Doing Digital: Lessons from Leaders

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Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814893056
Total Pages : 381 pages
Book Rating : 4.8/5 (148 download)

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Book Synopsis Doing Digital: Lessons from Leaders by : Chris Skinner

Download or read book Doing Digital: Lessons from Leaders written by Chris Skinner and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2020-03-02 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been lots of discussion of digital and open banking, banking-as-a-service, banking platforms, FinTech and TechFin and more over the past decade. This all indicates that we are in a decade of rapid cycle change that presents huge challenges and huge opportunities. Billion dollar unicorns appear rapidly, whilst internet giants achieve global domination. How are banks dealing with these changes and are any banks showing leadership? Well yes, a few are. With all the gloom merchants saying that traditional banking is doomed, a few banks have made radical moves to adapt and survive. Chris Skinner, world-leading commentator on banking and technology, has selected five of those banks—JPMorgan Chase (USA), BBVA and ING (Europe), and DBS and CMB (Asia)—to share their experiences. In detailed interviews, and with wide-ranging commentary, he has discovered the secrets of how not just adapt and survive, but how to thrive in this sea change of finance and technology. Learn the lessons of the leaders, and learn how to become a successful digital bank, by Doing Digital.

Skinner's Banks

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Publisher : James Lorimer & Company
ISBN 13 : 1459405234
Total Pages : 122 pages
Book Rating : 4.4/5 (594 download)

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Book Synopsis Skinner's Banks by : Brad V. Cowan

Download or read book Skinner's Banks written by Brad V. Cowan and published by James Lorimer & Company. This book was released on 2013-09-18 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cale Finch has just won second place in a skateboarding competition when he's ambushed on his way home by a member of a rival crew, the Mental Posse. They steal the money that Cale was going to use to replace his broken skateboard. Cale feels embarrassed by what happened, so he doesn't tell anyone right away. Eventually, Mark Skinner, an older skater, finds out, and offers to help Cale get the money back. But before he does, tragedy strikes and Mark is killed in a car accident. Cale has to deal with the loss of his friend and hero -- and find the courage to stand up to the bullies himself.

Digital Bank: Strategies to launch or become a digital bank

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Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814561800
Total Pages : 275 pages
Book Rating : 4.8/5 (145 download)

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Book Synopsis Digital Bank: Strategies to launch or become a digital bank by : Chris Skinner

Download or read book Digital Bank: Strategies to launch or become a digital bank written by Chris Skinner and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2014-05-15 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Bank tracks the innovations in banking and how the mobile internet is changing the dynamics of consumer and corporate relationships with their banks. The implication is that banks must become digitised, and that is a challenge as becoming a Digital Bank demands new services focused upon 21st-century technologies. Digital Bank not only includes extensive guidance and background on the digital revolution in banking, but also in-depth analysis of the activities of incumbent banks such as Barclays in the UK and mBank in Poland, as well as new start-ups such as Metro Bank and disruptive new models of banking such as FIDOR Bank in Germany. Add on to these a comprehensive sprinkling of completely new models of finance, such as Zopa and Bitcoin, and you can see that this book is a must-have for anyone involved in the future of business, commerce and banking. Chris Skinner is best known as an independent commentator on the financial markets through the Finanser (www.thefinanser.com) and Chair of the European networking forum The Financial Services Club, which he founded in 2004. He is the author of ten books covering everything from European regulations in banking through the credit crisis to the future of banking, and is a regular commentator on BBC News, Sky News and Bloomberg about banking issues. More can be discovered about Chris here: http://thefinanser.co.uk/fsclub/chris-skinner/

Digital Human

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Publisher : John Wiley & Sons
ISBN 13 : 1119511909
Total Pages : 218 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Digital Human by : Chris Skinner

