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Sorry Spock Emotions Drive Business
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Book Synopsis Sorry Spock, Emotions Drive Business by : Adam W. Morgan
Download or read book Sorry Spock, Emotions Drive Business written by Adam W. Morgan and published by Morgan James Publishing. This book was released on 2018-11-27 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?” Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.
Download or read book Emotion written by Dylan Evans and published by Oxford University Press, USA. This book was released on 2002 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Darwin to "Star Trek", Evans offers a lively look at the science of emotions and finds that whether we live in the shadow of Times Square or in the depths of the rain forest, all humans feel disgust, joy, surprise, anger, fear, and distress. 20 halftones.
Download or read book Switch written by Chip Heath and published by Crown Currency. This book was released on 2010-02-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Book Synopsis Emotional Ignorance by : Dean Burnett
Download or read book Emotional Ignorance written by Dean Burnett and published by Faber & Faber. This book was released on 2023-01-10 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why can't we think straight when hungry? What's the point of nightmares? And why can't we forget embarrassing memories? Emotions can be a pain. After losing his dad to Covid-19, Dean Burnett found himself wondering what life would be like without them. And so, he decided to put his feelings under the microscope - for science. In Emotional Ignorance, Dean takes us on an incredible journey of discovery, stretching from the origins of life to the end of the universe. Along the way he reveals: - why we would ever follow our gut; - whether things really were better in the old days; - why it's so hard to stop doomscrolling; - and how sad music can make us happier. Combining expert analysis, brilliant humour and powerful insights into the grieving process, Dean uncovers how, far from holding us back, our emotions make us who we are.
Download or read book Passages written by Gail Sheehy and published by Penguin. This book was released on 2013-10-08 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to better navigate the challenges of adult life with Gail Sheehy’s landmark bestseller—named one of the ten most influential books of our times by the Library of Congress. For decades, Gail Sheehy’s Passages has been inspiring readers to see the predictable crises of adult life as opportunities for growth. She charts the stages between 18 and 50 as unfolding in a pattern of adult development: once recognized, more easily managed. Passages is an insightful road map of adulthood that illustrates with vivid stories our continuing personality and sexual changes throughout the “Trying 20s,” “Catch 30s,” “Forlorn 40s,” and “Refreshed (or Resigned) 50s.” One comment is continuously repeated by men, women, singles, couples, and people who recover from a midlife crisis: “This book changed my life.”
Download or read book Seraphina written by Rachel Hartman and published by Penguin Group. This book was released on 2012-07-10 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new vision of knights, dragons, and the fair maiden caught in between . . . Four decades of peace have done little to ease the mistrust between humans and dragons in the kingdom of Goredd. Folding themselves into human shape, dragons attend court as ambassadors, and lend their rational, mathematical minds to universities as scholars and teachers. As the treaty's anniversary draws near, however, tensions are high. Seraphina has reason to fear both sides. An unusually gifted musician, she joins the court just as a member of the royal family is murdered. While a sinister plot to destroy the peace is uncovered, Seraphina struggles to protect the secret behind her musical gift, one so terrible that its discovery could mean her very life. Seraphina's tortuous journey to self-acceptance will make a magical, indelible impression on its readers.
Book Synopsis Slave to Sensation by : Nalini Singh
Download or read book Slave to Sensation written by Nalini Singh and published by Penguin. This book was released on 2006-09-05 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE FIRST PSY/CHANGELING NOVEL from the New York Times bestselling author of Shards of Hope, Shield of Winter, and Heart of Obsidian... The book that Christine Feehan called "a must-read for all of my fans." In a world that denies emotions, where the ruling Psy punish any sign of desire, Sascha Duncan must conceal the feelings that brand her as flawed. To reveal them would be to sentence herself to the horror of “rehabilitation”—the complete psychic erasure of everything she ever was…Both human and animal, Lucas Hunter is a Changeling hungry for the very sensations the Psy disdain. After centuries of uneasy coexistence, these two races are now on the verge of war over the brutal murders of several Changeling women. Lucas is determined to find the Psy killer who butchered his packmate, and Sascha is his ticket into their closely guarded society. But he soon discovers that this ice-cold Psy is very capable of passion—and that the animal in him is fascinated by her. Caught between their conflicting worlds, Lucas and Sascha must remain bound to their identities—or sacrifice everything for a taste of darkest temptation…
Download or read book Double Vision written by Walter Abish and published by Knopf. This book was released on 2004 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does one ever escape from the family? How much do we understand about our own past? How do we come to be who we are? Walter Abish, the internationally acclaimed author of "How German Is It, examines these questions through the prism of his own experience, and confronts and encapsulates the historic upheavals of the mid-twentieth century in this brilliant, deceptively simple, and quietly wrenching account of his two journeys. The first begins in Vienna, where Abish was born in the 1930s in the Jewish, but not-too-Jewish, household of a prosperous perfumer. Then it ricochets around the world as his parents flee first to France (his mother had to sneak alone across the Italian border), then to war-torn Shanghai under Japanese occupation, just ahead of Mao's army, then to Israel. Incapable of understanding his family's desperate situation, Abish as a boy creates his own private world, filtering out precarious and terrifying realities. Abish describes fantastic events in the coolest tones. In precise, haunting detail, he records the perceptions of a child who registers and remembers what he will only later understand. He writes of the day in the park when a stranger suddenly screams "Jews out!" and he and his frail grandmother run for the exit in a panic as the other children and grandmothers stand and watch; the day his father is released by the Gestapo because a man in the room owes him money that he has never tried to collect and says, "Let Abish go--he's okay"; of the time his father speaks to him about inheriting his perfume business, as they stand on the deck of a ship bound for China. The first journey recounts the flight; the second journey chronicles the return: Abish writes about how, in the 1980s, he went on a tour to Germany to launch the translation of his award-winning novel "How German Is It--a book he wrote without ever having set foot there, deliberately, because he wished to elicit the idea of Germanness in what was "a fantasy of Germany." This tour of what to him is an unfamiliar society includes a side trip to Vienna, where he glimpses the life he might have experienced and has the horrifying feeling that he never left. "Double Vision is a book that cuts to the quick. With unflinching candor, humor, and affection, Abish re-creates the way it feels to be a child and to look at your parents and wonder who they are. To be an adult and catch them in every corner of your personality. To look back on the world of your youth and realize both what you noticed and what you missed. It is a stunning achievement.
