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Social Media Can Wait Its Time For Accounting
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Book Synopsis The Limitations of Social Media Feminism by : Jessica Megarry
Download or read book The Limitations of Social Media Feminism written by Jessica Megarry and published by Springer Nature. This book was released on 2020-11-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: #MeToo. Digital networking. Facebook groups. Social media continues to be positioned by social movement scholars as an exciting new tool that has propelled feminism into a dynamic fourth wave of the movement. But how does male power play out on social media, and what is the political significance of women using male-controlled and algorithmically curated platforms for feminism? To answer these questions, Megarry foregrounds an analysis of the practices and ethics of the historical Women’s Liberation Movement (WLM), including the revolutionary characteristics of face-to-face organising and the development of an autonomous print culture. Centering discussions of time, space and surveillance, she utilises radical and lesbian feminist theory to expose the contradictions between the political project of women’s liberation and the dominant celebratory narratives of Web 2.0. This is the first book to seriously consider how social media perpetuates the enduring logic of patriarchy and howdigital activism shapes women’s oppression in the 21st century. Drawing on interviews with intergenerational feminist activists from the UK, the USA, Australia, Canada and New Zealand, as well as archival and digital activist materials, Megarry boldly concludes that feminists should abandon social media and return to the transformative powers of older forms of women-centred political praxis. This book will be of interest to scholars and students of Women’s and Gender Studies, Lesbian and Queer Studies, Social Movement Studies, Critical Internet Studies and Political Communication, as well as anyone with an interest in feminist activism and the history of the WLM.
Book Synopsis Waiting While Dating by : Lindsey Holder
Download or read book Waiting While Dating written by Lindsey Holder and published by Ambassador International. This book was released on 2017-09-01 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dating in modern times can be confusing and seem more complicated than ever. How do you date and get close to someone while keeping God first? When meeting someone new, there are many questions and scenarios to be thought about. Should he pursue first? How often should you spend time together? When should you start attending church as a couple? Should you serve in the same area? When into the relationship should you hold hands or kiss? What do social media boundaries look like? While these specific questions are not directly answered in the Bible, it is comforting to know six couples who kept God first in the relationship and yet each had different answers to these questions and more. Waiting While Dating interviews six Christian couples who had different backgrounds and situations, some had been previously married and some had not. The couples span from meeting in their twenties, to thirties and forties. Each couple opens up and gives personal insight on what attracted them to their current spouse, how they held each other accountable, what leadership from the man looked like in the relationship, what patience looked like from the female perspective and many more intimate details. Whether you’re heading out on that next first date, are pondering about your current relationship, or whether you’re in the engagement phase, let Waiting While Dating open up some questions to help you keep God first while on your journey to finding your forever.
Book Synopsis Ten Arguments for Deleting Your Social Media Accounts Right Now by : Jaron Lanier
Download or read book Ten Arguments for Deleting Your Social Media Accounts Right Now written by Jaron Lanier and published by Henry Holt. This book was released on 2018-05-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we're better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms"--
Book Synopsis The Power of Three by : Yvette Sheppard
Download or read book The Power of Three written by Yvette Sheppard and published by Balboa Press. This book was released on 2022-09-30 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book: There is no time like the present to remember what a powerful creator you are. You have the innate power and ability to create your reality and manifest all that you desire. You are creating your life, whether you are consciously aware of it or not. If you want to change your life for the better, you must take responsibility for it. In this book we will share with you an incredible spiritual download of information known as The Nine Code of Fidelity®. The Nine Code of Fidelity is a nine-stage process to guide you to manifest anything that you desire. By utilising this, alongside many of the tools found within this book, you can easily create your dream life. This book will provide you with tools to help you to remember how to focus your power and use it to create your reality. We are so proud to be with you on your journey of awakening your power within and remembering the tools of creation.
