Small Capital, Big Profits

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (768 download)

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Book Synopsis Small Capital, Big Profits by : Sheryl R Burt

Download or read book Small Capital, Big Profits written by Sheryl R Burt and published by Independently Published. This book was released on 2024-01-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Capital, Big Profits is your comprehensive guide to entrepreneurial success in the face of limited resources. Authored by an experienced entrepreneur and business strategist, this guide unveils a strategic approach to starting and scaling businesses with small capital. From the art of identifying lucrative niches to mastering lean business planning, the book offers actionable insights, real-life case studies, and practical strategies. Discover cost-effective techniques for building a strong online presence, achieving financial mastery, and scaling up gradually. With a customer-centric focus and an emphasis on adaptability, the guide empowers aspiring entrepreneurs to transform challenges into opportunities. Whether you're launching a startup or seeking to grow an existing venture, this book is your roadmap to turning small capital into big profits, offering inspiration, wisdom, and a clear path to entrepreneurial success.

Small Stocks for Big Profits

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470437642
Total Pages : 273 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Small Stocks for Big Profits by : George Angell

Download or read book Small Stocks for Big Profits written by George Angell and published by John Wiley & Sons. This book was released on 2008-10-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for SMALL STOCKS for BIG PROFITS "George has done it again with Small Stocks for Big Profits. His in-depth experience is invaluable in helping traders explore stocks that are $5 or less, without getting caught up in the fly-by-night idea companies that plague this investment level. He shows you where to look for opportunity and more importantly how to lock in profits in this little understood investment arena. Impressive!" —Noble DraKoln, author of Winning the Trading Game In Small Stocks for Big Profits, George Angell outlines an effective strategy for finding up-and-coming companies with the potential of earning you incredible returns. Filled with in-depth insights and practical advice, this reliable resource shows you how using a combination of technical and fundamental analysis-along with other essential tools-can put you in a position to profit from the explosive growth of smaller companies with undervalued, low-priced stocks. Page by page, you'll discover how to incorporate this proven approach into your own investment endeavors as Angell discusses how to use it to select, place, and exit trade after profitable trade. Small, speculative stocks are quickly beginning to appear on the radar screens of investors around the world. If you want to make the most of your time in this lucrative market, pick up Small Stocks for Big Profits today and put its invaluable insights to work for you.

Small Stocks, Big Money

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119172586
Total Pages : 208 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Small Stocks, Big Money by : Dave Gentry

Download or read book Small Stocks, Big Money written by Dave Gentry and published by John Wiley & Sons. This book was released on 2015-11-24 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small companies come with big risk, but potentially life-changing reward Small Stocks, Big Money provides first-hand perspective and insider information on the fast world of microcap investing. In a series of interviews with the superstars of small stocks, you'll learn how to discover the right companies and develop a solid investment strategy with a potentially big payoff. Each chapter includes a short bio of the investor in question, and provides key insight into the lessons learned from the investments that made them millions—or in some cases, hundreds of millions. You'll learn each investor's top stock picks, and how they originally chose the investments that became their gold mines. Whether you're a professional investor or a novice, this book is a unique and valuable source of information for anyone interested in the volatile world of small stocks and big money. The smaller the company, the bigger the risk—and the bigger the potential payoff. These interviews show you how to avoid or mitigate those risks, and how to choose the stocks with the best potential from the perspective of those who have done it very, very successfully. Learn the nuances of microcap investing Read the stories of the pros who have made millions Gain expert insight from top microcap investors Avoid the potential pitfalls and reap the big rewards Taking a risk on a small company can lead to tremendous gains when they become an industry giant. The trick is in choosing the company that is likely to follow that trajectory, and allocating your investment appropriately to protect yourself in case of disaster. Small Stocks, Big Money gives you a head start by teaching you what the pros wish they knew then.

Why Startups Fail

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Author :
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

50 Best Home Businesses To Start With Just 50,000

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Publisher : ASIA PACIFIC BUSINESS PRESS Inc.
ISBN 13 : 8178330989
Total Pages : 224 pages
Book Rating : 4.1/5 (783 download)

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Book Synopsis 50 Best Home Businesses To Start With Just 50,000 by : Vinay M. Sharma

