Sports Team Branding Through Corporate Social Responsibility In North America

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Corporate Social Responsibility and Governance

Author : Panagiotis Dimitropoulos
Publisher : Taylor & Francis
ISBN 13 : 1000553744
Total Pages : 295 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Corporate Social Responsibility and Governance by : Panagiotis Dimitropoulos

Download or read book Corporate Social Responsibility and Governance written by Panagiotis Dimitropoulos and published by Taylor & Francis. This book was released on 2022-03-10 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) has developed into a crucial corporate and organizational issue around the world. It has been incorporated into various sectors and countries, and includes many types of activities and dimensions. It is a common notion that organizations are more inclined today to broaden and shift their performance focus from short-term goals towards long-term social, environmental, and value-added perspectives. Under the framework of corporate governance, organizations and companies are motivated to promote fairness, transparency, ethics, and accountability in their transactions, while concurrently maintaining enhanced standards of governance. This means that organizations and corporations must align their activities with community aspirations which is an issue falling within the sphere of CSR. Increased attention has been placed on the organizations regarding their approach towards the needs of various stakeholders. However, a crucial issue that this book attempts to address is the association, intersection, and inter-relationship between governance and CSR within the EU region, which are not adequately established in the existing literature. The book will show that governance and CSR are highly connected. With the purpose of studying the association of CSR with legal, managerial and empirical aspects of governance in corporations and not-for-profit organizations, in various sectors of the economy, the book also intends to provide useful policy implications, as well as to offer constructive directions for future research. This book will be of value to researchers, academics, practitioners, policymakers, and students in the fields of CRS and governance, organizational theory, marketing management, business ethics and human resource management.

Leveraging Brands in Sport Business

Author : Mark P. Pritchard
Publisher : Routledge
ISBN 13 : 1136267956
Total Pages : 262 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Leveraging Brands in Sport Business by : Mark P. Pritchard

Download or read book Leveraging Brands in Sport Business written by Mark P. Pritchard and published by Routledge. This book was released on 2013-08-15 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

Routledge Handbook of Sport and Corporate Social Responsibility

Author : Juan Luis Paramio Salcines
Publisher : Routledge
ISBN 13 : 1135011737
Total Pages : 385 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Routledge Handbook of Sport and Corporate Social Responsibility by : Juan Luis Paramio Salcines

Download or read book Routledge Handbook of Sport and Corporate Social Responsibility written by Juan Luis Paramio Salcines and published by Routledge. This book was released on 2013-07-18 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities. The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It offers an overview of perspectives and approaches to CSR in sport, examines the unique features of the sport industry in relation to CSR, explores the tools, models, common pitfalls and examples of best practice on which managers can draw, and discusses how CSR and corporate citizenship can be integrated into the sport management curriculum. The book covers every key issue and functional area, including implementation, strategic benefits, communication and corporate image, stakeholder engagement, and the measurement and evaluation of CSR policies and practices, and includes detailed international case studies, from the NBA and the Olympic Games to Japanese soccer. The Routledge Handbook of Sport and Corporate Social Responsibility is important reading for any student, researcher, manager or policy maker with an interest in sport business, management, ethics or development.

When Sport Meets Business

Author : Ulrik Wagner
Publisher : SAGE
ISBN 13 : 1473987415
Total Pages : 257 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis When Sport Meets Business by : Ulrik Wagner

Download or read book When Sport Meets Business written by Ulrik Wagner and published by SAGE. This book was released on 2016-10-19 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports. Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance – Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events – Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England’s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain’s LaLiga, the sponsorship viability for Ukraine’s Klitschko brothers and the case of Denmark’s Viborg F.F. Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.

Strategies in Sports Marketing: Technologies and Emerging Trends

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
ISBN 13 : 1466659955
Total Pages : 383 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategies in Sports Marketing: Technologies and Emerging Trends by : Dos Santos, Manuel Alonso

Download or read book Strategies in Sports Marketing: Technologies and Emerging Trends written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2014-04-30 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Advanced Theory and Practice in Sport Marketing

Author : Eric C. Schwarz
Publisher : Routledge
ISBN 13 : 0415518474
Total Pages : 434 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis Advanced Theory and Practice in Sport Marketing by : Eric C. Schwarz

Download or read book Advanced Theory and Practice in Sport Marketing written by Eric C. Schwarz and published by Routledge. This book was released on 2013 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students. Advanced Theory and Practice in Sport Marketing goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.

