Social Media Land

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Social Media Land

Author : John Faithful Hamer
Publisher : Likeville Books
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media Land by : John Faithful Hamer

Download or read book Social Media Land written by John Faithful Hamer and published by Likeville Books. This book was released on 2020-04-19 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The promise of Social Media Land was always, to some extent, an imperialistic dream. The geeks who created this online world were all, to a man, urban liberals who hoped the Internet would bring the light of civilization to Sameville, a mythological small town where everybody’s white and wrong. The enlightened minds of the multicultural metropolis were going to bring the true gospel of diversity and tolerance and freedom to the benighted citizens of Sameville. If these guys had a theme song, it would be a cover of Walter Donaldson’s Jazz Era classic “How Ya Gonna Keep ’em Down on the Farm (After They’ve Seen Paree)?” (1919) entitled “How Ya Gonna Keep ’em Down in Stupidlandia (After They’ve Seen Portlandia)?” The dream came true. Well, sort of. When I was a kid, there were still people in my working-class neighborhood who believed that if you scared a pregnant woman, her baby would be born with a tail. Ignorance like this of shockingly medieval proportions was everywhere to be found. Few of my friends had a working twentieth-century knowledge of human anatomy, much less the natural world. But I’m happy to report that the Internet, and especially Wikipedia, has cleared up much of this ignorance. My children have access to far more accurate knowledge about things like how a woman gets pregnant than most of my friends did at their age. What’s more, to the best of my knowledge, none of their friends believe in babies with tails. To some extent, then, the Internet has indeed been a force of enlightenment in our world. But its enlightenment has been limited in scope, in part, because the geeks who dreamed of conquering small-town ignorance failed to anticipate how much online communities would in fact empower ignorance of all kinds. These days, any simpleminded partisan with a political ax to grind can find an online community of like-minded whack-jobs who’ll happily Facebook-like every stupid thing he says. Communities of this kind aren’t just safe spaces for stupid; they’re boot camps for bullshit that provide budding ideologues with plenty of rhetorical ammunition (e.g., bogus stats, pre-fab arguments, etc.). Before long, what was once a more-or-less harmless, single-issue troll has morphed into something far more monstrous and formidable: a veritable Swiss-army knife of bullshit, a perfect storm of bad ideas, a walking Wikipedia of stupid. There are those who see this as a kind of progress, as a perfect example of the democratization of knowledge in the Information Age. But I think it’s more like giving nuclear weapons to a failed state run by coked-up child soldiers.

Maid

Author : Stephanie Land
Publisher : Hachette UK
ISBN 13 : 0316505102
Total Pages : 266 pages
Book Rating : 4.3/5 (165 download)

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Book Synopsis Maid by : Stephanie Land

Download or read book Maid written by Stephanie Land and published by Hachette UK. This book was released on 2019-01-22 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A single mother's personal, unflinching look at America's class divide (Barack Obama)," this New York Times bestselling memoir is the inspiration for the Netflix limited series, hailed by Rolling Stone as "a great one." At 28, Stephanie Land's dreams of attending a university and becoming a writer quickly dissolved when a summer fling turned into an unplanned pregnancy. Before long, she found herself a single mother, scraping by as a housekeeper to make ends meet. Maid is an emotionally raw, masterful account of Stephanie's years spent in service to upper middle class America as a "nameless ghost" who quietly shared in her clients' triumphs, tragedies, and deepest secrets. Driven to carve out a better life for her family, she cleaned by day and took online classes by night, writing relentlessly as she worked toward earning a college degree. She wrote of the true stories that weren't being told: of living on food stamps and WIC coupons, of government programs that barely provided housing, of aloof government employees who shamed her for receiving what little assistance she did. Above all else, she wrote about pursuing the myth of the American Dream from the poverty line, all the while slashing through deep-rooted stigmas of the working poor. Maid is Stephanie's story, but it's not hers alone. It is an inspiring testament to the courage, determination, and ultimate strength of the human spirit. "A single mother's personal, unflinching look at America's class divide, a description of the tightrope many families walk just to get by, and a reminder of the dignity of all work." -PRESIDENT BARACK OBAMA, Obama's Summer Reading List

Social Media Marketing for Business 2020

Author : Samuel Smith
Publisher : Samuel Smith
ISBN 13 :
Total Pages : 189 pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media Marketing for Business 2020 by : Samuel Smith

