Small Business Branding 101

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Trump University Branding 101

Author : Donald Sexton
Publisher : John Wiley and Sons
ISBN 13 : 0470524154
Total Pages : 339 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Trump University Branding 101 by : Donald Sexton

Download or read book Trump University Branding 101 written by Donald Sexton and published by John Wiley and Sons. This book was released on 2009-03-23 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business

Free Marketing

Author : Jim Cockrum
Publisher : John Wiley & Sons
ISBN 13 : 1118120043
Total Pages : 358 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Free Marketing by : Jim Cockrum

Download or read book Free Marketing written by Jim Cockrum and published by John Wiley & Sons. This book was released on 2011-08-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

101 Ways to Market Your Business

Author : Andrew Griffiths
Publisher : Allen & Unwin
ISBN 13 : 9781741760842
Total Pages : 276 pages
Book Rating : 4.7/5 (68 download)

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Book Synopsis 101 Ways to Market Your Business by : Andrew Griffiths

Download or read book 101 Ways to Market Your Business written by Andrew Griffiths and published by Allen & Unwin. This book was released on 2014-05-14 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of simple tried and tested marketing ideas that business owners can implement easily and cheaply.

Brands and Bulls**t

Author : Bernhard Schroeder
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781976364440
Total Pages : 188 pages
Book Rating : 4.3/5 (644 download)

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Book Synopsis Brands and Bulls**t by : Bernhard Schroeder

Download or read book Brands and Bulls**t written by Bernhard Schroeder and published by Createspace Independent Publishing Platform. This book was released on 2017-10-14 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands and Bulls**t. Excel at the Former and Avoid the Latter A Branding Primer for Millennial Marketers in a Digital Age By Bernhard Schroeder (Author) Brands and Bulls**t is the first branding book written exclusively for Millennial marketers and entrepreneurs to provide insights and tools on how to purposely create a digital brand. The kind of brand that ultimately creates such a powerful "feeling" in a customer's "mind and gut" that they feel there is no substitute for your product or service. Brands and Bulls**t. Excel at the Former and Avoid the Latter strips away the mystery of branding and gives you a branding primer necessary for every digital marketer or entrepreneur. This new branding book offers you the insight and tools to learn how to excel at branding. It is filled with over twenty years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing or startup career. In an enlightening two-hour read you'll learn: -Understand what branding in a digital world really means -Learn how to create a powerful brand that creates a customer "feeling" -How to quickly create a brand plan with the BrandPlanr(R) -Create specific brand strategies that really work in the marketplace -Review ten possible brand strategies and understand their potential -Understand how positioning and category ladders work and why -To utilize tools like brand decision trees to simplify complex brand choices -Create a branding strategy for a client or company that targets a blue ocean A powerful new marketing book on branding written for today's digital marketers and entrepreneurs. It's about time. Digital marketers have all the online tools ever imagined to create marketing campaigns for their brands. But they lack the branding knowledge to excel as brand experts. Brands and Bulls**t. Excel at the Former and Avoid the Latter was written specifically for digital marketers to give you the branding tools and insights you deserve. Insights learned from working with the best brand experts in the world. Now they are being shared with you.

How to Start Your Own Business

Author : DK
Publisher : Penguin
ISBN 13 : 0744042976
Total Pages : 224 pages
Book Rating : 4.7/5 (44 download)

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Book Synopsis How to Start Your Own Business by : DK

Download or read book How to Start Your Own Business written by DK and published by Penguin. This book was released on 2021-02-09 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is your foolproof guide on how to make your start-up stand out from the crowd! Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up and running your own business. Are you looking to start a business? You’ll need advice on how to identify your customer, what pitfalls to anticipate, and how best to spend your time and money to turn your idea into a profitable venture. This insightful business book takes you through everything from balancing the books to building a brand. It inspires you to take that giant leap towards making your entrepreneurial dreams come true. The Simplest, Most Visual Guide to Becoming an Entrepreneur - Ever! This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It’s the ultimate gift for entrepreneurs or anyone who wants to learn more about the world of business management. This informative reference book is packed with: - Practical, authoritative information on the skills required to run a small business. - Easy-to-understand graphics. - No-nonsense advice and jargon-free language. - Insightful and inspiring quotes from the most successful minds in business. This entrepreneur book gives you all the tools you need to understand how a modern start-up works and then start your own. Whether you're a CEO or an aspiring tech entrepreneur, the information and advice in How To Start Your Own Business can be applied to anyone. Complete the Series: This guide to setting up a small business is part of the How It Works Series from DK Books. Expand your knowledge about business and management even further with How Business Works and How Management Works.

The Human Centered Brand

Author : Nela Dunato
Publisher :
ISBN 13 : 9789534817117
Total Pages : 322 pages
Book Rating : 4.8/5 (171 download)

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Book Synopsis The Human Centered Brand by : Nela Dunato

Download or read book The Human Centered Brand written by Nela Dunato and published by . This book was released on 2018-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

Small Business Marketing For Dummies

Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
ISBN 13 : 1118054458
Total Pages : 386 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business Marketing For Dummies by : Barbara Findlay Schenck

Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

Brand Naming

Author : Rob Meyerson
Publisher : Business Expert Press
ISBN 13 : 1637421567
Total Pages : 233 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Brand Naming by : Rob Meyerson

Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Small Business For Dummies®

Author : Eric Tyson
Publisher : John Wiley & Sons
ISBN 13 : 1118051882
Total Pages : 476 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business For Dummies® by : Eric Tyson

Download or read book Small Business For Dummies® written by Eric Tyson and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

The Small Business Bible

Author : Steven D. Strauss
Publisher : John Wiley & Sons
ISBN 13 : 0470527773
Total Pages : 511 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis The Small Business Bible by : Steven D. Strauss

Download or read book The Small Business Bible written by Steven D. Strauss and published by John Wiley & Sons. This book was released on 2009-04-13 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a comprehensive, easy-to-read, A-to-Z library of everything a small business owner would need to know about starting and succeeding in business, consult The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 2nd Edition. Discover candid advice, effective techniques, insider information, and success secrets that will boost you confidence. This updated editions is even more accessible, with easy-to-follow information from starting, running, and growing a business to new chapters on green business practices, technology tips, and marketing tools.

Small Business Branding 101

Author : Bianca van der Meulen
Publisher :
ISBN 13 : 9781072163633
Total Pages : 126 pages
Book Rating : 4.1/5 (636 download)

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Book Synopsis Small Business Branding 101 by : Bianca van der Meulen

Download or read book Small Business Branding 101 written by Bianca van der Meulen and published by . This book was released on 2019-06-12 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Business Branding 101 is a hands-on crash course for entrepreneurs. Learn a proven, step-by-step process for building an irresistible brand identity.YOU ALREADY HAVE A BRAND......and it impacts every part of your business, for better or for worse. While smart tactics boost your business temporarily, marketing becomes exhausting without a strong brand at its core. But what exactly is a strong brand? And how do you create one with limited money and time?TELL YOUR STORY, NAME YOUR SUPERPOWERSWhen you started your entrepreneurial journey, you were confident that you had something special to offer the world. But somewhere along the way, it's easy to get lost in the beautiful chaos of growing a business. Well-meaning advisors, marketing gurus, and professional creatives just seem to add to the confusion.It's time to take a step back, reconnect with what matters, and decide what your business is really about. This is the core of branding--and it doesn't require an MBA or degree in design. Learn how to build a more relevant, unique, and authentic brand identity by answering four questions:WHO: Who is going to fall in love with your brand?WHY: Why does your business exist?WHAT: What are your superpowers?HOW: How does your brand look and sound?BECOME THE EXPERT ON YOUR BRANDSmall Business Branding 101 is an introduction to the efficient, emotionally intelligent process that branding agency Sunbird Creative has used to boost over 100 small business brands. Learn from real-life examples, jargon-free explanations, and step-by-step exercises. Walk away with your own Brand Canvas, a one-page tool for capturing the essence of your brand identity and getting on the same page with partners, employees, and freelance creatives.

Small Business Marketing Kit For Dummies

Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
ISBN 13 : 1118383079
Total Pages : 391 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Small Business Marketing Kit For Dummies by : Barbara Findlay Schenck

Download or read book Small Business Marketing Kit For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2012-08-02 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach. Using social media as a marketing tool Communicating with customers Financing a marketing campaign The companion CD includes tools and templates to give you a jump-start on putting your new skills to work If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

Trump University Marketing 101

Author : Don Sexton
Publisher : John Wiley & Sons
ISBN 13 : 0470055839
Total Pages : 338 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Trump University Marketing 101 by : Don Sexton

Download or read book Trump University Marketing 101 written by Don Sexton and published by John Wiley & Sons. This book was released on 2006-06-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.

101 Things I Learned ® in Business School

Author : Michael W. Preis
Publisher : Grand Central Publishing
ISBN 13 : 0446569569
Total Pages : 312 pages
Book Rating : 4.4/5 (465 download)

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Book Synopsis 101 Things I Learned ® in Business School by : Michael W. Preis

Download or read book 101 Things I Learned ® in Business School written by Michael W. Preis and published by Grand Central Publishing. This book was released on 2010-05-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: 101 THINGS I LEARNED® IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner. The unique packaging of this book will attract people of all ages who have always wondered whether business school would be a smart career choice for them. Judging by the growing number of people taking the GMATs (the entrance exam for business school) each year, clearly more people than ever are thinking about heading in this direction. Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short, everything one would expect to encounter in business school. Illustrated in the same fun, gift book format as 101 THINGS I LEARNED® IN ARCHITECTURE SCHOOL, this will be the perfect gift for a recent college or high school grad, or even for someone already well-versed in the business world.

Retail 101: The Guide to Managing and Marketing Your Retail Business

Author : Nicole Reyhle
Publisher : McGraw Hill Professional
ISBN 13 : 007184015X
Total Pages : 274 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Retail 101: The Guide to Managing and Marketing Your Retail Business by : Nicole Reyhle

Download or read book Retail 101: The Guide to Managing and Marketing Your Retail Business written by Nicole Reyhle and published by McGraw Hill Professional. This book was released on 2014-07-04 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: YOU CAN COMPETE WITH THE BIG-BOX STORES! Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way. "The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides." -- Ted Teele, Chief Executive Officer, SnapRetail "While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits." -- Molly Love Rogers, President and CEO of Internet Retailer "If you've ever felt alone or frustrated building your business, read this book today!" -- Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA

Aaker on Branding

Author : David Aaker
Publisher : Morgan James Publishing
ISBN 13 : 1614488320
Total Pages : 219 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis Aaker on Branding by : David Aaker

Download or read book Aaker on Branding written by David Aaker and published by Morgan James Publishing. This book was released on 2014-07-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.

Small Business

Author : Vishal K. Gupta
Publisher : John Wiley & Sons
ISBN 13 : 1119591775
Total Pages : 466 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Small Business by : Vishal K. Gupta

Download or read book Small Business written by Vishal K. Gupta and published by John Wiley & Sons. This book was released on 2021-07-14 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Business: Creating Value Through Entrepreneurship offers a balanced approach to the core concepts of starting, managing, and working in a small business. An ideal textbook for undergraduate courses in small business management and entrepreneurship, the book offers a student-friendly pedagogical framework that blends foundational research on small business with the real-world practice of business ownership. Relevant examples are provided throughout the text, bringing key concepts to life while providing a realistic view of what it takes to create a successful and sustainable small business. Organized into five streamlined sections—a small business overview, paths to small business ownership, financial and legal issues, ways to grow a small business, and discussion of the “Entrepreneur’s Dilemma”—the text offers a diverse range of relatable examples drawn from both actual businesses and from depictions of entrepreneurship in popular media. Each clear and accessible chapter features discussion questions, mini-case studies, further reading lists, and color visual displays designed to enhance the learning experience and strengthen student engagement and comprehension.