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Author : Edwin Diamond
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (132 download)
Download or read book Spot. the Rise of Political Advertising on Television written by Edwin Diamond and published by . This book was released on 1984 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edwin Diamond
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (987 download)
Download or read book The spot: the rise of political advertising on television written by Edwin Diamond and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erika Franklin Fowler
Publisher : Routledge
ISBN 13 : 0429977905
Total Pages : 241 pages
Book Rating : 4.4/5 (299 download)
Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2018-05-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Author : Edwin Diamond
Publisher : MIT Press
ISBN 13 : 9780262540650
Total Pages : 436 pages
Book Rating : 4.5/5 (46 download)
Download or read book The Spot written by Edwin Diamond and published by MIT Press. This book was released on 1992 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity.
Author : Frank W. Baker
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.2/5 (161 download)
Download or read book Political Campaigns and Political Advertising written by Frank W. Baker and published by Bloomsbury Publishing USA. This book was released on 2009-06-04 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.
Author : Christina Holtz-Bacha
Publisher : Taylor & Francis
ISBN 13 : 1317439783
Total Pages : 439 pages
Book Rating : 4.3/5 (174 download)
Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Taylor & Francis. This book was released on 2017-02-24 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Author : Nathaniel Persily
Publisher : Cambridge University Press
ISBN 13 : 1108835554
Total Pages : 365 pages
Book Rating : 4.1/5 (88 download)
Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
Author : David Andrew Schultz
Publisher : Peter Lang
ISBN 13 : 9780820468310
Total Pages : 348 pages
Book Rating : 4.4/5 (683 download)
Download or read book Lights, Camera, Campaign! written by David Andrew Schultz and published by Peter Lang. This book was released on 2004 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them
Author : Lynda Lee Kaid
Publisher : Routledge
ISBN 13 : 1135650950
Total Pages : 560 pages
Book Rating : 4.1/5 (356 download)
Download or read book Handbook of Political Communication Research written by Lynda Lee Kaid and published by Routledge. This book was released on 2004-07-19 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together the major thrusts of research and theory in political communication. For scholars/researchers/students in political communication, mass communication, and political science; and for readers in public opinion, political psychol
Author : Judith S. Trent
Publisher : Rowman & Littlefield
ISBN 13 : 1442206713
Total Pages : 459 pages
Book Rating : 4.4/5 (422 download)
Download or read book Political Campaign Communication written by Judith S. Trent and published by Rowman & Littlefield. This book was released on 2011-08-16 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite a thoroughly researched, insightful, and reader-friendly text."
Author : Lynda Lee Kaid
Publisher : SAGE Publications
ISBN 13 : 1452261547
Total Pages : 505 pages
Book Rating : 4.4/5 (522 download)
Download or read book The SAGE Handbook of Political Advertising written by Lynda Lee Kaid and published by SAGE Publications. This book was released on 2006-06-14 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.
Author : Richard M. Perloff
Publisher : Routledge
ISBN 13 : 1136688463
Total Pages : 503 pages
Book Rating : 4.1/5 (366 download)
Download or read book Political Communication written by Richard M. Perloff and published by Routledge. This book was released on 2013-10-18 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant issues in the study of politics and the media. In addition to synthesizing facts and theories, and highlighting the scholarly contributions made to the understanding of political communication effects, Political Communication addresses such factors as the rhetorical accomplishments of American presidents, the ongoing tangles between the press and the presidency, and the historical roots of politics as it is practiced and studied today. It also addresses major issues about the press and politics that continually resurface, such as question of press bias and the use and manipulation of media by politicians to accomplish national goals. As a comprehensive and engaging introduction to contemporary political communication, this volume provides all readers with a historical perspective on American politics and press and offers a unique appreciation of the strengths and virtues of political communication in America.
