Slang And Sociability

Download Slang And Sociability full books in PDF, epub, and Kindle. Read online Slang And Sociability ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Slang and Sociability

Author : Connie Eble
Publisher : UNC Press Books
ISBN 13 : 1469610574
Total Pages : 241 pages
Book Rating : 4.4/5 (696 download)

DOWNLOAD NOW!

Book Synopsis Slang and Sociability by : Connie Eble

Download or read book Slang and Sociability written by Connie Eble and published by UNC Press Books. This book was released on 2012-12-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Slang is often seen as a lesser form of language, one that is simply not as meaningful or important as its 'regular' counterpart. Connie Eble refutes this notion as she reveals the sources, poetry, symbolism, and subtlety of informal slang expressions. In Slang and Sociability, Eble explores the words and phrases that American college students use casually among themselves. Based on more than 10,000 examples submitted by Eble's students at the University of North Carolina at Chapel Hill over the last twenty years, the book shows that slang is dynamic vocabulary that cannot be dismissed as deviant or marginal. Like more formal words and phrases, slang is created, modified, and transmitted by its users to serve their own purposes. In the case of college students, these purposes include cementing group identity and opposing authority. The book includes a glossary of the more than 1,000 slang words and phrases discussed in the text, as well as a list of the 40 most enduring terms since 1972. Examples from the glossary: group gropes -- encounter groups squirrel kisser -- environmentalist Goth -- student who dresses in black and listens to avant-garde music bad bongos -- situation in which things do not go well triangle -- person who is stupid or not up on the latest za -- pizza smoke -- to perform well dead soldier -- empty beer container toast -- in big trouble, the victim of misfortune parental units -- parents

Language and Pop Culture

Author : Fred Goodwin
Publisher : Lichtenstein Creative Media
ISBN 13 : 1932479600
Total Pages : 21 pages
Book Rating : 4.9/5 (324 download)

DOWNLOAD NOW!

Book Synopsis Language and Pop Culture by : Fred Goodwin

Download or read book Language and Pop Culture written by Fred Goodwin and published by Lichtenstein Creative Media. This book was released on 2000-10 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Life of Slang

Author : Julie Coleman
Publisher : OUP Oxford
ISBN 13 : 0191630721
Total Pages : 468 pages
Book Rating : 4.1/5 (916 download)

DOWNLOAD NOW!

Book Synopsis The Life of Slang by : Julie Coleman

Download or read book The Life of Slang written by Julie Coleman and published by OUP Oxford. This book was released on 2012-03-08 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the development of English slang from the earliest records to the latest tweet. It explores why and how slang is used, and traces the development of slang in English-speaking nations around the world. The records of the Old Bailey and machine-searchable newspaper collections provide a wealth of new information about historical slang, while blogs and tweets provide us with a completely new perspective on contemporary slang. Based on inside information from real live slang users as well as the best scholarly sources, this book is guaranteed to teach you some new words that you shouldn't use in polite company. Teachers, politicians, broadcasters, and parents characterize the language of teenagers as sloppy, repetitive, and unintelligent, but these complaints are nothing new. In 1906, an Australian journalist overheard some youths on a street-corner: Things will be bally slow till next pay-day. I've done in nearly all my spond. Here, now; cheese it, or I'll lob one in your lug. Lend us a cigarette. Lend it; oh, no, I don't part. Look out, here's a bobby going to tell us to shove along. What, he wondered, was the world coming to. For the 411, read on ...

Slang

Author : Michael Adams
Publisher : Oxford University Press
ISBN 13 : 0198042949
Total Pages : 256 pages
Book Rating : 4.1/5 (98 download)

DOWNLOAD NOW!

