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Author :
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 ( download)
Download or read book Southwestern Mass Communication Journal written by and published by . This book was released on 2007 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan B. Albarran
Publisher : Routledge
ISBN 13 : 1136325190
Total Pages : 272 pages
Book Rating : 4.1/5 (363 download)
Download or read book The Social Media Industries written by Alan B. Albarran and published by Routledge. This book was released on 2013-03-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
Author : Jan Wicks, LeBlanc
Publisher : Routledge
ISBN 13 : 1135619581
Total Pages : 351 pages
Book Rating : 4.1/5 (356 download)
Download or read book Media Management written by Jan Wicks, LeBlanc and published by Routledge. This book was released on 2014-04-04 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.
Author : Timothy Murphy
Publisher : Routledge
ISBN 13 : 1135942412
Total Pages : 762 pages
Book Rating : 4.1/5 (359 download)
Download or read book Reader's Guide to Lesbian and Gay Studies written by Timothy Murphy and published by Routledge. This book was released on 2013-10-18 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Reader's Guide to Lesbian and Gay Studies surveys the field in some 470 entries on individuals (Adrienne Rich); arts and cultural studies (Dance); ethics, religion, and philosophical issues (Monastic Traditions); historical figures, periods, and ideas (Germany between the World Wars); language, literature, and communication (British Drama); law and politics (Child Custody); medicine and biological sciences (Health and Illness); and psychology, social sciences, and education (Kinsey Report).
Author : John Allen Hendricks
Publisher : Routledge
ISBN 13 : 1136968202
Total Pages : 253 pages
Book Rating : 4.1/5 (369 download)
Download or read book Techno Politics in Presidential Campaigning written by John Allen Hendricks and published by Routledge. This book was released on 2014-06-03 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.
Author : Xigen Li
Publisher : Routledge
ISBN 13 : 1136683909
Total Pages : 371 pages
Book Rating : 4.1/5 (366 download)
Download or read book Internet Newspapers written by Xigen Li and published by Routledge. This book was released on 2013-09-13 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Newspapers: The Making of a Mainstream Medium examines newspapers on the Internet, and addresses the emergence of online newspapers and the delivery of news through this outlet. Utilizing empirical research, chapters explore the theoretical and practical issues associated with Internet newspapers and examine the process through which online newspapers have grown into a mainstream medium. Contributions to this work emphasize three key areas: the structure and presentation of newspapers on the Internet; the medium as an interactive process; and the ways in which the public interacts with Internet newspapers. This collection makes a substantial contribution to the understanding of newspapers on the Internet, covering their development and changes as well as the impact that news delivery through this medium has had on other media, audiences, and society. It also sheds light on improving operation and performance of Internet newspapers to better serve the public and gain competitive knowledge. The volume encourages additional scholarship in this area, and also shows how researchers can benefit from an empirical approach to their examination of Internet newspapers. Internet Newspapers will appeal to scholars, researchers, and students of journalism and mass communications, and can be used as a supplementary text in advanced courses covering journalism, communication technology, and mass media and society.
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 1754 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author : Donald G. Godfrey
Publisher : Routledge
ISBN 13 : 1135607419
Total Pages : 431 pages
Book Rating : 4.1/5 (356 download)
Download or read book Methods of Historical Analysis in Electronic Media written by Donald G. Godfrey and published by Routledge. This book was released on 2006-08-15 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods of Historical Analysis in Electronic Media provides a foundation for historical research in electronic media by addressing the literature and the methods--traditional and the eclectic methods of scholarship as applied to electronic media. It is about history--broadcast electronic media history and history that has been broadcast, and also about the historiography, research written, and the research yet to be written. Divided into five parts, this book: *addresses the challenges in the application of the historical methods to broadcast history; *reviews the various methods appropriate for electronic-media research based on the nature of the object under study; *suggests new approaches to popular historical topics; *takes a broad topical look at history in broadcasting; and *provides a broad overview of what has been accomplished, a historian's challenges, and future research. Intended for students and researchers in broadcast history, Methods of Historical Analysis in Electronic Media provides an understanding of the qualitative methodological tools necessary for the study of electronic media history, and illustrates how to find primary sources for electronic media research.
Author : Jennings Bryant
Publisher : Waveland Press
ISBN 13 : 1478608196
Total Pages : 425 pages
Book Rating : 4.4/5 (786 download)
Download or read book Fundamentals of Media Effects written by Jennings Bryant and published by Waveland Press. This book was released on 2012-05-03 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass medias potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame the media for many of societys problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to-date treatment of the media effects literature. The clear, compelling presentation, illuminated by dozens of new photographs, equips readers with a fundamental understanding of the history, theoretical underpinnings, and current status of media effects researchknowledge that will help them navigate in a media-saturated environment. Several outstanding elements distinguish the Second Edition of Fundamentals of Media Effects. New chapters explore the impact of computer/video games, the effects of the Internet and social networking sites, and the way mobile communication devices have transformed the way we live. An extensive new chapter on childrens educational television describes the considerable body of research that supports positive effects like language development and flexible-thinking skills. Framing studies are covered in a separate chapter where they are distinguished both theoretically and experimentally from agenda setting and priming. Finally, the authors provide overviews of classic and current research studies in an invaluable feature called Research Spotlight, which enable readers to envision how theories translate into research.
