Social Media Marketing Essentials You Always Wanted To Know

Download Social Media Marketing Essentials You Always Wanted To Know full books in PDF, epub, and Kindle. Read online Social Media Marketing Essentials You Always Wanted To Know ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Social Media Marketing Essentials You Always Wanted To Know

Author : Vibrant Publishers
Publisher : Vibrant Publishers
ISBN 13 : 1636512194
Total Pages : 204 pages
Book Rating : 4.6/5 (365 download)

DOWNLOAD NOW!

Book Synopsis Social Media Marketing Essentials You Always Wanted To Know by : Vibrant Publishers

Download or read book Social Media Marketing Essentials You Always Wanted To Know written by Vibrant Publishers and published by Vibrant Publishers. This book was released on 2024-01-27 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings. Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue. The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well. The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing. This book will help you- i. Learn the process of coming up with a marketing strategy ii. Navigate through the sea of social media platforms and create platform-specific content iii. Explore hashtags: Know when, where, and how to use them iv. Understand the metrics and evaluate your social media marketing strategies The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.

Services Marketing Essentials You Always Wanted to Know

Author : Vishal Desai
Publisher : Vibrant Publishers
ISBN 13 : 1636511740
Total Pages : 168 pages
Book Rating : 4.6/5 (365 download)

DOWNLOAD NOW!

Book Synopsis Services Marketing Essentials You Always Wanted to Know by : Vishal Desai

Download or read book Services Marketing Essentials You Always Wanted to Know written by Vishal Desai and published by Vibrant Publishers. This book was released on 2023-10-27 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing. A deep dive into the theory and practice of Services Marketing Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts. This book will help you to: i. Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence. ii. Learn the different models of service quality iii. Gauge consumer wants and perceptions to meet their expectations iv. Improve your service design to make it efficient v. Create a pricing strategy according to your service business type The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life. Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today’s dynamic marketplace, especially when the service industry is growing exponentially worldwide. This book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.

Marketing Management Essentials You Always Wanted To Know (Second Edition)

Author : Callie Daum
Publisher : Vibrant Publishers
ISBN 13 : 1949395804
Total Pages : 135 pages
Book Rating : 4.9/5 (493 download)

DOWNLOAD NOW!

Book Synopsis Marketing Management Essentials You Always Wanted To Know (Second Edition) by : Callie Daum

Download or read book Marketing Management Essentials You Always Wanted To Know (Second Edition) written by Callie Daum and published by Vibrant Publishers. This book was released on 2020-07-04 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Marketing Management Essentials You Always Wanted To Know

Author : Callie Daum
Publisher : Vibrant Publishers
ISBN 13 : 1636511791
Total Pages : 193 pages
Book Rating : 4.6/5 (365 download)

DOWNLOAD NOW!

Book Synopsis Marketing Management Essentials You Always Wanted To Know by : Callie Daum

Download or read book Marketing Management Essentials You Always Wanted To Know written by Callie Daum and published by Vibrant Publishers. This book was released on 2023-11-14 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting techniques to marketing strategic planning to an introduction to career specialization areas — that will help ensure you are equipped for success as a marketing professional. A modern marketer’s playbook to create value for your organization and its customers In this book you will: i. Learn how to build a marketing plan, ii. Get an understanding of the various marketing specialization areas, iii. Pick up approaches and resources to demonstrate marketing return on investment, iv. Grasp how to self-evaluate your skills and competencies The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers. The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation. By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.

Business Communication Essentials You Always Wanted To Know

Author : Dr. AnnaMaria Bliven
Publisher : Vibrant Publishers
ISBN 13 : 1636511643
Total Pages : 209 pages
Book Rating : 4.6/5 (365 download)

DOWNLOAD NOW!