Download or read book Social Media Marketing for Business 2020 written by Samuel Smith and published by Samuel Smith. This book was released on 2021-08-13 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Want to Learn How to Make Your Business Earn More Money Using Social Media, Then You Must Take Advice Found in This Amazing Book! Doesn't matter if you already have a good product, you can make it even better. Social networks are a great place to market your product. With a few tips and advice, you can make your brand stand out from the rest, even if you have never used social media marketing before! Social media are a great place for marketing, indeed, but if you are not prepared, they can be ruthless. With this book in your hands, learn all the secrets of social networking. All the whys, wheres and whens, all the dos and don’ts! This book contains information about the rules that are behind every great social platform, so you can always be one step ahead. This book will help you master social media marketing and use it to start making more money than ever before. Here is what you will find in this amazing book: · Optimize the use of social media marketing! Find out what are the four reasons you don’t get results with social media. · Lands of opportunity! Every social platform is a land of opportunity. Discover the right working model for you and increase your profit. · Gears behind the curtains! Find out the secrets behind big platforms algorithms, make your product/service known, and start earning money! · To err is human! But you don’t have to! Find out what are the ten most common mistakes that people make when using social media, and how to avoid them. Improve your business now! With the expert advice and tips in this book, you will learn how to find the right model for you to work from home, and your business will boom in no time! Start Listening!

Social Media Marketing: Powerful Tips and Tricks for Business Growth(twitter Marketing, Pinterest Marketing, Facebook Marketing, Youtube Marke

Download Social Media Marketing: Powerful Tips and Tricks for Business Growth(twitter Marketing, Pinterest Marketing, Facebook Marketing, Youtube Marke PDF Online Free

Author : Matthew Roy
Publisher : Independently Published
ISBN 13 : 9781798096147
Total Pages : 88 pages
Book Rating : 4.0/5 (961 download)

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Book Synopsis Social Media Marketing: Powerful Tips and Tricks for Business Growth(twitter Marketing, Pinterest Marketing, Facebook Marketing, Youtube Marke by : Matthew Roy

Download or read book Social Media Marketing: Powerful Tips and Tricks for Business Growth(twitter Marketing, Pinterest Marketing, Facebook Marketing, Youtube Marke written by Matthew Roy and published by Independently Published. This book was released on 2019-02 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Social Media Marketing? Social media marketing refers back to the technique of gaining visitors or interest thru social media sites. Social media itself may be a capture-all time period for websites in order to offer extensively completely extraordinary social moves. let's say, Twitter can be a social website designed to permit people proportion quick messages or "updates" with others. facebook, in distinction may be a full-blown social networking web website that allows for sharing updates, pictures, change of integrity activities and a variety of various sports. How are seek & Social Media promoting associated? Why could a probe trafficker - or an internet website online regarding search engines like google and yahoo - care regarding social media? the two are extraordinarily closely connected. Social media typically feeds into the invention of recent content similar to news tales, and "discovery" can be a seek interest. Social media can also assist build links that successively support into seo efforts. many oldsters conjointly carry out searches at social media websites to hunt down social media content. Social connections might also effect the connectedness of a few seek effects, both inside a social media community or at a 'mainstream' programme. Social Media selling At promoting Land Advertising Land is that the sister web website online to search around Engine Land that covers all components of web selling, collectively with those fashionable topics inside social media advertising: Facebook Instagram Twitter Pinterest Linkedin YouTube ...................and many more Click on the BUY BUTTON for more information !Tag: social media marketing 2017, social media strategy, social media engagement, social media advertising, social media analytics, social media and public relations, social media business, social media brand, twitter for beginners, social media for beginners, instagram marketing, instagram for business, instagram for beginners, pinterest advertising, pinterest for business, youtube marketing, youtube business, social media branding, social media content, facebook marketing, facebook advertising, twitter marketing, pinterest marketing

Beginner Guide of Social Media Marketing 2019: Use Facebook, Twitter, Pinterest, Instagram, Linkedin and Google Plus for Business Growth (Youtube Mark

Download Beginner Guide of Social Media Marketing 2019: Use Facebook, Twitter, Pinterest, Instagram, Linkedin and Google Plus for Business Growth (Youtube Mark PDF Online Free

Author : Matthew Roy
Publisher : Independently Published
ISBN 13 : 9781798036853
Total Pages : 116 pages
Book Rating : 4.0/5 (368 download)

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Book Synopsis Beginner Guide of Social Media Marketing 2019: Use Facebook, Twitter, Pinterest, Instagram, Linkedin and Google Plus for Business Growth (Youtube Mark by : Matthew Roy

