Social Media And Strategic Communications

Download Social Media And Strategic Communications full books in PDF, epub, and Kindle. Read online Social Media And Strategic Communications ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Social Media for Strategic Communication

Author : Karen Freberg
Publisher : SAGE Publications
ISBN 13 : 1071826875
Total Pages : 489 pages
Book Rating : 4.0/5 (718 download)

DOWNLOAD NOW!

Book Synopsis Social Media for Strategic Communication by : Karen Freberg

Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2021-06-30 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

Social Media for Strategic Communication

Author : Karen Freberg
Publisher : SAGE Publications
ISBN 13 : 150638711X
Total Pages : 337 pages
Book Rating : 4.5/5 (63 download)

DOWNLOAD NOW!

Book Synopsis Social Media for Strategic Communication by : Karen Freberg

Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2018-07-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.

Strategic Communication, Social Media and Democracy

Author : W. Timothy Coombs
Publisher : Routledge
ISBN 13 : 1317554914
Total Pages : 206 pages
Book Rating : 4.3/5 (175 download)

DOWNLOAD NOW!

Book Synopsis Strategic Communication, Social Media and Democracy by : W. Timothy Coombs

Download or read book Strategic Communication, Social Media and Democracy written by W. Timothy Coombs and published by Routledge. This book was released on 2015-08-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

Social Media and Strategic Communications

Author : Hana S. Noor Al-Deen
Publisher : Springer
ISBN 13 : 1137287055
Total Pages : 363 pages
Book Rating : 4.1/5 (372 download)

DOWNLOAD NOW!

Book Synopsis Social Media and Strategic Communications by : Hana S. Noor Al-Deen

Download or read book Social Media and Strategic Communications written by Hana S. Noor Al-Deen and published by Springer. This book was released on 2013-05-20 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.

Strategic Communications for PR, Social Media and Marketing

Author : Christopher E. Wilson
Publisher :
ISBN 13 : 9781524998950
Total Pages : 341 pages
Book Rating : 4.9/5 (989 download)

DOWNLOAD NOW!

Book Synopsis Strategic Communications for PR, Social Media and Marketing by : Christopher E. Wilson

Download or read book Strategic Communications for PR, Social Media and Marketing written by Christopher E. Wilson and published by . This book was released on 2019 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media Influencers in Strategic Communication

Author : Nils S. Borchers
Publisher : Routledge
ISBN 13 : 1000525341
Total Pages : 164 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!

Book Synopsis Social Media Influencers in Strategic Communication by : Nils S. Borchers

Download or read book Social Media Influencers in Strategic Communication written by Nils S. Borchers and published by Routledge. This book was released on 2021-12-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.

Strategic Corporate Communication in the Digital Age

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
ISBN 13 : 1800712669
Total Pages : 206 pages
Book Rating : 4.8/5 (7 download)

DOWNLOAD NOW!

Book Synopsis Strategic Corporate Communication in the Digital Age by : Mark Anthony Camilleri

Download or read book Strategic Corporate Communication in the Digital Age written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2021-02-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Strategic Communications

Author : Laurie J Wilson
Publisher :
ISBN 13 : 9781465297747
Total Pages : 0 pages
Book Rating : 4.2/5 (977 download)

DOWNLOAD NOW!

Book Synopsis Strategic Communications by : Laurie J Wilson

Download or read book Strategic Communications written by Laurie J Wilson and published by . This book was released on 2016-07-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The basic principles of researched-based strategic planning remain unchanged

Social Media and Strategic Communications

Author : Hana S. Noor Al-Deen
Publisher : Springer
ISBN 13 : 1137287055
Total Pages : 258 pages
Book Rating : 4.1/5 (372 download)

DOWNLOAD NOW!

Book Synopsis Social Media and Strategic Communications by : Hana S. Noor Al-Deen

Download or read book Social Media and Strategic Communications written by Hana S. Noor Al-Deen and published by Springer. This book was released on 2013-05-20 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.

The Social Media Communication Matrix

Author : Kenneth D. Plowman
Publisher : Business Expert Press
ISBN 13 : 1606497936
Total Pages : 196 pages
Book Rating : 4.6/5 (64 download)

DOWNLOAD NOW!