Book Synopsis Business Communication Essentials You Always Wanted To Know by : Dr. AnnaMaria Bliven

Download or read book Business Communication Essentials You Always Wanted To Know written by Dr. AnnaMaria Bliven and published by Vibrant Publishers. This book was released on 2024-05-09 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Communication Essentials You Always Wanted to Know is a tell-all book on the theme of Business Communication. If you have been struggling with designing and implementing an effective business communication strategy in your organization, this book will be of immense help to you. Business Communication Essentials simplifies the processes of business communication in a way no other book has dealt with the subject-matter. It highlights the essential steps that must be taken at any time to transform your business communication approaches. Reading this book will provide you with all the secrets of powerful and effective business communication. Whether you are a student or a C-suite executive, the pragmatic and easy procedures for achieving quality and top-notch business communication practices that you will discover in this book are truly invaluable. You will gain an understanding of the following: I. Types of business communication and its importance for business growth ii. Audience demographics and drafting relatable business messages iii. How to communicate effectively in this fast-paced world iv. Some modern tools for effective business communication This book is written in a conversational tone and is packed with fun examples that will aid the learning experience.

Organizational Behavior Essentials You Always Wanted To Know

Author : Vibrant Publishers
Publisher : Vibrant Publishers
ISBN 13 : 1636512313
Total Pages : 280 pages
Book Rating : 4.6/5 (365 download)

DOWNLOAD NOW!

Book Synopsis Organizational Behavior Essentials You Always Wanted To Know by : Vibrant Publishers

Download or read book Organizational Behavior Essentials You Always Wanted To Know written by Vibrant Publishers and published by Vibrant Publishers. This book was released on 2024-07-07 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: I. Grasp the intricacies of dynamic workplaces within a global context. ii. Evaluate personal performance drivers such as motivation, decision-making, and problem-solving iii. Cultivate essential group work skills like teamwork and effective communication iv. Recognize that change is inevitable and polish your management skills v. Develop leadership capabilities to drive innovation Improve your leadership and management skills by applying the core concepts of organizational behavior. Navigating through the complexities of group dynamics in an organization can be daunting with challenges such as miscommunication and lack of cooperation often hindering individual performance. However, tackling and mastering these dynamics can lead to better outcomes. Organizational Behavior Essentials You Always Wanted to Know (2nd Edition) serves as a compass for creating successful, inclusive work communities that value diverse perspectives, experiences, and cultures, benefiting both individuals and organizations. What's new – This edition, authored by Vic Clesceri, a specialist in organizational development and talent management, emphasizes the significance of change management in any organization. The book also provides a broad overview of different assessment methods, allowing organizations and individuals to better understand their personnel and set goals that would highlight their finest skills. Additionally, this book includes chapter quizzes and keywords to reinforce concepts necessary for achieving high performance in the sphere of work. Part of the Vibrant Publishers' Self-Learning Management Series, this book equips managers, business leaders, HR specialists, and students with a foundational understanding of essential concepts required for organizational development.

Diversity, Equity, and Inclusion Essentials You Always Wanted To Know

Author : Vibrant Publishers
Publisher : Vibrant Publishers
ISBN 13 : 1636512984
Total Pages : 164 pages
Book Rating : 4.6/5 (365 download)

DOWNLOAD NOW!

Book Synopsis Diversity, Equity, and Inclusion Essentials You Always Wanted To Know by : Vibrant Publishers

Download or read book Diversity, Equity, and Inclusion Essentials You Always Wanted To Know written by Vibrant Publishers and published by Vibrant Publishers. This book was released on 2024-11-07 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity, Equity, and Inclusion Essentials You Always Wanted To Know serves as a practical guide for organizational leaders aiming to utilize DEI initiatives as pivotal drivers of success. The book underscores the intrinsic value of diversity and fairness in fostering innovation and resilience within both internal operations and external engagements. Dr. Denean Robinson, an educator and HR practitioner for two decades, draws on her extensive experience to explore the foundational concepts of diversity, equity, and inclusion (DEI). Addressing both the unifying and divisive aspects of these principles among leadership, the book navigates the complexities of combating systemic inequalities and biases. It emphasizes the crucial role of cultural competence and empathy in effective leadership. Through a blend of research insights and practical field knowledge, Dr. Robinson provides a blueprint for integrating DEI principles into organizational practices such as recruitment, hiring, and promotion. She outlines essential elements including policy development, comprehensive training programs, and robust accountability measures. These frameworks are designed to ensure enduring commitment to DEI at all organizational levels, fostering a culture that thrives on inclusivity and equity. Central to the book is a detailed framework for crafting tailored DEI strategies aligned with organizational goals and challenges. This strategic approach emphasizes the alignment of DEI initiatives with broader business objectives, establishing clear metrics for measuring impact and fostering a culture of continuous improvement. Diversity, Equity, and Inclusion Essentials You Always Wanted To Know is poised to equip leaders with the tools and insights needed to cultivate thriving, inclusive organizational cultures that drive competitive advantage and sustainable success.

