Robert's Rules of Order Newly Revised, 12th edition

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Author :
Publisher : PublicAffairs
ISBN 13 : 9781541736696
Total Pages : 848 pages
Book Rating : 4.7/5 (366 download)

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Book Synopsis Robert's Rules of Order Newly Revised, 12th edition by : Henry M. Robert III

Download or read book Robert's Rules of Order Newly Revised, 12th edition written by Henry M. Robert III and published by PublicAffairs. This book was released on 2020-08-25 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only current authorized edition of the classic work on parliamentary procedure--now in a new updated edition Robert's Rules of Order is the recognized guide to smooth, orderly, and fairly conducted meetings. This 12th edition is the only current manual to have been maintained and updated since 1876 under the continuing program established by General Henry M. Robert himself. As indispensable now as the original edition was more than a century ago, Robert's Rules of Order Newly Revised is the acknowledged "gold standard" for meeting rules. New and enhanced features of this edition include: Section-based paragraph numbering to facilitate cross-references and e-book compatibility Expanded appendix of charts, tables, and lists Helpful summary explanations about postponing a motion, reconsidering a vote, making and enforcing points of order and appeals, and newly expanded procedures for filling blanks New provisions regarding debate on nominations, reopening nominations, and completing an election after its scheduled time Dozens more clarifications, additions, and refinements to improve the presentation of existing rules, incorporate new interpretations, and address common inquiries Coinciding with publication of the 12th edition, the authors of this manual have once again published an updated (3rd) edition of Robert's Rules of Order Newly Revised In Brief, a simple and concise introductory guide cross-referenced to it.

The 25 Minute Meeting

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0730359239
Total Pages : 214 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis The 25 Minute Meeting by : Donna McGeorge

Download or read book The 25 Minute Meeting written by Donna McGeorge and published by John Wiley & Sons. This book was released on 2019-02-19 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharpen your focus and tighten your time frames to get more done in less time The 25 Minute Meeting goes beyond “cut to the chase” and shows you how to take back your work day with smarter planning and more productive action. Meetings have become a de facto way of working, and as they pile up and stretch to interminable lengths, they eat up our days and sink productivity—if they are poorly planned and run. Done well, meetings are short, sharp, productive affairs that provide critical time and space for the interactions that drive business forward. This book shows you how to effectively and efficiently recover your time with a roadmap to the 25-minute meeting. A clear framework walks you through the entire meeting process, with emphasis on timing and focus, with illustrative case studies showing how real-world meetings have transformed from painful to purposeful with a few simple changes. From purging the invite list, to shutting down irrelevant tangents and facilitating more efficient communication, this book can help you reclaim your lost hours without sacrificing collaboration. Learn the art and science of conducting short, useful, purposeful meetings Follow a clear framework for meeting planning, preparation, and participation Assess your meetings’ effectiveness using helpful checkpoints in each chapter Boost your meetings’ impact with variety and visuals—without adding unnecessary time A well-run meeting is a goldmine of opportunity for Getting Things Done; it is where the diverse set of talents on your team come together into a whole of achievement—it is your most valuable commodity. It’s time to leave dusty, boring, time-sucking meetings in the past and revolutionize the way we come together. The 25 Minute Meeting shows you a fresh, more productive approach to working, cooperating, collaborating, and communicating the 21st century way. The 25-Minute Meeting is the first book in Donna McGeorge’s It’s About Time series. With The 25-Minute Meeting, you’ll learn to give your meetings purpose and stop them wasting your time; with The First 2 Hours, you’ll find the best time of the day to do your most productive work; and with The 1-Day Refund, you’ll discover how to give yourself the extra capacity to think, breathe, live and work.

A Simple Guide to Meetings and Minute Taking

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Author :
Publisher : Dynamic Customer Solutions
ISBN 13 : 0955852102
Total Pages : 104 pages
Book Rating : 4.9/5 (558 download)

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Book Synopsis A Simple Guide to Meetings and Minute Taking by : Elizabeth J Tucker

Download or read book A Simple Guide to Meetings and Minute Taking written by Elizabeth J Tucker and published by Dynamic Customer Solutions. This book was released on 2013-10-02 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never again be daunted by the prospect of writing the minutes at your meetings. This practical guide will help you to complete the task confidently and efficiently. Minute taking is about more than just taking and transcribing notes at a meeting. Good minute taking involves: § Sending a clear and accurate agenda in advance of the meeting § Using the same numbering system for the agenda and minutes § Sticking to the agenda and not drifting onto other topics § Being properly prepared § Knowing what to capture, rather than writing everything that was said § Choosing the right style of agenda and minutes for your meetings § Knowing when and why minutes should be altered Minute taking is a skill that everyone can acquire, but like any other skill it has to be learnt and then practiced. A Simple Guide to Meetings and Minute Taking will take you through each stage of the meeting cycle. At the end of this book you will know what needs to be done, and when.