Sports Media, Marketing, and Management: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522554769
Total Pages : 570 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Sports Media, Marketing, and Management: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Sports Media, Marketing, and Management: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-03-02 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
ISBN 13 : 1522576185
Total Pages : 345 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations by : Dos Santos, Manuel Alonso

Download or read book Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2019-01-25 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

Social Issues in Sport Communication

Author : Terry L. Rentner
Publisher : Taylor & Francis
ISBN 13 : 1000840468
Total Pages : 298 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Social Issues in Sport Communication by : Terry L. Rentner

Download or read book Social Issues in Sport Communication written by Terry L. Rentner and published by Taylor & Francis. This book was released on 2023-02-10 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals. The case studies examine the successes and failures of communication in the corporate culture of sport intersecting with social issues including race, gender, religion, social media, mass media, public health, and LGBTQ+ issues. Topics include the COVID-19 pandemic, the Black Lives Matter movement, sexual abuse scandals, domestic violence, cultural appropriation, and mental health. Each chapter contextualizes a specific issue, presents relevant theory and practical communication principles, and leads into discussion questions to prompt critical reflection. The book encourages students to view the evidence themselves, consider competing ethical and professional claims, and formulate practical responses. This collection serves as a scholarly text for courses in sport communication, business, intercultural communication, public relations, journalism, media studies, and sport management.

Emerging Trends and Innovation in Sports Marketing and Management in Asia

Author : Leng, Ho Keat
Publisher : IGI Global
ISBN 13 : 1466675284
Total Pages : 381 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Emerging Trends and Innovation in Sports Marketing and Management in Asia by : Leng, Ho Keat

Download or read book Emerging Trends and Innovation in Sports Marketing and Management in Asia written by Leng, Ho Keat and published by IGI Global. This book was released on 2015-01-31 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

International Sport Management

Author : Eric MacIntosh
Publisher : Human Kinetics
ISBN 13 : 149258990X
Total Pages : 457 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis International Sport Management by : Eric MacIntosh

Download or read book International Sport Management written by Eric MacIntosh and published by Human Kinetics. This book was released on 2019-03-05 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management. Through a systematic presentation of topics and issues in international sport, this textbook offers a long-overdue guide for students in this burgeoning subfield in sport management. Editors Li, MacIntosh, and Bravo have assembled contributors from all corners of the globe to present a truly international perspective on the topic. With attention to diversity and multiple viewpoints, each chapter is authored by distinguished academics and practitioners in the field. A foreword by esteemed sport management scholar Dr. Earle Zeigler emphasizes the importance of a dedicated study of the issues in international sport management. All chapters in the text use a global perspective to better showcase how international sport operates in various geopolitical environments and cultures. The text is arranged in five parts, each serving a unique purpose: •To outline the issues associated with international sport management •To examine sport using a unique perspective that emphasizes its status as a global industry •To introduce the structure of governance in international sport •To examine the management essentials in international sport •To apply these strategies in the business segments of sport marketing, sport media and information technology, sport facilities and design, sport event management, and sport tourism Written to engage students, International Sport Management contains an array of learning aids to assist with comprehension of the material. It includes case studies and sidebars that apply the concepts to real-world situations and demonstrate the varied issues, challenges, and opportunities affecting sport management worldwide. Chapter objectives, key terms, learning activities, summaries, and discussion questions guide learning in this wide-ranging subject area. In addition, extensive reference sections support the work of practitioners in the field. With International Sport Management, both practicing and future sport managers can develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to lead their current and future careers. International Sport Management offers readers a multifaceted view of the issues, challenges, and opportunities in international sport management as well as the major functional areas that govern international sport. The text provides students, academics, and practitioners with critical insights into the practice of business as it applies to international sport.

Public Relations for Social Responsibility

Author : Donnalyn Pompper
Publisher : Emerald Group Publishing
ISBN 13 : 1800431678
Total Pages : 240 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Public Relations for Social Responsibility by : Donnalyn Pompper

Download or read book Public Relations for Social Responsibility written by Donnalyn Pompper and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series explores the active promotion of diversity, equity, and inclusion as a public relations responsibility and provides new avenues for critiquing the ways in which power operates through public relations work and theory building.

Who Owns Football?

Author : David Hassan
Publisher : Routledge
ISBN 13 : 1317996364
Total Pages : 178 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Who Owns Football? by : David Hassan

Download or read book Who Owns Football? written by David Hassan and published by Routledge. This book was released on 2013-09-13 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The commercialization of sport since the 1990s has had a number of consequences. The market forces that have defined commercialization, notably pay-per-view television, whilst initially welcomed as important new sources of revenue, have also had the unanticipated consequences of de-stabilizing many sporting competitions and institutions, undermining the financial future of clubs in their traditional role as key social and cultural institutions. This has been manifested in the paradox of chronic financial loss-making amongst professional sports’ clubs in an era of exponential revenue growth, a trend exemplified by the experience of Italy’s Series A and the English Premier League – both cases examined in detail in this book. But, at the same time, some traditional sporting organizations have sought with some success, to chart a middle way, retaining traditional sporting movement objectives whilst also embracing a form of commercialism. The Gaelic Athletic Association in Ireland, the supporter-owned FC Barcelona football club, and New Zealand rugby union, offer illustrative examples of such strategies examined in detail. This book explores the background to this clash of commercial and traditional sporting objectives, and debates the consequences for wider sports governance. This book was published as a special issue of Soccer and Society.

