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Author : Dorwock
Publisher :
ISBN 13 : 9780079111562
Total Pages : pages
Book Rating : 4.1/5 (115 download)
Download or read book Spanish Commercials written by Dorwock and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This video is aimed at the beginning, intermediate and advanced level spanish student. It contains 48 commercial advertisements taken from spanish TV.
Author : Barry Pennock Speck
Publisher : Universitat de València
ISBN 13 : 8437092116
Total Pages : 217 pages
Book Rating : 4.4/5 (37 download)
Download or read book The Multimodal Analysis of Television Commercials written by Barry Pennock Speck and published by Universitat de València. This book was released on 2013-10-31 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta colección incluye una rica variedad de enfoques a los complejos entendimientos de los sureños con el cambio y los avances reflejados en la literatura, la historia y la cultura de esta región tan característica. Los colaboradores de ambas partes del Atlántico abordan viajes introspectivos de peregrinación literaria, arrojan nueva luz sobre la historia del movimiento de los derechos civiles, así como su reflejo en la literatura, analizan las transacciones desde la literatura hacia el cine, trazan las peregrinaciones religiosas tanto en la historia como en el cine, y siguen a un gran número de autores y personajes literarios en sus viajes a través del Sur o en su huida forzosa o voluntaria de él, en busca de otros lugares donde puedan hallar refugio o donde puedan sembrar las simientes de un nuevo comienzo.
Author : Jos Hornikx
Publisher : Springer Nature
ISBN 13 : 3030316912
Total Pages : 263 pages
Book Rating : 4.0/5 (33 download)
Download or read book Foreign Languages in Advertising written by Jos Hornikx and published by Springer Nature. This book was released on 2019-12-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.
Author : Karol J. Hardin
Publisher : Sil International, Global Publishing
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (91 download)
Download or read book Pragmatics in Persuasive Discourse of Spanish Television Advertising written by Karol J. Hardin and published by Sil International, Global Publishing. This book was released on 2001 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies pragmatic models to commercials for products and services from three countries--Chile, Spain, and the United States. She addresses the questions: (1) Which pragmatic devices occur most frequently? (2) How are these devices linguistically coded? (3) Are any differences evident between regional varieties of Spanish? and (4) How are pragmalinguistic features of television advertising used to effect persuasion? The most representative variables include speech acts, indexicals, politeness, implicatures, violations of Grice's Maxims, and speaker considerations. The study contributes to the cross-linguistic understanding of pragmatics and of persuasion in Spanish by (1) offering a procedure that may be replicated; (2) addressing multiple pragmatic categories; and (3) examining the relationship between pragmatic strategies and persuasion among Spanish speakers. Given the vital role of the media in society, Spanish television advertising reflects the pragmatic communication of persuasion by and to Spanish speakers. Pragmática de discurso persuasivo de publicidad de television en español. Esta investigación analiza las maneras pragmáticas en las cuales se usa el español para persuadir en la publicidad de televisión y contribuye al entendimiento lingüístico de pragmática y persuasión en español. El libro está escrito en inglés.
Author : Martha Caso
Publisher : iUniverse
ISBN 13 : 1450295002
Total Pages : 274 pages
Book Rating : 4.4/5 (52 download)
Download or read book Invisible and Voiceless written by Martha Caso and published by iUniverse. This book was released on 2011-02-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: INVISIBLE & VOICELESS: The Struggle of Mexican Americans for Recognition, Justice, and Equality traces the vicious history of the European conquest of the Americas and examines its pervasive impact on Mexican Americans and Mexican immigrants today. Author Martha Caso sheds light on events often ignored or glossed over by history textbooks, from the holocaust and enslavement of native peoples at the hands of European conquerors to the MexicanAmerican War of 1848 to modern efforts by extremists to fan the flames of racism and xenophobia. The reverberations of the European invasion still echo today, and it is impossible to understand the current issues of poverty and racism without understanding their origins. Historically, Mexican Americans have wielded very little social and political power, and recent xenophobic laws only serve to stoke the fires of hatred and antagonism and further erode their rights. INVISIBLE & VOICELESS offers Mexican Americans an opportunity to learn more about their history and their relationship with the United States and Mexico. Casos hope is that once they understand their past, Mexican Americans will find their collective voice and stand up for their rightsthat they will cease to be invisible and voiceless in America.
