais de estatística para uso em atividades de pesquisa com o apoio do pacote estatístico SPSS, sigla para Statistical Package for the Social Sciences. Ao longo da obra o autor explora os principais conceitos da Estatística utilizados em atividades de pesquisa, exemplificando o texto ou conceito por meio de muitos exemplos, aplicações, tabelas e gráficos. São explorados tópicos de estatística descritiva e inferencial, envolvendo estimação e testes de hipóteses paramétricos e não paramétricos. Destaca-se ainda a abordagem introdutória ao uso das análises de regressão e correlação. O conteúdo apresentado neste livro complementa as explicações e aplicações didáticas construídas em um dos livros do autor sobre métodos quantitativos, o Estatística aplicada à gestão empresarial, também publicado pela Editora Atlas. Para saber mais sobre os outros livros do autor, visite o site Minhas Aulas que, além de expor todos livros, disponibiliza recursos didáticos de apoio, como bases de dados, slides, tabelas, exercícios extras e dicas de filmes para uso em aulas. Livro-texto para as disciplinas relacionadas ao ensino de Estatística nos cursos de graduação e mestrado em Administração, Contabilidade, Economia e Engenharia da Produção. Leitura complementar para as disciplinas relativas à Pesquisa de Marketing ou Metodologia da Pesquisa.
Book Synopsis SPSS (Statistical Package for Social Sciences) by : Adriano Leal Bruni
Download or read book SPSS (Statistical Package for Social Sciences) written by Adriano Leal Bruni and published by . This book was released on 2000 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Media Marketing by : Philip Kotler
Download or read book Social Media Marketing written by Philip Kotler and published by . This book was released on 2020-05-04 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ranked among the best marketing/advertisement books in the world by Bookauthority Here comes the 4th edition of the global bestseller 'Social Media Marketing' by marketing guru Philip Kotler, Svend Hollensen and Marc Opresnik. Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has in the past. This completely revised and extended fourth edition of this guide, chosen by Bookauthority as one of the best marketing/advertising books in the world, leads readers through the maze of communities, platforms, and social media tools so that they can better decide which tools to use, and how to use them most effectively. For beginners overwhelmed by too many choices as well as experienced professionals eager to improve their game, this comprehensive book is full of tactics that have been proven to work in the real marketing world. This book will take you beyond the jargon to social media marketing mastery. Reviews 'This book is an indispensable guidance for 21st century professional marketers, who seek to leverage social media to win in consumer communication.' Kohzoh Takaoka, President & CEO, Nestlé Japan Ltd. 'This is the book that will help you master social media, the indispensable element in every marketing program.' Al Ries, Chairman, Ries & Ries 'This book is a comprehensive treatment of social media marketing where the principles and strategies laid out for the executives could result in a significant profitable growth for many firms.' V Kumar, Ph.D., Richard and Susan Lenny Distinguished Chair, & Regents' Professor of Marketing, Georgia State University, USA 'This guide provides a solid, succinct overview of social media, practical tips which marketers can feed into their social media strategies and which researchers can use to further understand the phenomena they study in the social media context.' Dr. Violetta Wilk, Ph.D., Researcher and Lecturer in Marketing, Edith Cowan University, Perth, Australia The authors Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and one of the world's leading authorities on marketing. His writing has defined marketing around the world for the past decades. Philip Kotler is the recipient of numerous awards and honorary degrees and is widely considered as the 'Father of Modern Marketing'. Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. Svend Hollensen has also worked as a consultant for several multinational companies, as well as global organizations like the World Bank. Marc Opresnik is a Distinguished Professor of Marketing at the Technische Hochschule Lübeck and Member of the Board of Directors at SGMI Management Institute St. Gallen. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world's most renowned marketing, management and negotiation experts.