Download or read book Beginner Guide of Social Media Marketing 2019: Use Facebook, Twitter, Pinterest, Instagram, Linkedin and Google Plus for Business Growth (Youtube Mark written by Matthew Roy and published by Independently Published. This book was released on 2019-02 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Social Media Marketing? Social media marketing refers back to the technique of gaining visitors or interest thru social media sites. Social media itself may be a capture-all time period for websites in order to offer extensively completely extraordinary social moves. let's say, Twitter can be a social website designed to permit people proportion quick messages or "updates" with others. facebook, in distinction may be a full-blown social networking web website that allows for sharing updates, pictures, change of integrity activities and a variety of various sports. How are seek & Social Media promoting associated? Why could a probe trafficker -- or an internet website online regarding search engines like google and yahoo -- care regarding social media? the two are extraordinarily closely connected. Social media typically feeds into the invention of recent content similar to news tales, and "discovery" can be a seek interest. Social media can also assist build links that successively support into seo efforts. many oldsters conjointly carry out searches at social media websites to hunt down social media content. Social connections might also effect the connectedness of a few seek effects, both inside a social media community or at a 'mainstream' programme. Social Media selling At promoting Land Advertising Land is that the sister web website online to search around Engine Land that covers all components of web selling, collectively with those fashionable topics inside social media advertising: Facebook Instagram Twitter Pinterest Linkedin YouTube ...................and many more Click on the BUY BUTTON for more information ! Tag:social media marketing 2017,social media strategy,social media engagement,social media advertising,social media analytics,social media and public relations,social media business,social media brand,twitter for beginners,social media for beginners,instagram marketing,instagram for business,instagram for beginners,pinterest advertising,pinterest for business,youtube marketing,youtube business,social media branding,social media content,facebook marketing,facebook advertising,twitter marketing,pinterest marketing

Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines

Author : Glen Gilmore
Publisher : McGraw Hill Professional
ISBN 13 : 0071799613
Total Pages : 273 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines by : Glen Gilmore

Download or read book Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines written by Glen Gilmore and published by McGraw Hill Professional. This book was released on 2014-10-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence "Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School "A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear

Social Media Marketing

Author : James Jackson
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781544839141
Total Pages : 124 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Social Media Marketing by : James Jackson

Download or read book Social Media Marketing written by James Jackson and published by Createspace Independent Publishing Platform. This book was released on 2017-03-21 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or "updates" with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. How Are Search & Social Media Marketing Related? Why would a search marketer - or a site about search engines - care about social media? The two are very closely related. Social media often feeds into the discovery of new content such as news stories, and "discovery" is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a 'mainstream' search engine. Social Media Marketing At Marketing Land Marketing Land is the sister site to Search Engine Land that covers all facets of internet marketing, including these popular topics within social media marketing: Facebook Instagram Twitter Pinterest Linkedin YouTube ...................and many more Click on BUY BUTTON for more information tag: social media marketing 2017, social media strategy, social media engagement, social media advertising, social media analytics, social media and public relations, social media business, social media brand, twitter for beginners, social media for beginners, instagram marketing, instagram for business, instagram for beginners, pinterest advertising, pinterest for business, youtube marketing, youtube business

Digital Activism in the Social Media Era

Author : Bruce Mutsvairo
Publisher : Springer
ISBN 13 : 3319409492
Total Pages : 342 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Digital Activism in the Social Media Era by : Bruce Mutsvairo

Download or read book Digital Activism in the Social Media Era written by Bruce Mutsvairo and published by Springer. This book was released on 2016-12-12 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book probes the vitality, potentiality and ability of new communication and technological changes to drive online-based civil action across Africa. In a continent booming with mobile innovation and a plethora of social networking sites, the Internet is considered a powerful platform used by pro-democracy activists to negotiate and sometimes push for reform-based political and social changes in Africa. The book discusses and theorizes digital activism within social and geo-political realms, analysing cases such as the #FeesMustFall and #BringBackOurGirls campaigns in South Africa and Nigeria respectively to question the extent to which they have changed the dynamics of digital activism in sub-Saharan Africa. Comparative case study reflections in eight African countries identify and critique digital concepts questioning what impact they have had on the civil society. Cases also explore the African LGBT community as a social movement while discussing opportunities and challenges faced by online activists fighting for LGBT equality. Finally, gender-based activists using digital tools to gain attention and facilitate social changes are also appraised.