Download or read book Digital Human written by Chris Skinner and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital is far-reaching and ubiquitous - everything you know is about to change. We are living in the fourth age of humanity. First, we became human. Then we became civilized. The third age saw the creation of commerce. Now, we are becoming digital. Technology has changed the way we communicate, trade, and transact, with repercussions extending far beyond our personal spheres. Digital Human is a visionary roadmap for the future, a timely guide on how to navigate the world of finance as we create the next generation of humanity. It explores the digital evolution's impact and offers clear insights on thriving in this new era. Human and business relationships are evolving, and existing businesses must undergo substantial transformative changes to compete with the smaller, "lighter," and more agile companies that are able to quickly maneuver to match shifting consumer demands. A lack of online presence has become unthinkable, as consumer preferences continue to trend heavily toward online business and transactions—is your company equipped to thrive in this new era? While there is no definitive guide to this new reality, this insightful resource provides the starting point and roadmap to digital success in the financial services arena, covering aspects such as: Digital is not merely a “bolting on” of technology to produce results faster and cheaper, but a complete rethinking of common business practices and notions of efficiency and customer engagement Rethinking business starts with the customer - new business models are constructed entirely around this single, guiding principle A digital business model is all about connectivity, with front-office apps tied in to both back-office analytics and marketplaces with many players and segments Businesses must open their operations to this marketplace of players through APIs, necessitating a conversion of many core systems Central business and technology systems must change to adapt to new market entrants and new technologies that range from AI for back-office analytics to Distributed Ledger Technology (DLT) for global operations Leaders must rethink their businesses to be fit for the future digital age, and this comprehensive resource shines a spotlight on the key elements to this transformation.

ValueWeb

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Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 981475109X
Total Pages : 462 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis ValueWeb by : Chris Skinner

Download or read book ValueWeb written by Chris Skinner and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2016-01-15 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pricing and Hedging Interest and Credit Risk Sensitive Instruments

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Author :
Publisher : Elsevier
ISBN 13 : 0080473954
Total Pages : 389 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis Pricing and Hedging Interest and Credit Risk Sensitive Instruments by : Frank Skinner

Download or read book Pricing and Hedging Interest and Credit Risk Sensitive Instruments written by Frank Skinner and published by Elsevier. This book was released on 2004-10-29 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is tightly focused on the pricing and hedging of fixed income securities and their derivatives. It is targeted at those who are interested in trading these instruments in an investment bank, but is also useful for those responsible for monitoring compliance of the traders such as regulators, back office staff, middle and senior lever managers. To broaden its appeal, this book lowers the barriers to learning by keeping math to a minimum and by illustrating concepts through detailed numerical examples using Excel workbooks/spreadsheets on a CD with the book. On the accompanying CD with the book, three interest rate models are illustrated: Ho and Lee, constant volatility and Black Derman and Toy, along with two evolutionary models, Vasicek and CIR and two credit risk models, Jarrow and Turnbull and Duffie and Singleton. These are implemented via spreadsheets on the CD.* Starts at an introductory level and then develops advanced topics * Provides plenty of numerical examples rather than mathematical equations to aid full understanding of the strengths and weaknesses of all interest rate derivative models* Can be used for self-study - a complete book on the topic, which includes examples with answers

Skinner's Drift

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Publisher : Penguin UK
ISBN 13 : 0670923575
Total Pages : 331 pages
Book Rating : 4.6/5 (79 download)

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Book Synopsis Skinner's Drift by : Lisa Fugard

Download or read book Skinner's Drift written by Lisa Fugard and published by Penguin UK. This book was released on 2013-03-07 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lisa Fugard's Skinner's Drift is a beautifully written début that reveals the secrets and violence buried beneath the earth of a South African farm. Skinner's Drift, lying amongst the sandstone rocks of the eastern borders of South Africa, beside the snaking bed of the Limpopo River, was Eva Van Rensburg's home. As a young girl she would range through its mopane trees at night, hunting jackals with her stammering father. But as soon as she grew up, Eva fled the farm and has not returned for more than ten years. Now, as her father lies dying in hospital with only his claustrophobic sister for company, Eva must go back to confront her family and remember the beauty, and the horror, of her life on Skinner's Drift. Praise for Skinner's Drift: 'A wonderfully brave novel - unflinchingly and lovingly written. It is books like this - books that shake the dust out of our heads and hearts - that allow us all to understand our past slightly better and walk forward more confidently' Alexandra Fuller 'An achingly beautiful book' Monica Ali 'Fugard wonderfully captures the swift rivers of change in which contempt and fear, resentment, righteousness and loyalty churn in one unending torrent' Daily Mail Lisa Fugard grew up in South Africa and now lives in the desert of Southern California with her husband and young son. Her short stories have been published in magazines and literary journals and she has written many travel pieces for the New York Times. Skinner's Drift is her first novel.