Author : Pamela J. Creedon
Publisher : Taylor & Francis
ISBN 13 : 1000823024
Total Pages : 220 pages
Book Rating : 4.0/5 (8 download)
Download or read book Women in Mass Communication written by Pamela J. Creedon and published by Taylor & Francis. This book was released on 2022-12-30 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition of Women in Mass Communication addresses the myriad changes in media and mass communication disciplines in relation to women over the last five decades. This volume traces the history of diversity, equity, and inclusion for women in media, enabling greater understanding of global discourses and inequities, exploring transnational feminism, offering criticism of underlying structures, and calling for meaningful changes to media systems. With particular emphasis on educational and professional approaches to media communication, the book brings together a wide variety of specific topics and connects them through an intersectional feminist lens that values diversity, equity, and inclusion while exposing global systemic misogyny. The volume features 23 authors with a variety of backgrounds and perspectives from Australia, Germany, Ghana, Kenya, Korea, New Zealand, Saudi Arabia, United Arab Emirates, United Kingdom, and the United States. This fourth edition focuses on marginalization practices—race, ethnicity, LGBTQ+, social class, and in multiple societies—providing insight into identity and difference in a global context. An important text for students and scholars examining gender in relation to mass communication, media studies, and journalism, as well as those exploring wider issues of diversity, equity, and inclusion within these disciplines.
Author : Homero Gil de Zuniga Navajas
Publisher : Routledge
ISBN 13 : 1317613600
Total Pages : 276 pages
Book Rating : 4.3/5 (176 download)
Download or read book New Technologies and Civic Engagement written by Homero Gil de Zuniga Navajas and published by Routledge. This book was released on 2015-06-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contributes to the extant and prolific New Agendas in Communication Series from one of the most salient perspectives within the field of Communication: New Technologies and Civic Engagement. The impact of the Internet and other technological advances are constantly referred to at most junctures of today's Communication research agendas. The area of Political Communication is not immune to this trend. The effects of the Internet and digital media on today's political landscape, with a particular emphasis on enhancing individuals’ civic duties and engagement levels, are theme of concern at many of the most renowned journals in Communication and Political Science disciplines. First, this book pays attention to the overall impact of the Internet and people's use of digital media and new technologies to analyze civic life at large, reconceptualizing what citizenship is today. Secondly, and more specifically, participants shed light over the intersection of a number of current new agendas of research in regards to some of the most rapidly growing technological advances (i.e., new publics and citizenship), and the emergence of sprouting structures of citizenship. The volume shows the implications that new technological advances carry with respect the possibilities, patterns and mechanisms for citizen communication, citizen deliberation, public sphere and civic engagement.
Author : Amber Hutchins
Publisher : Routledge
ISBN 13 : 1317659740
Total Pages : 267 pages
Book Rating : 4.3/5 (176 download)
Download or read book Public Relations and Participatory Culture written by Amber Hutchins and published by Routledge. This book was released on 2016-03-10 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands. This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.
Author : Maxwell McCombs
Publisher : John Wiley & Sons
ISBN 13 : 0745672744
Total Pages : 203 pages
Book Rating : 4.7/5 (456 download)
Download or read book Setting the Agenda written by Maxwell McCombs and published by John Wiley & Sons. This book was released on 2013-04-24 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.
Author : Kenon A. Brown
Publisher : Rowman & Littlefield
ISBN 13 : 1793650632
Total Pages : 257 pages
Book Rating : 4.7/5 (936 download)
Download or read book Revolution of the Modern Sports Fan written by Kenon A. Brown and published by Rowman & Littlefield. This book was released on 2021-08-18 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolution of the Modern Sports Fan explores the elements of the sports fan that have markedly changed in the past few years. Inherent within these investigations is the role of communication in a multitude of forms (mediated, relational, etc.) as the prototypical sports fan has most heavily shifted within this domain. From the advent of social media to the rise of fantasy sport to the increased media platforms in which to consume sport, the sports fan has never had more options for consumption—and for the rendering of one’s opinions. As such, Revolution of the Modern Sports Fan offers an opportunity to advance what we now know about American sports fandom as well as the ability to debunk what scholars thought they knew about sports fandom that has now shifted.
Author : George Sylvie
Publisher : Routledge
ISBN 13 : 1135594457
Total Pages : 371 pages
Book Rating : 4.1/5 (355 download)
Download or read book Media Management written by George Sylvie and published by Routledge. This book was released on 2009-03-04 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.
Author : Gerhard Vowe
Publisher : Routledge
ISBN 13 : 1317480015
Total Pages : 331 pages
Book Rating : 4.3/5 (174 download)
Download or read book Political Communication in the Online World written by Gerhard Vowe and published by Routledge. This book was released on 2015-12-07 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a consequence of the rapid diffusion of online media, the conditions for political communication, and research concerning it have radically changed. Is empirical communication research capable of consistently describing and explaining the changes in political communication in the online world both from a theoretical and methodological perspective? In this book, Gerhard Vowe, Philipp Henn, and a group of leading international experts in the field of communication studies guide the reader through the complexities of political communication, and evaluate whether and to what extent existing theoretical approaches and research designs are relevant to the online world. In the first part of the book, nine chapters offer researchers the opportunity to test the basic assumptions of prominent theories in the field, to specify them in terms of the conditions of political communication in the online world and to modify them in view of the systematically gained experiences. The second methodological section tests the variations of content analysis, surveys, expert interviews and network analyses in an online environment and documents how successful these methods of empirical analysis have proven to be in political communication. Written accessibly and contributing to key debates on political communication, this bookshelf essential presents an indispensable account of the necessary tools needed to allow researchers decide which approach and method is better suited to answer their online problem.
Author : Hana S. Noor Al-Deen
Publisher : Lexington Books
ISBN 13 : 0739167294
Total Pages : 329 pages
Book Rating : 4.7/5 (391 download)
Download or read book Social Media written by Hana S. Noor Al-Deen and published by Lexington Books. This book was released on 2012 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original researchwhile using varied research methodologies for analyzing and presenting information about social media. Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), andlibrarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.