Book Synopsis Slang by : Michael Adams

Download or read book Slang written by Michael Adams and published by Oxford University Press. This book was released on 2012-08-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Slang, writes Michael Adams, is poetry on the down low, and sometimes lowdown poetry on the down low, but rarely, if ever, merely lowdown. It is the poetry of everyday speech, the people's poetry, and it deserves attention as language playing on the cusp of art. In Slang: The People's Poetry, Adams covers this perennially interesting subject in a serious but highly engaging way, illuminating the fundamental question "What is Slang" and defending slang--and all forms of nonstandard English--as integral parts of the American language. Why is an expression like "bed head" lost in a lexical limbo, found neither in slang nor standard dictionaries? Why are snow-boarding terms such as "fakie," "goofy foot," "ollie" and "nollie" not considered slang? As he addresses these and other lexical curiosities, Adams reveals that slang is used in part to define groups, distinguishing those who are "down with it" from those who are "out of it." Slang is also a rebellion against the mainstream. It often irritates those who color within the lines--indeed, slang is meant to irritate, sometimes even to shock. But slang is also inventive language, both fun to make and fun to use. Rather than complain about slang as "bad" language, Adams urges us to celebrate slang's playful resistance to the commonplace and to see it as the expression of an innate human capacity, not only for language, but for poetry.

Slang across Societies

Author : Jim Davie
Publisher : Routledge
ISBN 13 : 1351364634
Total Pages : 366 pages
Book Rating : 4.3/5 (513 download)

DOWNLOAD NOW!

Book Synopsis Slang across Societies by : Jim Davie

Download or read book Slang across Societies written by Jim Davie and published by Routledge. This book was released on 2018-09-03 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Slang Across Societies is an introductory reference work and textbook which aims to acquaint readers with key themes in the study of youth, criminal and colloquial language practices. Focusing on key questions such as speaker identity and motivations, perceptions of use and users, language variation, and attendant linguistic manipulations, the book identifies and discusses more than 20 in-group and colloquial varieties from no fewer than 16 different societies worldwide. Suitable for advanced undergraduate and postgraduate students working in areas of slang, lexicology, lexicography, sociolinguistics and youth studies, Slang Across Societies brings together extensive research on youth, criminal and colloquial language from different parts of the world.

African American Slang

Author : Maciej Widawski
Publisher : Cambridge University Press
ISBN 13 : 1316240614
Total Pages : 313 pages
Book Rating : 4.3/5 (162 download)

DOWNLOAD NOW!

Book Synopsis African American Slang by : Maciej Widawski

Download or read book African American Slang written by Maciej Widawski and published by Cambridge University Press. This book was released on 2015-03-05 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pioneering exploration of African American slang - a highly informal vocabulary and a significant aspect of African American English - Maciej Widawski explores patterns of form, meaning, theme and function, showing it to be a rule-governed, innovative and culturally revealing vernacular. Widawski's comprehensive description is based on a large database of contextual citations from thousands of contemporary sources, including literature and the press, music, film and television. It also includes an alphabetical glossary of 1,500 representative slang expressions, defined and illustrated by 4,500 usage examples. Due to its vast size, the glossary can stand alone as a dictionary providing readers with a reliable reference of terms. Combining scholarship with user-friendliness, this book is an insightful and practical resource for students and researchers in linguistics, as well as general readers interested in exploring lexical variation in contemporary English.

A History of Cant and Slang Dictionaries

Author : Julie Coleman
Publisher : OUP Oxford
ISBN 13 : 0191563587
Total Pages : 515 pages
Book Rating : 4.1/5 (915 download)

DOWNLOAD NOW!

Book Synopsis A History of Cant and Slang Dictionaries by : Julie Coleman

Download or read book A History of Cant and Slang Dictionaries written by Julie Coleman and published by OUP Oxford. This book was released on 2008-10-23 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book continues Julie Coleman's acclaimed history of dictionaries of English slang and cant. It describes the increasingly systematic and scholarly way in which such terms were recorded and classified in the UK, the USA, Australia, and elsewhere, and the huge growth in the publication of and public appetite for dictionaries, glossaries, and guides to the distinctive vocabularies of different social groups, classes, districts, regions, and nations. Dr Coleman describes the origins of words and phrases and explores their history. By copious example she shows how they cast light on everyday life across the globe - from settlers in Canada and Australia and cockneys in London to gang-members in New York and soldiers fighting in the Boer and First World Wars - as well as on the operations of the narcotics trade and the entertainment business and the lives of those attending American colleges and British public schools. The slang lexicographers were a colourful bunch. Those featured in this book include spiritualists, aristocrats, socialists, journalists, psychiatrists, school-boys, criminals, hoboes, police officers, and a serial bigamist. One provided the inspiration for Robert Lewis Stevenson's Long John Silver. Another was allegedly killed by a pork pie. Julie Coleman's account will interest historians of language, crime, poverty, sexuality, and the criminal underworld.