Book Synopsis The Social Media Communication Matrix by : Kenneth D. Plowman

Download or read book The Social Media Communication Matrix written by Kenneth D. Plowman and published by Business Expert Press. This book was released on 2015-09-10 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. The focus of this book is to meld current trends in social media to strategic communications planning in the field of PR. The definition of social media used here is channels delivering web-based information created by people to improve communication. This work used the strategic communication plan based on Wilson and Ogden's (2014) work for basic structure and an operational definition of strategic communication developed by one of the authors. The steps in a typical strategic communication campaign that will be affected include goals, measurable objectives, the big idea, key publics, message design, strategies and tactics and evaluation or return on investment. This book covers the major social media platforms and addresses branding, crisis communications, entertainment and sports, citizen journalism, and analytics. The contribution to the body of knowledge should be highly significant, affecting the way PR professionals go about devising and conducting strategic communication campaigns in light of the effect of social media as well as how academics teach the process in their classrooms.

Social Media Communication

Author : Bu Zhong
Publisher : John Wiley & Sons
ISBN 13 : 1119041619
Total Pages : 212 pages
Book Rating : 4.1/5 (19 download)

DOWNLOAD NOW!

Book Synopsis Social Media Communication by : Bu Zhong

Download or read book Social Media Communication written by Bu Zhong and published by John Wiley & Sons. This book was released on 2021-08-31 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.

Strategic Communication for Organizations

Author : Sara LaBelle
Publisher : University of California Press
ISBN 13 : 0520298527
Total Pages : 367 pages
Book Rating : 4.5/5 (22 download)

DOWNLOAD NOW!

Book Synopsis Strategic Communication for Organizations by : Sara LaBelle

Download or read book Strategic Communication for Organizations written by Sara LaBelle and published by University of California Press. This book was released on 2020-02-11 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Strategic Communications for Pr Social Media and Marketing

Author : Laurie J. Wilson
Publisher :
ISBN 13 : 9781524983147
Total Pages : pages
Book Rating : 4.9/5 (831 download)

DOWNLOAD NOW!

Book Synopsis Strategic Communications for Pr Social Media and Marketing by : Laurie J. Wilson

Download or read book Strategic Communications for Pr Social Media and Marketing written by Laurie J. Wilson and published by . This book was released on 2019-03-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Communications in Russia

Author : Katerina Tsetsura
Publisher : Routledge
ISBN 13 : 100017395X
Total Pages : 306 pages
Book Rating : 4.0/5 (1 download)

DOWNLOAD NOW!

Book Synopsis Strategic Communications in Russia by : Katerina Tsetsura

Download or read book Strategic Communications in Russia written by Katerina Tsetsura and published by Routledge. This book was released on 2020-09-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia. Within the context of Russia’s history, culture, and ideology, the book begins by tracing the development of communication as a field, as a discipline, and as a social institution in Russia. It then samples current studies in Russian strategic communications, examining this professional specialization’s current state and likely future directions. The book’s authors are mostly Russians who are experts in their specializations. Chapters are predicated upon the premise that this is an exciting time of great opportunity for Russian strategic communications. However, in Russia, exploiting such opportunities for strategic communications scholarship, education, and professional practice presents challenges within the context of that nation’s cultural, historical, and ideological heritage that presently may be unique. The book concludes with a prognosis of the future of Russian strategic communications. The book is recommended reading for a worldwide audience of strategic communications scholars, educators, students, and practitioners. Such readers will find the book of interest and of unique value as the book will help them to better understand, appreciate, and respect Russian strategic communications, its genesis, and present state.

Social Media Campaigns

Author : Carolyn Mae Kim
Publisher : Taylor & Francis
ISBN 13 : 1000290603
Total Pages : 227 pages
Book Rating : 4.0/5 (2 download)

DOWNLOAD NOW!

Book Synopsis Social Media Campaigns by : Carolyn Mae Kim

Download or read book Social Media Campaigns written by Carolyn Mae Kim and published by Taylor & Francis. This book was released on 2020-12-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Principles of Strategic Communication

Author : Derina Holtzhausen
Publisher : Routledge
ISBN 13 : 1000398404
Total Pages : 362 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!

Book Synopsis Principles of Strategic Communication by : Derina Holtzhausen

Download or read book Principles of Strategic Communication written by Derina Holtzhausen and published by Routledge. This book was released on 2021-07-08 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.

Social Media Strategy

Author : Phillip G. Clampitt
Publisher : SAGE Publications
ISBN 13 : 1506346251
Total Pages : 218 pages
Book Rating : 4.5/5 (63 download)

DOWNLOAD NOW!

Book Synopsis Social Media Strategy by : Phillip G. Clampitt

Download or read book Social Media Strategy written by Phillip G. Clampitt and published by SAGE Publications. This book was released on 2017-07-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management." —Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so the book focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.