Book Synopsis Mastering Story, Community and Influence by : Jay Oatway
Download or read book Mastering Story, Community and Influence written by Jay Oatway and published by John Wiley & Sons. This book was released on 2012-03-19 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your digital presence tells the story of who you are... so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it’s difficult to connect with the people who matter most to your business and your career. Mastering Story, Community and Influence explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities. Whether you’re new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer. Mastering Story, Community and Influence will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era.
Book Synopsis Digital China: Micro-influencer, Kocs And Private Pools by : Ashley Dudarenok
Download or read book Digital China: Micro-influencer, Kocs And Private Pools written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2020-01-01 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing, communication, branding in China and how to be smart about it. The game is the same. It’s still about grabbing the right eyeballs but the playing field and your toolbox have changed dramatically. This book takes a deep look at some of today’s most powerful communication partners – small key opinion leaders and key opinion consumers. That’s micro-KOLs and KOCs for short. Once you understand who these influencers are and what they do, you’ll be able to leverage their talents to elevate your marketing game. You’ll also be able to create a significant splash without the high costs. Here’s an excerpt to give you a taste. “Social Media is at the Heart of China’s Daily Life Social media, especially WeChat and Weibo, play a huge role in daily life. In China, people can do everything from buying groceries and arranging for them to be delivered to paying their monthly bills through social media. The coronavirus crisis in China put social media and e-commerce in an even more central position in everyone’s life as people had to spend so much time indoors. Social media became their primary connection to friends, the best way to get necessities and a way to work with colleagues they couldn’t see in person. Everything in China is connected to social media and everything is social commerce in one way or another. This is where influencers and micro-KOLs live. You need to be there with them. You Need to Make Your Marketing Money Count Brands everywhere need to be smarter about how they use their marketing money. Some estimate that 30% or more of marketing budgets are wasted. That’s time and effort that isn’t yielding any tangible results. Spending money well and following a sound strategy are the cure. With small influencers, like micro and nano-KOLs and KOCs, their small fan bases makes it less likely that they’re hugely inflating their follower numbers by using bots and fake followers. KOLs that are in a rush to get recognition and bigger brand deals often pad their fan bases with shuijun (literally “water army”, fake followers) and game the system in other ways. Navigating through this minefield of artificial numbers to find legitimate influencers requires experience and technical tools. This is also why money spent on bloggers and livestreamers known for sales isn’t always the wisest investment. Stories of consistent, huge retail figures can be misleading. Influencers often sign agreements guaranteeing brands a certain amount of sales. Their service fee often matches this amount. On top of this, they receive a commission of around 20% on all sales. This seems like a great deal for brands as they have guaranteed sales to big audiences and are introduced to lots of new customers. What often happens in reality, however, is that bot accounts are used to create the “huge audience”, the blogger’s service fee is used to purchase the guaranteed sales amount and they later return a large portion of the purchases. The remaining products usually find their way to group buying or flash sales platforms. Unfortunately, these buyers aren’t likely to make repeat purchases and in the end there are losses in terms of sales, brand image and labor and there’s little exposure to real human customers. We predict that China will soon move toward a cost per engagement (CPE) model and leave behind the CPM model, which only measures views and can be easily manipulated. Brands also have to keep in mind that the costs for advertising and customer acquisition on China’s social media and digital platforms are high. They’re so high that even big international brands with deep pockets use KOLs and private pools in China. KOLs and Micro-KOLs Are a Direct Line to Your Target Audience Micro-KOLs are creative resources. Collaborate with them to come up with promotional concepts. Few people know the industry