Author : Robert E. Denton
Publisher : Rowman & Littlefield
ISBN 13 : 1498530036
Total Pages : 443 pages
Book Rating : 4.4/5 (985 download)
Download or read book Political Campaign Communication written by Robert E. Denton and published by Rowman & Littlefield. This book was released on 2017-06-14 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Campaign Communication: Theory, Method, and Practice brings a diversity of issues, topics, and events on political campaign communication around the concepts of theory, method and practice. The volume contains studies of political campaign communication utilizing a wide range of empirical, rhetorical, content analyses and social science methodologies as well as a variety of foci on the practice of political campaign communication with studies on the communication dimensions and elements of political campaigns. It reflects the growing depth, breadth, and maturity of the discipline and provides insight into a variety of topics related to political campaign communication.
Author : Edwin Diamond
Publisher : MIT Press
ISBN 13 : 9780262041256
Total Pages : 262 pages
Book Rating : 4.0/5 (412 download)
Download or read book The Media Show written by Edwin Diamond and published by MIT Press. This book was released on 1991 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Show is a lively analysis of one of the underreported major stories of our time: the growing power and influence of the media. In these essays and reports critic Edwin Diamond takes a hard look at the methods of the American media during a period of heightened competition and increased conglomeration, focusing on the way news stories are shaped, and sometimes distorted.Diamond first considers some of the consequences of the new order created by richer technologies and lowered aspirations. He explores the mixed results of this new system, including marked changes in American broadcasting as the networks downsize their expenditures to news and public affairs coverage. There is, he notes, often a serious conflict within networks between the public good and the bottom line, a conflict that the news media generally chooses not to examine.Diamond then scrutinizes the role of style and personality on television. Next he turns to specific examples of television coverage of the defining topics of the late 1980s and early 1990s, including the arrival of cable technology and CNN, which changed the way wars and crises are covered; how some members of the media practiced "unsafe journalism" in their reports on AIDS; the role the media assumed as the "moral police" in recent election campaigns; the way race and class influenced crime stories such as the Tawana Brawley and the Central Park jogger cases; how the media has often seemed "married to the mob" in its reporting about reputed godfather John Gotti; and the changes in White House press coverage as Ronald Reagan was succeeded by George Bush. Diamond concludes by proposing several ideas for creating new media structures.Edwin Diamond is Professor of Journalism at New York University, where he directs the News Study Group, and he is media columnist for New York magazine. His previous books include Good News, Bad News, Sign Off. The Last Days of Television, and The Spot: The Rise of Political Advertising on Television.
Author : Karen S. Johnson-Cartee
Publisher : Routledge
ISBN 13 : 1135439257
Total Pages : 317 pages
Book Rating : 4.1/5 (354 download)
Download or read book Negative Political Advertising written by Karen S. Johnson-Cartee and published by Routledge. This book was released on 2013-12-16 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
Author : Pam Parry
Publisher : Lexington Books
ISBN 13 : 0739189301
Total Pages : 187 pages
Book Rating : 4.7/5 (391 download)
Download or read book Eisenhower written by Pam Parry and published by Lexington Books. This book was released on 2014-10-30 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one international figure helped in that endeavor. President Dwight D. Eisenhower embraced public relations as a necessary component of American democracy, advancing the profession at a key moment in its history. But he did more than believe in public relations—he practiced it. Eisenhower changed how America campaigns by leveraging television and Madison Avenue advertising. Once in the Oval Office, he maximized the potential of a new medium as the first U.S. president to seek training for television and to broadcast news conferences on television. Additionally, Eisenhower managed the news through his press office, molding the role of the modern presidential press secretary. The first president to adopt a policy of full disclosure on health issues, Eisenhower survived (politically as well as medically) three serious illnesses while in office. The Eisenhower Administration was the most forthcoming on the president’s health at the time, even though it did not always live up to its own policy. In short, Eisenhower deserves credit as this nation’s most innovative public relations president, because he revolutionized America’s political communication process, forever changing the president’s relationship with the Fourth Estate, Madison Avenue, public relations, and ultimately, the American people.
Author : Dennis W. Johnson
Publisher : Psychology Press
ISBN 13 : 9780415928366
Total Pages : 340 pages
Book Rating : 4.9/5 (283 download)
Download or read book No Place for Amateurs written by Dennis W. Johnson and published by Psychology Press. This book was released on 2001 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an insider's tour through the fast-paced, often sordid world of the professional political campaign.