Social Media Marketing Strategies

Author : James Jackson
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781546368359
Total Pages : 94 pages
Book Rating : 4.3/5 (683 download)

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Book Synopsis Social Media Marketing Strategies by : James Jackson

Download or read book Social Media Marketing Strategies written by James Jackson and published by Createspace Independent Publishing Platform. This book was released on 2017-04-28 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or "updates" with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. How Are Search & Social Media Marketing Related? Why would a search marketer - or a site about search engines - care about social media? The two are very closely related. Social media often feeds into the discovery of new content such as news stories, and "discovery" is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a 'mainstream' search engine. Social Media Marketing At Marketing Land Marketing Land is the sister site to Search Engine Land that covers all facets of internet marketing, including these popular topics within social media marketing: Facebook Instagram Twitter Pinterest Linkedin YouTube ...................and many more Click on BUY BUTTON for more information tag: social media marketing 2017, social media and public relations, social media business, social media brand, twitter for beginners, social media for beginners, instagram marketing, instagram for business, instagram for beginners, pinterest advertising, pinterest for business, youtube marketing, youtube business, social media branding, social media content, facebook marketing, facebook advertising, twitter marketing, pinterest marketing, social media strategy, social media engagement, social media advertising, social media analytics

Social Media and the Public Interest

Author : Philip M. Napoli
Publisher : Columbia University Press
ISBN 13 : 0231545541
Total Pages : 419 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Social Media and the Public Interest by : Philip M. Napoli

Download or read book Social Media and the Public Interest written by Philip M. Napoli and published by Columbia University Press. This book was released on 2019-08-27 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook, a platform created by undergraduates in a Harvard dorm room, has transformed the ways millions of people consume news, understand the world, and participate in the political process. Despite taking on many of journalism’s traditional roles, Facebook and other platforms, such as Twitter and Google, have presented themselves as tech companies—and therefore not subject to the same regulations and ethical codes as conventional media organizations. Challenging such superficial distinctions, Philip M. Napoli offers a timely and persuasive case for understanding and governing social media as news media, with a fundamental obligation to serve the public interest. Social Media and the Public Interest explores how and why social media platforms became so central to news consumption and distribution as they met many of the challenges of finding information—and audiences—online. Napoli illustrates the implications of a system in which coders and engineers drive out journalists and editors as the gatekeepers who determine media content. He argues that a social media–driven news ecosystem represents a case of market failure in what he calls the algorithmic marketplace of ideas. To respond, we need to rethink fundamental elements of media governance based on a revitalized concept of the public interest. A compelling examination of the intersection of social media and journalism, Social Media and the Public Interest offers valuable insights for the democratic governance of today’s most influential shapers of news.

Strategic Social Media

Author : L. Meghan Mahoney
Publisher : John Wiley & Sons
ISBN 13 : 1119890365
Total Pages : 390 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Strategic Social Media by : L. Meghan Mahoney

Download or read book Strategic Social Media written by L. Meghan Mahoney and published by John Wiley & Sons. This book was released on 2024-04-16 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.

Social Media Marketing

Author : James Jackson
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781546441571
Total Pages : 102 pages
Book Rating : 4.4/5 (415 download)

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Book Synopsis Social Media Marketing by : James Jackson

Download or read book Social Media Marketing written by James Jackson and published by Createspace Independent Publishing Platform. This book was released on 2017-05-02 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or "updates" with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. How Are Search & Social Media Marketing Related? Why would a search marketer - or a site about search engines - care about social media? The two are very closely related. Social media often feeds into the discovery of new content such as news stories, and "discovery" is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a 'mainstream' search engine. Social Media Marketing At Marketing Land Marketing Land is the sister site to Search Engine Land that covers all facets of internet marketing, including these popular topics within social media marketing: Facebook Instagram Twitter Pinterest Linkedin YouTube ...................and many more Click on BUY BUTTON for more information

One Land, Many Cultures

Author : Maureen Picard Robins
Publisher : Britannica Digital Learning
ISBN 13 : 0982381905
Total Pages : 28 pages
Book Rating : 4.9/5 (823 download)

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Book Synopsis One Land, Many Cultures by : Maureen Picard Robins

Download or read book One Land, Many Cultures written by Maureen Picard Robins and published by Britannica Digital Learning. This book was released on 2013-03-01 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title addresses how America is a melting pot filled with people from all over the world. Their native language, the foods they eat, and their customs are just some of the issues addressed in this book. Maps that show the different parts of the world where their ancestors came from are an added feature.

The Social CEO

Author : Damian Corbet
Publisher : Bloomsbury Publishing
ISBN 13 : 1472967259
Total Pages : 216 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis The Social CEO by : Damian Corbet

Download or read book The Social CEO written by Damian Corbet and published by Bloomsbury Publishing. This book was released on 2019-08-22 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of expert insights on how and why CEOs need to get social for business success. There remains a huge gulf in understanding by many leaders of the Social Age – in which everyone, all round the world, can comment on anything and everything. Despite this mass revolution, it is the people at the top of organizations who have been slowest to understand and adapt to it. While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to 'get social' to survive. The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image. Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising 'social CEOs' working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.