as well as they do and nobody knows better what will engage customers and fans. KOLs and micro-KOLs with real influence in China gain fans and followers because of their expertise, knowledge, skills, personality and content. There’s a shared interest that has brought their fans and followers on board. Cooking, fitness, being a parent, pet care, comedic musings on daily life, smartphones, organic food, sneakers, anime, beauty, fashion and cars are just some examples of the kinds of content that KOLs have created followings and communities around. Some micro-KOLs have built their small, dedicated followings around even more niche subtopics. This means that no matter what your product or service is, there’s an audience out there for it and there are influencers who are in touch with that audience. With the amount of spam and constant ads, these KOLs can help your brand cut through the noise and reach your audience. With advances in big data and AI and some social media marketing know-how, finding and selecting influencers who have the right audiences for you is achievable. REVIEWS “Ashley is a great connaisseuse of the newest and latest digital trends in Greater China. Her passion for the China market is contagious and she combines that passion with professionalism and on-the-ground knowledge in an unprecedented way.” Tiziana Tini, Professor at Glion Institute “Folke’s passionate entrepreneurial drive, unrestricted customer focus and personal commitment to his clients‘ missions are unique. His support in marketing and any other kind of business-related issues has not only pushed our successful start in the Chinese eCommerce business, but rather was a key enabler.” Falk Haarig, Paul Hewitt GmbH
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522556389 Total Pages :1600 pages Book Rating :4.5/5 (225 download)
Book Synopsis Social Media Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources
Download or read book Social Media Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-05-04 with total page 1600 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :179989021X Total Pages :1865 pages Book Rating :4.7/5 (998 download)
Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources
Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Book Synopsis Social Media Strategies for Professionals and Their Firms by : Michelle Golden
Download or read book Social Media Strategies for Professionals and Their Firms written by Michelle Golden and published by John Wiley & Sons. This book was released on 2010-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.
Book Synopsis Simplify Social Media for Recruiting by : Eileen Taylor
Download or read book Simplify Social Media for Recruiting written by Eileen Taylor and published by iUniverse. This book was released on 2013-04 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for both the novice and experienced social media user, this handbook provides information and instruction on technologies, policies, shortcuts, and tips to help you recruit, brand, and market through the social media formats of Twitter, Facebook, LinkedIn, and Google+.
Book Synopsis Tasks for the Veterinary Assistant by : Teresa Sonsthagen
Download or read book Tasks for the Veterinary Assistant written by Teresa Sonsthagen and published by John Wiley & Sons. This book was released on 2020-02-11 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tasks for the Veterinary Assistant is the definitive, practical guide to the vital skills and techniques used in daily practice—bringing together all the information necessary to succeed as a veterinary assistant in one reader-friendly volume. Now in its fourth edition, this classic text has been completely revised to adopt a concise approach to learning that is ideally suited for modern readers. More and improved images, streamlined chapters, and easily-referenced key topics help readers understand the important aspects of real-world practice. Updated chapters cover infectious disease protocols, clinical procedures, and patient care and management. New chapters cover exam and treatment room skills, and present information on small animals, laboratory animals, and large animals. This re-envisioned new edition: Covers every task and technique that veterinary assistants encounter daily Offers step-by-step guidance for fundamental veterinary skills, procedures, and practices Provides quick and easy reference to a comprehensive range of central topics Uses a new, larger page size to better fit content and enhance searching for information when on the job Includes access to a companion website presenting instructor resources, skills evaluations, and PowerPoint slides Tasks for the Veterinary Assistant, Fourth Edition continues to be the definitive text for trainee and practicing veterinary assistants in clinical, laboratory, or research settings.
