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Some Conceptual Measurement And Analytical Problems In Life Style Research
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Book Synopsis Some Conceptual, Measurement, and Analytical Problems in Life Style Research by : Yoram (Jerry) Wind
Download or read book Some Conceptual, Measurement, and Analytical Problems in Life Style Research written by Yoram (Jerry) Wind and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Life Style and Psychographics, Chapter 13 by : William D. Wells
Download or read book Life Style and Psychographics, Chapter 13 written by William D. Wells and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Lifestyles and Subcultures by : Luigi Berzano
Download or read book Lifestyles and Subcultures written by Luigi Berzano and published by Routledge. This book was released on 2015-05-22 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lifestyles and subcultures are tools through which people say – to themselves and to others – who they think they are, who they think they are similar to, and who they think they are different from. Lifestyles and subcultures are ways which people adopt to look at their own lives, and to try to keep together different roles, different practices and different realms which they are involved in. Lifestyles and subcultures are lenses through which we, as observers, analyze society, and orientate ourselves within it, looking for similarities and differences among individuals and collectivities which allow us to understand their thoughts and their actions. This book presents the main analytical approaches through which lifestyles and subcultures have been studied, and also proposes a new interpretative perspective. Today a growing panorama of social phenomena and processes possess intermediate characteristics with regard to those which in the past were identified either as lifestyles or as subcultures. The hypothesis is that consequently these phenomena could be explained and interpreted by means of an analytical framework developed by the intersection of these two perspectives, and the last part of the book is therefore devoted to the presentation of this innovative framework. This book provides new lenses and a fresh view to try to both grasp and understand a constantly-changing reality.
Book Synopsis Life Style and Psychographics by : William D. Wells
Download or read book Life Style and Psychographics written by William D. Wells and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life Style and Psychographics provides an opportunity to obtain a firm grasp of the emerging dimensions of life style and psychographic analysis. The specific applications, accomplishments, and research findings are fully discussed. Topics of discussion include: -Conceptual, measurement, and analytical problems in life style research;-The role of psychographics in the development of media strategy; and-European developments in psychographics.This thoroughly detailed work is written by a variety of distinguished scholars, all drawn together by first-hand research and a firm belief in the value of life style and psychographic analysis. It will prove highly useful to market researchers and strategists, as well as students and faculty of business, economics, and management.Dr. William D. Wells is Professor of Advertising at the University of Minnesota's School of Journalism and Mass Communication. Dr. Wells is the former Executive Vice President and Director of Marketing Services at DDB Needham Chicago. He is the only representative of the advertising business elected to the Attitude Research Hall of Fame. Dr. Wells was formerly Professor of Psychology and Marketing at the University of Chicago. He joined Needham, Harper, Chicago as Director of Corporate Research. He is the author of more than 60 books and articles.
Book Synopsis Journal of the Market Research Society by : Market Research Society
Download or read book Journal of the Market Research Society written by Market Research Society and published by . This book was released on 1990 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Psychology of Consumer Profiling in a Digital Age by : Barrie Gunter
Download or read book The Psychology of Consumer Profiling in a Digital Age written by Barrie Gunter and published by Routledge. This book was released on 2016-05-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers’ relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments. The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.
Book Synopsis Behavior Situations by : Richard J. Sikorski
Download or read book Behavior Situations written by Richard J. Sikorski and published by . This book was released on 1975 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Research for Transport Policies in a Changing World by :
Download or read book Research for Transport Policies in a Changing World written by and published by . This book was released on 1983 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Class Acts written by Mary Rizzo and published by University of Nevada Press. This book was released on 2015-08-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Class Acts explores the development of lifestyle marketing from the 1960s to the 1990s. During this time, young men began manipulating their identities by taking on the mannerisms, culture, and fashion of the working class and poor. These style choices had contradictory meanings. At once they were acts of rebellion by middleclass young men against their social stratum and its rules of masculinity and also examples of the privilege that allowed them to try on different identities for amusement or as a rite of passage. Starting in the 1960s, advertisers and marketers, looking for new ways to appeal to young people, seized on the idea of identity as a choice, creating the field of lifestyle marketing. Mary Rizzo traces the development of the concept of lifestyle marketing, showing how marketers disconnected class identity from material reality, focusing instead on a person’s attitudes, opinions, and behaviors. The book includes discussions of the rebel of the 1950s, the hippie of the 1960s, the white suburban hip-hop fan of the 1980s, and the poverty chic of the 1990s. Class Acts illuminates how the concept of “lifestyle,” particularly as expressed through fashion, has disconnected social class from its material reality and diffused social critique into the opportunity to simply buy another identity. The book will appeal to scholars and other readers who are interested in American cultural history, youth culture, fashion, and style.
Book Synopsis Consumer Profiles (RLE Consumer Behaviour) by : Barrie Gunter
Download or read book Consumer Profiles (RLE Consumer Behaviour) written by Barrie Gunter and published by Routledge. This book was released on 2014-12-05 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Book Synopsis Life Style as a Factor in Explaining Travel Behavior by : Ilan Salomon
Download or read book Life Style as a Factor in Explaining Travel Behavior written by Ilan Salomon and published by . This book was released on 1980 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumption Sets as Indicators of Consuming Style by : Kathleen M. Rassuli
Download or read book Consumption Sets as Indicators of Consuming Style written by Kathleen M. Rassuli and published by . This book was released on 1988 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Journal of Home Economics written by and published by . This book was released on 1993 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Research for Management Decisions by : Melvin Prince
Download or read book Consumer Research for Management Decisions written by Melvin Prince and published by John Wiley & Sons. This book was released on 1982 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Research and Modeling: Progress and Prospects by : Yoram Wind
Download or read book Marketing Research and Modeling: Progress and Prospects written by Yoram Wind and published by Springer Science & Business Media. This book was released on 2003-12-31 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Book Synopsis Marketplace Lifestyles in an Age of Social Media: Theory and Methods by : Lynn R Kahle
Download or read book Marketplace Lifestyles in an Age of Social Media: Theory and Methods written by Lynn R Kahle and published by Routledge. This book was released on 2014-12-18 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.
Book Synopsis Contemporary Perspectives in Consumer Research by : Richard John Lutz
Download or read book Contemporary Perspectives in Consumer Research written by Richard John Lutz and published by Boston, Mass. : Kent Publishing Company. This book was released on 1981 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
