Smartphone Start-ups

Download Smartphone Start-ups PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319679732
Total Pages : 199 pages
Book Rating : 4.3/5 (196 download)

DOWNLOAD NOW!


Book Synopsis Smartphone Start-ups by : Claudio Giachetti

Download or read book Smartphone Start-ups written by Claudio Giachetti and published by Springer. This book was released on 2017-11-16 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry’s future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.

The Golden Tap - The Inside Story of Hyper-Funded Indian Start-Ups

Download The Golden Tap - The Inside Story of Hyper-Funded Indian Start-Ups PDF Online Free

Author :
Publisher : Roli Books Private Limited
ISBN 13 : 9351941574
Total Pages : 252 pages
Book Rating : 4.3/5 (519 download)

DOWNLOAD NOW!


Book Synopsis The Golden Tap - The Inside Story of Hyper-Funded Indian Start-Ups by : Kashyap Deorah

Download or read book The Golden Tap - The Inside Story of Hyper-Funded Indian Start-Ups written by Kashyap Deorah and published by Roli Books Private Limited. This book was released on 2015-11-16 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wondered why global investors are willing to write million dollar cheques to young and inexperienced entrepreneurs? Why companies are no longer judged on their ability to make profits? Why the valuation of a startup can dwarf that of its well-established counterpart? Is it a bubble? Or have the rules of the game changed? Can these hyper-funded; technology driven companiesbecome global superpowers? Or is it an unsustainable phenomenon? The Golden Tap gives you the answers. In a remarkably honest, no holds barred account; Kashyap – himself a serial entrepreneur – demystifies the technology ecosystem that exists in India today. From the origins of Amazon and Google, to the remarkable growth of Flipkart and Ola, he meticulously plots and chronicles a connected global sequence of events. Set in this background he recounts his personal roller coaster of a life.A story filled with ambition, greed, vanity, fear and success that all young entrepreneurs can relate to. Is this the business model of the future? Or merely a game of poker played by master investors? The answers pour out of The Golden Tap.

Start-Up Creation

Download Start-Up Creation PDF Online Free

Author :
Publisher : Woodhead Publishing
ISBN 13 : 0128199474
Total Pages : 456 pages
Book Rating : 4.1/5 (281 download)

DOWNLOAD NOW!


Book Synopsis Start-Up Creation by : F. Pacheco-Torgal

Download or read book Start-Up Creation written by F. Pacheco-Torgal and published by Woodhead Publishing. This book was released on 2020-05-24 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start-up creation is the most distinctive feature of the entrepreneurial knowledge-based economy. It is also essential for economic growth and especially important in the current context of young graduate's high unemployment rates that are expected to increase in the next few decades. There are other books on the creation of start-up companies, designed to be of value to academics wishing to exploit the commercial value of a new technology or business solution, but none of these existing titles focus on start-up creation in the construction industry. In the second edition of this extremely successful title the editors present a state-of-the-art review on advanced technologies, and their application in several areas of the built environment covering energy efficiency, structural performance, air and water quality to inspire the creation of start-up companies from university research. Part One begins with the key factors behind successful start-up companies from university research, including the development of a business plan, start-up financing, and the importance of intellectual property. Part Two focuses on the use of Big Data, Intelligent decision support systems, the Internet of Things and their use in the energy efficiency of the built environment. Finally, Part three is an entire new section that focuses on several smartphone applications for the smart built environment. While in the first edition the section concerning apps for smart buildings had just two chapters, one for app programming basics and a second a case study on building security in this second edition the core of the book is about app development that constitutes 50% of the book. - Entire new section that was not available in the first edition on smart-phone applications and virtual assistance for infrastructure monitoring - Chapters on business plans, start-up financing and intellectual property have been brought fully up to date as well as algorithms, big data and the Internet of Things for eco-efficient smart buildings - Comprehensive guide to start-ups that arise from college and university research and how the application of advanced technology can be applied to the built environment

Successful Online Start-Ups For Dummies

Download Successful Online Start-Ups For Dummies PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118302680
Total Pages : 310 pages
Book Rating : 4.1/5 (183 download)

DOWNLOAD NOW!


