Social Media Influencing in The City of Likes

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 180262757X
Total Pages : 164 pages
Book Rating : 4.8/5 (26 download)

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Book Synopsis Social Media Influencing in The City of Likes by : Zoe Hurley

Download or read book Social Media Influencing in The City of Likes written by Zoe Hurley and published by Emerald Group Publishing. This book was released on 2023-01-27 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a much-needed de-Westernising perspectives of Dubai’s social media influencing industry within the broader context of global platform capitalism, Zoe Hurley offers an important contribution to the field of social media through illustrating visible economies in a city circuited by social media influencing.

Social Media Marketing Workbook 2022

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Author :
Publisher : Jordan Smith
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media Marketing Workbook 2022 by : Jordan Smith

Download or read book Social Media Marketing Workbook 2022 written by Jordan Smith and published by Jordan Smith. This book was released on 2022-07-01 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become the fastest moving industry in the world. Businesses can grow faster, find new customers quicker, grow their wealth and knowledge by reaching out to people from all over the world. This is something that was not possible several decades ago when the only form of marketing accessible to most businesses was print, radio, and television advertising. Your reach was restricted based on your budget, and you had no control over how many times your target audience would listen or see the content you are putting out there. Well, not anymore. One of social media’s most powerful features is the way it can connect people from all over the world in a matter of seconds. It doesn’t matter where you are located, as long as you have a working internet connection and some device to view content on, you’re connected. For businesses, this has been an incredible advantage. Imagine the business potential when you can now reach millions of customers worldwide? Social media has changed the world of marketing forever. For example, your business can go live in a matter of seconds to people across the world. Your product launch, when it is done as live broadcast, it is instantly shown to customers from every country imaginable. You get to share the amazing things that happen in your company with your loyal customers and build relationships with them in a way that you never could before social media came along. This platform has forced businesses to become more creative, innovative, and more attentive to what the customers want in order to keep the content fresh, relevant, and appealing to the target audience. Social media has also become a hotbed of research, and this is where your business begins to transform your marketing strategies. The next chapters will be your guide to marketing your business on this social, digital space like a winner.

Social Media Strategy

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 1398610003
Total Pages : 297 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Social Media Strategy by : Julie Atherton

Download or read book Social Media Strategy written by Julie Atherton and published by Kogan Page Publishers. This book was released on 2023-10-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through: - Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies - Using appropriate technology including AI With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

The Influencer Industry

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Author :
Publisher : Princeton University Press
ISBN 13 : 0691234086
Total Pages : 232 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis The Influencer Industry by : Emily Hund

Download or read book The Influencer Industry written by Emily Hund and published by Princeton University Press. This book was released on 2025-03-25 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical history of the social media influencer's rise to global prominence.

Love Comes Last

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Author :
Publisher : Kim Stempien
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4./5 ( download)

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Book Synopsis Love Comes Last by : Kim Kennedy

Download or read book Love Comes Last written by Kim Kennedy and published by Kim Stempien. This book was released on 2024-09-18 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Secret to Finding a Life Partner (Hint: Love Comes Last!) Are you tired of the endless search for "the one"? Have you been led to believe in the myth of soulmates, only to face frustration and disappointment? Love Comes Last shatters the fairy tales that have held you back and introduces a fresh, intentional approach to building meaningful and lasting relationships. In this eye-opening book, relationship fanatic and psychic intuitive Kim Kennedy takes you on a journey beyond the fleeting emotions and romantic fantasies that often mislead us. Through powerful insights, practical advice, and engaging exercises, you'll learn how to align your intentions with your true heart's desires, create a solid foundation for love, and find a Life Partner who is committed to walking the path of life with you. What You'll Discover: - The power of intentions: Learn why intentions, not feelings, are the key to lasting love and how to identify them in yourself and others. - The myth of romantic love and soulmates: Explore the myth of soulmates and why holding onto this idea might be keeping you from finding true happiness. - How to live in your Career Zone: Uncover your life's purpose, embrace your creativity, and understand how living in your Career Zone can lead to fulfilling relationships. - Practical exercises and quizzes: Engage with thought-provoking exercises like "The Five-Second Life" to help you identify your true heart’s desires to create an intentional life. Whether you're single, in a relationship, or somewhere in between, Love Comes Last will empower you to take control of your love life, prioritize your personal growth, and find a partner who truly complements your journey.