Excel Insights

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1836642687
Total Pages : 289 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis Excel Insights by : MrExcel's Holy Macro! Books

Download or read book Excel Insights written by MrExcel's Holy Macro! Books and published by Packt Publishing Ltd. This book was released on 2024-10-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the full potential of Excel with advanced tips and techniques covering everything from formulas to VBA. Key Features Advanced Excel features, from custom formatting to dynamic arrays Data analysis and visualization with Power Query and charts Detailed explanation of VBA for task automation and efficiency Book DescriptionDive into the world of advanced Excel techniques designed to elevate your data analysis skills. Start with mastering custom number formatting, efficient data entry, and powerful formulas like INDEX MATCH. Explore Excel's evolving features, including dynamic arrays and new data types, ensuring you stay at the forefront of the latest tools. The course then guides you through creating impactful charts for presentations and advanced filtering techniques. You’ll also discover the transformative power of Power Query, allowing you to manipulate and combine data with ease. With chapters on financial modeling and creative Excel model development, you’ll learn to solve complex problems and develop innovative solutions. Finally, the course introduces you to VBA, teaching you how to automate tasks and create custom worksheet functions, equipping you with the skills to enhance your workflows. By the end of the course, you’ll have a robust understanding of Excel's advanced features, empowering you to handle any data challenge with confidence and creativity.What you will learn Master custom number formatting Utilize INDEX MATCH effectively Create dynamic arrays Build advanced charts Automate with Power Query Develop VBA functions Who this book is for Ideal for intermediate to advanced Excel users, data analysts, and financial modelers. Readers should have a basic understanding of Excel. Prior experience with Excel formulas, charts, and data management is recommended.

Pet Portrait Embroidery

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Author :
Publisher : C&T Publishing Inc
ISBN 13 : 1644030152
Total Pages : 147 pages
Book Rating : 4.6/5 (44 download)

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Book Synopsis Pet Portrait Embroidery by : Michelle Staub

Download or read book Pet Portrait Embroidery written by Michelle Staub and published by C&T Publishing Inc. This book was released on 2021-11-25 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the art of thread painting from Instagram sensation Michelle Staub Cats and dogs seem to always have a paw planted firmly in our hearts. Capture the life in their eyes and the texture of their fur with a unique embroidered pet portrait! Insta-famous artist Michelle Staub puts a modern spin on thread painting with her easy-to-learn approach. Get started with 4 basic embroidery stitches, and follow the detailed tutorials to hone your skills. Capture awe-inspiring details of your pet with lessons in full-color thread painting or go clean with a simple line drawing—the choice is yours. Learn to personalize your art piece with names, dates, and decorative accents. With 20 sample patterns to customize, you can easily recreate any breed! Paint stunningly realistic pet portraits with just a needle and thread Try your hand at two styles—minimal outlines and incredible full-color renderings Make it modern with floral garlands, personalized banners, and crisp lettering Start today with 4 easy stitches and 20 customizable projects

Nine Minutes on Monday: The Quick and Easy Way to Go From Manager to Leader

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071801995
Total Pages : 240 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Nine Minutes on Monday: The Quick and Easy Way to Go From Manager to Leader by : James Robbins