Blockchain Essentials You Always Wanted To Know

Author : Vibrant Publishers
Publisher : Vibrant Publishers
ISBN 13 : 1636513018
Total Pages : 167 pages
Book Rating : 4.6/5 (365 download)

DOWNLOAD NOW!

Book Synopsis Blockchain Essentials You Always Wanted To Know by : Vibrant Publishers

Download or read book Blockchain Essentials You Always Wanted To Know written by Vibrant Publishers and published by Vibrant Publishers. This book was released on 2024-12-28 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: i. Understand the history, foundation, and use cases of blockchain ii. Discover how the decentralized system of blockchain functions and creates a trust mechanism iii. Read about the components of blockchain and the different types of blockchains iv. Create a private blockchain and deploy a smart contract onto a blockchain v. Learn the differences between fiat currency and cryptocurrency vi. Incorporate blockchain technology into your projects vi Know the potential dangers surrounding the concepts of blockchain Blockchain Essentials You Always Wanted To Know brings a lucid approach to learning the fundamentals of blockchain technology. The book covers the fundamentals of blockchain from a technical standpoint in an easy-to-understand language that allows anyone to grasp its intricacies. Blockchain Essentials begins by explaining the central concept of blockchain technology–the decentralization system–and dives deeper into concepts like cryptography, Merkle trees, mining, cryptocurrency, and consensus algorithms which form the core of blockchain technology. The book contains a dedicated chapter on creating a smart contract using the Truffle and Ganache software. The necessary steps to be taken to adapt blockchain into a project are also discussed in detail in this book. Blockchain Essentials also includes quizzes, fun facts, and real-life case studies to make your self-learning process smoother! In addition, you can access pre-made smart contract programs from the online resources of this book. Please note: This book does not cover topics such as cryptocurrency investment strategies, timing the market, or how to profit from Bitcoin. Blockchain Essentials is part of Vibrant Publishers’ Self-Learning Management series.

Principles of Economics Essentials You Always Wanted To Know

Author : Vibrant Publishers
Publisher : Vibrant Publishers
ISBN 13 : 1636512348
Total Pages : 174 pages
Book Rating : 4.6/5 (365 download)

DOWNLOAD NOW!

Book Synopsis Principles of Economics Essentials You Always Wanted To Know by : Vibrant Publishers

Download or read book Principles of Economics Essentials You Always Wanted To Know written by Vibrant Publishers and published by Vibrant Publishers. This book was released on 2024-07-18 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: I. Learn economics in a simplified manner ii. Discover the ten guiding principles of economics iii. Understand the nuances of demand and supply iv. Gain knowledge about different market structures with global examples v. Know everything about firm theories and cost structures vi. Get insights into macroeconomics and the role of aggregate demand Principles of Economics Essentials You Always Wanted To Know is a complete yet compact for anyone wanting to learn the fundamentals of economics. It equips readers not only with theoretical knowledge but also practical tips and strategies. The book's conversational tone and easy-to-understand language help readers grasp complex concepts with ease. The book is especially beneficial for someone wanting to understand how the principles of economics can be applied to real-life decision-making in business, life, and policy making. The complex concepts in this book are simplified to their easiest essentials and explained with practical examples from all over the world, which makes it suitable for students beginning to pursue the subject academically. On the other hand, the practical tips and usable explanations aim to benefit professionals looking to learn more about economics. The quiz questions at the end of every chapter help readers test their knowledge. The book also includes readily usable downloadable templates for professionals in the field. This book is part of the Self-Learning Management Series designed to help students, managers, career switchers, and entrepreneurs learn essential management lessons.

