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Author : Luis M. Romero-Rodríguez
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (138 download)
Download or read book Special Issue: Digitalization of Corporate Communications written by Luis M. Romero-Rodríguez and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul A Argenti
Publisher : McGraw Hill Professional
ISBN 13 : 0071606033
Total Pages : 305 pages
Book Rating : 4.0/5 (716 download)
Download or read book Digital Strategies for Powerful Corporate Communications written by Paul A Argenti and published by McGraw Hill Professional. This book was released on 2009-04-19 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.
Author : Vilma Luoma-aho
Publisher : Edward Elgar Publishing
ISBN 13 : 1802201963
Total Pages : 483 pages
Book Rating : 4.8/5 (22 download)
Download or read book Handbook on Digital Corporate Communication written by Vilma Luoma-aho and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.
Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
ISBN 13 : 1800712669
Total Pages : 206 pages
Book Rating : 4.8/5 (7 download)
Download or read book Strategic Corporate Communication in the Digital Age written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2021-02-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
ISBN 13 : 1800712642
Total Pages : 340 pages
Book Rating : 4.8/5 (7 download)
Download or read book Strategic Corporate Communication in the Digital Age written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2021-02-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Author :
Publisher :
ISBN 13 :
Total Pages : 226 pages
Book Rating : 4.:/5 (355 download)
Download or read book Special Issue on Digital Communications written by and published by . This book was released on 1990 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael B. Goodman
Publisher : State University of New York Press
ISBN 13 : 1438404395
Total Pages : 350 pages
Book Rating : 4.4/5 (384 download)
Download or read book Corporate Communications for Executives written by Michael B. Goodman and published by State University of New York Press. This book was released on 1998-05-20 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication—computers, digital media, interactive corporate television, faxes, e-mail, the Internet—fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.
Author : Ursula Plesner
Publisher : Bloomsbury Publishing
ISBN 13 : 1350305324
Total Pages : 451 pages
Book Rating : 4.3/5 (53 download)
Download or read book Digital Organizing written by Ursula Plesner and published by Bloomsbury Publishing. This book was released on 2019-11-14 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important new textbook offers a lively and topical discussion of how digital technologies impact various aspects of organizations, such as structure, knowledge, collaboration, communication, identity, legitimacy and power. Taking a critical and nuanced approach, this engaging textbook introduces readers to central themes in organization studies and reflects on how changes brought about by digitalization have important implications for private, public and voluntary organizations, and on practical disciples such as strategy, management, innovation and entrepreneurship. Contemporary case studies drawn from a wide range of international organizations demonstrate the real-world relationship between digital technologies and organizing. This is an essential textbook for final year undergraduates, postgraduates and MBA students taking a module in technology and organization. It is also suitable for any student of organizational studies wanting to understand more about the role that the digital plays in contemporary organizing.
Author : Éric George
Publisher : John Wiley & Sons
ISBN 13 : 1786304759
Total Pages : 258 pages
Book Rating : 4.7/5 (863 download)
Download or read book Digitalization of Society and Socio-political Issues 1 written by Éric George and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization is a long and constant sociohistoric process in which all areas of societys activities are reconfigured. Digitalization of Society and Socio-political Issues 1 examines the transformations linked to the development of digital platforms and social media, which affect the cultural and communicational industries. It analyzes the formation of Big Data, their algorithmic processing and the societal changes which result (social monitoring and control in particular). Through critical views, it equally presents the various ways in which technology participates in relations of power and domination, and contributes to possible emancipatory practices.
Author : Alexandra Georgakopoulou
Publisher : Routledge
ISBN 13 : 1317439295
Total Pages : 658 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Routledge Handbook of Language and Digital Communication written by Alexandra Georgakopoulou and published by Routledge. This book was released on 2015-07-16 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Language and Digital Communication provides a comprehensive, state of the art overview of language-focused research on digital communication, taking stock and registering the latest trends that set the agenda for future developments in this thriving and fast moving field. The contributors are all leading figures or established authorities in their areas, covering a wide range of topics and concerns in the following seven sections: • Methods and Perspectives; • Language Resources, Genres, and Discourses; • Digital Literacies; • Digital Communication in Public; • Digital Selves and Online-Offline Lives; • Communities, Networks, Relationships; • New debates and Further directions. This volume showcases critical syntheses of the established literature on key topics and issues and, at the same time, reflects upon and engages with cutting edge research and new directions for study (as emerging within social media). A wide range of languages are represented, from Japanese, Greek, German and Scandinavian languages, to computer-mediated Arabic, Chinese and African languages. The Routledge Handbook of Language and Digital Communication will be an essential resource for advanced undergraduates, postgraduates and researchers within English language and linguistics, applied linguistics and media and communication studies.