Book Synopsis Ten Arguments for Deleting Your Social Media Accounts Right Now by : Jaron Lanier
Download or read book Ten Arguments for Deleting Your Social Media Accounts Right Now written by Jaron Lanier and published by Henry Holt and Company. This book was released on 2018-05-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: AS SEEN IN THE NETFLIX DOCUMENTARY THE SOCIAL DILEMMA A WIRED "ALL-TIME FAVORITE BOOK" A FINANCIAL TIMES BEST BOOK "THE CONSCIENCE OF SILICON VALLEY"- GQ “Profound . . . Lanier shows the tactical value of appealing to the conscience of the individual. In the face of his earnest argument, I felt a piercing shame about my own presence on Facebook. I heeded his plea and deleted my account.” - Franklin Foer, The New York Times Book Review “Mixes prophetic wisdom with a simple practicality . . . Essential reading.” - The New York Times (Summer Reading Preview) You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms. Lanier’s reasons for freeing ourselves from social media’s poisonous grip include its tendency to bring out the worst in us, to make politics terrifying, to trick us with illusions of popularity and success, to twist our relationship with the truth, to disconnect us from other people even as we are more “connected” than ever, to rob us of our free will with relentless targeted ads. How can we remain autonomous in a world where we are under continual surveillance and are constantly being prodded by algorithms run by some of the richest corporations in history that have no way of making money other than being paid to manipulate our behavior? How could the benefits of social media possibly outweigh the catastrophic losses to our personal dignity, happiness, and freedom? Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us toward a richer and fuller way of living and connecting with our world.
Book Synopsis Digital Transformation in Accounting by : Richard Busulwa
Download or read book Digital Transformation in Accounting written by Richard Busulwa and published by Routledge. This book was released on 2021-05-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Transformation in Accounting is a critical guidebook for accountancy and digital business students and practitioners to navigate the effects of digital technology advancements, digital disruption, and digital transformation on the accounting profession. Drawing on the latest research, this book: Unpacks dozens of digital technology advancements, explaining what they are and how they could be used to improve accounting practice. Discusses the impact of digital disruption and digital transformation on different accounting functions, roles, and activities. Integrates traditional accounting information systems concepts and contemporary digital business and digital transformation concepts. Includes a rich array of real-world case studies, simulated problems, quizzes, group and individual exercises, as well as supplementary electronic resources. Provides a framework and a set of tools to prepare the future accounting workforce for the era of digital disruption. This book is an invaluable resource for students on accounting, accounting information systems, and digital business courses, as well as for accountants, accounting educators, and accreditation / advocacy bodies.
Book Synopsis Pivoting during the Pandemic by : Kathleen Hughes
Download or read book Pivoting during the Pandemic written by Kathleen Hughes and published by American Library Association. This book was released on 2020-12-17 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the pandemic suddenly forced many public libraries to close their doors or limit patron access, library staff redoubled their efforts to serve their communities in every way possible. Demonstrating their resilience by quickly pivoting to new modes of service, public libraries are continuing to offer innovative yet practical ways to connect patrons to the information and services they need and enjoy. Offering real-life examples of what it means to be a 24/7 library, this collection from the Public Library Association (PLA) and ALA Editions shares how several libraries transitioned to virtual and socially-distanced services. No matter your library’s current situation or outlook for the future, you’ll be inspired to adapt their ideas to suit the needs of your own organization. Among the initiatives and topics explored are homebound delivery; citizen science programs; virtual reference advice; services to small businesses; remote readers' advisory and book chats; early literacy storytimes; health services outreach; tech guidance for patrons; wifi hotspot lending; and tips for social media and marketing.
Download or read book Fake Accounts written by Lauren Oyler and published by Catapult. This book was released on 2022-02-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NATIONAL BESTSELLER * A NEW YORK TIMES BOOK REVIEW EDITORS’ CHOICE * A WASHINGTON POST BEST BOOK OF THE YEAR "An invigorating work, deadly precise in its skewering of people, places and things . . . Stylish, despairing and very funny, Fake Accounts . . . adroitly maps the dwindling gap between the individual and the world." —Katie Kitamura, The New York Times Book Review A woman in a tailspin discovers that her boyfriend is an anonymous online conspiracy theorist in this “absolutely brilliant take on the bizarre and despicable ways the internet has warped our perception of reality” (Elle, One of the Most Anticipated Books of the Year). On the eve of Donald Trump's inauguration, a young woman snoops through her boyfriend's phone and makes a startling discovery: he's an anonymous internet conspiracy theorist, and a popular one at that. Already fluent in internet fakery, irony, and outrage, she's not exactly shocked by the revelation. Actually, she's relieved--he was always a little distant--and she plots to end their floundering relationship while on a trip to the Women's March in DC. But this is only the first in a series of bizarre twists that expose a world whose truths are shaped by online lies. Suddenly left with no reason to stay in New York and increasingly alienated from her friends and colleagues, our unnamed narrator flees to Berlin, embarking on her own cycles of manipulation in the deceptive spaces of her daily life, from dating apps to expat meetups, open-plan offices to bureaucratic waiting rooms. She begins to think she can't trust anyone--shouldn't the feeling be mutual? Narrated with seductive confidence and subversive wit, Fake Accounts challenges the way current conversations about the self and community, delusions and gaslighting, and fiction and reality play out in the internet age.