Business Strategy Essentials You Always Wanted To Know

Author : Callie Daum
Publisher : Vibrant Publishers
ISBN 13 : 1949395782
Total Pages : 155 pages
Book Rating : 4.9/5 (493 download)

DOWNLOAD NOW!

Book Synopsis Business Strategy Essentials You Always Wanted To Know by : Callie Daum

Download or read book Business Strategy Essentials You Always Wanted To Know written by Callie Daum and published by Vibrant Publishers. This book was released on 2020-02-26 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of business strategy. You will learn how to define strategy, different levels of strategy for the business versus departments, and how to plan tactics to implement those strategies. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view. Business Strategy Essentials is part of the Management Essentials series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Python Essentials You Always Wanted to Know

Author : Vibrant Publishers
Publisher : Vibrant Publishers
ISBN 13 : 1636512941
Total Pages : 229 pages
Book Rating : 4.6/5 (365 download)

DOWNLOAD NOW!

Book Synopsis Python Essentials You Always Wanted to Know by : Vibrant Publishers

Download or read book Python Essentials You Always Wanted to Know written by Vibrant Publishers and published by Vibrant Publishers. This book was released on 2024-12-09 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn Python the Easy Way with No Prior Experience! Key Features include: i. Comprehensive coverage of Python basics ii. Ideal for beginners and career changers iii. Real-world applications and case studies iv. Practical examples and quizzes for reinforcement Get ready to program with Python- one of the most in-demand skills of this decade! If you are interested in learning programming, but not sure where to start, Python Essentials You Always Wanted to Know is your guide to learning Python, one of the most versatile and beginner-friendly programming languages. This book is designed with absolute beginners in mind, focusing on clear explanations and practical examples rather than technical jargon. Regardless of skill level, there’s something here for everyone, from the basics of programming logic to more advanced topics like object-oriented programming and error handling. Whether you’re a student, a professional transitioning into tech, or simply curious about coding, this book will help you to think like a programmer and enhance your programming skills. The book also includes a chapter dedicated to case studies, giving you the opportunity to practice and apply the discussed concepts. Additionally, you will gain exclusive access to an online glossary of functions and methods mentioned throughout the book to help you retain and understand crucial programming terms. After reading this book, you’ll be able to: i. Understand programming fundamentals and Python syntax ii. Apply data structures, functions, and modular programming iii. Implement object-oriented principles in your projects iv. Leverage Python for data analysis and business insights Part of Vibrant Publishers’ Self-Learning Management Series, the book serves as a valuable guide for developing programming skills to complement your existing expertise and advance your career.

Data Analytics Essentials You Always Wanted To Know

Author : Vibrant Publishers
Publisher : Vibrant Publishers
ISBN 13 : 1636511198
Total Pages : 170 pages
Book Rating : 4.6/5 (365 download)

DOWNLOAD NOW!

Book Synopsis Data Analytics Essentials You Always Wanted To Know by : Vibrant Publishers

Download or read book Data Analytics Essentials You Always Wanted To Know written by Vibrant Publishers and published by Vibrant Publishers. This book was released on 2024-02-29 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upon reading this book, you will get:  A fundamental comprehension of data analytics, including its types  An understanding of data analytics processes, software tools, and a range of analytics methodologies  A comprehension of what daily tasks and procedures the data analysts follow  An investigation into the vast field of big data analytics, covering its possibilities and challenges  An understanding of the existing legal frameworks, as well as ethical and privacy issues in data analytics  Application-based learning using a variety of real-world case studies From raw data to actionable insights - journey through the essentials of data analytics. Data Analytics Essentials You Always Wanted To Know is an approachable and captivating guide to understand the complicated world of data Data analytics is becoming increasingly important in today's data-driven society, and so has the demand for data analysts. Data Analytics Essentials You Always Wanted to Know (Data Analytics Essentials) is a comprehensive yet succinct manual, perfect for you if you are trying to understand the fundamentals of data analytics. It gives a concise introduction to data analytics and its current applicability. This book is a great tool for professionals switching to a career in data analytics and for students who want to learn the basics of data analytics. It will give you a strong foundation by explaining everything in an easy-to-understand language. Data Analytics Essentials goes beyond a theoretical manual and contains real-world case studies and fun facts to help you enhance your knowledge. The chapter summaries and self- assessment tests along with every chapter will help you test yourself as you move from one concept to the next.