The Future of Banking

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Publisher : John Wiley & Sons
ISBN 13 : 9780470512852
Total Pages : 210 pages
Book Rating : 4.5/5 (128 download)

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Book Synopsis The Future of Banking by : Chris Skinner

Download or read book The Future of Banking written by Chris Skinner and published by John Wiley & Sons. This book was released on 2007-04-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of banking is changing dramatically as a result of regulation, technology and society. New developments in the past three years include advances in regulatory change, the impact of China and India; from the latest technologies to impact bank services, to the latest experiments with a cashless society. The Future of Banking in a Globalised World provides an entertaining yet informative look at the world of banking and chronicles the radical changes that have occurred in the industry over the past three years. Renowned analyst and international speaker, Chris Skinner assesses the trends that have occurred during the past three years and looks at predictions for the future of banking. Issues discussed include: • The impact of emerging markets such as China and India • Regulatory changes including Europe’s Financial Services Action Plan, MiFID, SEPA, as well as the impact of Basel II and Sarbanes-Oxley • The latest technologies to impact Bank services from algorithmic trading through Web 2.0 • The displacement of Cash and Cards through Contactless, Mobile and Biometric Payments

Bank 4.0

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Publisher : John Wiley & Sons
ISBN 13 : 1119506506
Total Pages : 359 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Bank 4.0 by : Brett King

Download or read book Bank 4.0 written by Brett King and published by John Wiley & Sons. This book was released on 2018-12-17 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of best book by a foreign author (2019) at the Business Book of the Year Award organised by PwC Russia The future of banking is already here — are you ready? Bank 4.0 explores the radical transformation already taking place in banking, and follows it to its logical conclusion. What will banking look like in 30 years? 50 years? The world’s best banks have been forced to adapt to changing consumer behaviors; regulators are rethinking friction, licensing and regulation; Fintech start-ups and tech giants are redefining how banking fits in the daily life of consumers. To survive, banks are having to develop new capabilities, new jobs and new skills. The future of banking is not just about new thinking around value stores, payment and credit utility — it's embedded in voice-based smart assistants like Alexa and Siri and soon smart glasses which will guide you on daily spending and money decisions. The coming Bank 4.0 era is one where either your bank is embedded in your world via tech, or it no longer exists. In this final volume in Brett King's BANK series, we explore the future of banks amidst the evolution of technology and discover a revolution already at work. From re-engineered banking systems, to selfie-pay and self-driving cars, Bank 4.0 proves that we're not on Wall Street anymore. Bank 4.0 will help you: Understand the historical precedents that flag a fundamental rethinking in banking Discover low-friction, technology experiences that undermine the products we sell today Think through the evolution of identity, value and assets as cash and cards become obsolete Learn how Fintech and tech "disruptors" are using behaviour, psychology and technology to reshape the economics of banking Examine the ways in which blockchain, A.I., augmented reality and other leading-edge tech are the real building blocks of the future of banking systems If you look at individual technologies or startups disrupting the space, you might miss the biggest signposts to the future and you might also miss that most of we've learned about banking the last 700 years just isn't useful. When the biggest bank in the world isn't any of the names you'd expect, when branch networks are a burden not an asset, and when advice is the domain of Artificial Intelligence, we may very well have to start from scratch. Bank 4.0 takes you to a world where banking will be instant, smart and ubiquitous, and where you'll have to adapt faster than ever before just to survive. Welcome to the future.

Science And Human Behavior

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Publisher : Simon and Schuster
ISBN 13 : 1476716153
Total Pages : 484 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Science And Human Behavior by : B.F Skinner

Download or read book Science And Human Behavior written by B.F Skinner and published by Simon and Schuster. This book was released on 2012-12-18 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The psychology classic—a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled—from one of the most influential behaviorists of the twentieth century and the author of Walden Two. “This is an important book, exceptionally well written, and logically consistent with the basic premise of the unitary nature of science. Many students of society and culture would take violent issue with most of the things that Skinner has to say, but even those who disagree most will find this a stimulating book.” —Samuel M. Strong, The American Journal of Sociology “This is a remarkable book—remarkable in that it presents a strong, consistent, and all but exhaustive case for a natural science of human behavior…It ought to be…valuable for those whose preferences lie with, as well as those whose preferences stand against, a behavioristic approach to human activity.” —Harry Prosch, Ethics

Bank 3.0

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Publisher : John Wiley & Sons
ISBN 13 : 1118589645
Total Pages : 247 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Bank 3.0 by : Brett King

Download or read book Bank 3.0 written by Brett King and published by John Wiley & Sons. This book was released on 2012-11-19 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of BANK 2.0—#1 on Amazon's bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 months—took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models. In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and payments—from the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud, the explosion of social media, and the rise of the de-banked consumer, who doesn't need a bank at all. BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry. "On the Web and on Mobile, the customer isn't king—he's dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice." —Gerry McGovern, author of Killer Web Content