Download or read book 50 Best Home Businesses To Start With Just 50,000 written by Vinay M. Sharma and published by ASIA PACIFIC BUSINESS PRESS Inc.. This book was released on 2003-02-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small scale sector is assuming greater importance every day. Hundreds of thousands of people start their own businesses at home every year, and untold more dream about the possibility of becoming their own bosses. Starting a business at home is the best when you do not have enough funds. While entrepreneurship has its many potential rewards, it also carries unique challenges. Entrepreneurship is an act not a born tact, you need to understand the environment to set up an enterprise of your own. Making a choice of the right project is a difficult decision for an entrepreneur and is an imperative decision. In fact, before starting a business also one has to be thorough with the requirements of current line of industry. Above all taking advantage of various schemes provided by government and other financial institutions. For the reason that rest of the challenges for setting up, a business is based on the type of the product and fund to invest. Entrepreneurship helps in the development of nation. A successful entrepreneur not only creates employment for himself but for hundreds. Deciding on a right project can lead you to the road to success. This book gives you the opportunity of choosing a perfect business from 50 projects, which can be started with just 50,000. Some of the projects described in the book are book packager, desktop publisher, feature agency, editing, freelance artist or illustrator, freelance writing, proof reading, translator, business broker and so on. This book also includes some inspirational chapters for entrepreneurs for starting and running the business successfully for example; promotion from exceptional work, misers of time, art of advertising, keeping up with the times, art of winning peoples confidence and so on. This book is the most authentic and detailed book containing 21st century most profitable businesses. The writer has collected important data from many research reports renowned all over the world. In todays context the given businesses have tremendous future prospects. An entrepreneur with a petty amount of Rs. 50,000 can start any of businesses given in the present book. A must for all entrepreneurs, students, housewives, unemployed youth, libraries, consultants, schools, universities, education institutes, industries, information centres etc. TAGS Most Profitable Business in Low Cost, Business with 50000 Rupees Investment, Low Investment and High Profit, Good Small Business with Low Investment, Low Investment High Profit Franchises, How to Start a Business with Low Cost, Low Budget Business with High Profit, Business with Rs.50000 Investment, Business Ideas That Can Be Started With Low Investment, Profitable Business with Low Startup Cost, Low Cost but High Profit, Small Business with High Profit, Profitable Small Scale Business with High Profit, Start Your Business with Minimum Investment, Most Profitable Business To Start With Low Investment, Want To Start Business with Low Investment, Profitable Home Business with Low Investment, Ways to Start a Business with Low Investment, Small Home Business with Low Investment and High Profit, Highly Profitable Home Business with Low Cost, Build a Profitable Trade With 50000, Successful Business with Low Investment, How to Start a Successful Business with Low Investment in India, Business You Can Start With Just 50000, Best Business with Minimum Investment, High Profit Margins but Low Business Investment, Small Business Ideas with Low Investment Capital, Top Home Based Business Ideas with Low Investment, Best Low Investment Businesses, Low Investment Manufacturing Business, Ideas with Low Investment and High Profit, Small Investment Business from Home, Best Profitable Business India, Business Ideas with Low Investment, Very Profitable Business Ideas, Profitable Part-Time Business Ideas with Low Investment, Profitable Home Business Ideas for Women Low Investment, Low Cost Business Ideas with High Profit, Business with Low Investment and High Profit, Profitable Home Business Ideas in India with Least Investment, Profitable Small Businesses with a Low Start-Up Cost, Home Based Manufacturing Business, Low Investment Manufacturing Business, Business Ideas with Low Investment and High Profit, Small Investment Business from Home, 100 Profitable Business Ideas, Best Profitable Business India, Low Investment High Profit Business, 50 Small Businesses You Can Start On Your Own, Home Based Business Low Investment, Top 40 Small Businesses You Can Start With Little Capital, Home Based Business Ideas with Minimum Investment, The Big List of Business Ideas for Small Business, Profitable Home Based Business Ideas and Opportunities, Get the Home Based Business Opportunities, Best Low Cost Home Based Business Ideas, How to Start a Small Business, Top Small Business Ideas List for Beginners, New Trending Business Ideas for Beginners, 10 Low Cost Business Ideas for Beginners, Startup Business Ideas News & Topics, Low Startup Home Business Ideas, Home Based Manufacturing Business Ideas India, Small Business Ideas Low Budget Startups

Invest with Success

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Author :
Publisher : Gibbs Smith
ISBN 13 : 9780977713226
Total Pages : 360 pages
Book Rating : 4.7/5 (132 download)

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Book Synopsis Invest with Success by : Charles B. Schaap

Download or read book Invest with Success written by Charles B. Schaap and published by Gibbs Smith. This book was released on 2008 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cleanlots

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Publisher : Winch Enterprises
ISBN 13 : 9781775375104
Total Pages : 66 pages
Book Rating : 4.3/5 (751 download)

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Book Synopsis Cleanlots by : BRIAN. WINCH