Slayer Slang

Author : Michael Adams
Publisher : Oxford University Press
ISBN 13 : 0199725276
Total Pages : 321 pages
Book Rating : 4.1/5 (997 download)

DOWNLOAD NOW!

Book Synopsis Slayer Slang by : Michael Adams

Download or read book Slayer Slang written by Michael Adams and published by Oxford University Press. This book was released on 2003-07-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its seven years on television, Buffy the Vampire Slayer has earned critical acclaim and a massive cult following among teen viewers. One of the most distinguishing features of the program is the innovative way the show's writers play with language: fabricating new words, morphing existing ones, and throwing usage on its head. The result has been a strikingly resonant lexicon that reflects the power of both youth culture and television in the evolution of American slang. Using the show to illustrate how new slang is formed, transformed, and transmitted, Slayer Slang is one of those rare books that combines a serious explanation of a pop culture phenomena with an engrossing read for fans of the show, word geeks, and language professionals. Michael Adams begins his book with a synopsis of the program's history and a defense of ephemeral language. He then moves to the main body of the work: a detailed glossary of slayer slang, annotated with actual dialogue and recorded the style accepted by the American Dialect Society. The book concludes with a bibliography and a lengthy index, a guide to sources (novels based on the show, magazine articles about the show, and language culled from the official posting board) and an appendix of slang-making suffixes. Introduced by Jane Espenson, one of the show's most inventive writers (and herself a linguist), Slayer Slang offers a quintessential example of contemporary youth culture serving as a vehicle for slang. In the tradition of The Physics of Star Trek, Slayer Slang is one of those rare books that offers a serious examination a TV cult phenomenon appealing to fans and thinkers alike. A few examples from the Slayer Slang glossary: bitca n [AHD4 bitch n in sense 2.a + a] Bitch 1997 Sep 15 Whedon When She Was Bad "[Willow:] 'I mean, why else would she be acting like such a b-i-t-c-h?' [Giles:] 'Willow, I think we're all a little old to be spelling things out.' [Xander:] 'A bitca?'" break and enterish adj [AHD4 sv breaking and entering n + -ish suff in sense 2.a] Suitable for crime 1999 Mar 16 Petrie Enemies "I'll go home and stock up on weapons, slip into something a little more break and enterish." [B] carbon-dated adj [fr. AHD4 carbondating + -ed] Very out of date 1997 Mar 10 Whedon Welcome to the Hellmouth "[Buffy:] 'Deal with that outfit for a moment.' [Giles:] 'It's dated?' [Buffy:] 'It's carbon-dated.'" cuddle-monkey n [AHD4 cuddle v + monkey n in sense 2, by analogy fr. RHHDAS (also DAS3 and NTC) sv cuddle bunny 'an affectionate, passionate, or sexually attractive young woman'] Male lover 1998 Feb 10 Noxon Bewitched, Bothered, and Bewildered "Every woman in Sunnydale wants to make me her cuddle-monkey." [X]

Translation Practices

Author :
Publisher : BRILL
ISBN 13 : 9042029048
Total Pages : 279 pages
Book Rating : 4.0/5 (42 download)

DOWNLOAD NOW!

