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Spin Sucks
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Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Book Synopsis Marketing in the Round by : Gini Dietrich
Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Download or read book Crisis Ready written by Melissa Agnes and published by Mascot Books. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don't occur--and even if they do, they're instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill. No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you.
Download or read book Your Band Sucks written by Jon Fine and published by Penguin. This book was released on 2015-05-19 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: • A New York Times Summer Reading List selection • A Publishers Weekly Best Summer Book of 2015 • A Business Insider Best Summer Read • An Esquire Father’s Day Book selection • A New York Observer Best Music Book of 2015 • A memoir charting thirty years of the American independent rock underground by a musician who knows it intimately Jon Fine spent nearly thirty years performing and recording with bands that played various forms of aggressive and challenging underground rock music, and, as he writes in this memoir, at no point were any of those bands “ever threatened, even distantly, by actual fame.” Yet when members of his first band, Bitch Magnet, reunited after twenty-one years to tour Europe, Asia, and America, diehard longtime fans traveled from far and wide to attend those shows, despite creeping middle-age obligations of parenthood and 9-to-5 jobs, testament to the remarkable staying power of the indie culture that the bands predating the likes of Bitch Magnet--among them Black Flag, Mission of Burma, and Sonic Youth --willed into existence through sheer determination and a shared disdain for the mediocrity of contemporary popular music. In indie rock’s pre-Internet glory days of the 1980s, such defiant bands attracted fans only through samizdat networks that encompassed word of mouth, college radio, tiny record stores and ‘zines. Eschewing the superficiality of performers who gained fame through MTV, indie bands instead found glory in all-night recording sessions, shoestring van tours and endless appearances in grimy clubs. Some bands with a foot in this scene, like REM and Nirvana, eventually attained mainstream success. Many others, like Bitch Magnet, were beloved only by the most obsessed fans of this time. Like Anthony Bourdain’s Kitchen Confidential, Your Band Sucks is an insider’s look at a fascinating and ferociously loved subculture. In it, Fine tracks how the indie-rock underground emerged and evolved, how it grappled with the mainstream and vice versa, and how it led many bands to an odd rebirth in the 21 st Century in which they reunited, briefly and bittersweetly, after being broken up for decades. Like Patti Smith’s Just Kids, Your Band Sucks is a unique evocation of a particular aesthetic moment. With backstage access to many key characters in the scene—and plenty of wit and sharply-worded opinion—Fine delivers a memoir that affectionately yet critically portrays an important, heady moment in music history.
Download or read book Inbound PR written by Iliyana Stareva and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
Download or read book Hubris written by Michael Isikoff and published by Crown. This book was released on 2007-05-29 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real story behind the investigation of Iraq, and the basis for the MSNBC documentary of the same name hosted by Rachel Maddow Filled with news-making revelations that made it a New York Times bestseller, Hubris takes us behind the scenes at the White House, CIA, Pentagon, State Department, and Congress to show how George W. Bush came to invade Iraq--and how his administration struggled with the devastating fallout. Hubris connects the dots between Bush's expletive-laden outbursts at Saddam Hussein, the bitter battles between the CIA and the White House, the fights within the intelligence community over Saddam's supposed weapons of mass destruction, the outing of an undercover CIA officer, and the Bush administration's misleading sales campaign for war. Written by veteran reporters Michael Isikoff and David Corn, this is an inside look at how a president took the nation to war using faulty and fraudulent intelligence. It's a dramatic page-turner and an intriguing account of conspiracy, backstabbing, bureaucratic ineptitude, journalistic malfeasance, and arrogance.
Book Synopsis Sport Public Relations by : G. Clayton Stoldt
Download or read book Sport Public Relations written by G. Clayton Stoldt and published by Human Kinetics Publishers. This book was released on 2021 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--
Book Synopsis The Professor Is In by : Karen Kelsky
Download or read book The Professor Is In written by Karen Kelsky and published by Crown. This book was released on 2015-08-04 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.