The SAGE Handbook of Sport Management

Author : Russell Hoye
Publisher : SAGE
ISBN 13 : 1473959225
Total Pages : 864 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Sport Management by : Russell Hoye

Download or read book The SAGE Handbook of Sport Management written by Russell Hoye and published by SAGE. This book was released on 2016-11-15 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leadership, gender, diversity, development, policy, tourism, and media. Edited by two of the most respected figures in the field, the handbook includes contributions from leading sport management academics from Australia, Canada, New Zealand, USA, the UK and Europe.

Gender, Sport and Development in Africa

Author : Jimoh Shehu
Publisher : African Books Collective
ISBN 13 : 286978306X
Total Pages : 172 pages
Book Rating : 4.8/5 (697 download)

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Book Synopsis Gender, Sport and Development in Africa by : Jimoh Shehu

Download or read book Gender, Sport and Development in Africa written by Jimoh Shehu and published by African Books Collective. This book was released on 2010 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on various theories and cross-cultural data, the contributors to this volume highlight the various ways in which sport norms, policies, practices and representations pervasively interface with gender and other socially constructed categories of difference. They argue that sport is not only a site of competition and physical recreation, but also a crossroad where features of modern society such as hegemony, identities, democracy, technology, development and master statuses intertwine and bifurcate. As they point out in many ways, sport production, reproduction, distribution and consumption are relational, spatial and contextual and, therefore, do not pay off for men, women and other social groups equally. The authors draw attention to the structure and scope of efforts needed to transform the exclusionary and gendered nature of sport processes to make them adequate to the task of engendering Africa's development. --

Routledge Handbook of Theory in Sport Management

Author : George B. Cunningham
Publisher : Routledge
ISBN 13 : 1317621158
Total Pages : 564 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Routledge Handbook of Theory in Sport Management by : George B. Cunningham

Download or read book Routledge Handbook of Theory in Sport Management written by George B. Cunningham and published by Routledge. This book was released on 2015-10-16 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theory is an essential element in the development of any academic discipline and sport management is no exception. This is the first book to trace the intellectual contours of theory in sport management, and to explain, critique and celebrate the importance of sport management theory in academic research, teaching and learning, and in the development of professional practice. Written by a world-class team of international sport management scholars, each of whom has taken a leading role in developing a particular theory or framework for understanding sport management, the book covers the full span of contemporary issues, debates, themes and functional approaches, from corporate social responsibility and diversity to strategy, marketing and finance. Every chapter explores a key theoretical approach, including an overview of that theory, a discussion of the process of theory development and of how the theory has been employed in research, practice or teaching, and outlines directions for future research in that area. Each chapter includes cases and examples, as well as short illustrative commentaries from people who have used that particular theory in their work, and attempts to highlight the theory-practice links, or gaps, in that area. For a fully-rounded understanding of what sport management is and how it should be studied, taught and practiced, a thorough grounding in theory is essential. The Routledge Handbook of Theory in Sport Management is therefore important reading for all advanced students, researchers, instructors, managers and practitioners working in this exciting field.

The Oxford Handbook of Sport and Society

Author : Lawrence A. Wenner
Publisher : Oxford University Press
ISBN 13 : 0197519016
Total Pages : 1201 pages
Book Rating : 4.1/5 (975 download)

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Book Synopsis The Oxford Handbook of Sport and Society by : Lawrence A. Wenner

Download or read book The Oxford Handbook of Sport and Society written by Lawrence A. Wenner and published by Oxford University Press. This book was released on 2022-10-11 with total page 1201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Oxford Handbook of Sport and Society features leading international scholars' assessments of scholarly inquiry about sport and society. Divided into six sections, chapters consider dominant issues within key areas, approaches (theory and method) featured in inquiry, and debates needing resolution. Part I: Society and Values considers matters of character, ideology, power, politics, policy, nationalism, diplomacy, militarism, law, ethics, and religion. Part II: Enterprise and Capital considers globalization, spectacle, mega-events, Olympism, corruption, impacts on cities, communities, and the environment, and the press of leadership cultures, economic imperatives, and marketing. Part III: Participation and Cultures considers questions of health and well-being, violence, the medicalization of injury, influences of science and technology, substance use and abuse, the roles of coaching and emotion, challenges of child maltreatment, climates for scandal and athlete activism, and questions over animals in sporting competition. Part IV: Lifespan and Careers considers child socialization, youth and elite athlete development, the roles of sport in education and social mobility, migratory sport labor practices, arcs defining athletic careers, aging, and retirement, and emergent lifestyle sport cultures. Part V: Inclusion and Exclusion considers sport's role in social inclusion and exclusion, development and discrimination, and features treatments of race and ethnicity, indigenous experiences, the intersection of bodily ideals, obesity, and disability, and the gendered impacts on masculinities, femininities, and non-binary experience. Part VI: Spectator Engagement and Media considers sporting heroism and celebrity, fandom and hooliganism, gambling and match-fixing, and the influences of sport journalism, television and film treatments, advertising, and new media"--