Software Metric The Ultimate Step By Step Guide

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Software Development Metrics

Author : Dave Nicolette
Publisher : Manning Publications
ISBN 13 : 9781617291357
Total Pages : 192 pages
Book Rating : 4.2/5 (913 download)

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Book Synopsis Software Development Metrics by : Dave Nicolette

Download or read book Software Development Metrics written by Dave Nicolette and published by Manning Publications. This book was released on 2015-08-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Software Development Metrics is a handbook for anyone who needs to track and guide software development and delivery at the team level, such as project managers and team leads. New development practices, including "agile" methodologies like Scrum, have redefined which measurements are most meaningful and under what conditions you can benefit from them. This practical book identifies key characteristics of organizational structure, process models, and development methods so that you can select the appropriate metrics for your team. It describes the uses, mechanics, and common abuses of a number of metrics that are useful for steering and for monitoring process improvement. The insights and techniques in this book are based entirely on field experience. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Book When driving a car, you are less likely to speed, run out of gas, or suffer engine failure because of the measurements the car reports to you about its condition. Development teams, too, are less likely to fail if they are measuring the parameters that matter to the success of their projects. This book shows you how. Software Development Metrics teaches you how to gather, analyze, and effectively use the metrics that define your organizational structure, process models, and development methods. The insights and examples in this book are based entirely on field experience. You'll learn practical techniques like building tools to track key metrics and developing data-based early warning systems. Along the way, you'll learn which metrics align with different development practices, including traditional and adaptive methods. No formal experience with developing or applying metrics is assumed. What's Inside Identify the most valuable metrics for your team and process Differentiate "improvement" from "change" Learn to interpret and apply the data you gather Common pitfalls and anti-patterns About the Author Dave Nicolette is an organizational transformation consultant, team coach, and trainer. Dave is active in the agile and lean software communities. Table of Contents Making metrics useful Metrics for steering Metrics for improvement Putting the metrics to work Planning predictability Reporting outward and upward

Project to Product

Author : Mik Kersten
Publisher : IT Revolution
ISBN 13 : 1942788401
Total Pages : 237 pages
Book Rating : 4.9/5 (427 download)

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Book Synopsis Project to Product by : Mik Kersten

Download or read book Project to Product written by Mik Kersten and published by IT Revolution. This book was released on 2018-11-20 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: As tech giants and startups disrupt every market, those who master large-scale software delivery will define the economic landscape of the 21st century, just as the masters of mass production defined the landscape in the 20th. Unfortunately, business and technology leaders are woefully ill-equipped to solve the problems posed by digital transformation. At the current rate of disruption, half of S&P 500 companies will be replaced in the next ten years. A new approach is needed. In Project to Product, Value Stream Network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework—a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company’s evolution from project-oriented dinosaur to product-centric innovator that thrives in the Age of Software. If you’re driving your organization’s transformation at any level, this is the book for you.

Accelerate

Author : Nicole Forsgren, PhD
Publisher : IT Revolution
ISBN 13 : 1942788355
Total Pages : 251 pages
Book Rating : 4.9/5 (427 download)

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Book Synopsis Accelerate by : Nicole Forsgren, PhD

Download or read book Accelerate written by Nicole Forsgren, PhD and published by IT Revolution. This book was released on 2018-03-27 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Shingo Publication Award Accelerate your organization to win in the marketplace. How can we apply technology to drive business value? For years, we've been told that the performance of software delivery teams doesn't matter―that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research to include data collected from the State of DevOps reports conducted with Puppet, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance―and what drives it―using rigorous statistical methods. This book presents both the findings and the science behind that research, making the information accessible for readers to apply in their own organizations. Readers will discover how to measure the performance of their teams, and what capabilities they should invest in to drive higher performance. This book is ideal for management at every level.

Best Practices in Software Measurement

Author : Christof Ebert
Publisher : Springer Science & Business Media
ISBN 13 : 9783540208679
Total Pages : 320 pages
Book Rating : 4.2/5 (86 download)

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Book Synopsis Best Practices in Software Measurement by : Christof Ebert

Download or read book Best Practices in Software Measurement written by Christof Ebert and published by Springer Science & Business Media. This book was released on 2005 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical approach to software measurement Contains hands-on industry experiences

The The Agile Developer's Handbook

Author : Paul Flewelling
Publisher : Packt Publishing Ltd
ISBN 13 : 178728073X
Total Pages : 384 pages
Book Rating : 4.7/5 (872 download)

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Book Synopsis The The Agile Developer's Handbook by : Paul Flewelling

Download or read book The The Agile Developer's Handbook written by Paul Flewelling and published by Packt Publishing Ltd. This book was released on 2018-02-27 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agile software development helps to minimize the risk of failure in product development, as it enables you to quickly adapt to the changing environment and the varying needs of your customers, by improving your communication and collaboration skills.