Book Synopsis The Death of Expertise by : Tom Nichols
Download or read book The Death of Expertise written by Tom Nichols and published by Oxford University Press. This book was released on 2024 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the early 1990s, a small group of "AIDS denialists," including a University of California professor named Peter Duesberg, argued against virtually the entire medical establishment's consensus that the human immunodeficiency virus (HIV) was the cause of Acquired Immune Deficiency Syndrome. Science thrives on such counterintuitive challenges, but there was no evidence for Duesberg's beliefs, which turned out to be baseless. Once researchers found HIV, doctors and public health officials were able to save countless lives through measures aimed at preventing its transmission"--
Book Synopsis Creative Strategy and the Business of Design by : Douglas Davis
Download or read book Creative Strategy and the Business of Design written by Douglas Davis and published by Simon and Schuster. This book was released on 2016-06-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.
Book Synopsis Passion and Reason by : Richard S. Lazarus
Download or read book Passion and Reason written by Richard S. Lazarus and published by Oxford University Press, USA. This book was released on 1994 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Passion and Reason describes how readers can interpret what lies behind their own emotions and those of their families, friends, and co-workers, and provides useful ideas about how to manage our emotions more effectively.
Download or read book Perfect Madness written by Judith Warner and published by Penguin. This book was released on 2006-02-07 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively and provocative look at the modern culture of motherhood and at the social, economic, and political forces that shaped current ideas about parenting What is wrong with this picture? That's the question Judith Warner asks in this national bestseller after taking a good, hard look at the world of modern parenting--at anxious women at work and at home and in bed with unhappy husbands. When Warner had her first child, she was living in Paris, where parents routinely left their children home, with state-subsidized nannies, to join friends in the evening for dinner or to go on dates with their husbands. When she returned to the States, she was stunned by the cultural differences she found toward how people think about effective parenting--in particular, assumptions about motherhood. None of the mothers she met seemed happy; instead, they worried about the possibility of not having the perfect child, panicking as each developmental benchmark approached. Combining close readings of mainstream magazines, TV shows, and pop culture with a thorough command of dominant ideas in recent psychological, social, and economic theory, Perfect Madness addresses our cultural assumptions, and examines the forces that have shaped them. Working in the tradition of classics like Betty Friedan's The Feminine Mystique and Christopher Lasch's The Culture of Narcissism, and with an awareness of a readership that turned recent hits like The Bitch in the House and Allison Pearson's I Don't Know How She Does It into bestsellers, Warner offers a context in which to understand parenting culture and the way we live, as well as ways of imagining alternatives--actual concrete changes--that might better our lives.
Book Synopsis A Whole New Mind by : Daniel H. Pink
Download or read book A Whole New Mind written by Daniel H. Pink and published by Penguin. This book was released on 2006-03-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.
Download or read book Nuts! written by Kevin Freiberg and published by Currency. This book was released on 1998-02-17 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990. Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it? With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.
Book Synopsis Positive Discipline for Preschoolers by : Jane Nelsen, Ed.D.
Download or read book Positive Discipline for Preschoolers written by Jane Nelsen, Ed.D. and published by Harmony. This book was released on 2007-03-27 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely updated to report the latest research in child development and learning, Positive Discipline for Preschoolers will teach you how to use methods to raise a child who is responsible, respectful, and resourceful. Caring for young children is one of the most challenging tasks an adult will ever face. No matter how much you love your child, there will be moments filled with frustration, anger, and even desperation. There will also be questions: Why does my four-year-old deliberately lie to me? Why won’t my three-year-old listen to me? Should I ever spank my preschooler when she is disobedient? Over the years, millions of parents just like you have come to trust the Positive Discipline series and its commonsense approach to child-rearing. This revised and updated third edition includes information from the latest research on neurobiology, diet and exercise, gender differences and behavior, the importance of early relationships and parenting, and new approaches to parenting in the age of mass media. In addition, this book offers new information on reducing anxiety and helping children feel safe in troubled times. You’ll also find practical solutions for how to: - Avoid the power struggles that often come with mastering sleeping, eating, and potty training - See misbehavior as an opportunity to teach nonpunitive discipline—not punishment - Instill valuable social skills and positive behavior inside and outside the home by using methods that teach important life skills - Employ family and class meetings to tackle behavorial challenges - And much, much more!
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