Book Synopsis Successful Online Start-Ups For Dummies by : Stefan Korn

Download or read book Successful Online Start-Ups For Dummies written by Stefan Korn and published by John Wiley & Sons. This book was released on 2012-08-02 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The how-to guide to starting, funding, running, and exiting a successful online business in less than three months Getting a thriving online enterprise up and running takes more than just a good idea. It involves building a website, developing it into a viable business, maintaining cash flow, hiring a staff, and much more. The task can seem daunting, but Successful Online Start-Ups For Dummies is here to help, showing prospective entrepreneurs how to develop a sound business plan, set up a proper company structure, and attract investment/funding in less than three months. Many entrepreneurs have a great idea and the technical know-how to get a website up and running, but forget that it's a business that requires capital, management and continual growth. Successful Online Start-Ups For Dummies teaches new start-ups how to get "investment ready" and attract the right backers in a very competitive market, giving readers the specific know-how to keep their business running—or how to turn it over quickly and profitably so they can move onto their next start-up or retire. Gives budding entrepreneurs everything they need to build and sell a profitable online business Topics covered include "bootstrapping," common mistakes and missed opportunities at every step of the start-up business cycle, achieving rapid but sustainable growth, attracting the attention of investors and mentors, market validation, and much more Includes content specially tailored for readers in Australia and New Zealand, including details on all the major incubator events and start-up workshops in both countries A great idea isn't enough to achieve real business success, making Successful Online Start-Ups For Dummies the potential difference between personal financial disaster and a comfortable early retirement.

Start-ups

Download Start-ups PDF Online Free

Author :
Publisher : BCS, The Chartered Institute
ISBN 13 : 1780171641
Total Pages : 90 pages
Book Rating : 4.7/5 (81 download)

DOWNLOAD NOW!


Book Synopsis Start-ups by : BCS, The Chartered Institute for IT

Download or read book Start-ups written by BCS, The Chartered Institute for IT and published by BCS, The Chartered Institute. This book was released on 2012 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting up your own business can be an exciting yet daunting venture. The case studies, interviews, debates and articles in this ebook will provide valuable insight for the aspiring entrepreneur. They address areas such as marketing and finance, legal issues, time management and the effective use of social media.

VUCA in Start-ups

Download VUCA in Start-ups PDF Online Free

Author :
Publisher : Jaico Publishing House
ISBN 13 : 9391019315
Total Pages : 177 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis VUCA in Start-ups by : Dr. Aseem Chauhan, Prof. (Dr.) Manoj Joshi, Prof. (Dr.) Ashok Kumar & Suhayl Abidi

Download or read book VUCA in Start-ups written by Dr. Aseem Chauhan, Prof. (Dr.) Manoj Joshi, Prof. (Dr.) Ashok Kumar & Suhayl Abidi and published by Jaico Publishing House. This book was released on 2021-12-25 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Thrive as a Start-Up in an Uncertain World What motivates a start-up in its journey? Wealth and fame? Or is it hunger for innovation? VUCA in Start-Ups attempts to capture a start-up’s entrepreneurial journey and find out why some do well when others don’t. It’s a highly volatile environment out there for entrepreneurs and start-ups, thanks to the unprecedented Covid-19 crisis filled with volatility, uncertainty, complexity and ambiguity (VUCA). Many businesses that did well in the past had to shut shop as a result. So what went wrong? To find the answer, it’s important to understand what worked in the past and why a new venture must discover fresh and innovative opportunities to survive. Learn from those who chose the road less travelled, including Zomato, Paytm, Flipkart, Ola Cabs and Quikr, and discover the underlying causes for start-up successes and failures. These well-researched case studies aim to inspire those who wish to embark on an entrepreneurial journey.

Intellectual Property in Consumer Electronics, Software and Technology Startups

Download Intellectual Property in Consumer Electronics, Software and Technology Startups PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 1461479126
Total Pages : 249 pages
Book Rating : 4.4/5 (614 download)

DOWNLOAD NOW!


Book Synopsis Intellectual Property in Consumer Electronics, Software and Technology Startups by : Gerald B. Halt, Jr.

Download or read book Intellectual Property in Consumer Electronics, Software and Technology Startups written by Gerald B. Halt, Jr. and published by Springer Science & Business Media. This book was released on 2013-09-14 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive guide to procuring, utilizing and monetizing intellectual property rights, tailored for readers in the high-tech consumer electronics and software industries, as well as technology startups. Numerous, real examples, case studies and scenarios are incorporated throughout the book to illustrate the topics discussed. Readers will learn what to consider throughout the various creative phases of a product’s lifespan from initial research and development initiatives through post-production. Readers will gain an understanding of the intellectual property protections afforded to U.S. corporations, methods to pro-actively reduce potential problems, and guidelines for future considerations to reduce legal spending, prevent IP theft, and allow for greater profitability from corporate innovation and inventiveness.

Funding Options for Startups

Download Funding Options for Startups PDF Online Free

Author :
Publisher : Notion Press
ISBN 13 : 1945400803
Total Pages : 549 pages
Book Rating : 4.9/5 (454 download)

DOWNLOAD NOW!