Big Book of Kitchen Design Ideas

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Publisher : Schiffer Publishing
ISBN 13 : 9780764306723
Total Pages : 0 pages
Book Rating : 4.3/5 (67 download)

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Book Synopsis Big Book of Kitchen Design Ideas by : Tina Skinner

Download or read book Big Book of Kitchen Design Ideas written by Tina Skinner and published by Schiffer Publishing. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 300 color photographs of kitchens including award-winning and fancy product ideas for manufacturers of cabinetry, countertops, windows, appliances, and floors. Contemporary, country, classic European, early American, and Art Deco kitchens and special needs for elderly and handicapped users are all identified. Designed for the do-it-yourselfer or as a bank of illustrations to share with a designer or contractor.

The Future of Finance after SEPA

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Publisher : John Wiley & Sons
ISBN 13 : 0470987820
Total Pages : 331 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis The Future of Finance after SEPA by : Chris Skinner

Download or read book The Future of Finance after SEPA written by Chris Skinner and published by John Wiley & Sons. This book was released on 2008-05-05 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEPA was created by Europe’s banks in 2002 in response to regulations and plans drawn up by the European Commission from a meeting in Lisbon at the turn of the millennium. Consequently, SEPA has been assisted by new legislation, the PSD, which was agreed in 2007. The implementation of SEPA takes place in 2008 within the banking industry, with full operation in 2010, and will be a massive change to not just banking, but all aspects of finance and financial services across Europe and the globe. This is because the vision for SEPA is that, by 2010, all euro payments are treated in the same way as domestic payments. In other words, European citizens and corporations enjoy a transparent market where there is no difference in charges for payments between Rome, Madrid, Paris and Munich. As a result, citizens, governments and corporations will have full access to finance transparently across 15 countries today and potentially 31 tomorrow. A United States of Europe, fuelled by fully integrated financing, will be different to the fragmented Europe of the past. This book reviews the key implications and challenges of SEPA and the PSD across the European landscape, and the likely outcomes of SEPA for 2010 and beyond. The main themes that emerge are that many of Europe’s leading providers of payments infrastructures, which are often bankowned, will disappear and new payments providers and structures will emerge. Some of these will be evolutions and some will be revolutions. In addition, there will be major impacts upon those banks that cannot provide euro-services competitively in this new geographically competitive environment. The winners will reap major rewards, but there will be far more losers who will be merged or acquired. With contributions from leading authorities, including: • Anthony Kirby, the Reference Data User Group • Ashley Dowson, the SEPA Consultancy • Bo Harald, TietoEnator • Bodil Nelsson and Mats Wallén, Bankgirocentralen • Brenda O’Connell, Bank of Ireland • Chris Pickles, BT • Chris Skinner, the Financial Services Club and Balatro • Daniel Szmukler, EBA CLEARING • Daniele Danese, Banca Popolare di Verona • David Doyle, EU Policy Advisor on Financial Markets • Doctor John Ryan, CASS Business School • Erkki Poutiainen, Nordea • Eva King, the European Commission • Geoffroy de Schrevel, SWIFT • Gerard Hartsink, the European Payments Council • Gianfranco Tabasso, the European Association of Corporate Treasurers • Harry Leinonen, the Bank of Finland • Heiko Schmiedel, the European Central Bank • Henrik Parl, Eurogiro • Hervé Postic, founder, UTSIT • James Barclay, JPMorgan Chase • John Bullard, IdenTrust • John Chaplin, First Data • Jonathan Williams, Eiger • Juergen Weiss, Gartner • Mark Hale, Barclays Bank • Neil Burton, IBM • Nick Senechal, VocaLink • René Pelegero, PayPal • Richard Spong, Sterling Commerce • Robert Bradfield, Ernst & Young • Ruth Wandhöfer, Citi • Sean Fitzgerald, Sentinel • Sharon Bowles, Member of the European Parliament • Tom Buschman, TWIST

Breaking Banks

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Publisher : John Wiley & Sons
ISBN 13 : 1118900154
Total Pages : 288 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Breaking Banks by : Brett King

Download or read book Breaking Banks written by Brett King and published by John Wiley & Sons. This book was released on 2014-04-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the next 10 years, we'll see more disruption and changes to the banking and financial industry than we've seen in the preceding 100 years"—Brett King Breaking Banks: The Innovators, Rogues, and Strategists Rebooting Banking is a unique collection of interviews take from across the global Financial Services Technology (or FinTech) domain detailing the stories, case studies, start-ups, and emerging trends that will define this disruption. Features the author's catalogued interviews with experts across the globe, focusing on the disruptive technologies, platforms and behaviors that are threating the traditional industry approach to banking and financial services Topics of interest covered include Bitcoin's disruptive attack on currencies, P2P Lending, Social Media, the Neo-Banks reinventing the basic day-to-day checking account, global solutions for the unbanked and underbanked, through to changing consumer behavior Breaking Banks is the only record of its kind detailing the massive and dramatic shift occurring in the financial services space today.