Book Synopsis The Happiness Effect by : Donna Freitas
Download or read book The Happiness Effect written by Donna Freitas and published by Oxford University Press. This book was released on 2017-01-02 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sexting. Cyberbullying. Narcissism. Social media has become the dominant force in young people's lives, and each day seems to bring another shocking tale of private pictures getting into the wrong hands, or a lament that young people feel compelled to share their each and every thought with the entire world. Have smartphones and social media created a generation of self-obsessed egomaniacs? Absolutely not, Donna Freitas argues in this provocative book. And, she says, these alarmist fears are drawing attention away from the real issues that young adults are facing. Drawing on a large-scale survey and interviews with students on thirteen college campuses, Freitas finds that what young people are overwhelmingly concerned with--what they really want to talk about--is happiness. They face enormous pressure to look perfect online--not just happy, but blissful, ecstatic, and fabulously successful. Unable to achieve this impossible standard, they are anxious about letting the less-than-perfect parts of themselves become public. Far from wanting to share everything, they are brutally selective when it comes to curating their personal profiles, and worry obsessively that they might unwittingly post something that could come back to haunt them later in life. Through candid conversations with young people from diverse backgrounds, Freitas reveals how even the most well-adjusted individuals can be stricken by self-doubt when they compare their experiences with the vast collective utopia that they see online. And sometimes, as on anonymous platforms like Yik Yak, what they see instead is a depressing cesspool of racism and misogyny. Yet young people are also extremely attached to their smartphones and apps, which sometimes bring them great pleasure. It is very much a love-hate relationship. While much of the public's attention has been focused on headline-grabbing stories, the everyday struggles and joys of young people have remained under the radar. Freitas brings their feelings to the fore, in the words of young people themselves. The Happiness Effect is an eye-opening window into their first-hand experiences of social media and its impact on them.
Book Synopsis Mobile and Social Media Journalism by : Anthony Adornato
Download or read book Mobile and Social Media Journalism written by Anthony Adornato and published by Routledge. This book was released on 2021-07-29 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Mobile and Social Media Journalism continues to be an essential resource for learning how journalists and news organizations use mobile and social media to gather news, distribute content, and engage with audiences. Merging theory and practice, the book includes checklists and practical activities in every chapter, enabling readers to immediately build the mobile and social media skills that today’s journalists need and which news organizations expect. The second edition retains a focus on journalism’s core values, such as authentication, verification, and credibility, while guiding readers on how to apply them to digital media activities. The book also offers an in-depth discussion of the audience’s active role in producing content, how mobile devices and social media have changed the way the audience consumes news, and what these changes mean for journalists. Updated to address the latest trends in multimedia journalism, the second edition includes two new chapters: "Writing mobile-friendly web stories" and "The spread of fake news". This is a valuable resource for journalism students, as well as media professionals seeking to update their skills. The book also features a companion website at www.mobileandsocialmediajournalism.com, providing online resources for students and lecturers, including video tutorials, industry news, and sample assignments. The book’s Twitter account (@MobileJourn) and Facebook page (fb.com/MobileandSocialMediaJournalism) share the latest industry trends and offer tips for teaching the topic.