Book Synopsis Funding Options for Startups by : K.S.V. Menon & Garima Malik

Download or read book Funding Options for Startups written by K.S.V. Menon & Garima Malik and published by Notion Press. This book was released on 2016-06-10 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a pioneering effort to provide in one place, alternative sources of funding, professionally structured business plan and other related aspects of raising start-up funds. Beginning with a detailed analysis of the Startup Ecosystem, the role of Incubators, Mentors & Accelerators (IMA) from the stage of ideation to the actual setting up of a project, principal players in this process like Universities, IITs, IIMs, Indian Business Houses, Multinational Corporations and reputed professionals and intrapreneurs have been identified and listed. Pros and cons of angel finance, seed capital, venture capital, crowdfunding, impact investment, hedge fund, debt fund, private equity, valuation, recent deals & exits, emerging trends and ideas in the startup scenario are some of the areas discussed in detail in the publication. Existing success stories and the government’s thrust on creating India as a hub of startups is drawing many students to entrepreneurship. B-schools and IITs are rolling out enthusiastic professionals, accelerators etc. A unique feature of the publication is a section on case studies, which demonstrate bird’s eye view of their birth pain, how they traversed the thorny path, faced failure after failure, changed their ideas and strategies and finally how they reached their destination successfully.

Entrepreneurial Ecosystems and the Diffusion of Startups

Download Entrepreneurial Ecosystems and the Diffusion of Startups PDF Online Free

Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1784710067
Total Pages : 215 pages
Book Rating : 4.7/5 (847 download)

DOWNLOAD NOW!


Book Synopsis Entrepreneurial Ecosystems and the Diffusion of Startups by : Elias G. Carayannis

Download or read book Entrepreneurial Ecosystems and the Diffusion of Startups written by Elias G. Carayannis and published by Edward Elgar Publishing. This book was released on 2018-06-29 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Ecosystems and the Diffusion of Startups addresses, for the first time, the emerging notion of entrepreneurial ecosystems. Chapters from leading scholars in the fields of entrepreneurship and strategy explore new ideas and provoke debate in both academia and practice. Covering the emergence, dynamics and management of entrepreneurial ecosystems and offering conceptual tools, experimental evidence and practical examples, this book will be invaluable to those seeking a greater understanding of entrepreneurship and startup strategies, both practitioners and students.

Funding for Start-ups: A guide to fundraising

Download Funding for Start-ups: A guide to fundraising PDF Online Free

Author :
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814841404
Total Pages : 186 pages
Book Rating : 4.8/5 (148 download)

DOWNLOAD NOW!


Book Synopsis Funding for Start-ups: A guide to fundraising by : Samuel Yuen

Download or read book Funding for Start-ups: A guide to fundraising written by Samuel Yuen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2020-02-15 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A research report in 2017 by the Startup Genome project, a US-based think-tank, stated that Singapore had overtaken Silicon Valley to become number one in the world for start-up talent. With the Singapore government successfully rolling out innovative new policies to establish Singapore as an attractive location for setting up new start-ups, Funding for Start-ups is a timely book on how to raise funds for new start-ups. This book explores the concepts and processes behind fundraising in Singapore. With two decades’ experience advising businesses on fundraising, the author provides a legal practitioner’s perspective on concepts and processes ordinarily encountered in managing the fundraising process, including perfecting pitches and leveraging on legal documentation. This is the first title in a new 3-book series to provide legal information and anecdotal guidance on the essentials of setting up new start-ups.

National Level Conference on "Indian Start-ups Issues and Challenges" - Post Pandemic Perspective

Download National Level Conference on

Author :
Publisher : Shanlax Publications
ISBN 13 : 8119042158
Total Pages : 138 pages
Book Rating : 4.1/5 (19 download)

DOWNLOAD NOW!


Book Synopsis National Level Conference on "Indian Start-ups Issues and Challenges" - Post Pandemic Perspective by : Dr.M.Sakthivel

Download or read book National Level Conference on "Indian Start-ups Issues and Challenges" - Post Pandemic Perspective written by Dr.M.Sakthivel and published by Shanlax Publications. This book was released on with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to provide a comprehensive understanding of both the growth drivers as well as the challenges faced by Indian start-ups.

Smart Start-Ups

Download Smart Start-Ups PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470107421
Total Pages : 276 pages
Book Rating : 4.4/5 (71 download)

DOWNLOAD NOW!