Author : Feng Ouyang
Publisher : John Wiley & Sons
ISBN 13 : 111941802X
Total Pages : 683 pages
Book Rating : 4.1/5 (194 download)
Download or read book Digital Communication for Practicing Engineers written by Feng Ouyang and published by John Wiley & Sons. This book was released on 2019-09-04 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers concise, practical knowledge on modern communication systems to help students transition smoothly into the workplace and beyond This book presents the most relevant concepts and technologies of today's communication systems and presents them in a concise and intuitive manner. It covers advanced topics such as Orthogonal Frequency-Division Multiplexing (OFDM) and Multiple-Input Multiple-Output (MIMO) Technology, which are enabling technologies for modern communication systems such as WiFi (including the latest enhancements) and LTE-Advanced. Following a brief introduction to the field, Digital Communication for Practicing Engineers immerses readers in the theories and technologies that engineers deal with. It starts off with Shannon Theorem and Information Theory, before moving on to basic modules of a communication system, including modulation, statistical detection, channel coding, synchronization, and equalization. The next part of the book discusses advanced topics such as OFDM and MIMO, and introduces several emerging technologies in the context of 5G cellular system radio interface. The book closes by outlining several current research areas in digital communications. In addition, this text: Breaks down the subject into self-contained lectures, which can be read individually or as a whole Focuses on the pros and cons of widely used techniques, while providing references for detailed mathematical analysis Follows the current technology trends, including advanced topics such as OFDM and MIMO Touches on content this is not usually contained in textbooks such as cyclo-stationary symbol timing recovery, adaptive self-interference canceler, and Tomlinson-Harashima precoder Includes many illustrations, homework problems, and examples Digital Communication for Practicing Engineers is an ideal guide for graduate students and professionals in digital communication looking to understand, work with, and adapt to the current and future technology.
Author : Jia-Ming Liu
Publisher : Springer Science & Business Media
ISBN 13 : 038729788X
Total Pages : 392 pages
Book Rating : 4.3/5 (872 download)
Download or read book Digital Communications Using Chaos and Nonlinear Dynamics written by Jia-Ming Liu and published by Springer Science & Business Media. This book was released on 2006-11-22 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a summary of the research conducted at UCLA, Stanford University, and UCSD over the last ?ve years in the area of nonlinear dyn- ics and chaos as applied to digital communications. At ?rst blush, the term “chaotic communications” seems like an oxymoron; how could something as precise and deterministic as digital communications be chaotic? But as this book will demonstrate, the application of chaos and nonlinear dynamicstocommunicationsprovidesmanypromisingnewdirectionsinareas of coding, nonlinear optical communications, and ultra-wideband commu- cations. The eleven chapters of the book summarize many of the promising new approaches that have been developed, and point the way to new research directions in this ?eld. Digital communications techniques have been continuously developed and re?ned for the past ?fty years to the point where today they form the heart of a multi-hundred billion dollar per year industry employing hundreds of thousands of people on a worldwide basis. There is a continuing need for transmission and reception of digital signals at higher and higher data rates. There are a variety of physical limits that place an upper limit on these data rates, and so the question naturally arises: are there alternative communi- tion techniques that can overcome some of these limitations? Most digital communications today is carried out using electronic devices that are essentially “linear,” and linear system theory has been used to c- tinually re?ne their performance. In many cases, inherently nonlinear devices are linearized in order to achieve a certain level of linear system performance.
Author : Beatriz Peña-Acuña
Publisher : BoD – Books on Demand
ISBN 13 : 1789235146
Total Pages : 180 pages
Book Rating : 4.7/5 (892 download)
Download or read book Digital Communication Management written by Beatriz Peña-Acuña and published by BoD – Books on Demand. This book was released on 2018-09-19 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.