Book Synopsis Translation Practices by :

Download or read book Translation Practices written by and published by BRILL. This book was released on 2009-01-01 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge collection, born of a belief in the value of approaching ‘translation’ in a wide range of ways, contains essays of interest to students and scholars of translation, literary and textual studies. It provides insights into the relations between translation and comparative literature, contrastive linguistics, cultural studies, painting and other media. Subjects and authors discussed include: the translator as ‘go-between’; the textual editor as translator; Ghirri’s photography and Celati’s fiction; the European lending library; La Bible d’Amiens; the coining of Italian phraseological units; Michèle Roberts’s Impossible Saints; the impact of modern translations for stage on perceptions of ancient Greek drama; and the translation of slang, intensifiers, characterisation, desire, the self, and America in 1990s Italian fiction. The collection closes with David Platzer’s discussion of translating Dacia Maraini’s poetry into English and with his new translations of ‘Ho Sognato una Stazione’ (‘I Dreamed of a Station’) and ‘Le Tue Bugie’ (‘Your Lies’).

Global English Slang

Author : Julie Coleman
Publisher : Routledge
ISBN 13 : 1317934768
Total Pages : 244 pages
Book Rating : 4.3/5 (179 download)

DOWNLOAD NOW!

Book Synopsis Global English Slang by : Julie Coleman

Download or read book Global English Slang written by Julie Coleman and published by Routledge. This book was released on 2014-01-10 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global English Slang brings together nineteen key international experts and provides a timely and essential overview of English slang around the world today. The book illustrates the application of a range of different methodologies to the study of slang and demonstrates the interconnection between the different sub-fields of linguistics. A key argument throughout is that slang is a function played by specific words or phrases rather than a characteristic inherent in the words themselves- what is slang in one context is not slang in another. The volume also challenges received wisdom on the nature of slang: that it is short-lived and that slang is restricted to verbal language. With an introduction by editor Julie Coleman, the topics covered range from Inner City New York slang and Hip Hop Slang to UK student slang and slang in Scotland. Authors also explore slang in Jamaica, Australia, New Zealand, India and Hong Kong and the influence of English slang on Norwegian, Italian and Japanese. A final section looks at slang and new media including online slang usage, and the possibilities offered by the internet to document verbal and gestural slang. Global English Slang is an essential reference for advanced undergraduates, postgraduates and researchers working in the areas of lexicology, slang and World Englishes.

The Cambridge History of the English Language: English in North America

Author : Richard M. Hogg
Publisher : Cambridge University Press
ISBN 13 : 9780521264792
Total Pages : 676 pages
Book Rating : 4.2/5 (647 download)

DOWNLOAD NOW!

Book Synopsis The Cambridge History of the English Language: English in North America by : Richard M. Hogg

Download or read book The Cambridge History of the English Language: English in North America written by Richard M. Hogg and published by Cambridge University Press. This book was released on 1992 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volumes of The Cambridge history of the English language reflect the spread of English from its beginnings in Anglo-Saxon England to its current role as a multifaceted global language that dominates international communication in the 21st century.

The United States of English

Author : Rosemarie Ostler
Publisher : Oxford University Press
ISBN 13 : 0197647316
Total Pages : 305 pages
Book Rating : 4.1/5 (976 download)

DOWNLOAD NOW!

Book Synopsis The United States of English by : Rosemarie Ostler

Download or read book The United States of English written by Rosemarie Ostler and published by Oxford University Press. This book was released on 2023-08-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of how English became American -- and how it became Southern, Bostonian, Californian, African-American, Chicano, elite, working-class, urban, rural, and everything in between By the time of the Revolution, the English that Americans spoke was recognizably different from the British variety. Americans added dozens of new words to the language, either borrowed from Native Americans (raccoon, persimmon, caucus) or created from repurposed English (backwoods, cane brake, salt lick). Americans had their own pronunciations (bath rhymed with hat, not hot) and their own spelling (honor, not honour), not to mention a host of new expressions that grew out of the American landscape and culture (blaze a trail, back track, pull up stakes). Americans even invented their own slang, like stiff as a ringbolt to mean drunk. American English has continued to grow and change ever since. The United States of English tells the engrossing tale of how the American language evolved over four hundred years, explaining both how and why it changed and which parts of the "mother tongue" it preserved (I guess was heard in the British countryside long before it became a typical Americanism). Rosemarie Ostler approaches American English as part of the larger story of American history and culture, starting with what we know about the first colonists and their speech. Drawing on the latest research, she explores the roots of regional dialects, the differences between British and American language use, the sources of American slang, the development of African American English, current trends in political language, and much more. Plentiful examples of the American vernacular, past and present, bring the language to life and make for an engaging as well as enlightening read.