Author : Jef I Richards
Publisher : Rowman & Littlefield
ISBN 13 : 1538141221
Total Pages : 465 pages
Book Rating : 4.5/5 (381 download)
Download or read book A History of Advertising written by Jef I Richards and published by Rowman & Littlefield. This book was released on 2022-05-15 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
Author : Thomas W. Alsop
Publisher :
ISBN 13 : 9781884473432
Total Pages : 57 pages
Book Rating : 4.4/5 (734 download)
Download or read book 1998 Spanish Commercial Exercises written by Thomas W. Alsop and published by . This book was released on 1998-01-01 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the scripts and exercises for the Spanish commercial video.
Author : Julia Gantt Newton
Publisher :
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.F/5 ( download)
Download or read book A Study of the Importance of Spanish Versus English Language Radio Commercials Directed to Hispanics written by Julia Gantt Newton and published by . This book was released on 1987 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Screen Actors Guild
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (39 download)
Download or read book Commercials, Including Spanish Language written by Screen Actors Guild and published by . This book was released on 1983 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michele Marie Klich
Publisher :
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.F/5 ( download)
Download or read book The Hispanic Image written by Michele Marie Klich and published by . This book was released on 1988 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Felipe Korzenny
Publisher : Routledge
ISBN 13 : 1136398708
Total Pages : 351 pages
Book Rating : 4.1/5 (363 download)
Download or read book Hispanic Marketing written by Felipe Korzenny and published by Routledge. This book was released on 2012-06-25 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors’ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics “Hispanic” Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Author : Louis E. V. Nevaer
Publisher : Routledge
ISBN 13 : 1317454812
Total Pages : 290 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Rise of the Hispanic Market in the United States written by Louis E. V. Nevaer and published by Routledge. This book was released on 2015-06-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.
Author : Luis V. Nuñez
Publisher : Nova Publishers
ISBN 13 : 9781594540561
Total Pages : 82 pages
Book Rating : 4.5/5 (45 download)
Download or read book Spanish Language Media After the Univision-Hispanic Broadcasting written by Luis V. Nuñez and published by Nova Publishers. This book was released on 2006 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: On 8 September 2003 the Federal Communications Commission approved the merger of Univision Communications, Inc., the dominant Spanish language media company in the US (which owns the leading Spanish language broadcast television network, cable television network, television station group, music recording and publishing company, and Internet site) and Hispanic Broadcasting Corporation (HBC), the largest Spanish language radio operator in the US. The Commission explicitly rejected the argument that there is something unique about the needs of the Spanish speaking population in the US or about the financing, production, or distribution of Spanish language programming for US household, that requires a distinction to be made between Spanish language media outlet and other media outlets. The Hispanic community is the largest minority community in the US, but it is not linguistically homogeneous. Although most Hispanics speak English well, almost 8 million Hispanics speak English either 'not at all' or 'not well'. Survey data indicate that Latino household tend to watch television as a family, rather than as individuals; when family members have varying levels of English proficiency, the family is likely to watch Spanish language programming -- particularly for news -- to accommodate those with limited understanding of English. As a result, more than half of all bilingual (Spanish-English) Latino adults prefer to watch primarily Spanish-language news programming on television. This book provides detailed tables of demographic, viewing, and market information on the Spanish-speaking population as well as detailed analysis of public policy issues.
Author : Rodolfo O. de la Garza
Publisher : Routledge
ISBN 13 : 0429715390
Total Pages : 172 pages
Book Rating : 4.4/5 (297 download)
Download or read book From Rhetoric To Reality written by Rodolfo O. de la Garza and published by Routledge. This book was released on 2019-04-09 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the success of national Latino efforts to transcend "fiesta" politics, that is, barrio festivals near election time, and to become key constituencies capable of influencing the platforms and campaign strategies of both parties.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522517944
Total Pages : 1838 pages
Book Rating : 4.5/5 (225 download)
Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author : United States. Congress. House. Interstate and Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.F/5 ( download)
Download or read book Films and Broadcasts Demeaning Ethnic, Racial, Or Religious Groups ... 91-2, on H. Con. Res. 262 and H. Con. Res. 304, September 21, 1970 written by United States. Congress. House. Interstate and Foreign Commerce and published by . This book was released on 1970 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Communications and Power
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.0/5 (18 download)
Download or read book Films and Broadcasts Demeaning Ethnic, Racial, Or Religious Groups written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Communications and Power and published by . This book was released on 1970 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