Download or read book Divorce Sucks written by Mary Jo Eustace and published by Simon and Schuster. This book was released on 2009-09-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hock the platinum. Take down the vacation photos. Cancel the joint checking account. There's no question . . . Divorce Sucks. And perhaps no one knows that better than author Mary Jo Eustace, whose ex-husband Dean McDermott married Tori Spelling a mere thirty days after their divorce was finalized. One part tell-all and one part guide to get readers on their feet after a bitter breakup, this hilarious addition to the bestselling Sucks series tells everything readers don’t want to know about divorce - from what a phone call with a lawyer will cost; to how to handle your newer, younger replacement; to what Hollywood divorcees are actually thinking when they watch their ex walk the red carpet with a millionairess. Sometimes horrifying, sometimes gratifying, and never merciful, this book will give readers an inside look at one of today’s most public divorces while reminding them - hey, it could always be worse.
Download or read book Digital PR written by Danny Whatmough and published by Emerald Group Publishing. This book was released on 2018-11-13 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.
Download or read book Why We Don't Suck written by Denis Leary and published by Crown. This book was released on 2018-09-18 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the bestselling Why We Suck comes a searing comic look at these divisive times, skewering liberals and conservatives alike with a signature dose of sarcasm and common sense. In an America so gluten-free that a box of jelly donuts is now a bigger threat than Vladimir Putin, where college kids are more afraid of Ann Coulter than HIV, it’s time for someone to stand up and make us all smell the covfefe. Dr. Denis Leary is that guy. With Why We DON’T Suck: And How All of Us Need to Stop Being Such Partisan Little Bitches, Denis is on a devoted mission to #MakeAmericaLaughAgain. Using the clamorous political atmosphere as a starting point, he takes a bipartisan look at the topics we all hold so dear to our patriotic hearts—including family, freedom, and the seemingly endless search for fame and diet vodka. Denis will answer important questions like: When will Hillary blame herself? Why does Beyoncé think he’s Bryan Adams? And why doesn’t he follow the millennial lead and post pictures of his food on social media? (Spoiler alert: He’s too busy actually eating it.) Not that Denis has anything against millennials: “When it comes to science, math, and technological advances, this generation has done more in three and a half decades than any other age group in history. What did my generation do? Cocaine and quaaludes mostly. With a side order of really stupid haircuts.” Dr. Leary is here to remind us of what truly makes America great, even though we’re #7 on the most recent list of Best Countries to Live In. Which may sound bad but means we still make the playoffs.
Download or read book MetricsMan written by Don Bartholomew and published by Business Expert Press. This book was released on 2016-05-31 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations profession. Through this book, public relations professionals will be able to set clear measurement goals and objectives, identify right from wrong in the metrics they use, and understand how to apply valid measurement models and frameworks in their practices. This book also provides valuable information for public relations educators and students to learn about the best practices of research and measurement in the industry.
Book Synopsis Spin the Bottle Service by : Kirsten Moxness
Download or read book Spin the Bottle Service written by Kirsten Moxness and published by How2Conquer. This book was released on 2021-06-23 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airports, hotels, bars, and restaurants all present opportunities for hospitality to touch the life of a stranger. In our increasingly data-driven world, we've created systems to quantify, digitize, and calculate how to get the most out of these moments of interaction, but is data really the only way to know if we're truly being of service? Smart hoteliers and restaurateurs understand the power of personal interactions, and as the drive to digital speeds up, the ability to craft a meaningful human interaction will be a big differentiator in the market battle for guest satisfaction and retention. Using examples from over thirty years of international travel and experience in the hospitality industry, Kirsten and Paul Moxness explore key elements of creating personal experiences for guests, including: - Making genuine gratitude a natural and contagious habit - Respecting upgrades and freebies, and handling necessary downgrades - Encouraging supportive teams and empowering each employee to provide exceptional experiences - Taking a compassionate and proactive approach to safety and crisis management and resolving problems Digital cannot replace human interaction, and hospitality is all about making memorable moments of personal experience. Spin the Bottle Service is here to show you that making the most of the touchpoints beyond digital can be as easy as a twist of the wrist.