Object-Oriented Metrics in Practice

Author : Michele Lanza
Publisher : Springer Science & Business Media
ISBN 13 : 3540395385
Total Pages : 213 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Object-Oriented Metrics in Practice by : Michele Lanza

Download or read book Object-Oriented Metrics in Practice written by Michele Lanza and published by Springer Science & Business Media. This book was released on 2007-05-16 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a novel metrics-based approach for detecting design problems in object-oriented software. Introduces an important suite of detection strategies for the identification of different well-known design flaws as well as some rarely mentioned ones.

The Digital Business Start-Up Workbook

Author : Cheryl Rickman
Publisher : John Wiley & Sons
ISBN 13 : 085708285X
Total Pages : 326 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The Digital Business Start-Up Workbook by : Cheryl Rickman

Download or read book The Digital Business Start-Up Workbook written by Cheryl Rickman and published by John Wiley & Sons. This book was released on 2012-05-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub

Software Engineering

Author : Sajan Mathew
Publisher : S. Chand Publishing
ISBN 13 : 9788121922012
Total Pages : 404 pages
Book Rating : 4.9/5 (22 download)

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Book Synopsis Software Engineering by : Sajan Mathew

Download or read book Software Engineering written by Sajan Mathew and published by S. Chand Publishing. This book was released on 2007 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive, step-by-step guide to software engineering.This book provides an introduction to software engineering for students in undergraduate and post graduate programs in computers.

Affiliate Marketing: The Ultimate Guide to a Profitable Online Business (The Beginner's Step by Step Guide to Making Money Online With Affiliate Marketing)

Download Affiliate Marketing: The Ultimate Guide to a Profitable Online Business (The Beginner's Step by Step Guide to Making Money Online With Affiliate Marketing) PDF Online Free

Author : Tim Hopkins
Publisher : Tim Hopkins
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4./5 ( download)

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Book Synopsis Affiliate Marketing: The Ultimate Guide to a Profitable Online Business (The Beginner's Step by Step Guide to Making Money Online With Affiliate Marketing) by : Tim Hopkins

Download or read book Affiliate Marketing: The Ultimate Guide to a Profitable Online Business (The Beginner's Step by Step Guide to Making Money Online With Affiliate Marketing) written by Tim Hopkins and published by Tim Hopkins. This book was released on 101-01-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Affiliate marketing offers you a chance to start an online business with minimal capital. If you implement it successfully, you may add a few thousand dollars into your monthly income. This can give you the freedom to spend more time with your loved ones and do whatever it is you are truly passionate about. This can also provide you with the freedom to work from wherever your heart desires most. This book provides you with all the tips and strategies you need to start your business. It provides you with the fundamental skills and knowledge needed in internet marketing. It also teaches you the process on how to become an affiliate marketer and how to make your business a success. This book will teach you: • What affiliate marketing is • How you can get started and earn passive income • How to choose your niche • How to create content • How to grow an email list • Promotional strategies + the best traffic sources • Who you can partner with to ensure success This book will teach you how to make money with affiliate marketing. You will learn how to find a product to promote. Techniques that will help you to know what people are searching for.

HVAC Diagnostic Tools: A Comprehensive Guide to Techniques, Technologies, and Best Practices

Author : Charles Nehme
Publisher : Charles Nehme
ISBN 13 :
Total Pages : 129 pages
Book Rating : 4./5 ( download)

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Book Synopsis HVAC Diagnostic Tools: A Comprehensive Guide to Techniques, Technologies, and Best Practices by : Charles Nehme

