Hey, Whipple, Squeeze This

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470267712
Total Pages : 347 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Hey, Whipple, Squeeze This by : Luke Sullivan

Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2008-04-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Jim Morrison

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Publisher :
ISBN 13 : 9780991252527
Total Pages : 390 pages
Book Rating : 4.2/5 (525 download)

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Book Synopsis Jim Morrison by : Frank Lisciandro

Download or read book Jim Morrison written by Frank Lisciandro and published by . This book was released on 2013-12-21 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Morrison... We all know the stories, but does anyone know the real man? If you don't know where the truth ends and the fiction begins, you're not alone. A misinformation barrage that started when Morrison was alive grew toxic in the years after his death. In an effort to disprove the lies and rumors, Frank Lisciandro, Jim's friend and film collaborator, gathered together more than a dozen of Morrison's friends for a series of interviews and conversations. From the transcripts of those talks Jim Morrison is candidly brought to light by the people who knew him, who were his pals, colleagues, mentors and lovers. Jim Morrison: Friends Gathered Together confronts and sweeps away the fantasy to illuminate an extraordinary man and gifted creative artist. The interviews and conversations covered a multitude of topics. The people who share their stories were themselves active participants in the West Coast music scene: musicians, concert promoters, publicists and band managers. Readers will discover funny stories, secrets revealed and truths more astounding than the fabrications published during and after Morrison's life. From his first year in high school and his student days at UCLA to the formation of The Doors and his rise to fame, the book weaves an amazing tapestry of information about Jim Morrison the poet, the brilliant lyricist, and the iconic singer and performer of The Doors. The book is a feast for Jim's fans worldwide and for curious readers who want to know the true Jim Morrison story. The conversations also offer a unique oral history of the turbulent Sixties when L.A.'s Sunset Strip was the focus of a cultural renaissance and musical revolution. The book contains 57 original Frank Lisciandro photographs, many never published before. Jim Morrison: Friends Gathered Together focuses on issues and occasions that illuminate an extraordinary man and gifted creative artist. By weighing the observations of those who knew him, the reader can reach his own conclusions about who Jim Morrison was and what he achieved. The result is a more accurate rendering, a more humane and truthful portrait.

Season of the Witch

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1439127875
Total Pages : 482 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Season of the Witch by : David Talbot

Download or read book Season of the Witch written by David Talbot and published by Simon and Schuster. This book was released on 2012-05-08 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The critically acclaimed, San Francisco Chronicle bestseller—a gripping story of the strife and tragedy that led to San Francisco’s ultimate rebirth and triumph. Salon founder David Talbot chronicles the cultural history of San Francisco and from the late 1960s to the early 1980s when figures such as Harvey Milk, Janis Joplin, Jim Jones, and Bill Walsh helped usher from backwater city to thriving metropolis.

Globalization and the Future of German

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Author :
Publisher : Walter de Gruyter
ISBN 13 : 3110197294
Total Pages : 389 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Globalization and the Future of German by : Andreas Gardt

Download or read book Globalization and the Future of German written by Andreas Gardt and published by Walter de Gruyter. This book was released on 2008-08-22 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is the world en route to becoming a linguistic colony of the United States? Or is this dramatic view an exaggeration, and there is no danger to linguistic diversity at all? The German language is at the center of an intensive debate on this issue. Its position in the world is under increasing pressure due to the growing importance of (American) English as the language of globalization. The articles in this volume deal with the national and international position of German in relation to English, language policies, the future of German as a language of science, German in the USA, and the intellectual and aesthetic dimensions of encountering a foreign language. They present critical assessments addressing the dangers for the future of languages other than English, as well as positions which perceive the growing importance of English as a challenge and resource rather than as a threat.

Wonderland Avenue

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Author :
Publisher : Abacus
ISBN 13 : 0349144508
Total Pages : 419 pages
Book Rating : 4.3/5 (491 download)

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Book Synopsis Wonderland Avenue by : Danny Sugerman

Download or read book Wonderland Avenue written by Danny Sugerman and published by Abacus. This book was released on 2020-08-06 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the age of thirteen, Danny Sugerman- the already wayward product of Beverley Hills wealth and privilege- went to his first Doors concert. He never looked back. He became Jim Morrison's protégé and- still in his teens- manager of the Doors and then Iggy Pop. He also plunged gleefully into the glamorous underworld of the rock 'n' roll scene, diving headfirst into booze, sex and drugs: every conceivable kind of drug, ever day, in every possible permutation. By the age of twenty-one he had an idyllic home, a beautiful girlfriend, the best car in the world, two kinds of hepatitis, a diseased heart, a $500 a day heroin habit and only a week to live. He lived. This is his tale. Excessive, scandalous, comic, cautionary and horrifying, it chronicles the 60s dream gone to rot and the early life of a Hollywood Wild Child who was just brilliant at being bad.

Guinness World Records 2015 Gamer's Edition

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Publisher : Guinness World Records
ISBN 13 : 1908843837
Total Pages : 218 pages
Book Rating : 4.9/5 (88 download)

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Book Synopsis Guinness World Records 2015 Gamer's Edition by : Guinness World Records

Download or read book Guinness World Records 2015 Gamer's Edition written by Guinness World Records and published by Guinness World Records. This book was released on 2014-11-11 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its eighth edition, Guinness World Records Gamer's Edition is the ultimate guide to videogames. With all-new design and photography, the fresh-looking 2015 edition is packed full of news and views about the most up-to-date achievements and developments in gaming. It offers the most dazzling images from this year's top titles, along with fascinating facts, figures and features on the games and characters you love – from Minecraft to the world-beating Grand Theft Auto V, from thrilling new games to all-time classics. The latest edition includes gameplay tips and hints, interviews and features exploring gaming from different perspectives, and quotes from leading figures in the industry. Find out about the biggest-selling games, the highest scores, and the world's most amazing gamers. Read about the latest hardware developments in the battle of the eight-generation consoles, and explore the most exciting news stories across all the major gaming genres.