Business Plan Essentials You Always Wanted To Know

Author : Vibrant Publishers
Publisher : Vibrant Publishers
ISBN 13 : 1636511228
Total Pages : 215 pages
Book Rating : 4.6/5 (365 download)

DOWNLOAD NOW!

Book Synopsis Business Plan Essentials You Always Wanted To Know by : Vibrant Publishers

Download or read book Business Plan Essentials You Always Wanted To Know written by Vibrant Publishers and published by Vibrant Publishers. This book was released on 2022-08-12 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Plan Essentials will help learners and business owners to Recognize the importance of a business plan Formulate a well-structured business plan Analyze their market and write a marketing and operational plan Discover various techniques for forming a business plan with the help of samples relevant to the real world. A practical guide for business students, entrepreneurs, and veteran business owners for creating an effective business plan A crucial factor that influences the success of a business is a Business Plan. Without a business plan, an organization crumples down. Business Plan Essentials You Always Wanted to Know provides all the necessary hands-on tips and pieces of advice you will need to produce a pragmatic and useful business plan. The book provides business plans and strategies for non-profit organizations, small service businesses, manufacturing businesses, and project developments with abundant samples that offer quick and smooth guidance about how to successfully bring a great business plan to life. The book simplifies all the necessary procedures you should follow in drafting your business plan and editing it in order to turn it into a powerful document that will streamline your adventure into entrepreneurship. After reading this book, you will understand Basics of An Effective Business Plan How to Successfully Do Your Own Marketing and Market Analysis How to Make Financial Projections in Your Business Plan The Best Tricks for Designing and Editing a Useful Business Plan About the Series Business Plan Essentials You Always Wanted to Know is part of the Self-Learning Management Series. This series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and cover every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Social Media Marketing

Author : Gerry T. Warner
Publisher : E.C. Publishing via PublishDrive
ISBN 13 :
Total Pages : 79 pages
Book Rating : 4.:/5 (661 download)

DOWNLOAD NOW!

Book Synopsis Social Media Marketing by : Gerry T. Warner

Download or read book Social Media Marketing written by Gerry T. Warner and published by E.C. Publishing via PublishDrive. This book was released on 2018-03-30 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to leverage the power of Social Media with Social Media Marketing today to help you achieve your business and online marketing goals! Have you ever asked - - can Social Media Marketing really help my business? - does Social Media Marketing work? - where do I learn Social Media Marketing? ... but finding it difficult to get the information you seek in order to grow your business? Have you always wanted to know - - what the best Social Media Marketing Strategies are - how Social Media Marketing can increase sales - how to implement an effective and proven Social Marketing plan ... but yet to find a resource that will show you how in a simple, step-by-step approach? If you answered "Yes" to any of the questions above, then this book is for you. In this definitive guide "Social Media Marketing: The Ultimate Guide to Learn Step-by-Step the Best Social Media Strategies to Boost Your Business", you're about to discover how you can utilize the best Social Media platforms to your advantage when it comes to growing your business and to boost your income and net profits. ★★ Here is What You Will Learn: ★★ 1. What Social Media Marketing is and how it works 2. How to harness the power of the internet and Social Media to bring in a substantial income stream 3. How to begin your path on becoming a marketing guru on Social Media platforms, such as Facebook, Twitter and Instagram 4. Effective Social Media Strategies to apply for each of the most popular Social Media platforms being used today by your target market 5. The various Social Media Marketing tools you can implement now to help you gain profits ★★ Added Benefits of owning this book: ★★ Up-to-date and accurate information for the year 2018 and beyond A step-by-step and easy-to-understand guide that will motivate you to take action - starting today! ★★ PLUS: Bonus Section Included - How to use Facebook Ads to grow your business! ★★ By learning the lessons in this book, you will no longer be a beginner in the world of the internet and Social Media, but someone who now has the knowledge to leverage the power of Social Media to achieve success in your business endeavours. Your brand is your power, and it's time you learned how to promote it - and make it big online through Social Media Marketing. Don't wait any longer! Scroll up and click the "Buy Now" button to own this proven guide and begin applying Social Media Marketing to your business to get positive results.