Encyclopedia of Social Networks

Author : George A. Barnett
Publisher : SAGE Publications
ISBN 13 : 1506338259
Total Pages : 1341 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Encyclopedia of Social Networks by : George A. Barnett

Download or read book Encyclopedia of Social Networks written by George A. Barnett and published by SAGE Publications. This book was released on 2011-09-07 with total page 1341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume encyclopedia provides a thorough introduction to the wide-ranging, fast-developing field of social networking, a much-needed resource at a time when new social networks or "communities" seem to spring up on the internet every day. Social networks, or groupings of individuals tied by one or more specific types of interests or interdependencies ranging from likes and dislikes, or disease transmission to the "old boy" network or overlapping circles of friends, have been in existence for longer than services such as Facebook or YouTube; analysis of these networks emphasizes the relationships within the network . This reference resource offers comprehensive coverage of the theory and research within the social sciences that has sprung from the analysis of such groupings, with accompanying definitions, measures, and research. Featuring approximately 350 signed entries, along with approximately 40 media clips, organized alphabetically and offering cross-references and suggestions for further readings, this encyclopedia opens with a thematic Reader′s Guide in the front that groups related entries by topics. A Chronology offers the reader historical perspective on the study of social networks. This two-volume reference work is a must-have resource for libraries serving researchers interested in the various fields related to social networks.

Tickle: Digital Marketing for Technology Companies

Author : Peter Thomson
Publisher : Peter Thomson
ISBN 13 : 1492179450
Total Pages : 282 pages
Book Rating : 4.4/5 (921 download)

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Book Synopsis Tickle: Digital Marketing for Technology Companies by : Peter Thomson

Download or read book Tickle: Digital Marketing for Technology Companies written by Peter Thomson and published by Peter Thomson. This book was released on 2013 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tickle is a guide to digital brand strategy. The book shows companies how to improve their reputation online and to build relationships with important customers. Tickle includes tips and tricks from the fields of public relations, advertising, marketing, sales and customer psychology. The book is based on interviews with successful tech startups and global software companies in London, Auckland, Sydney and Silicon Valley. Social media can now be used to research and build relationships with high value customers. This is allowing a new breed of sales teams to target their prospects in increasingly inventive ways. Today's marketing team is using the full arsenal of public relations, targeted advertising and personalised content. Tickle contains secrets from cutting edge PR, advertising and digital experts who are building relationships one person at a time. Tickle includes an eight step process for embedding customer focused social media into your organisation. You will learn how to build your brand online: 1. Hygiene - Do you have your house in order? 2. Audit - Where do your customers already spend time? 3. Plan - Where to play and how to win? 4. Listen - Your customers are talking about you right now, are you listening? 5. Curate - People who just talk about themselves are boring, share interesting content from wherever you find it. 6. Create - Content drives conversations. 7. Host - Customers talking to each other in a setting that you created will do your job of marketing for you. 8. Convert - An escalating transaction model where you start with small purchases and build them into a large sale.

Heritage and Social Media

Author : Elisa Giaccardi
Publisher : Routledge
ISBN 13 : 1136284877
Total Pages : 274 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Heritage and Social Media by : Elisa Giaccardi

Download or read book Heritage and Social Media written by Elisa Giaccardi and published by Routledge. This book was released on 2012-07-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage and Social Media explores how social media reframes our understanding and experience of heritage. Through the idea of ‘participatory culture’ the book begins to examine how social media can be brought to bear on the encounter with heritage and on the socially produced meanings and values that individuals and communities ascribe to it. To highlight the specific changes produced by social media, the book is structured around three major themes: Social Practice. New ways of understanding and experiencing heritage are emerging as a result of novel social practices of collection, representation, and communication enabled and promoted by social media. Public Formation. In the presence of widely available social technologies, peer-to-peer activities such as information and media sharing are rapidly gaining momentum, as they increasingly promote and legitimate a participatory culture in which individuals aggregate on the basis of common interests and affinities. Sense of Place. As computing becomes more pervasive and digital networks extend our surroundings, social media and technologies support new ways to engage with the people, interpretations and values that pertain to a specific territorial setting. Heritage and Social Media provides readers with a critical framework to understand how the participatory culture fostered by social media changes the way in which we experience and think of heritage. By introducing readers to how social media are theorized and used, particularly outside the institutional domain, the volume reveals through groundbreaking case studies the emerging heritage practices unique to social media. In doing so, the book unveils the new issues that are emerging from these practices and the new space for debate and critical argumentation that is required to illuminate what can be done in this burgeoning sector of heritage work.