Book Synopsis Smart Start-Ups by : David Silver

Download or read book Smart Start-Ups written by David Silver and published by John Wiley & Sons. This book was released on 2007-05-18 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Smart Start-Ups "Silver's new book is a masterpiece of clarity concerning the next great entrepreneurial wave, and my only problem with it was the charley horse in my elbow I got turning the pages." -Robin Richards, founding President, MP3.com, and CEO, Notification Technologies Inc. "Silver is a modern-day Prometheus. For community entrepreneurs, Smart Start-Ups contains the secrets of fire from the heavens. If you work with communities of any kind, you ignore this book at your own peril." -John Szeder, former senior game developer, Digital Chocolate, Inc., and CEO, Mofactor, Inc. "Silver dives in and pulls the naked truth out of the world of online communities. There's nothing like it on the shelves. He speaks with the best and brightest in the mobile and online community markets." -Sean Malatesta, founder, Yack Media Services, and Vice President, Indiagames, Inc. "Smart Start-Ups is a must-read for any aspiring Internet entrepreneur. Silver cuts right to the heart of the important fact that communities are like entire nations, but without geographic borders, and they're creating the greatest transformation since the Industrial Revolution." -Clarence Briggs, founder and CEO, AIT.com "Silver's book is an excellent, captivating, ingenious, and essential read for anyone who wants to know how to create wealth by starting an online community. One mark of a great book is that it makes you see things in a new way; Silver certainly succeeds in that respect." -Kyle E. Gillman, founder and CEO, Forgefinder, Inc.

STARTUPS FOR NEW INDIA

Download STARTUPS FOR NEW INDIA PDF Online Free

Author :
Publisher : Blue Rose Publishers
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis STARTUPS FOR NEW INDIA by : Mohan Kumar

Download or read book STARTUPS FOR NEW INDIA written by Mohan Kumar and published by Blue Rose Publishers. This book was released on 2021-02-09 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: A never-ending parable that will spark your interest in the startup.

The Digital Business Start-Up Workbook

Download The Digital Business Start-Up Workbook PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0857083058
Total Pages : 326 pages
Book Rating : 4.8/5 (57 download)

DOWNLOAD NOW!


Book Synopsis The Digital Business Start-Up Workbook by : Cheryl Rickman

Download or read book The Digital Business Start-Up Workbook written by Cheryl Rickman and published by John Wiley & Sons. This book was released on 2012-05-09 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub

Why Startups Fail

Download Why Startups Fail PDF Online Free

Author :
Publisher : Apress
ISBN 13 : 1430241411
Total Pages : 185 pages
Book Rating : 4.4/5 (32 download)

DOWNLOAD NOW!


Book Synopsis Why Startups Fail by : David Feinleib

Download or read book Why Startups Fail written by David Feinleib and published by Apress. This book was released on 2012-03-28 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the want-to-be entrepreneur thinking about taking the leap, the boot-strapped entrepreneur trying to energize a business three or four years in, and the venture-backed entrepreneur trying to scale, Why Startups Fail shows you the key mistakes new ventures make—and how to avoid them. Nearly everyone has an idea for a product they could build or a company they could start. But eight out of 10 new businesses fail within the first three years. Even only one in ten venture-backed startups succeeds, and venture capitalists turn down some 99% of the business plans they see. The odds appear to be stacked against you! But entrepreneurs often make the same avoidable mistakes over and over. Why Startups Fail can help you beat the odds and avoid the pitfalls and traps that lead to early startup death. It’s easy to point to successes like Apple, Google, and Facebook. But the biggest lessons can come from failure. What decisions were made, and why? What would the founders have done differently? How did one company become a billion-dollar success while another—with a better product and in the same market—fail? Drawing on personal experience as well as the wisdom of the Silicon Valley startup community, serial entrepreneur, venture capitalist, and blogger Dave Feinleib analyzes companies that have come and gone. In short, powerful chapters, he reveals the keys to successful entrepreneurship: Excellent product/market fit, passion, superb execution, the ability to pivot, stellar team, good funding, and wise spending. In Why Startups Fail, you’ll learn from the mistakes Feinleib has seen made over and over and find out how to position your startup for success. Why Startups Fail: Shows venture-backed startups and boot-strappers alike how to succeed where others fail. Is equally valuable for companies still on the drawing board as well as young firms taking their first steps. Takes you through the key decisions and pitfalls that caused startups to fail and what you can learn from their failures. Covers the critical elements of entrepreneurial success.

Why Startups Fail

Download Why Startups Fail PDF Online Free

Author :
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

DOWNLOAD NOW!


Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Start-Up

Download Start-Up PDF Online Free

Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1137425849
Total Pages : 436 pages
Book Rating : 4.1/5 (374 download)

DOWNLOAD NOW!


Book Synopsis Start-Up by : Inge Hill

Download or read book Start-Up written by Inge Hill and published by Bloomsbury Publishing. This book was released on 2015-10-11 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start-Up is ideal for anyone looking to start a business – whether you are a student or a professional preparing to launch your own business or social enterprise. It covers the crucial business processes you need to consider when starting a new venture, and contains inspirational and educational cases of successful start-ups by young people from across the globe, including the UK, the US, Hong Kong and Romania. Drawing on the author's extensive practical experience, this book is a unique and invaluable guide to the world of start-ups. Key features: - Assumes no prior knowledge and covers essential finance skills. - Firmly based in practice with detailed advice on carrying out market and industry research. - Features an extensive range of international case studies and examples of start-ups. This concise and lively book is the perfect resource for students and entrepreneurs alike.