Author : Francis C.M. Lau
Publisher : Springer Science & Business Media
ISBN 13 : 3662051834
Total Pages : 236 pages
Book Rating : 4.6/5 (62 download)
Download or read book Chaos-Based Digital Communication Systems written by Francis C.M. Lau and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the first books in this area, this text focuses on important aspects of the system operation, analysis and performance evaluation of selected chaos-based digital communications systems – a hot topic in communications and signal processing.
Author : Önay Dogan, Betül
Publisher : IGI Global
ISBN 13 : 1522569995
Total Pages : 468 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Examining Cultural Policies Through Digital Communication written by Önay Dogan, Betül and published by IGI Global. This book was released on 2018-11-09 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture is one of the most important elements for explaining individuals' behaviors within the social structure. It meets the various social needs of members of a society by directing how individuals must react to various events and how to act in specific circumstances. A planned and systematic process is required for disseminating this cultural accumulation as a policy, which is produced collectively by all members within their everyday life practices. The Handbook of Research on Examining Cultural Policies Through Digital Communication provides emerging research on this aspect of cultural policy, which is formed within the framework of this systematic process in a strategic manner and can be defined as various activities of the state intended for art, human sciences, and cultural inheritance. Creating such cultural policies involves the establishment of measures and organizations required for the development of each individual, providing economic and social facilities, all of which are actions intended for directing society. Featuring coverage on a broad range of topics such as long-distance education, digital citizenship, and public diplomacy, this book is ideally designed for academicians, researchers, advanced-level students, sociologists, international and national organizations, and government officials.
Author : J. Das
Publisher : New Age International
ISBN 13 : 9788122411799
Total Pages : 652 pages
Book Rating : 4.4/5 (117 download)
Download or read book Review Of Digital Communication written by J. Das and published by New Age International. This book was released on 2003 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: With The Global Trends In Communication And Data Networks, Leading To Idn And Isdn, There Is A Special Need For A Comprehensive Book On Thestate-Of-The-Art In Digital Communication. In The Absence Of Such A Reference Book, Most Of Our Senior Professionals And Academics Find It Very Hard To Keep Themselves Abreast Of The Recent Developments Leading To Information Revolution And Digital Revolution. The Present Volume Is An Attempt To Fill This Gap.The Book Consists Of Ten Chapters, And Discusses Such Topics As, Principles Of Digital Modulation, Source Encoding, Data Transmission Through Cables And Optical Fibres, Digital Radio Including Satellite Communication, Data Networks And Digital Switching, Information Theory And Coding, Survival Of Communication Including Spread Spectrum Techniques, And Future Trends Including Isdn. Conceptually The Chapters Attempt To Discuss From A System Point Of View, A Total Digital Communication Network, E.G., Idn, And The Total Range Of Signal Processing Techniques Has Been Presented In Subsequent Chapters, Thus Maintaining A Continuity Of Thought From End-To-End.The Book Is, Therefore, Addressed To Both Professionals In Telecommunications And Senior Students In This Area.
Author : Jerry D. Gibson
Publisher : Springer Nature
ISBN 13 : 3031195884
Total Pages : 168 pages
Book Rating : 4.0/5 (311 download)
Download or read book Digital Communications written by Jerry D. Gibson and published by Springer Nature. This book was released on 2023-05-22 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops the concepts for the transmission of digital information sequences through analog, band limited channels, including the topics of pulse shaping, channels with amplitude and delay distortion, eye patterns, zero forcing and mean squared error equalization, and data scrambling. The text considers the effects of noise in digital communications, developing the fundamental ideas of signal space, optimum symbol-by-symbol detection, and modulation system design, with particular emphasis on maximum likelihood and maximum a posteriori detection and system performance comparisons based on energy per bit to noise ratio and average error probability. The key technique of maximum likelihood sequence estimation is also developed. Tutorial coverage provides an introduction to block and convolutional codes for error control coding, including coding and decoding methods for error detection and correction, tree and trellis representations, and Viterbi decoding. Some performance comparisons for selected codes in terms of energy per bit to noise ratio versus bit error probability are presented. This book examines joint coding and modulation methods such as constant envelope modulation and trellis coded modulation, including examples such as minimum shift keying and offset quadrature phase shift keying.
