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Author : Polia Lerner Hamburger
Publisher : Marketing Classics Press
ISBN 13 : 1613112580
Total Pages : 133 pages
Book Rating : 4.6/5 (131 download)
Download or read book Social Indicators - A Marketing Perspective written by Polia Lerner Hamburger and published by Marketing Classics Press. This book was released on 2011-11-15 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Joseph Sirgy
Publisher : Springer Science & Business Media
ISBN 13 : 9781402001727
Total Pages : 472 pages
Book Rating : 4.0/5 (17 download)
Download or read book Handbook of Quality-of-Life Research written by M. Joseph Sirgy and published by Springer Science & Business Media. This book was released on 2001-11-30 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Author : M. Mercedes Galan-Ladero
Publisher : Springer Nature
ISBN 13 : 3030832864
Total Pages : 424 pages
Book Rating : 4.0/5 (38 download)
Download or read book Applied Social Marketing and Quality of Life written by M. Mercedes Galan-Ladero and published by Springer Nature. This book was released on 2021-12-02 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
Author : Kenneth C. Land
Publisher : Springer Science & Business Media
ISBN 13 : 9400724217
Total Pages : 594 pages
Book Rating : 4.4/5 (7 download)
Download or read book Handbook of Social Indicators and Quality of Life Research written by Kenneth C. Land and published by Springer Science & Business Media. This book was released on 2011-11-25 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of the Handbook of Social Indicators and Quality of Life Research is to create an overview of the field of Quality of Life (QOL) studies in the early years of the 21st century that can be updated and improved upon as the field evolves and the century unfolds. Social indicators are statistical time series “...used to monitor the social system, helping to identify changes and to guide intervention to alter the course of social change”. Examples include unemployment rates, crime rates, estimates of life expectancy, health status indices, school enrollment rates, average achievement scores, election voting rates, and measures of subjective well-being such as satisfaction with life-as-a-whole and with specific domains or aspects of life. This book provides a review of the historical development of the field including the history of QOL in medicine and mental health as well as the research related to quality-of-work-life (QWL) programs. It discusses several of QOL main concepts: happiness, positive psychology, and subjective wellbeing. Relations between spirituality and religiousness and QOL are examined as are the effects of educational attainment on QOL and marketing, and the associations with economic growth. The book goes on to investigate methodological approaches and issues that should be considered in measuring and analysing quality of life from a quantitative perspective. The final chapters are dedicated to research on elements of QOL in a broad range of countries and populations.
Author : Vito Bobek
Publisher : BoD – Books on Demand
ISBN 13 : 9535121839
Total Pages : 126 pages
Book Rating : 4.5/5 (351 download)
Download or read book Perspectives on Business and Management written by Vito Bobek and published by BoD – Books on Demand. This book was released on 2015-10-14 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a more holistic view of the interrelationships between individuals, markets and the larger economy, leaders can make more informed decisions. Understanding past trends in light of today's particular challenges, a wider knowledge of economics also allows business leaders to create more persuasive arguments when attempting to affect positive change within an organization. Since the turn of the century, emerging markets have dramatically increased their role on the world stage, the digital revolution has strengthened, social networks have become a decisive force also in business and the voice of the people has reinvented markets and overturned governments, a sharing economy has been born, scientific advances have changed our lives and so on. All these issues and processes pose a huge challenge for leaders, and some are tackled in this book.
Author : M.D. Bennett
Publisher : Springer Science & Business Media
ISBN 13 : 9401001979
Total Pages : 317 pages
Book Rating : 4.4/5 (1 download)
Download or read book Environmental Management Accounting — Purpose and Progress written by M.D. Bennett and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second book of selected papers on environmental management accounting (EMA) which has been developed for Kluwer by the Environmental Management Accounting Network - Europe (EMAN-Eu), drawn primarily from papers presented at EMAN-Eu, to bring together several examples of leading thinking and practice internationally in this rapidly developing area. The authors include academics, practitioners from industry, and government policy-makers, and the subjects covered range from individual company experiences to the role of government in promoting EMA in industry. The papers included in the book provide several examples of how EMA can be applied in practice both in large corporations and in small and medium-sized enterprises, and of reports on the extent of the implementation of EMA and the conditions which encourage this. The book is intended for all those interested in EMA as either researchers or practitioners. It will also be of interest both to those interested in how well-established management accounting methods can be adapted and extended in order to meet new demands on companies, and also to environmental managers interested in learning how accounting techniques can be of value in achieving environmental management objectives.
Author : M. Joseph Sirgy
Publisher : Springer Science & Business Media
ISBN 13 : 9401598371
Total Pages : 463 pages
Book Rating : 4.4/5 (15 download)
Download or read book Handbook of Quality-of-Life Research written by M. Joseph Sirgy and published by Springer Science & Business Media. This book was released on 2013-04-18 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Author : Ronald F. Bush
Publisher : Marketing Classics Press
ISBN 13 : 1613112289
Total Pages : 327 pages
Book Rating : 4.6/5 (131 download)
Download or read book Marketing Theory: Philosophy of Science Perspectives written by Ronald F. Bush and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 820 pages
Book Rating : 4.:/5 (321 download)
Download or read book Journal of Marketing written by and published by . This book was released on 1999 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264009019
Total Pages : 647 pages
Book Rating : 4.2/5 (64 download)
Download or read book Statistics, Knowledge and Policy Key Indicators to Inform Decision Making written by OECD and published by OECD Publishing. This book was released on 2005-10-27 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt: This conference proceedings compares various approaches to the development of key indicator systems which would provide reliable information spanning the social, economic and environmental domains.