Download or read book Cleanlots written by BRIAN. WINCH and published by Winch Enterprises. This book was released on 2018-08-03 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cleanlots has been described as "America's Simplest Business" and "almost as simple as a walk in the park." Entrepreneur magazine said parking lot litter cleanup is "a simple, inexpensive and potentially lucrative business to get into, and the market is growing." The Cleanlots book is an operations manual on how to start and operate a parking lot litter cleanup business. Each book purchase includes FREE email and telephone support from the author. Since 1981, author Brian Winch has made a six-figure annual income cleaning up litter from parking lots, and he'll teach you to do the same. It's an excellent way to take control over your life and income; you can start this business with very little money, without a college education or advanced computer skills. It's an ideal business for anyone who likes to work outside, who's responsible and can pay attention to detail. You can also operate this business part-time, as a side hustle until you're ready to go full-time.

The Little Book of Big Profits from Small Stocks, + Website

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118198034
Total Pages : 176 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Little Book of Big Profits from Small Stocks, + Website by : Hilary Kramer

Download or read book The Little Book of Big Profits from Small Stocks, + Website written by Hilary Kramer and published by John Wiley & Sons. This book was released on 2011-10-13 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to building wealth the low-priced stock way Low-priced gems, or what author Hilary Kramer calls "breakout stocks" come in all kinds of shapes and sizes but they all have three things in common: (1) they are mostly under $10; (2) they are undervalued; and (3) they have specific catalysts in the near future that put them on the threshold of breaking out to much higher prices. In The Little Book of Big Profits from Small Stocks, small stock expert Hilary Kramer looks for stocks with fifty to two hundred percent upside potential! From drug stocks that may have been punished because an FDA approval failed to materialize when Wall Street expected it to, to the overly zealous selling off of Ford, there are many great low-priced stock opportunities. In this Little Book you'll learn: How to identify the low cost stocks that have the potential to yield big profits The most important secret to making money in stock investing Plus, you'll gain instant access to a website with educational videos, interactive tools and stock recommendations The Little Book of Big Profits from Small Stocks explains Kramer's methodology and gives you the ability to analyze the opportunities to pick your own winners.

The Founder's Dilemmas

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Publisher : Princeton University Press
ISBN 13 : 0691158304
Total Pages : 490 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Founder's Dilemmas by : Noam Wasserman

Download or read book The Founder's Dilemmas written by Noam Wasserman and published by Princeton University Press. This book was released on 2013-04 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Founder's Dilemmas examines how early decisions by entrepreneurs can make or break a startup and its team. Drawing on a decade of research, including quantitative data on almost ten thousand founders as well as inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, Noam Wasserman reveals the common pitfalls founders face and how to avoid them.

Money Making Business Ideas- You Can Start from Home with Low Costs

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Publisher : NIIR PROJECT CONSULTANCY SERVICES
ISBN 13 : 9381039585
Total Pages : 359 pages
Book Rating : 4.3/5 (81 download)

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Book Synopsis Money Making Business Ideas- You Can Start from Home with Low Costs by : Rashi Gupta

Download or read book Money Making Business Ideas- You Can Start from Home with Low Costs written by Rashi Gupta and published by NIIR PROJECT CONSULTANCY SERVICES. This book was released on 2014-08-08 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: A large number of people today dream of starting something of their own and wish that they did not have to utilize their capabilities while making money for someone else. If you are one of the above, then this book could be the end of your search. The first few concerns while you start something of your own are the right choice of business and the associated investment requirement. This book places a full stop to your search for lucrative business that you can start from your home with low costs. It lists down more than 30 businesses that can give you good returns and can be operated from the comfort of your home. If you look around yourself, surely you will find a friend or a relative or a friend’s friend or your neighbor pursuing their hobby as a business (full time or part time) and most of which will be home based.And are you, on the other hand, still struggling with the choice of business? Has that made you feel left out or indecisive or unconfident? The correct choice of business is an extremely essential step in the process of ‘being your own boss’. The book ‘Money Making Business Ideas- You Can Start from Home with Low Costs’discusses in detail all the vital steps and concerns of operating a business from home like why your chosen business will work, what is the business model, how will you generate money from it, What can you sell, How will you market your business and what are the raw materials/machinery required. After gathering the above mentioned details of a business, the decision of choosing an appropriate one will no longer be a cumbersome process. This book is designed to help you climb the ladder of success by being your own boss and essentially qualifies as an entrepreneurial tool for anyone who wishes to be self-employed and doesn’t have the desired knowledge to go ahead. A growing number of housewives today are willing to work in order to bring in additional money in their households and make a mark for themselves. And working from home is their first preferable choice for earning their identity. A large number of home makers are turning on their entrepreneurial caps and are in a constant search for home based business that can help them fulfill their goals and desires. This book aims at equipping such people with the required knowledge and motivation to start something of their own by sharing the concerns, decisions and choices involved in the process. Once you have made the choice of your business, it helps you to understand the ways in which you can source the capital required and the ways you can operate your small venture. After reading this book, the dilemma surrounding the decision to go solo will be cleared up and you will be all equipped to take on the battle with a shining armor. 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Profit First