Opening Skinner's Box

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Publisher : W. W. Norton & Company
ISBN 13 : 9780393050950
Total Pages : 294 pages
Book Rating : 4.0/5 (59 download)

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Book Synopsis Opening Skinner's Box by : Lauren Slater

Download or read book Opening Skinner's Box written by Lauren Slater and published by W. W. Norton & Company. This book was released on 2004 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces developments in human psychology over the course of the twentieth century, beginning with B. F. Skinner and the legend of the child raised in a box.

Bankruption

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Publisher : John Wiley & Sons
ISBN 13 : 1119273854
Total Pages : 325 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Bankruption by : John Waupsh

Download or read book Bankruption written by John Waupsh and published by John Wiley & Sons. This book was released on 2016-11-21 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Community banking can flourish in the face of fintech and global competition with a fresh approach to strategy Bankruption + Website offers a survival guide for community banks and credit unions searching for relevance amidst immense global competition and fintech startups. Author John Waupsh is the Chief Innovation Officer at Kasasa, where he helps spearhead financial product development and implementation across hundreds of institutions. In this guide, he draws on more than a decade in the industry to offer clear, practical advice for competing with the megabanks, direct banks, non-banks, and financial technology companies. The discussion separates futurist thinking from today's realities, and dispels common myths surrounding the U.S. community banking model in order to shed light on the real challenges facing community banking institutions. It follows with clear solutions, proven strategies, and insight from experts across banking and fintech. All arguments are backed by massive amounts of data, and the companion website provides presentation-ready visualizations to help you kickstart change within your team. In the U.S. and around the globe, fintech companies and non-banks alike are creating streams of banking services that are interesting, elegant, and refreshing—and they're winning the hearts and minds of early adopters. Not a one-size-fits-all approach, this book offers many different tactics for community banks and credit unions to compete and flourish in the new world. Analyze fintech's threat to the community banking model Learn where community banking must improve to compete Disprove the myths to uncover the real challenges banks face Adopt proven strategies to bring your organization into the future Community banks and credit unions were once the go-to institutions for local relationship banking, but their asset share has been on the decline for three decades as the big banks just got bigger. Now, fintech companies are exploiting inefficiencies in the traditional banking model to streamline service and draw even more market share, as community banking executives are left at a loss for fresh tactics and forward-looking strategy. Bankruption + Website shows how community banks can be saved, and provides a proven path to success.

The Psychology of B F Skinner

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Author :
Publisher : SAGE Publications
ISBN 13 : 1506317782
Total Pages : 298 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis The Psychology of B F Skinner by : William O′Donohue

Download or read book The Psychology of B F Skinner written by William O′Donohue and published by SAGE Publications. This book was released on 2001-03-15 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authors provide a concise overview of the basic principles and methods used by modern behavior analysts, as well as a thorough discussion of the difference between reward and reinforcement and elicited and emitted behavior." —THE PSYCHOLOGICAL RECORD "O′Donohue and Ferguson provide an exceptionally clear picture of the breadth, scientific importance, and value to society of the work of the late B.F. Skinner. They include reasons that his work has been criticized and misunderstood. A substantial index, an attractive cover and typeface, and a readable style are bonuses to this exceptionally well-researched, accurate, and fair description of Skinner′s work. All collections."— CHOICE In The Psychology of B. F. Skinner, William T. O′Donohue and Kyle E. Ferguson not only introduce the life of one of the most influential psychologist of the past century but also put that life into historical and philosophical context. In so doing, they illuminate Skinner′s contributions to psychology, his philosophy of science, his experimental research program, and the behavioral principles and applied aspects that emerged from it. They also rebut criticism of Skinner′s work, including radical behaviorism, and discuss key developments others have derived from it. Behaviorists, or more precisely Skinnerians, commonly consider Skinner′s work to have been misrepresented, misunderstood, and, to some extent, even defamed. The authors take great care in accurately representing both the strengths and the weaknesses of his positions. They also attempt to correct misinterpretations of his work. Finally, they guide students through Skinner′s theories and demonstrate their applications and usefulness via extensive examples and illustrations.