Decision Making Essentials You Always Wanted to Know

Author : Vibrant Publishers
Publisher : Vibrant Publishers
ISBN 13 : 1636510035
Total Pages : 107 pages
Book Rating : 4.6/5 (365 download)

DOWNLOAD NOW!

Book Synopsis Decision Making Essentials You Always Wanted to Know by : Vibrant Publishers

Download or read book Decision Making Essentials You Always Wanted to Know written by Vibrant Publishers and published by Vibrant Publishers. This book was released on 2020-12-03 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes • Introduction to Decision Making • Scenario Planning and Prediction Markets • Group Mechanics • Heuristics and Programmed Decisions • Probability and Base Rate Neglect Decision Making Essentials You Always Wanted to Know prepares new managers and leaders to make those tough decisions they face by providing them with a tool box of decision analysis techniques to help them understand and analyze the decisions they make. The chapters describe key techniques of decision analysis, including: • Cognitive biases and Prospect Theory • Heuristics • Probability and Expected Value • Bayes Theorem • Multi-attribute decision making, including the SMART, Elimination by Aspects, and Even Swaps methods • Game Theory • Prediction Markets • Brainstorming and Groupthink • Black Swan Events. Each chapter provides clear examples of the decision making tools and includes practice examples to help train the reader in using these critical tools. About the Series Decision Making Essentials You Always Wanted to Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. This Self Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven’t got a chance to visit one. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret. About the Author Mark Koscinski is an assistant professor of accounting practice at Moravian College in Bethlehem, PA, where he teaches a graduate level Decision Analysis class and several advanced accounting classes. He is a certified public accountant, and holds a BA with high honors and MBA from Rutgers University and a doctorate from Drew University. Prior to joining the faculty at Moravian College, Mark was a chief financial officer of various public and private organizations in the defense contracting, toy, investment banking, and banking industries. He has over forty years of experience in the business world, and has supervised every operation of an organization including sales and marketing. Mark is passionate about sharing his knowledge with his students. His background and experience gives him a unique position to write on management topics that are easy to understand for non-MBA graduates. About Vibrant Publishers Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Digital Marketing Strategy

Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
ISBN 13 : 0749474718
Total Pages : 344 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!

Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Entrepreneurship Essentials You Always Wanted To Know

Author : Dr. AnnaMaria Bliven
Publisher : Vibrant Publishers
ISBN 13 : 1636511619
Total Pages : 265 pages
Book Rating : 4.6/5 (365 download)

DOWNLOAD NOW!

Book Synopsis Entrepreneurship Essentials You Always Wanted To Know by : Dr. AnnaMaria Bliven

Download or read book Entrepreneurship Essentials You Always Wanted To Know written by Dr. AnnaMaria Bliven and published by Vibrant Publishers. This book was released on 2023-05-04 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are an aspiring entrepreneur or an experienced business owner, Entrepreneurship Essentials You Always Wanted To Know is full of many entrepreneurial insights that you can tap from. It entails all the necessary steps you can take to become successful in your pursuits to build and maintain a flourishing business. Dipping your legs in the sea of competitive businesses and experienced business owners can look daunting. But, if you build a strong foundation for your business and yourself, you can also become a successful entrepreneur. Entrepreneurship Essentials is a primer for people looking to try their hands at entrepreneurship. It talks about what it takes to be a successful business owner and the challenges that arise in the path and provides all the necessary answers to the questions you may have about how to create, manage, and direct a business to profitability. The book covers the fundamental areas that you should know about like: · Identifying business opportunities and leveraging them · Developing a product/service that solves a genuine problem · Setting up a company and registering it · Creating a business plan for your business · Segmenting markets and customers according to your business requirements · Marketing your product and tackling competitors This book does not just state the theories of entrepreneurship but makes learning a fun process with interesting facts, discussion questions, and real-world examples. This self-learning book is also ideal for business students who want to learn about entrepreneurship as it is written in an easy-to-grasp language and comes with online resources to enhance the learning process. Dr. AnnaMaria Bliven, the author of this book is a business professional for over 30 years and has a wide-ranging experience in business development and management.