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Publisher : Penguin
ISBN 13 : 073521414X
Total Pages : 225 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Profit First by : Mike Michalowicz

Download or read book Profit First written by Mike Michalowicz and published by Penguin. This book was released on 2017-02-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

The Little Book That Makes You Rich

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Publisher : John Wiley & Sons
ISBN 13 : 1118045114
Total Pages : 132 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Little Book That Makes You Rich by : Louis Navellier

Download or read book The Little Book That Makes You Rich written by Louis Navellier and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profit from a powerful, proven investment strategy The Little Book That Makes You Rich is the latest book in the popular "Little Book, Big Profits" series. Written by Louis Navellier -- one of the most well-respected and successful growth investors of our day -- this book offers a fundamental understanding of how to get rich using the best in growth investing strategies. Navellier has made a living by picking top, actively traded stocks and capturing unparalleled profits from them in the process. Now, with The Little Book That Makes You Rich, he shows you how to find stocks that are poised for rapid price increases, regardless of overall stock market direction. Navellier also offers the statistical and quantitative measures needed to measure risk and reward along the path to profitable growth stock investing. Filled with in-depth insights and practical advice, The Little Book That Makes You Rich gives individual investors specific tools for selecting stocks based on the factors that years of research have proven to lead to growth stock profits. These factors include analysts' moves, profit margins expansion, and rapid sales growth. In addition to offering you tips for not paying too much for growth, the author also addresses essential issues that every growth investor must be aware of, including which signs will tell you when it's time to get rid of a stock and how to monitor a portfolio in order to maintain its overall quality. Accessible and engaging, The Little Book That Makes You Rich outlines an effective approach to building true wealth in today's markets. Louis Navellier (Reno, NV) has one of the most exceptional long-term track records of any financial newsletter editor in America. As a financial analyst and editor of investment newsletters since 1980, Navellier's recommendations (published in Emerging Growth) have gained over 4,806 percent in the last 22 years, as confirmed by a leading independent newsletter rating service, The Hulbert Financial Digest. Emerging Growth is one of Navellier's four services, which also includes his Blue Chip Growth service for large-cap stock investors, his Quantum Growth service for active traders seeking shorter-term gains, and his Global Growth service for active traders focused on high growth global stocks.

HBR Guide to Buying a Small Business

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1633692515
Total Pages : 218 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis HBR Guide to Buying a Small Business by : Richard S. Ruback

Download or read book HBR Guide to Buying a Small Business written by Richard S. Ruback and published by Harvard Business Review Press. This book was released on 2017-01-17 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think big, buy small. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute

Business

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Author :
Publisher :
ISBN 13 :
Total Pages : 656 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Business by :

Download or read book Business written by and published by . This book was released on 1910 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Oil Profits and Their Effect on Small Business and Capital Investment Needs of the Energy Industries

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Author :
Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Oil Profits and Their Effect on Small Business and Capital Investment Needs of the Energy Industries by : United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Government Regulation

Download or read book Oil Profits and Their Effect on Small Business and Capital Investment Needs of the Energy Industries written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Government Regulation and published by . This book was released on 1974 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How Venture Capital Works

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Author :
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1448867959
Total Pages : 82 pages
Book Rating : 4.4/5 (488 download)

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Book Synopsis How Venture Capital Works by : Phillip Ryan

Download or read book How Venture Capital Works written by Phillip Ryan and published by The Rosen Publishing Group, Inc. This book was released on 2012-07-01 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explanations to the inner workings of one of the least understood, but arguably most important, areas of business finance is offered to readers in this engaging volume: venture capital. Venture capitalists provide necessary investment to seed (or startup) companies, but the startup is only the beginning, there is much more to be explored. These savvy investors help guide young entrepreneurs, who likely have little experience, to turn their businesses into the Googles, Facebooks, and Groupons of the world. This book explains the often-complex methods venture capitalists use to value companies and to get the most return on their investments, or ROI. This book is a must-have for any reader interested in the business world.

The Mom Test

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Author :
Publisher : Robfitz Ltd
ISBN 13 : 1492180742
Total Pages : 130 pages
Book Rating : 4.4/5 (921 download)

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Book Synopsis The Mom Test by : Rob Fitzpatrick

Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.