Book Synopsis Working Knowledge by : Thomas H. Davenport
Download or read book Working Knowledge written by Thomas H. Davenport and published by Harvard Business Press. This book was released on 2000-04-26 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This influential book establishes the enduring vocabulary and concepts in the burgeoning field of knowledge management. It serves as the hands-on resource of choice for companies that recognize knowledge as the only sustainable source of competitive advantage going forward. Drawing from their work with more than thirty knowledge-rich firms, Davenport and Prusak--experienced consultants with a track record of success--examine how all types of companies can effectively understand, analyze, measure, and manage their intellectual assets, turning corporate wisdom into market value. They categorize knowledge work into four sequential activities--accessing, generating, embedding, and transferring--and look at the key skills, techniques, and processes of each. While they present a practical approach to cataloging and storing knowledge so that employees can easily leverage it throughout the firm, the authors caution readers on the limits of communications and information technology in managing intellectual capital.
Book Synopsis Research Methods in Applied Settings by : Jeffrey A. Gliner
Download or read book Research Methods in Applied Settings written by Jeffrey A. Gliner and published by Psychology Press. This book was released on 2000-02 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of this unique text found that while most students can "crunch" the numbers quite easily and accurately with a calculator or computer, many have trouble seeing the "big picture" or seeing how research questions and design influence data analysis. As a result, the authors developed a semantically consistent framework that integrates traditional research approaches (experimental, quasi-experimental, comparative) into three basic kinds of research questions (difference, associational, and descriptive), which, in turn, lead to three kinds or groups of statistics with the same names. This text: *helps students become good consumers of research by demonstrating how to analyze and evaluate research articles; *offers a number of summarizing diagrams and tables that clarify confusing or difficult to learn topics; *points out the value of qualitative research and how it should lead quantitative researchers to be more flexible; *divides all quantitative research questions into five logically consistent categories that help students select appropriate statistics and understand their cause and effect; and *classifies design into three major types: between groups, within subjects, and mixed groups and shows that, although these three types use the same general type of statistics (e.g., ANOVA), the specific statistics in between-groups design are different from those in within-subjects and mixed groups.
Book Synopsis The SAGE Handbook of Online Research Methods by : Nigel G Fielding
Download or read book The SAGE Handbook of Online Research Methods written by Nigel G Fielding and published by SAGE. This book was released on 2016-09-30 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online research methods are popular, dynamic and fast-changing. Following on from the great success of the first edition, published in 2008, The SAGE Handbook of Online Research Methods, Second Edition offers both updates of existing subject areas and new chapters covering more recent developments, such as social media, big data, data visualization and CAQDAS. Bringing together the leading names in both qualitative and quantitative online research, this new edition is organised into nine sections: 1. Online Research Methods 2. Designing Online Research 3. Online Data Capture and Data Collection 4. The Online Survey 5. Digital Quantitative Analysis 6. Digital Text Analysis 7. Virtual Ethnography 8. Online Secondary Analysis: Resources and Methods 9. The Future of Online Social Research The SAGE Handbook of Online Research Methods, Second Edition is an essential resource for anyone interested in the contemporary practice of computer-mediated research and scholarship.
Book Synopsis Planning Research in Hospitality and Tourism by : Levent Altinay
Download or read book Planning Research in Hospitality and Tourism written by Levent Altinay and published by Routledge. This book was released on 2015-10-23 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students’ understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from: • increased coverage of research design strategies including sampling, ethnography and experimental design • inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research) • new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research • online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.
Book Synopsis Innovating with Concept Mapping by : Alberto Cañas
Download or read book Innovating with Concept Mapping written by Alberto Cañas and published by Springer. This book was released on 2016-08-20 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 7th International Conference on Concept Mapping, CMC 2016, held in Tallinn, Estonia, in September 2016. The 25 revised full papers presented were carefully reviewed and selected from 135 submissions. The papers address issues such as facilitation of learning; eliciting, capturing, archiving, and using “expert” knowledge; planning instruction; assessment of “deep” understandings; research planning; collaborative knowledge modeling; creation of “knowledge portfolios”; curriculum design; eLearning, and administrative and strategic planning and monitoring.