Download or read book HVAC Diagnostic Tools: A Comprehensive Guide to Techniques, Technologies, and Best Practices written by Charles Nehme and published by Charles Nehme. This book was released on with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving world of HVAC (Heating, Ventilation, and Air Conditioning), the role of diagnostic tools has become increasingly critical. As systems grow more complex and the demand for efficiency and sustainability rises, technicians must be equipped with the right knowledge and tools to ensure optimal performance and reliability. This book aims to provide a comprehensive overview of HVAC diagnostic tools, their applications, and emerging trends that are shaping the future of the industry. The content is designed for HVAC professionals at all levels—whether you are a seasoned technician looking to update your skills or a newcomer eager to learn the fundamentals of diagnostics. Each chapter delves into specific aspects of HVAC diagnostics, from basic tools and advanced technologies to real-world case studies that illustrate practical applications. Throughout this book, you'll find insights into the importance of maintenance and calibration, the integration of smart technologies, and the impact of data analytics on system performance. The case studies serve to highlight the challenges and solutions encountered in real-life scenarios, providing valuable lessons for the field. As we move forward into a future where sustainability and efficiency are paramount, the ability to diagnose and resolve HVAC issues effectively will be a key factor in maintaining customer satisfaction and operational excellence. My hope is that this book will empower you with the knowledge and tools needed to excel in HVAC diagnostics, enabling you to meet the demands of an increasingly sophisticated industry. Thank you for joining me on this journey into the world of HVAC diagnostics. I look forward to exploring these critical topics with you.

The Master Guide to Controllers' Best Practices

Author : Elaine Stattler
Publisher : John Wiley & Sons
ISBN 13 : 0996729321
Total Pages : 565 pages
Book Rating : 4.9/5 (967 download)

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Book Synopsis The Master Guide to Controllers' Best Practices by : Elaine Stattler

Download or read book The Master Guide to Controllers' Best Practices written by Elaine Stattler and published by John Wiley & Sons. This book was released on 2020-07-08 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide for today’s savvy controllers Today’s controllers are in leadership roles that put them in the unique position to see across all aspects of the operations they support. The Master Guide to Controllers’ Best Practices, Second Edition has been revised and updated to provide controllers with the information they need to successfully monitor their organizations’ internal control environments and offer direction and consultation on internal control issues. In addition, the authors include guidance to help controllers carryout their responsibilities to ensure that all financial accounts are reviewed for reasonableness and are reconciled to supporting transactions, as well as performing asset verification. Comprehensive in scope the book contains the best practices for controllers and: Reveals how to set the right tone within an organization and foster an ethical climate Includes information on risk management, internal controls, and fraud prevention Highlights the IT security controls with the key components of successful governance Examines the crucial role of the controller in corporate compliance and much more The Master Guide to Controllers’ Best Practices should be on the bookshelf of every controller who wants to ensure the well-being of their organization. In addition to their traditional financial role, today’s controllers (no matter how large or small their organization) are increasingly occupying top leadership positions. The revised and updated Second Edition of The Master Guide to Controllers’ Best Practices provides an essential resource for becoming better skilled in such areas as strategic planning, budgeting, risk management, and business intelligence. Drawing on the most recent research on the topic, informative case studies, and tips from finance professionals, the book highlights the most important challenges controllers will face. Written for both new and seasoned controllers, the Guide offers a wide range of effective tools that can be used to improve the skills of strategic planning, budgeting, forecasting, and risk management. The book also contains a resource for selecting the right employees who have the technical knowledge, analytical expertise, and strong people skills that will support the controller’s role within an organization. To advance overall corporate performance, the authors reveal how to successfully align strategy, risk management, and performance management. In addition, the Guide explains what it takes to stay ahead of emerging issues such as healthcare regulations, revenue recognition, globalization, and workforce mobility. As controllers adapt to their new leadership roles and assume more complex responsibilities, The Master Guide to Controllers’ Best Practices offers an authoritative guide to the tools, practices, and ideas controllers need to excel in their profession.

Ultimate AWS Certified Solutions Architect Associate Exam Guide

Author : Venkata Sasi Kanumuri
Publisher : Orange Education Pvt Ltd
ISBN 13 : 8197953414
Total Pages : 407 pages
Book Rating : 4.1/5 (979 download)

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Book Synopsis Ultimate AWS Certified Solutions Architect Associate Exam Guide by : Venkata Sasi Kanumuri