Book Synopsis It's Great to Suck at Something by : Karen Rinaldi
Download or read book It's Great to Suck at Something written by Karen Rinaldi and published by Atria Books. This book was released on 2020-03-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how the freedom of sucking at something can help you build resilience, embrace imperfection, and find joy in the pursuit rather than the goal with this “wholly original work that is destined to become a classic” (Susannah Cahalan, #1 New York Times bestselling author). When was the last time you tried something new? Something that won’t make you more productive, make you more money, or check anything off your to-do list? Something you’re really, really bad at, but that brought you joy? Odds are, not recently. We live in a time of aspirational psychoses. We humblebrag about how hard we work and we prioritize productivity over happiness. Even kids don’t play for the sake of playing anymore: they’re building blocks to build the ideal college application. We’re told to be the best or nothing at all. We’re trapped in an epic and farcical quest for perfection and it’s all making us more anxious and depressed than ever. This book provides the antidote. (It’s Great to) Suck at Something “shows how joy and growth come from risking failure and letting go of perfectionism” (The Wall Street Journal). Drawing on her personal experience sucking at surfing (a sport Karen Rinaldi’s dedicated nearly two decades of her life to doing without ever coming close to getting good at it) along with philosophy, literature, and the latest science, Rinaldi explores sucking as a lost art we must reclaim for our health and our sanity and helps us find the way to our own riotous suck-ability. Sucking at something rewires our brain in positive ways, helps us cultivate grit, and inspires us to find joy in the process, without obsessing about the destination. Ultimately, it gives you freedom: the freedom to suck without caring is revelatory. Coupling honest, hilarious storytelling with unexpected insights, this “thought-provoking, engaging examination…explains how our lives are more satisfying and rich when we give ourselves the opportunity to experiment, struggle, and play” (Gretchen Rubin, bestselling author of The Happiness Project).
Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Book Synopsis The Book of Basketball by : Bill Simmons
Download or read book The Book of Basketball written by Bill Simmons and published by ESPN. This book was released on 2010-12-07 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • The wildly opinionated, thoroughly entertaining, and arguably definitive book on the past, present, and future of the NBA—from the founder of The Ringer and host of The Bill Simmons Podcast “Enough provocative arguments to fuel barstool arguments far into the future.”—The Wall Street Journal In The Book of Basketball, Bill Simmons opens—and then closes, once and for all—every major NBA debate, from the age-old question of who actually won the rivalry between Bill Russell and Wilt Chamberlain to the one about which team was truly the best of all time. Then he takes it further by completely reevaluating not only how NBA Hall of Fame inductees should be chosen but how the institution must be reshaped from the ground up, the result being the Pyramid: Simmons’s one-of-a-kind five-level shrine to the ninety-six greatest players in the history of pro basketball. And ultimately he takes fans to the heart of it all, as he uses a conversation with one NBA great to uncover that coveted thing: The Secret of Basketball. Comprehensive, authoritative, controversial, hilarious, and impossible to put down (even for Celtic-haters), The Book of Basketball offers every hardwood fan a courtside seat beside the game’s finest, funniest, and fiercest chronicler.
Download or read book Gwynne's Grammar written by N.M. Gwynne and published by Vintage. This book was released on 2014-09-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anxious about apostrophes? In a pickle over your pronouns and prepositions? Fear not—Mr. Gwynne is here with his wonderfully concise and highly enjoyable book of grammar. Within these pages, adults and children alike will find all they need to rediscover this lost science and sharpen up their skills. Mr. Gwynne believes that happiness depends at least partly on good grammar—and Mr. Gwynne is never wrong.