Book Synopsis Nursing Diagnosis Manual by : Marilynn E. Doenges
Download or read book Nursing Diagnosis Manual written by Marilynn E. Doenges and published by F. A. Davis Company. This book was released on 2008 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can rely on this complete reference to identify interventions commonly associated with specific nursing diagnoses across the client's life span, and to help plan, individualize, and document client care. Using the standard nursing language of NANDA, NIC, and NOC, this manual's listing of diagnoses follows NANDA's own sequencing - alphabetized by key term; prioritizes interventions; and covers almost 900 disorders and health conditions with associated diagnoses.It covers: the newest diagnoses by NANDA; more diagnoses and almost 100 disorders and conditions; all diagnosis listings follow NANDA's own sequencing; outcomes that include Client Will (Include Specific Time Frame) statements in Nursing documentation focus provided at the end of every diagnosis; Spotlights Concept Mapping for creating and documenting care to enhance critical thinking skills when planning client care; and, interventions that are prioritized, with helpful icons indicating specialized interventions. It features a free Pocket Minder with a complete listing of nursing diagnoses, with page references to the book.
Book Synopsis Occupational Safety and Hygiene by : Pedro Arezes
Download or read book Occupational Safety and Hygiene written by Pedro Arezes and published by CRC Press. This book was released on 2013-04-04 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Occupational Safety and Hygiene presents selected papers from the International Symposium on Occupational Safety and Hygiene – SHO2013 (Guimarães, Portugal, 14-15 February 2013), which was organized by the Portuguese Society for Occupational Safety and Hygiene (SPOSHO). The contributions from 15 different countries focus on: - Occupational safety - Risk assessment - Safety management - Ergonomics - Management systems - Environmental ergonomics - Physical environments - Construction safety - Human factors The papers included in the book are mainly based on research carried out at universities and other research institutions, but they are also based on practical studies developed by Occupational Health & Safety (OHS) practitioners within their companies. As a result, this book will be useful to get acquainted with the state-of-the-art of the research within the aforementioned domains, as well as with some practical tools and approaches that are currently used by OHS professionals worldwide.
Book Synopsis Dimensional Corporate Governance by : Nicholas Capaldi
Download or read book Dimensional Corporate Governance written by Nicholas Capaldi and published by Springer. This book was released on 2017-06-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores different dimensions of the field of corporate governance and social responsibility. It discusses how business and society perceive and relate to CSR; how the field has continued to reshape modern corporate boardrooms in both the advanced and emerging economies; how CSR has transformed the manner in which modern corporate entities disclose the non-financial information aspect of their operations to the world at large; and the way in which sustainable development has continued to contribute to improving the quintuple bottom line - people, planet, prosperity, partnership and peace - of 21st century corporate entities. Further, the book also provides evidence of how these aspects of corporate social responsibility are depicted in different forms in eleven nations around the globe.
Book Synopsis Preparing Educators to Engage Families by : Heather B. Weiss
Download or read book Preparing Educators to Engage Families written by Heather B. Weiss and published by SAGE Publications. This book was released on 2013-10-17 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Constant changes in education are creating new and uncertain roles for parents and teachers that must be explored, identified, and negotiated. Preparing Educators to Engage Families: Case Studies Using an Ecological Systems Framework, Third Edition encourages readers to hone their analytic and problem-solving skills for use in real-world situations with students and their families. Organized according to Ecological Systems Theory (of the micro, meso, exo, macro, and chrono systems), this completely updated Third Edition presents research-based teaching cases that reflect critical dilemmas in family-school-community relations, especially among families for whom poverty and cultural differences are daily realities. The text looks at family engagement issues across the full continuum, from the early years through pre-adolescence.
Book Synopsis Authentic Learning by : Todd Stanley
Download or read book Authentic Learning written by Todd Stanley and published by Routledge. This book was released on 2021-09-03 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers teaching strategies that allow educators to provide students with authentic learning experiences that they can apply to their lives in school—and beyond. Beginning with a justification for authentic learning and how it teaches 21st-century skills, each subsequent chapter discusses a specific strategy and how it allows for authenticity. Strategies include project-based learning, problem-based learning, inquiry-based learning, and simulations. The book also includes a section on the role of the authentic teacher in the classroom and tips for managing an authentic classroom. The book concludes with specific tactics that can be used inside and outside the classroom to bring the real world to students.