Download or read book Nine Minutes on Monday: The Quick and Easy Way to Go From Manager to Leader written by James Robbins and published by McGraw Hill Professional. This book was released on 2012-09-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Globe & Mail's #1 Business Book of the Year! "ALL IN, ALL THE TIME" Low performance and high turnover is not the result of lazy, apathetic workers. It's not about decreasing budgets. And it's not about a terrible economy. It's about leadership that doesn't engage employees. In Nine Minutes on Monday, leadership guru James Robbins argues that employee engagement comes down to one thing: a constant dedication to meeting the universal needs that drive performance excellence. In today's chaotic, high-stakes business environment, it is easy to get distracted from leadership responsibilities by focusing on tasks at hand instead of on strategy. But when you neglect to keep your leadership priorities in front of you, everyone suffers--your staff, your organization and, in the end, you. Whether you lead a small team or an entire organization, you’ll discover the nine keys to raising productivity, boosting morale, and increasing employee engagement. Nine Minutes on Monday combines proven engagement drivers and principles of human motivation into a simple system of execution that will show immediate results. Inside you'll find: The "9 Minute" template for maintaining focus on your leadership priorities--no matter how busy you are Three key questions that will help you connect purpose to paycheck for your staff A four-step formula for addressing subpar performance and driving complacency from the workplace A simple coaching model for fast-track staff development Four reward/recognition tools that will leave your employees feeling valued and motivated The one simple activity that will forge deep bonds of trust between you and your employees Three key ingredients that will immediately increase the motivation level of any employee Being a great leader is never easy, but Robbins breaks it all down into essential components to reveal its fundamental simplicity. Nine Minutes on Monday is your road map to igniting purpose, passion, and engagement among your team members. Master and apply the tools and techniques inside, and your employees will be motivated, inspired, and equipped to bring their best to work each and every day. Quick and simple leadership lessons for boosting performance, morale, and engagement "James Robbins is a terrifi c observer, thinker, and storyteller. He also has marvelous insights about how leaders can help employees become more connected to their work setting. He weaves together personal stories with thoughtful leadership insights into a compelling book. If leaders will do the nine minutes he suggests each Monday morning, they will become what we have called ‘meaning makers' who deliver enormous value to their employees, customers, investors, and communities." -- Dave Ulrich, professor, Ross School of Business, University of Michigan; partner, The RBL Group; coauthor, The Why of Work "It really works! Robbins provides simple and practical tools to help all managers get on the road toward becoming great leaders. These nine easy-to-use principles are relevant to today's work environment and yet so often overlooked. Thank you for helping me to make a difference to my team." -- Sue Travis, HR Manager, Lowe's "Every manager in your workplace needs this book. Practical and easily doable ideas that will help turn your managers into truly inspiring leaders." -- Michael Kerr, "The Workplace Energizer" and author of Putting Humor to Work "Great easy read with lots of practical applications for leaders looking to improve their game and really make a difference in the lives of those they lead." -- Debbie Stein, CFO AltaGas

Meetings Suck

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Publisher :
ISBN 13 : 9781619614147
Total Pages : 155 pages
Book Rating : 4.6/5 (141 download)

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Book Synopsis Meetings Suck by : Cameron Herold

Download or read book Meetings Suck written by Cameron Herold and published by . This book was released on 2016 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You hear it all the time. It's the one thing that almost everyone in business can agree on. Except it's not actually true. Meetings don't suck--we suck at running meetings. When done right, meetings not only work, they make people and companies better. In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar. This book shows you immediately actionable, step-by-step systems that ensures that you and everyone in your organization improves your meetings, right away. In the process, you'll turn meetings that suck into meetings that work."--Page [4] of cover.

18 Minutes

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Author :
Publisher : Business Plus
ISBN 13 : 1455500461
Total Pages : 176 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis 18 Minutes by : Peter Bregman

Download or read book 18 Minutes written by Peter Bregman and published by Business Plus. This book was released on 2011-09-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based upon his weekly Harvard Business Review columns (which is one of the most popular columns on HBR.com, receiving hundreds of thousands of unique page views a month), 18 Minutes clearly shows how busy people can cut through all the daily clutter and distractions and find a way to focus on those key items which are truly the top priorities in our lives. Bregman works from the premise that the best way to combat constant and distracting interruptions is to create productive distractions of one's own. Based upon a series of short bite-sized chapters, his approach allows us to safely navigate through the constant chatter of emails, text messages, phone calls, and endless meetings that prevent us from focusing our time on those things that are truly important to us. Mixing first-person insights along with unique case studies, Bregman sprinkles his charming book with pathways which help guide us --pathways that can get us on the right trail in 18 minutes or less.

The Making of a Manager

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Author :
Publisher : Penguin
ISBN 13 : 0735219567
Total Pages : 290 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Making of a Manager by : Julie Zhuo

Download or read book The Making of a Manager written by Julie Zhuo and published by Penguin. This book was released on 2019-03-19 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Wall Street Journal Bestseller! Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: you don't really know what you're doing. That's exactly how Julie Zhuo felt when she became a rookie manager at the age of 25. She stared at a long list of logistics--from hiring to firing, from meeting to messaging, from planning to pitching--and faced a thousand questions and uncertainties. How was she supposed to spin teamwork into value? How could she be a good steward of her reports' careers? What was the secret to leading with confidence in new and unexpected situations? Now, having managed dozens of teams spanning tens to hundreds of people, Julie knows the most important lesson of all: great managers are made, not born. If you care enough to be reading this, then you care enough to be a great manager. The Making of a Manager is a modern field guide packed everyday examples and transformative insights, including: * How to tell a great manager from an average manager (illustrations included) * When you should look past an awkward interview and hire someone anyway * How to build trust with your reports through not being a boss * Where to look when you lose faith and lack the answers Whether you're new to the job, a veteran leader, or looking to be promoted, this is the handbook you need to be the kind of manager you wish you had.