The Regulation of Social Media Influencers

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1788978285
Total Pages : 341 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis The Regulation of Social Media Influencers by : Catalina Goanta

Download or read book The Regulation of Social Media Influencers written by Catalina Goanta and published by Edward Elgar Publishing. This book was released on 2020-05-29 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.

Ten Arguments for Deleting Your Social Media Accounts Right Now

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Author :
Publisher : Henry Holt
ISBN 13 : 125019668X
Total Pages : 160 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Ten Arguments for Deleting Your Social Media Accounts Right Now by : Jaron Lanier

Download or read book Ten Arguments for Deleting Your Social Media Accounts Right Now written by Jaron Lanier and published by Henry Holt. This book was released on 2018-05-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we're better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms"--

The Influencer's Edge: Unleashing Success with Runway Influence

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Author :
Publisher : BookRix
ISBN 13 : 3755443368
Total Pages : 43 pages
Book Rating : 4.7/5 (554 download)

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Book Synopsis The Influencer's Edge: Unleashing Success with Runway Influence by : FH Faruk

Download or read book The Influencer's Edge: Unleashing Success with Runway Influence written by FH Faruk and published by BookRix. This book was released on 2023-12-20 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Influencer's Edge: Unleashing Success with FH Academy The Book Written by FH Faruk Welcome to "The Influencer's Edge: Unleashing Success with FH Academy," a comprehensive guide designed to help aspiring influencers navigate the dynamic world of digital influence. In this book, we will explore the strategies, techniques, and mindset required to not only establish a strong personal brand but also to unlock the full potential of your influence and create a lasting impact on your audience. From finding your unique voice to mastering the art of content creation, building genuine connections, and effectively monetizing your influence, this book will equip you with the tools and knowledge needed to thrive in the competitive influencer landscape.

Aspire to inspire

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Author :
Publisher : Notion Press
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.8/5 (954 download)

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Book Synopsis Aspire to inspire by : Daniyah Irfan

Download or read book Aspire to inspire written by Daniyah Irfan and published by Notion Press. This book was released on 2024-08-22 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wondered if you’re a Madam Past Tense, stuck in your history, or an Aunty Pity Me? Have you tried to break your own cages and realise that how simple it is to be self-ish, Life has its absurdities—and paradoxes. Through Aspire to Inspire, every woman who’s ever taken a break from her career and is now eager to reclaim her path with renewed vigour and unstoppable passion. Discover who you are, what holds you back and how you turn the tables of life in your favour. Walk through defaults and dirorder, accept and direct your passion to design your unique life - look beyond horizons of what you are today. It’s time to dream big, strive fearlessly, and let your spirit soar.

One Million Followers, Updated Edition

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Author :
Publisher : BenBella Books
ISBN 13 : 1946885606
Total Pages : 204 pages
Book Rating : 4.9/5 (468 download)

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Book Synopsis One Million Followers, Updated Edition by : Brendan Kane

Download or read book One Million Followers, Updated Edition written by Brendan Kane and published by BenBella Books. This book was released on 2018-10-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

Hook Point

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Author :
Publisher : Waterside Productions
ISBN 13 : 9781949001006
Total Pages : 0 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Hook Point by : Brendan Kane

Download or read book Hook Point written by Brendan Kane and published by Waterside Productions. This book was released on 2020-09-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.

Personality

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Author :
Publisher : SAGE Publications
ISBN 13 : 1071857207
Total Pages : 598 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Personality by : Eric Shiraev

Download or read book Personality written by Eric Shiraev and published by SAGE Publications. This book was released on 2023-10-04 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personality: Theories and Applications takes an interdisciplinary and cross-cultural approach to the study of personality. Author Eric Shiraev structures the text around three questions: What are the basic ideas and facts that we focus on? How do we study these ideas and facts? How do we apply them? Students will benefit from a deeper understanding of personality as they navigate a wide range of theories, empirical studies, and thought-provoking exercises, fostering enhanced critical thinking and knowledge. The Second Edition includes a new chapter on the digital domain of personality, incorporates the latest findings from the fields of behavioral economics and neuroscience, and offers expanded coverage of LGBTQ+ issues, including prejudice and cultural stereotypes. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.

Social Media Warfare

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Author :
Publisher : CRC Press
ISBN 13 : 1351866966
Total Pages : 247 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Social Media Warfare by : Michael Erbschloe

Download or read book Social Media Warfare written by Michael Erbschloe and published by CRC Press. This book was released on 2017-05-08 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media applications can be weaponized with very little skill. Social media warfare has become a burden that nation states, government agencies, and corporations need to face. To address the social media warfare threat in a reasonable manner that reduces uncertainty requires dedication and attention over a very long-term. To stay secure, they need to develop the capability to defend against social media warfare attacks. Addressing unconventional warfare strategies and tactics takes time and experience, plus planning and dedication. This book will help managers develop a sound understanding of how social media warfare can impact their nation or their organization.