Language, Identity and Contemporary Society

Author : Rajesh Kumar
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527522679
Total Pages : 239 pages
Book Rating : 4.5/5 (275 download)

DOWNLOAD NOW!

Book Synopsis Language, Identity and Contemporary Society by : Rajesh Kumar

Download or read book Language, Identity and Contemporary Society written by Rajesh Kumar and published by Cambridge Scholars Publishing. This book was released on 2018-11-30 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the instrumentality of language in constructing identity in contemporary society. The processes of globalization, hyper-mobility, rapid urbanization, and the increasing desire of local populations to be linked to the global community have created a pressing need to reconfigure identity in this new world order. Following the digital revolution, both traditional and new media are dissolving linguistic boundaries. The centrality of language in organizing communities and groups cannot be overstated: our social order is developed alongside our linguistic allegiance, shared narratives, collective memories, and common social history. Keeping in mind the fluidity of identity, the book brings together fourteen chapters providing cultural and social perspectives. The ideas reflected here draw on a range of disciplines, such as psychology, sociology, anthropology, cultural studies, the politics of language, and linguistic identity.

The New Partridge Dictionary of Slang and Unconventional English

Author : Tom Dalzell
Publisher : Routledge
ISBN 13 : 1317372522
Total Pages : 864 pages
Book Rating : 4.3/5 (173 download)

DOWNLOAD NOW!

Book Synopsis The New Partridge Dictionary of Slang and Unconventional English by : Tom Dalzell

Download or read book The New Partridge Dictionary of Slang and Unconventional English written by Tom Dalzell and published by Routledge. This book was released on 2015-06-26 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: Booklist Top of the List Reference Source The heir and successor to Eric Partridge's brilliant magnum opus, The Dictionary of Slang and Unconventional English, this two-volume New Partridge Dictionary of Slang and Unconventional English is the definitive record of post WWII slang. Containing over 60,000 entries, this new edition of the authoritative work on slang details the slang and unconventional English of the English-speaking world since 1945, and through the first decade of the new millennium, with the same thorough, intense, and lively scholarship that characterized Partridge's own work. Unique, exciting and, at times, hilariously shocking, key features include: unprecedented coverage of World English, with equal prominence given to American and British English slang, and entries included from Australia, New Zealand, Canada, India, South Africa, Ireland, and the Caribbean emphasis on post-World War II slang and unconventional English published sources given for each entry, often including an early or significant example of the term’s use in print. hundreds of thousands of citations from popular literature, newspapers, magazines, movies, and songs illustrating usage of the headwords dating information for each headword in the tradition of Partridge, commentary on the term’s origins and meaning New to this edition: A new preface noting slang trends of the last five years Over 1,000 new entries from the US, UK and Australia New terms from the language of social networking Many entries now revised to include new dating, new citations from written sources and new glosses The New Partridge Dictionary of Slang and Unconventional English is a spectacular resource infused with humour and learning – it’s rude, it’s delightful, and it’s a prize for anyone with a love of language.

Linguistic Pragmatics of Intercultural Professional and Business Communication

Author : Elena N. Malyuga
Publisher : Springer
ISBN 13 : 3319687441
Total Pages : 145 pages
Book Rating : 4.3/5 (196 download)

DOWNLOAD NOW!

Book Synopsis Linguistic Pragmatics of Intercultural Professional and Business Communication by : Elena N. Malyuga

Download or read book Linguistic Pragmatics of Intercultural Professional and Business Communication written by Elena N. Malyuga and published by Springer. This book was released on 2017-11-14 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.

Do You Speak American?