Download or read book Ultimate AWS Certified Solutions Architect Associate Exam Guide written by Venkata Sasi Kanumuri and published by Orange Education Pvt Ltd. This book was released on 2024-09-25 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: TAGLINE Your Definitive Path to Mastering Cloud Architecture Skills and Conquering the SAA-C03 Exam. KEY FEATURES ● Immerse in practical learning to solidify your grasp of AWS architecture principles. ● Gain insights from industry-leading tips and best practices to think like an expert Solution Architect. ● Designed for all experience levels, this guide caters to both beginners and seasoned professionals. ● Deepen your knowledge of core AWS services while exploring advanced topics like serverless computing, containers, and machine learning. ● Equip yourself with proven strategies and expert tips to confidently pass the AWS Certified Solutions Architect - Associate exam. DESCRIPTION The AWS Certified Solutions Architect - Associate SAA-C03 credential boosts career prospects and salaries, with 73% of professionals seeing job improvements and a 26% salary increase. The Ultimate AWS Certified Solutions Architect - Associate (SAA-C03) Certification Guide equips you with the knowledge to master AWS architecture, from core services to advanced topics like serverless computing and machine learning, with practical examples and expert insights that are crucial for passing the exam and excelling in real-world applications. This book not only covers the fundamentals but also explores advanced topics like serverless computing, containers, and machine learning. Each chapter is packed with practical examples, real-world scenarios, hands-on exercises, and expert insights that will build your confidence and competence as a cloud architect. With this guide, you will gain the knowledge and skills needed to create highly available, fault-tolerant architectures that meet the demands of today’s dynamic cloud environments. Whether you are aiming to pass the AWS Certified Solutions Architect – Associate exam or looking to enhance your cloud architecture skills, this book is your gateway to success. Take the first step towards becoming an AWS Certified Solutions Architect and unlock new horizons in your cloud architecture career today! WHAT WILL YOU LEARN ● Develop a strong grasp of cloud fundamentals, essential for thriving in the fast-paced world of cloud technology. ● Learn to build secure, fault-tolerant, and cost-efficient AWS architectures that meet diverse business requirements. ● Gain comprehensive knowledge of AWS services like computing, storage, networking, and databases to create scalable and reliable cloud solutions. ● Explore cutting-edge AWS solutions such as serverless computing, containers, and machine learning to enhance your cloud architectures. ● Develop the skills to tackle complex cloud environments with confidence, using practical insights and strategies to solve real-world problems. ● Master expert tips and targeted strategies to excel in the AWS Certified Solutions Architect – Associate (SAA-C03) exam and achieve certification. WHO IS THIS BOOK FOR? This book is tailored for aspiring AWS professionals and those looking to advance as Solution Architects, with a focus on preparing for the SAA-C03 exam. No prior experience in cloud application development or deployment is required, making it an ideal resource for beginners eager to start their AWS journey. Experienced professionals will also find value in the comprehensive coverage and advanced topics, ensuring they can refine their skills and achieve certification success. TABLE OF CONTENTS 1. Introduction to Cloud Computing, AWS, and AWS SAA C-03 2. Identity and Access Management in AWS 3. Networking in AWS 4. Cloud Storage 5. Deep-Dive into AWS Compute 6. Deep Dive Into AWS Databases 7. AWS Application Services 8. AWS Management and Governance Services 9. AWS Cloud Security 10. Cloud Architecture and AWS Framework 11. AWS SAA C-03 Certification Preparation Index

Computer Programming for Beginners

Author : Murali Chemuturi
Publisher : CRC Press
ISBN 13 : 0429842155
Total Pages : 259 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Computer Programming for Beginners by : Murali Chemuturi

Download or read book Computer Programming for Beginners written by Murali Chemuturi and published by CRC Press. This book was released on 2018-09-03 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to capture the fundamentals of computer programming without tying the topic to any specific programming language. To the best of the authors’ knowledge there is no such book in the market.

Your Definitive Guide to Wearables

Author : Gerard O'Driscoll
Publisher : HomeMentors
ISBN 13 :
Total Pages : 94 pages
Book Rating : 4./5 ( download)

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Book Synopsis Your Definitive Guide to Wearables by : Gerard O'Driscoll

Download or read book Your Definitive Guide to Wearables written by Gerard O'Driscoll and published by HomeMentors. This book was released on 2014-11-04 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: The age of Wearable Technology 2.0 devices and gadgets is upon us! The market for wearable devices is starting to gain momentum and companies are trying to figure out how to convince the general population to wear these baby computers… This Wearables Technology book de-mystifies the marketing hype surrounding this emerging product category and gets the general public and companies thinking about ways that the different flavors of wearables might suit their environments.

Software Estimation

Author : Steve McConnell
Publisher : Microsoft Press
ISBN 13 : 0735637032
Total Pages : 466 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis Software Estimation by : Steve McConnell

Download or read book Software Estimation written by Steve McConnell and published by Microsoft Press. This book was released on 2006-02-22 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often referred to as the “black art” because of its complexity and uncertainty, software estimation is not as difficult or puzzling as people think. In fact, generating accurate estimates is straightforward—once you understand the art of creating them. In his highly anticipated book, acclaimed author Steve McConnell unravels the mystery to successful software estimation—distilling academic information and real-world experience into a practical guide for working software professionals. Instead of arcane treatises and rigid modeling techniques, this guide highlights a proven set of procedures, understandable formulas, and heuristics that individuals and development teams can apply to their projects to help achieve estimation proficiency. Discover how to: Estimate schedule and cost—or estimate the functionality that can be delivered within a given time frame Avoid common software estimation mistakes Learn estimation techniques for you, your team, and your organization * Estimate specific project activities—including development, management, and defect correction Apply estimation approaches to any type of project—small or large, agile or traditional Navigate the shark-infested political waters that surround project estimates When many corporate software projects are failing, McConnell shows you what works for successful software estimation.