How to Run a Meeting

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1633691357
Total Pages : 33 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis How to Run a Meeting by : Antony Jay

Download or read book How to Run a Meeting written by Antony Jay and published by Harvard Business Review Press. This book was released on 2009-06-08 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes for a great meeting? As a leader, how can you keep discussions on point and productive? In How to Run a Meeting, Antony Jay argues that too many leaders fail to plan adequately for meetings. In this bestselling article, he defines the characteristics that contribute to success, from keeping formal minutes to acknowledging junior staff first. These guidelines will help you get demonstrably better results from every meeting you run. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

Nonprofit Meetings, Minutes & Records

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Author :
Publisher : Nolo
ISBN 13 : 1413324789
Total Pages : 210 pages
Book Rating : 4.4/5 (133 download)

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Book Synopsis Nonprofit Meetings, Minutes & Records by : Anthony Mancuso

Download or read book Nonprofit Meetings, Minutes & Records written by Anthony Mancuso and published by Nolo. This book was released on 2018-02-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How to properly document your nonprofit's actions"--Cover.

Joan Garry's Guide to Nonprofit Leadership

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119293065
Total Pages : 256 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Joan Garry's Guide to Nonprofit Leadership by : Joan Garry

Download or read book Joan Garry's Guide to Nonprofit Leadership written by Joan Garry and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.

Getting Things Done

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Publisher : Penguin
ISBN 13 : 0698161866
Total Pages : 354 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Getting Things Done by : David Allen

Download or read book Getting Things Done written by David Allen and published by Penguin. This book was released on 2015-03-17 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book Lifehack calls "The Bible of business and personal productivity." "A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'"—Fast Company Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites, organizational tools, seminars, and offshoots. Allen has rewritten the book from start to finish, tweaking his classic text with important perspectives on the new workplace, and adding material that will make the book fresh and relevant for years to come. This new edition of Getting Things Done will be welcomed not only by its hundreds of thousands of existing fans but also by a whole new generation eager to adopt its proven principles.

Principles

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Publisher : Simon and Schuster
ISBN 13 : 1982112387
Total Pages : 560 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Principles by : Ray Dalio

Download or read book Principles written by Ray Dalio and published by Simon and Schuster. This book was released on 2018-08-07 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals. In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success. In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve. Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.

Kettlebell: A Simple Guide to Learn Kettlebell Exercises (The Ultimate Kettlebell Workouts for a Shredded Body)

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Author :
Publisher : Bobbie Wright
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.2/5 (28 download)

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Book Synopsis Kettlebell: A Simple Guide to Learn Kettlebell Exercises (The Ultimate Kettlebell Workouts for a Shredded Body) by : Bobbie Wright

Download or read book Kettlebell: A Simple Guide to Learn Kettlebell Exercises (The Ultimate Kettlebell Workouts for a Shredded Body) written by Bobbie Wright and published by Bobbie Wright. This book was released on 2022-01-13 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The great thing about the kettlebell is that it allows you to perform resistance cardio. This means you are using cardiovascular training that increases your heartrate and helps you to burn fat. At the same time though, you are also lifting weight, which protects your muscle from breakdown and increases the challenge, thereby increasing the amount of calories burned and the amount of effort involved. What you will learn in this guide: · The benefits of kettlebells · How to purchase the right kettlebell · How to make your own kettlebell cheaply · The top kettlebell exercises that give you the best results · Learn the best workouts that provide high intensity that will make you a kettlebell machine! Enter kettlebell training. In this book, you'll learn how it can help you get ripped and shredded and, more importantly, how to start with the right set of kettlebells, i.e., the right quality and weight. By the end of this short book, you'll be in a great position to start going for that ripped and shredded body you've always dreamed of using kettlebells. You have a great tool in your hands now. It's up to you if you'll use it to the hilt.

Atomic Habits

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Author :
Publisher : Penguin
ISBN 13 : 0735211299
Total Pages : 321 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Atomic Habits by : James Clear

Download or read book Atomic Habits written by James Clear and published by Penguin. This book was released on 2018-10-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

Chief Marketing Officers at Work

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Author :
Publisher : Apress
ISBN 13 : 1484219317
Total Pages : 330 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Chief Marketing Officers at Work by : Josh Steimle

Download or read book Chief Marketing Officers at Work written by Josh Steimle and published by Apress. This book was released on 2016-08-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.