Author : Robert Macneil
Publisher : Nan A. Talese
ISBN 13 : 0307423573
Total Pages : 242 pages
Book Rating : 4.3/5 (74 download)

DOWNLOAD NOW!

Book Synopsis Do You Speak American? by : Robert Macneil

Download or read book Do You Speak American? written by Robert Macneil and published by Nan A. Talese. This book was released on 2007-12-18 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is American English in decline? Are regional dialects dying out? Is there a difference between men and women in how they adapt to linguistic variations? These questions, and more, about our language catapulted Robert MacNeil and William Cran—the authors (with Robert McCrum) of the language classic The Story of English—across the country in search of the answers. Do You Speak American? is the tale of their discoveries, which provocatively show how the standard for American English—if a standard exists—is changing quickly and dramatically. On a journey that takes them from the Northeast, through Appalachia and the Deep South, and west to California, the authors observe everyday verbal interactions and in a host of interviews with native speakers glean the linguistic quirks and traditions characteristic of each area. While examining the histories and controversies surrounding both written and spoken American English, they address anxieties and assumptions that, when explored, are highly emotional, such as the growing influence of Spanish as a threat to American English and the special treatment of African-American vernacular English. And, challenging the purists who think grammatical standards are in serious deterioration and that media saturation of our culture is homogenizing our speech, they surprise us with unpredictable responses. With insight and wit, MacNeil and Cran bring us a compelling book that is at once a celebration and a potent study of our singular language. Each wave of immigration has brought new words to enrich the American language. Do you recognize the origin of 1. blunderbuss, sleigh, stoop, coleslaw, boss, waffle? Or 2. dumb, ouch, shyster, check, kaput, scram, bummer? Or 3. phooey, pastrami, glitch, kibbitz, schnozzle? Or 4. broccoli, espresso, pizza, pasta, macaroni, radio? Or 5. smithereens, lollapalooza, speakeasy, hooligan? Or 6. vamoose, chaps, stampede, mustang, ranch, corral? 1. Dutch 2. German 3. Yiddish 4. Italian 5. Irish 6. Spanish

Forever Young

Author : Marcel Danesi
Publisher : University of Toronto Press
ISBN 13 : 9780802086204
Total Pages : 156 pages
Book Rating : 4.0/5 (862 download)

DOWNLOAD NOW!

Book Synopsis Forever Young by : Marcel Danesi

Download or read book Forever Young written by Marcel Danesi and published by University of Toronto Press. This book was released on 2003-01-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The excessive worship of adolescence and its social empowerment by adult institutions is the deeply rooted cause of a serious cultural malaise. So argues semiotician Marcel Danesi in Forever Young, an unforgiving and controversial look at modern culture's incessant drive to create a 'teen-aging' of adult life. Written for the general reader and based on five year's worth of interviews with over 200 adolescents and their parents, Danesi begins by asserting that one of the early causes of this crystallization of adolescence as an age category can be traced back to theories of psychology at the turn of the twentieth century. Since then, the psychological view of adolescence as a stressful period of adjustment has become a self-fulfilling prophecy. This, in tandem with the devaluation of the family by the media and society at large, has led to a maturity gap - a fissure in family dynamics that is eagerly and ably exploited by the mass media. Unlike many academic digressions into the malaise of modern culture, Forever Young provides concrete answers on how the 'forever young syndrome' can be addressed. One solution is to dispel the myth that experts and professionals are the people best equipped to give advice on raising children. The second is to recognize the value of family, in all its different combinations, as the primary institution of child-rearing. The third is to challenge the pervasive notion that teen culture is a sophisticated endeavour - that, for example, pop music can claim to have produced some of the best musical art in the world, surpassing Mozart or Bach. By laying bare the misguided tenets that have brought about, and continue to promote, a 'forever young' mentality, Marcel Danesi demonstrates that the 'teen-aging' of culture has come about because it is, simply put, good for business. Teen tastes have achieved cultural supremacy because the western economic system requires a conformist and easily manipulated market, and has thus joined forces with the media-entertainment oligarchy to promote a deterministic 'forever young' market.