Guide to the Software Engineering Body of Knowledge (Swebok(r))

Author : IEEE Computer Society
Publisher :
ISBN 13 : 9780769551661
Total Pages : 348 pages
Book Rating : 4.5/5 (516 download)

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Book Synopsis Guide to the Software Engineering Body of Knowledge (Swebok(r)) by : IEEE Computer Society

Download or read book Guide to the Software Engineering Body of Knowledge (Swebok(r)) written by IEEE Computer Society and published by . This book was released on 2014 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Guide to the Software Engineering Body of Knowledge (SWEBOK(R) Guide), the IEEE Computer Society establishes a baseline for the body of knowledge for the field of software engineering, and the work supports the Society's responsibility to promote the advancement of both theory and practice in this field. It should be noted that the Guide does not purport to define the body of knowledge but rather to serve as a compendium and guide to the knowledge that has been developing and evolving over the past four decades. Now in Version 3.0, the Guide's 15 knowledge areas summarize generally accepted topics and list references for detailed information. The editors for Version 3.0 of the SWEBOK(R) Guide are Pierre Bourque (Ecole de technologie superieure (ETS), Universite du Quebec) and Richard E. (Dick) Fairley (Software and Systems Engineering Associates (S2EA)).

The Definitive Guide to Marketing Analytics and Metrics (Collection)

Author : Cesar Brea
Publisher : FT Press
ISBN 13 : 0133994775
Total Pages : 1465 pages
Book Rating : 4.1/5 (339 download)

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Book Synopsis The Definitive Guide to Marketing Analytics and Metrics (Collection) by : Cesar Brea

Download or read book The Definitive Guide to Marketing Analytics and Metrics (Collection) written by Cesar Brea and published by FT Press. This book was released on 2014-08-18 with total page 1465 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment you'll ever make Measuring and optimize your marketing investments is more crucial than ever. But, with an explosion in channels and complexity, it's also more challenging than ever. Fortunately, marketing metrics and analytics have taken giant leaps forward in recent years: techniques now exist for accurately quantifying performance and applying what you learn to improve it. In this unique 3 Book package, world-class experts present these new approaches, and show how to profit from them. In Marketing and Sales Analytics, leading consultant Cesar A. Breaexamines the experiences of 15 leaders who've built high-value analytics capabilities in multiple industries. Then, building on what they've learned, he presents a complete blueprint for succeeding with marketing analytics. You'll learn how to evaluate "ecosystemic" conditions for success, frame the right questions, and organize your people, data, and operating infrastructure to answer them. Brea helps you overcome key challenges ranging from governance to overcoming hidden biases. Along the way, he also offers specific guidance on crucial decisions such as "buy vs. build?", "centralize or decentralize?", and "hire generalists or specialists?" Next, in Cutting Edge Marketing Analytics, three pioneering experts introduce today's most valuable marketing analytics methods and tools, and offer a best-practice methodology for successful implementation. They augment this knowledge with hands on case studies, guiding you through solving key problems in resource allocation, segmentation, pricing, campaign management, firm valuation, and digital marketing strategy. All case studies are accompanied by real data used by the protagonists to make decisions. As you practice, you'll gain a deeper understanding of the value of marketing analytics, learn to integrate quantitative analysis with managerial sensibilities, master core statistical tools, and discover how to avoid crucial pitfalls. Finally, in the award-winning Marketing Metrics, Second Edition, Paul W. Farris and his colleagues show how to choose the right metrics for every marketing challenge. You'll learn how to use dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for promotional strategy, advertising, distribution, customer perceptions, market share, competitors' power, margins, pricing, products and portfolios, customer profitability, sales forces, channels, and more. This extensively updated edition introduces innovative metrics ranging from Net Promoter to social media and brand equity measurement, and shows how to build comprehensive models to optimize every marketing decision you make. If you need to measure and improve marketing performance, this 3-book package will be your most valuable resource. From world-renowned business sustainability experts Cesar A. Brea, Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein