Lean B2B

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Author :
Publisher : Étienne Garbugli
ISBN 13 : 1778074006
Total Pages : 225 pages
Book Rating : 4.7/5 (78 download)

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Book Synopsis Lean B2B by : Étienne Garbugli

Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

Small Book on B2B Business Ideas.

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Author :
Publisher : Sankalp Publication
ISBN 13 : 9357569243
Total Pages : 148 pages
Book Rating : 4.3/5 (575 download)

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Book Synopsis Small Book on B2B Business Ideas. by : Pinaki Mandal

Download or read book Small Book on B2B Business Ideas. written by Pinaki Mandal and published by Sankalp Publication. This book was released on with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Behind the Cloud

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470521163
Total Pages : 311 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Behind the Cloud by : Marc Benioff

Download or read book Behind the Cloud written by Marc Benioff and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Small Business Ideas

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Author :
Publisher : Terry Kyle
ISBN 13 : 0955898900
Total Pages : 302 pages
Book Rating : 4.9/5 (558 download)

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Book Synopsis Small Business Ideas by : Terry Kyle

Download or read book Small Business Ideas written by Terry Kyle and published by Terry Kyle. This book was released on 2008-04 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kyle includes more than 400 of the latest, greatest, and newest small business ideas and innovative new product/service-based small business approaches from all around the world in this comprehensive survey of business.

The B2B Social Media Book

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Disciplined Entrepreneurship

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118692284
Total Pages : 288 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Disciplined Entrepreneurship by : Bill Aulet

Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

Testing Business Ideas

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119551412
Total Pages : 369 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Testing Business Ideas by : David J. Bland

Download or read book Testing Business Ideas written by David J. Bland and published by John Wiley & Sons. This book was released on 2019-11-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Small Is Big

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Author :
Publisher : Penguin Random House India Private Limited
ISBN 13 : 9354924344
Total Pages : 145 pages
Book Rating : 4.3/5 (549 download)

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Book Synopsis Small Is Big by : Amit Agarwal

Download or read book Small Is Big written by Amit Agarwal and published by Penguin Random House India Private Limited. This book was released on 2022-01-24 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the common thread in the following true-life experiences? A global technology giant discontinues 97 per cent of its products and builds its empire with only 3 per cent of them. TED Talks speakers choose one topic and inspire millions in less than eighteen minutes. A father adopts a three-day workweek to spend time with his daughters and pursue a passion. Such choices find people saying YES to the priorities that truly matter and NO to everything insignificant. Such choices are about embracing what is meaningful and removing the clutter. Such choices are about finding purpose and joy in the little things. This is the essence of Small Is Big, the universal source code behind fulfilment, productivity and extraordinary results. Allow this book to guide you with real examples, extensive research and hands-on Learning Accelerator exercises, revealing the philosophy's transformative potential. Implement a powerful blueprint and set the ball rolling for incredible changes in life and business. Embark on a journey to harness the power of the Small. Witness the Big results come your way! Come, join the movement.

Build a Better B2B Business

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Author :
Publisher :
ISBN 13 : 9780615450940
Total Pages : 264 pages
Book Rating : 4.4/5 (59 download)

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Book Synopsis Build a Better B2B Business by : David M. Shedd

Download or read book Build a Better B2B Business written by David M. Shedd and published by . This book was released on 2011-05-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Does a Business Leader Win? In today's complex world, the overwhelmed leader needs to tune out all the extraneous noise and excessive hype, and focus. Simplify and focus the business relentlessly on three fundamentals - doing the right thing, developing winning teamwork, and satisfying the right customers. Alive with ideas, anecdotes, quotes and personal experiences (both the successes and the failures), Build a Better B2B Business vividly and candidly describes the Winning Leadership that will help you lead your company to success.

Advice from the Top

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Author :
Publisher : Dog Ear Publishing
ISBN 13 : 1457502194
Total Pages : 230 pages
Book Rating : 4.4/5 (575 download)

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Book Synopsis Advice from the Top by : Business Marketing Association

Download or read book Advice from the Top written by Business Marketing Association and published by Dog Ear Publishing. This book was released on 2011-03 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn Essential B2B Marketing Strategies and Techniques In today's ultra-competitive business landscape, mastering innovative B2B marketing skills is a must. Whether you own a small business or oversee a large marketing department, Advice From The Top will provide you with an abundance of information from marketing experts who will teach you: - Proven strategies for developing more effective marketing programs - Powerful ideas for creating dynamic content - Specific guidelines for executing marketing plans - Time-tested formulas for measuring success - And much more " Wow, what a terrific, broad collection of B2B marketing insight. I love hearing the diverse voices, from academia to corporate board room, sharing the most interesting facets of marketing, all of which are pertinent to my daily job as a CMO." Katherine Button Bell, Vice President and Chief Marketing Officer, Emerson " If you're looking for a wide range of B2B marketing wisdom, this book is a must-have from pros. A shining example of the intellectual property our BMA members have and are willing to share." Al Maag, Chief Communications Officer, Avnet, and President of BMA Phoenix BMA Colorado is a 13-time national BMA Chapter of the Year award winner. www.bmacolorado.org

Generating Product Ideas

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Author :
Publisher :
ISBN 13 :
Total Pages : 134 pages
Book Rating : 4.6/5 (681 download)

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Book Synopsis Generating Product Ideas by : Artiom Dashinsky

Download or read book Generating Product Ideas written by Artiom Dashinsky and published by . This book was released on 2020-08 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find ideas for your new next business, side hustle, or indie startup. FROM THE AMAZON BEST-SELLING AUTHOR Today every skill for building a product can be learnt online -- coding, design, marketing -- besides one: generating new product ideas. With this book, you will learn 17 actionable techniques for finding ideas to start your next profitable SaaS, physical, digital, services or content business. "The way to get good ideas is to get lots of ideas..." -- Linus Pauling, Nobel Prize laureate What will you learn from this book? Find ideas -- Discover actionable techniques to immediately find problems to build businesses around. Notice opportunities -- Learn the mental models that will help you to start noticing problems in the future and convert them into products later. Find niche markets -- Learn how to define the audiences that you'd enjoy serving and explore opportunities in their niches. Prioritize ideas -- Sort ideas with the biggest potential impact to fit your business and personal goals. What's inside? 17 actionable techniques for finding business problems through scientific research, web search analysis, market trends, your own experience, open data sets, unrelated industries, business model patterns, etc. 60+ examples of product ideas 6 printable PDF canvases for practicing the techniques No upsale, no fluff This book will benefit indie hackers building a bootstrapped business from home, entrepreneurs starting a lifestyle business, full-time employees exploring a side hustle, freelancers diversifying their income, or students looking for ideas for their school projects.

Start Small, Stay Small

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Author :
Publisher : The Numa Group LLC
ISBN 13 : 0615373968
Total Pages : 215 pages
Book Rating : 4.6/5 (153 download)

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Book Synopsis Start Small, Stay Small by : Rob Walling

Download or read book Start Small, Stay Small written by Rob Walling and published by The Numa Group LLC. This book was released on 2010 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.

Business Bullshit

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Author :
Publisher : Routledge
ISBN 13 : 1317433289
Total Pages : 212 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Business Bullshit by : André Spicer

Download or read book Business Bullshit written by André Spicer and published by Routledge. This book was released on 2017-09-11 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our organizations are flooded with empty talk. We are constantly "going forward" to lands of "deliverables", stopping off on the "journey" to "drill down" into "best practice". Being an expert at using management speak has become more important in corporate life than delivering long lasting results. The upshot is that meaningless corporate jargon is killing our organizations. In this book, management scholar the author argues we need to call this empty talk what it is: bullshit. The book looks at how organizations have become vast machines for manufacturing, distributing and consuming bullshit. It follows how the meaningless language of management has spread through schools, NGOs, politics and the media. Business Bullshit shows you how to spot business bullshit, considers why it is so popular, and outlines the impact it has on organizations and the people who work there. It also outlines what we can do to minimise bullshit at work. The author makes a case for why organizations need to avoid empty talk and reconnect with core activities.

Navigating B2B

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Author :
Publisher : Leaders Press
ISBN 13 : 9781637350416
Total Pages : 180 pages
Book Rating : 4.3/5 (54 download)

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Book Synopsis Navigating B2B by : Steve Ferreira

Download or read book Navigating B2B written by Steve Ferreira and published by Leaders Press. This book was released on 2021-07-20 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigate! From Taiwanese gangsters and high-rise hotels to the bitterly cold winters of Prague, Steve Ferreira’s journey has always been an international one. What he’s learned along the way, however, is guaranteed to help you exploit every last ounce of your creative, entrepreneurial energy. THE MOST UNDERUTILIZED ASSET IN YOUR PROFESSIONAL ARSENAL IS NOT YOUR NETWORK – ITS YOUR CREATIVITY! The entrepreneurial path is simple, if not easy – you’re either leading the charge, or you’re not leading at all. But how do you navigate the myriad obstacles? How do you master B2B relationships? And in a market saturated with capable professionals, what can YOU DO to stand out? In his latest work, Navigating B2B, solopreneur Steve Ferreira – a USA Today best-selling author – weaves a tapestry of hilarious, powerful and profound stories of some his most impactful, albeit unorthodox, business lessons learned from a life played for keeps. Keep reading to: Understand how elements of theatricality are an asset in professional relationships Bypass the naysayers and get your message to the right set of decision makers Circumvent the pesky “no’s” by proving your inherent value upfront Leverage the power of pro-bono work as a pre-closing mechanism in sales Improve your interpersonal communication through targeted, repetitious practice Learn how to formulate, execute and implement your business plan within the framework of an existing system first, before striking out on your own Develop the mental fortitude to accept rejection without internalizing the result as a measurement of your entrepreneurial worth To reach the highest levels of professional success, there’s no getting around it – you’re going to have to embrace the unconventional! Master your creativity, charisma and communication by transforming the way you approach your relationships! Get your copy of Navigating B2B today!

The Parallel Entrepreneur

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781987600803
Total Pages : 210 pages
Book Rating : 4.6/5 (8 download)

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Book Synopsis The Parallel Entrepreneur by : Ryan Buckley

Download or read book The Parallel Entrepreneur written by Ryan Buckley and published by Createspace Independent Publishing Platform. This book was released on 2018-04-11 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Parallel Entrepreneur is to B2B startups as Rich Dad Poor Dad is to real-estate. It's a manifesto to entrepreneurs that you don't need to raise venture capital to build a profitable business; that you can be your own boss; that you can control your own destiny -- and still be successful. Ryan is one of the few folks who've successfully navigated this path, and in this book he shares his hard-won experience. If you are thinking about starting a business to generate some cash, you owe it to yourself to read The Parallel Entrepreneur." - Jon Miller, CEO of Engagio and Co-founder of Marketo "The Parallel Entrepreneur is a fantastic resource for anyone who has faced the conundrum of wanting to stay at their current job while starting one or multiple companies in parallel - and my experience at Upwork shows me that a lot of people are trying to do this. Ryan, himself a parallel entrepreneur, describes his best practices as well at those collected from others in a compelling, down-to-earth book that will walk the reader through why and how to become a parallel entrepreneur." - Stephane Kasriel, CEO of Upwork Building a product on the internet is relatively easy these days. It's the making money part that's hard. I wrote this book to help you become a parallel entrepreneur faster than I did, and to encourage you to do so while you have the safety net of a day job. I've divided this book into two parts: Theory and Tactics. The Theory section will cover all sides of parallel entrepreneurship and lean on both my experiences and those of others who have also ventured into parallel entrepreneurship. I lay out a framework and incorporate insights and patterns from dozens of parallel entrepreneurs so that we can understand the rationale behind splitting your time across multiple ventures instead of focusing on just one. This is important because we've all heard the refrain, "Focus, focus, focus." I'll explain why this is right (each business you start should be singularly focused) and why this is wrong (because--and this is the point of the book--you can have multiple singularly focused businesses!) The Tactics section covers everything you need to know in order to plan, build, and run a business on the internet -- all while keeping your day job. The businesses I'm focusing on are singles and doubles, not home runs and grand slams. The businesses I want you to build are little money makers with no staff. Combine them together and you'll be financially free. Throughout this book I'll explain why keeping your businesses small and simple is very important. Furthermore, I focus solely on businesses that sell to other businesses. These are called "B2B" companies. I think it's too hard to build a consumer-facing ("B2C") business on your own. If you're reading this book, you're probably interested in working for yourself. In these pages, you'll get helpful resources from my journey along with insights into the nasty pitfalls you'll inevitably discover. This book is designed to be both a story and an encyclopedia that you can keep referring back to as you build your businesses. I must warn you: what you're about to embark upon is all-consuming, painful, and frustrating. You will want to quit several times before you finally turn your idea into a personal ATM machine. I hope you stick with it long enough to get there. Join The Parallel Entrepreneur's online community at http://www.parallelentrepreneurship.com.

One to One B2B

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Author :
Publisher : Crown Business
ISBN 13 : 0307489108
Total Pages : 315 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis One to One B2B by : Don Peppers

Download or read book One to One B2B written by Don Peppers and published by Crown Business. This book was released on 2009-01-21 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: A second volume in the series that began with The One to One Manager analyzes the experiences of seven top companies to offer guidance on such issues as hiring and training the best salespeople and selling multiple product lines.

Fast Forward

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Author :
Publisher : Matthias Hilpert
ISBN 13 : 3982298113
Total Pages : 276 pages
Book Rating : 4.9/5 (822 download)

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Book Synopsis Fast Forward by : Martin Giese

Download or read book Fast Forward written by Martin Giese and published by Matthias Hilpert. This book was released on 2021-04-19 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a founder searching for customers to grow your B2B startup? Fast Forward will help you find, win, and keep customers. This detailed guide on B2B sales tells you how to grow your revenue from zero to 1 million, 10 million and 100 million. The authors share more than 40 years of successful operating experience as startup founder, senior executive, board member, mentor, and investor in startups. Fast Forward outlines their insider’s perspective on market segmentation, pricing, contract negotiation, sales process, customer conversations, pipeline management, reporting, sales organization, and customer success. Fast Forward also features exclusive advice from more than 30 top-tier B2B startup founders and CEOs, including: Moritz Zimmermann (Hybris, now SAP) - Neil Ryland (Peakon, now Workday) - Peter Carlsson (Northvolt) - Bastian Nominacher (Celonis) - Erez Galonska (Infarm) - Veronika Riederle (Demodesk) - Jonas Rieke (Personio) - Matt Robinson (GoCardless) - Nicolas Dessaigne (Algolia) - Jörg G. Beyer (LeanIX) - Firmin Zocchetto (Payfit) - Avinoam Nowogrodski (Clarizen) “This book demystifies the sales journey, breaking it down into clear phases, and is packed with hands-on, pragmatic advice. To save time and avoid mistakes, read this book.” - Bastian Nominacher, Co-Founder & Co-CEO, Celonis