Author : Jishnu Bhattacharyya
Publisher : CRC Press
ISBN 13 : 1000408027
Total Pages : 945 pages
Book Rating : 4.0/5 (4 download)
Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
Author : Mehmet Huseyin Bilgin
Publisher : Springer Nature
ISBN 13 : 3030774384
Total Pages : 326 pages
Book Rating : 4.0/5 (37 download)
Download or read book Eurasian Business and Economics Perspectives written by Mehmet Huseyin Bilgin and published by Springer Nature. This book was released on 2021-08-29 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected papers from the 32nd Eurasia Business and Economics Society (EBES) Conference - Istanbul. Due to the COVID-19 restrictions, the conference presentation mode has been switched to “online/virtual presentation only”. The theoretical and empirical papers gathered here cover diverse areas of business, economics and finance in various geographic regions, including not only topics from HR, management, finance, marketing but also contributions on public economics, political economy and regional studies.
Author : M. Joseph Sirgy
Publisher : Springer Nature
ISBN 13 : 3030718883
Total Pages : 804 pages
Book Rating : 4.0/5 (37 download)
Download or read book The Psychology of Quality of Life written by M. Joseph Sirgy and published by Springer Nature. This book was released on 2021-06-09 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third, thoroughly revised and enhanced edition of this bestselling book analyses and discusses the most up-to-date research on the psychology of quality of life. The book is divided into six parts. The introductory part lays the philosophical and academic foundation of much of the research on wellbeing and positive mental health, showing the beneficial effects of happy people at work, health, and to society at large. Part 2 (effects of objective reality) describes how sociocultural factors, income factors, other demographic factors, and biological and health conditions affect wellbeing and positive mental health. Part 3 focuses on subjective reality and discusses how individuals process information from their objective environment, and how they manipulate this information that affects wellbeing and positive mental health. Part 4 focuses on the psychology of quality of life specific to life domains, while Part 5 reviews the research on special populations: children, women, the elderly, but also the disabled, drug addicts, prostitutes, emergency personnel, immigrants, teachers, and caregivers. The final part of the book focuses on theories and models of wellbeing and positive mental health that integrate and unify disparate concepts and programs of research. The book addresses the importance of the psychology of quality of life in the context of public policy and calls for a broadening of the approach in happiness research to incorporate other aspects of quality of life at the group, community, and societal levels. It is of topical interest to academics, students and researchers of quality of life, well-being research, happiness studies, psychotherapy, and social policy.
Author : Ana María Campón-Cerro
Publisher : Springer
ISBN 13 : 3319916920
Total Pages : 369 pages
Book Rating : 4.3/5 (199 download)
Download or read book Best Practices in Hospitality and Tourism Marketing and Management written by Ana María Campón-Cerro and published by Springer. This book was released on 2018-07-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.
Author : Adam Lindgreen
Publisher : Routledge
ISBN 13 : 1315401894
Total Pages : 294 pages
Book Rating : 4.3/5 (154 download)
Download or read book Measuring and Controlling Sustainability written by Adam Lindgreen and published by Routledge. This book was released on 2018-09-03 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Efforts to establish the measurement and control of sustainability have produced notable tools, but those instruments lack applicability in practice. Increasing the level of standardization of such tools also seems difficult to achieve, because the contexts surrounding the focal organizations differ considerably. Therefore, what we need is a systematic, interdisciplinary assessment of how to measure and control sustainability, so that we can establish an essential definition and up-to-date picture of the field. Measuring and Controlling Sustainability attempts to provide such an assessment in 17 chapters, organized into four main topic sections: (a) organizations and social value creation: concepts, responsibilities, and barriers; (b) accounting, measurement, performance, and diffusion of social value; (c) practical and managerial insights from real-life cases; and (d) choices, incentives, guidance, and ethics. This research anthology provides a comprehensive collection of cutting-edge theories and research that will further the development and advancement of measuring and controlling sustainable efforts in theory and managerial practice.
Author : Charles E. France
Publisher : Business Expert Press
ISBN 13 : 1606496158
Total Pages : 259 pages
Book Rating : 4.6/5 (64 download)
Download or read book Marketing Strategy for Small- to Medium-Sized Manufacturers written by Charles E. France and published by Business Expert Press. This book was released on 2013-04-23 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does this sound familiar? You’ve tried to grow your business but have produced less-than-desired results. You’ve learned that your working capital, cash flow, financial ratios, and overall profitability are insufficient to afford the costs of needed sales, marketing, and promotional strategies typically called for to find and develop new customers, markets, and products. It’s very common that company executives do not follow generally accepted basic business practices such as knowing product costs and margins, obtaining strategically useful information about customers, conducting market research to identify prospective customers, and understanding competitors’ advantages and disadvantages needed to build effective growth strategies. Based on 21 case studies and 126 reviews of manufacturers’ sales and marketing practices, this book explains the common pitfalls so many companies experience, and it offers common sense, practicable, and affordable step-by-step “how to’s” for cost and profitability analyses on products and customers. It will help you find prospective new customers, conduct smart market research, and decipher and use competitor intelligence. It also provides guidelines for determining the best combination of sales coverage for inside/outside sales and independent reps and for estimating the cost to implement sales, marketing, promotional, and growth strategies.