Book Synopsis Qualitative Data Analysis with ATLAS.ti by : Susanne Friese
Download or read book Qualitative Data Analysis with ATLAS.ti written by Susanne Friese and published by SAGE. This book was released on 2014-01-30 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to get to grips with qualitative data analysis? Do you need help getting started using ATLAS.ti? Do you find software manuals difficult to relate to? Written by a leading expert on ATLAS.ti, this book will guide you step-by-step through using the software to support your research project. In this updated second edition, you will find clear, practical advice on preparing your data, setting up a new project in ATLAS.ti, developing a coding system, asking questions, finding answers and preparing your results. The new edition features: methodological as well as technical advice numerous practical exercises and examples screenshots showing you each stage of analysis in version 7 of ATLAS.ti increased coverage of transcription new sections on analysing video and multimedia data a companion website with online tutorials and data sets. Susanne Friese teaches qualitative methods at the University of Hanover and at various PhD schools, provides training and consultancy for ATLAS.ti at the intersection between developers and users.
Book Synopsis Multiple Representations in Physics Education by : David F. Treagust
Download or read book Multiple Representations in Physics Education written by David F. Treagust and published by Springer. This book was released on 2017-07-24 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is important because despite various external representations, such as analogies, metaphors, and visualizations being commonly used by physics teachers, educators and researchers, the notion of using the pedagogical functions of multiple representations to support teaching and learning is still a gap in physics education. The research presented in the three sections of the book is introduced by descriptions of various psychological theories that are applied in different ways for designing physics teaching and learning in classroom settings. The following chapters of the book illustrate teaching and learning with respect to applying specific physics multiple representations in different levels of the education system and in different physics topics using analogies and models, different modes, and in reasoning and representational competence. When multiple representations are used in physics for teaching, the expectation is that they should be successful. To ensure this is the case, the implementation of representations should consider design principles for using multiple representations. Investigations regarding their effect on classroom communication as well as on the learning results in all levels of schooling and for different topics of physics are reported. The book is intended for physics educators and their students at universities and for physics teachers in schools to apply multiple representations in physics in a productive way.
Book Synopsis Enhancing the Quality of Life of People with Intellectual Disabilities by : Ralph Kober
Download or read book Enhancing the Quality of Life of People with Intellectual Disabilities written by Ralph Kober and published by Springer Science & Business Media. This book was released on 2010-09-24 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains a series of articles, written by international experts in the fields of intellectual disability and quality of life, that explore a broad range of issues that impact on the quality of life of people with intellectual disabilities and their families. The book commences with a general discussion on defining quality of life and family quality of life and the appropriateness of using these constructs in the field of intellectual disability, and is followed by an analysis on the effects of living arrangements and employment on quality of life. The book concludes with discussions on the unique issues facing children with intellectual disabilities and people living in developing countries and the effect these issues have upon their quality of life.
Book Synopsis Developing Critical Thinking in Physics by : Laurence Viennot
Download or read book Developing Critical Thinking in Physics written by Laurence Viennot and published by Springer Nature. This book was released on 2020-07-13 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book promotes the effective implementation and development of critical analysis in physics. It focuses on explanatory texts concerning subjects typically dealt with in secondary or higher education and addressed in an academic or popular context. It highlights the general difficulties and obstacles inherent in teaching physics and shows how some tools can help to combine successful criticism and better understanding. The book examines the main reasons to call a text into question and looks at risk factors such as simplifications, story-like explanations and visual analogies. It takes inventory of the benefits and limits of critical analysis and discusses the complex links between conceptual mastery and critical attitude. The book ends by offering tools to activate critical thinking and ways for educators to guide students towards productive critical analysis.