The Only Like That Matters Is God's

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1680999311
Total Pages : 180 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis The Only Like That Matters Is God's by : Teryn Gregson

Download or read book The Only Like That Matters Is God's written by Teryn Gregson and published by Simon and Schuster. This book was released on 2024-08-06 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does consuming the scroll leave you feeling empty? Escape the shackles of social media and turn to Christ to set you free. By using the Bible as your handbook, you can glorify God through how you present yourself, consume, and operate on social media, regardless of your social media status. Former sports broadcaster Teryn Gregson, who faced public persecution for her faith, approaches the hard to discuss depths of the cultural lies perpetuated on social media. By studying, through scripture, how God delivered the Israelites when they fell into the trap of comparison, or how Jesus overcame cancel culture by rising from the dead three days later. We too can learn to defeat that which consumes us, with the help of the Holy Spirit. In addition to chapter devotionals to dive deeper individually or as a group, the book also faces, head-on, promiscuity masked as Instagram modeling, how that affects our young men & women and what it looks like to truly lay it all on the line for your faith, aside from the picture-perfect profiles online. Each chapter concludes with devotionals that readers can fill out and use as supplemental learning for bible study groups and everyday life. Adding an interactive element to the book, the devotionals utilize various tools to engage readers, including: Scripture studies Life-Application Challenges Digital Detox Exercises Screentime Recommendations Prayers And more! We can transform our lives on social media when we find joy in truly knowing the only “like” that matters is God’s. His “like” is all we need. We don’t deserve it, we can’t earn it. He gives us all His “likes” for free.

Influencer Marketing For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111911392X
Total Pages : 55 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Influencer Marketing For Dummies by : Kristy Sammis

Download or read book Influencer Marketing For Dummies written by Kristy Sammis and published by John Wiley & Sons. This book was released on 2015-11-20 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.

Before you GO influence

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Author :
Publisher : Mo Maher
ISBN 13 :
Total Pages : 73 pages
Book Rating : 4./5 ( download)

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Book Synopsis Before you GO influence by : Mohamed Maher

Download or read book Before you GO influence written by Mohamed Maher and published by Mo Maher. This book was released on 2023-03-28 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an entrepreneur or marketer looking to increase the visibility of your brand through influencer marketing? Do you want to know how to find the right influencers, establish connections with them, and develop campaigns that are successful and have an impact on generating engagement and revenue? Look no further than "Before you GO Influence: A Comprehensive Guide to Influencer Marketing and Brand Partnerships." Influencer marketing is now an essential component of any effective marketing strategy in the modern digital age. With so many platforms, tools, and influencers available, navigating the world of influencer marketing can be difficult. To help you comprehend the value of influencer marketing and how to use it to further your business objectives, we have produced this in-depth guide. The fundamentals of influencer marketing are covered in this book, including how to find the right influencers and develop relationships with them, as well as more sophisticated subjects like creating compelling campaigns and evaluating campaign performance. Along with future trends and business opportunities in the sector, you'll learn about the morals and best practices of influencer marketing. With "Before you GO Influence: A Comprehensive Guide to Influencer Marketing and Brand Partnerships." you'll gain the knowledge and skills you need to create successful influencer marketing campaigns that drive engagement, conversions, and growth for your brand. You'll learn how to: Identify the right influencers for your brand and target audience Build strong relationships with influencers based on mutual value and trust Craft effective campaigns that align with your brand messaging and goals Measure and analyze campaign performance to make data-driven decisions Stay ahead of industry trends and changes to ensure long-term success This book is a must-read for anyone looking to leverage the power of influencer marketing to achieve their business goals, whether you're a marketer or an entrepreneur. Don't pass up the chance to elevate your influencer marketing game and take your brand to the next level. Order "A Comprehensive Guide to Influencer Marketing and Brand Partnerships" today to begin forming successful influencer partnerships that will propel your company forward.

Social Media Marketing

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Author :
Publisher : SAGE Publications Limited
ISBN 13 : 1529625793
Total Pages : 508 pages
Book Rating : 4.5/5 (296 download)

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Book Synopsis Social Media Marketing by : Tracy L. Tuten

Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE Publications Limited. This book was released on 2023-11-22 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.