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Author : K. Koshy John
Publisher :
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.:/5 (2 download)
Download or read book Some Comparisons of Brand-loyalty and Related Models written by K. Koshy John and published by . This book was released on 1963 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan M. Belonis
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (321 download)
Download or read book Comparison of the Dual-effects Model of Brand Loyalty and Current Models of Brand Loyalty written by Susan M. Belonis and published by . This book was released on 1974 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Suresh Divakar
Publisher :
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.:/5 (32 download)
Download or read book Measuring Brand Loyalty with Structural State Dependence Models written by Suresh Divakar and published by . This book was released on 1993 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Naresh Malhotra
Publisher : Routledge
ISBN 13 : 1351550934
Total Pages : 216 pages
Book Rating : 4.3/5 (515 download)
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Routledge. This book was released on 2017-10-19 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Author : Joseph Daniel Cangelosi
Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.3/5 ( download)
Download or read book Examining Demographic, Promotional, and Consumer Behavior Related Correslates of Brand Loyalty and Modeling Brand Loyalty Using Maximuum Likelihood Logit written by Joseph Daniel Cangelosi and published by . This book was released on 1985 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : María Jesús Yagüe Guillén
Publisher : MDPI
ISBN 13 : 3039213350
Total Pages : 122 pages
Book Rating : 4.0/5 (392 download)
Download or read book Customer Loyalty and Brand Management written by María Jesús Yagüe Guillén and published by MDPI. This book was released on 2019-09-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Author : William John Whitmore
Publisher :
ISBN 13 :
Total Pages : 166 pages
Book Rating : 4.:/5 (241 download)
Download or read book Brand Loyalty written by William John Whitmore and published by . This book was released on 1965 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harlan E. Spotts
Publisher : Springer
ISBN 13 : 3319118455
Total Pages : 386 pages
Book Rating : 4.3/5 (191 download)
Download or read book Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Joseph Daniel Cangelosi
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.:/5 (123 download)
Download or read book Examining Demographic, Promotional and Consumer Behavior Related Correlates of Brand Loyalty and Modeling Brand Loyalty Using Maximum Likelihood Logit written by Joseph Daniel Cangelosi and published by . This book was released on 1985 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter C. Verhoef
Publisher : Routledge
ISBN 13 : 1317561929
Total Pages : 339 pages
Book Rating : 4.3/5 (175 download)
Download or read book Creating Value with Big Data Analytics written by Peter C. Verhoef and published by Routledge. This book was released on 2016-01-08 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.
Author : John O'Shaughnessy
Publisher : Oxford University Press, USA
ISBN 13 : 0195071085
Total Pages : 394 pages
Book Rating : 4.1/5 (95 download)
Download or read book Explaining Buyer Behavior written by John O'Shaughnessy and published by Oxford University Press, USA. This book was released on 1992 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph attempts to apply the philosophy of social science to the study of buyer behaviour. It encompasses ideas from various disciplines, such as philosophy and psychology.
Author :
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.:/5 (319 download)
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark J Hooper
Publisher : Gower Publishing, Ltd.
ISBN 13 : 140945889X
Total Pages : 616 pages
Book Rating : 4.4/5 (94 download)
Download or read book The Global Business Handbook written by Mark J Hooper and published by Gower Publishing, Ltd.. This book was released on 2012-09-28 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nation's economic success depends on the capacity of its companies and trading organizations to develop business relationships, trade and do business in the international arena. Doing business across borders subtly changes the processes and skills the successful manager needs. Cultural, social, geographic and legal factors serve to complicate the picture. The mantra for managers today is think global, act local. In this handbook the authors concentrate on the big developments that currently are happening at an international level. They consider how managers operating in the global business landscape must change what they do to create advantages and remain competitive. The Global Business Handbook is based on the structure of the very successful IÉSEG International School of Management's programme on international management. It includes a global focus, backed by the latest research on different aspects of international business carried out in different parts of the world.
Author : United States. Congress. House. Committee on the Judiciary. Subcommittee on Monopolies and Commercial Law
Publisher :
ISBN 13 :
Total Pages : 626 pages
Book Rating : 4.3/5 (91 download)
Download or read book Energy Industry Investigation: Joint ventures written by United States. Congress. House. Committee on the Judiciary. Subcommittee on Monopolies and Commercial Law and published by . This book was released on 1976 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alexander Fraß
Publisher : Springer
ISBN 13 : 3658143673
Total Pages : 329 pages
Book Rating : 4.6/5 (581 download)
Download or read book Achieving Brand Loyalty in China through After-Sales Services written by Alexander Fraß and published by Springer. This book was released on 2016-06-08 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally.
Author :
Publisher : Am Cncl on Science, Health
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)
Download or read book Why Tobacco Lawsuits Are Not a Model written by and published by Am Cncl on Science, Health. This book was released on with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : group of authors
Publisher : MAC Prague consulting
ISBN 13 : 8088085128
Total Pages : 245 pages
Book Rating : 4.0/5 (88 download)
Download or read book Proceedings of The 9th MAC 2017 written by group of authors and published by MAC Prague consulting. This book was released on 2017-02-23 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 9th Multidisciplinary Academic Conference in Prague 2017, Czech Republic