The Godwulf Manuscript

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Author :
Publisher : Dell
ISBN 13 : 030756956X
Total Pages : 210 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis The Godwulf Manuscript by : Robert B. Parker

Download or read book The Godwulf Manuscript written by Robert B. Parker and published by Dell. This book was released on 2009-09-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author of the Spenser series of crime thrillers—Book 1 in the series “The toughest, funniest, wisest, private eye in the field these days.”—Houston Chronicle Spenser earned his degree in the school of hard knocks, so he is ready when a Boston university hires him to recover a rare, stolen manuscript. He is hardly surpised that his only clue is a radical student with four bullets in his chest. The cops are ready to throw the book at the pretty blond coed whose prints are all over the murder weapon but Spenser knows there are no easy answers. He tackles some very heavy homework and knows that if he doesn't finish his assignment soon, he could end up marked “D”—for dead.

Pick Me

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Publisher : John Wiley & Sons
ISBN 13 : 0471715573
Total Pages : 240 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Pick Me by : Nancy Vonk

Download or read book Pick Me written by Nancy Vonk and published by John Wiley & Sons. This book was released on 2005-08-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichés this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

Disruption

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Author :
Publisher : Wiley-Interscience
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Disruption by : Jean-Marie Dru

Download or read book Disruption written by Jean-Marie Dru and published by Wiley-Interscience. This book was released on 1996-10-21 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years - from Federal Express overnight delivery to Saturn's fixed sticker price - and you'll see a perfect example of the principle of disruption in action. To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It's about shattering those biases and conventions and setting creativity free to forge a radical new vision of a product, brand, or service. It's about spearheading change rather than reacting to it.

Truth, Lies, and Advertising

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Truth, Lies, and Advertising by : Jon Steel

Download or read book Truth, Lies, and Advertising written by Jon Steel and published by John Wiley & Sons. This book was released on 1998-03-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.

Caribbean Basin Initiative

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Author :
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Caribbean Basin Initiative by : Ronald Reagan

Download or read book Caribbean Basin Initiative written by Ronald Reagan and published by . This book was released on 1982 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The First Family Detail

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Publisher : Forum Books
ISBN 13 : 080413961X
Total Pages : 313 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis The First Family Detail by : Ronald Kessler

Download or read book The First Family Detail written by Ronald Kessler and published by Forum Books. This book was released on 2015-07-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “Ron Kessler appears to get everything first.”—Slate As in a play, presidents, vice presidents, and presidential candidates perform onstage for the public and the media. What the nation’s leaders are really like and what goes on behind the scenes remain hidden. Secret Service agents have a front-row seat on their private lives and those of their wives and children. Crammed with new headline-making revelations, The First Family Detail by New York Times bestselling author Ronald Kessler tells that eye-opening, uncensored story. The First Family Detail reveals: • Vice President Joe Biden regularly orders the Secret Service to keep his military aide with the nuclear football a mile behind his motorcade, potentially leaving the country unable to retaliate in the event of a nuclear attack. • Secret Service agents discovered that former president Bill Clinton has a blond mistress—code-named Energizer by agents—who lives near the Clintons’ home in Chappaqua, New York. • The Secret Service covered up the fact that President Ronald Reagan’s White House staff overruled the agency to let unscreened spectators get close to Reagan as he left the Washington Hilton, allowing John W. Hinckley Jr. to shoot the president. • Because Hillary Clinton is so nasty to agents, being assigned to her protective detail is considered a form of punishment and the worst assignment in the Secret Service. “Kessler’s such a skilled storyteller, you almost forget this is dead-serious nonfiction.”—Newsweek

Growing Up Clinton

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Author :
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Growing Up Clinton by : Roger Clinton

Download or read book Growing Up Clinton written by Roger Clinton and published by . This book was released on 1995 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Straight from the heart, Roger Clinton, President Clinton's younger brother, candidly discusses the lives, times, and tragedies of the family of the most powerful man in the world. Photos.

Perfect Pitch

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Publisher : John Wiley & Sons
ISBN 13 : 0471789763
Total Pages : 293 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Perfect Pitch by : Jon Steel

Download or read book Perfect Pitch written by Jon Steel and published by John Wiley & Sons. This book was released on 2006-10-30 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

Cutting Edge Advertising

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Author :
Publisher : FT Press
ISBN 13 : 0133412334
Total Pages : 596 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis Cutting Edge Advertising by : Jim Aitchison

Download or read book Cutting Edge Advertising written by Jim Aitchison and published by FT Press. This book was released on 2012-12-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

The Long Journey Home

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Author :
Publisher :
ISBN 13 : 9780989304917
Total Pages : 436 pages
Book Rating : 4.3/5 (49 download)

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Book Synopsis The Long Journey Home by : Ed Londergan

Download or read book The Long Journey Home written by Ed Londergan and published by . This book was released on 2014-11-17 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second book in the Brookfield saga, The Long Journey Home continues the story of Jack and Becky Parker as they strive to make a life for themselves on the frontier in early colonial Massachusetts. During a violent and turbulent era, they endure every hardship to see their family grow and prosper ... and survive. In their unstoppable love, they will sacrifice everything to be together. From the battles of King Philip's War - the bloodiest ever fought in New England - to Jack's capture and escape and his brutal trek home through the winter wilderness to the wife and son he loves beyond measure, to a determined march to Quebec to rescue twenty-one captives, taken during a savage Indian attack, to the hard-earned happiness of prosperity, follow them as they persevere to make their dreams come true and find the one place that is truly home.