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Download or read book Shelf Space written by Jerry Jankowski and published by . This book was released on 1998-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: World War II is over, and the supermarket shelves are groaning under the weight of thousands of new items. From aerosol sprays to TV dinners to molded plastics--the package designer's task has never been more challenging, or more fun. Designers and pop culture buffs alike will revel in this outstanding portfolio of package design from the mid-1940s to mid-1960s, a veritable social history of postwar consumer culture. 154 color and 17 b&w images.
Download or read book Competition written by Anna Olimpia and published by Editora Singular. This book was released on 2023-11-08 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proliferation of economic agents with market power, especially those operating in the digital economy and which add unprecedented dynamic and complexity to it, has sparked heated discussions among academics, professionals, and competition authorities around the world regarding the effects of their actions on the market and consumers. Unlike classic cartels – a conduct that has been treated as per se unlawful in Brazil, regardless of the production of effects under Brazilian competition law – unilateral conduct falls into a gray area, encompassing different practices with different effects on the market. In this sense, examples of unilateral conduct that may be considered anticompetitive are numerous, both under old and new labels: predatory pricing, abusive pricing, resale price maintenance, imposition of exclusivities, parity clauses, price discrimination, discrimination of commercial conditions (self-preferencing), price squeeze, refusal to deal, among others. The competition analysis of such conduct – which may occur in traditional "brick and mortar" markets as well as in digital environments involving various platforms and arrangements like blockchain – for the purpose of a decision by the authority on whether they constitute anticompetitive practices or not, involves a highly complex analysis of various factors. The analysis must consider the presence of dominant positions, real or potential detrimental effects on competition, efficiencies, justifications, economic rationale for the conduct, and, for some schools of thought, a weighing of anticompetitive effects and efficiencies. Due to the complexity, specificities, and dynamism of unilateral practices, especially in digital markets or hybrid digital platforms, there is a question of whether the instruments currently available to competition authorities are sufficient to understand and rule on such practices. In this regard, the analysis of various cases in relatively recent jurisprudence shows a pursuit for new forms of interpretation and application, and even updates, to the methodologies of analysis and of applicable legislation, in order to strike a balance between intervention to curb anticompetitive practices to the extent necessary for protecting competition, without resulting on undue interference in the involved markets or on disincentives to innovation. Historically, discussions about exclusivity clauses and resale price maintenance have been central in this type of investigation, but digital platforms are effectively changing this landscape, giving rise to discussions on new types of conduct or more sophisticated forms of implementing traditional types of conduct, which have become possible or potentially more serious through new technologies, the broad reach of platforms, the collection of massive data, and the international nature of the largest players in these markets. Notions of relevant market, theories of harm, and standards of consumer welfare or protection traditionally adopted by antitrust authorities are under study and may be revised. The heterogeneity of legal systems in different jurisdictions is another complicating factor for national authorities in the analysis of conduct practiced by companies with market power internationally. All these analyses are present in the 25 articles written for this publication by IBRAC. We have articles focused on traditional methods of analysis in traditional markets, as well as articles addressing new trends and recent discussions in digital markets and platforms. In times of pandemic and economic crisis, as expected, approaches to prices and pricing strategies are recurring themes in the works compiled here.
Book Synopsis Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces by : Nina Krey
Download or read book Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces written by Nina Krey and published by Springer. This book was released on 2018-11-27 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience. Consumers today do not simply demand engaging online or offline experiences anymore; they increasingly focus on one seamless experience throughout their journey across virtual and real spaces. While shopping in a physical store, consumers are checking their smart phones for customer reviews and competitive information, and catching a Pokémon or two at the same time. Online experience is no longer only about price shopping and convenience, and offline is no longer only about SKUs. Individual channels matter less and less; it is the omni-channel experience that is becoming main-stream. Marketers need to keep pace and continually adapt and contribute to the changing consumer landscape. Through countless touchpoints across different channels and media, marketers today can learn more about their customers and are better equipped than ever to provide them with a desired augmented experience: easy, fun, engaging, and efficient. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Retail Category Management by : Alexander Hübner
Download or read book Retail Category Management written by Alexander Hübner and published by Springer Science & Business Media. This book was released on 2011-08-30 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management.
Book Synopsis The Apple Pantry by : Bonnie Wright-Miller
Download or read book The Apple Pantry written by Bonnie Wright-Miller and published by Page Publishing Inc. This book was released on 2022-11-03 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Apple Pantry requires you to know if you like the coffee, tea, and other items you buy at the store. Coffee and tea are used as examples to show you how you approve of an image of what the jar looks like and see that it is clean and dry. This will allow you to lift the jar with your hand and know that you are placing an item that you like in the shelf. Then you will be able to form a memory of how the jar looks on the shelf.
Book Synopsis Building Models for Marketing Decisions by : Peter S.H. Leeflang
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Book Synopsis Business Analytics Principles, Concepts, and Applications with SAS by : Marc J. Schniederjans
Download or read book Business Analytics Principles, Concepts, and Applications with SAS written by Marc J. Schniederjans and published by Pearson Education. This book was released on 2014-09-12 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications with SAS brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives. They offer a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive advantage in decision making. Using step-by-step examples, the authors identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and guide users in undertaking their own projects. Illustrating the real-world use of statistical, information systems, and management science methodologies, these examples help readers successfully apply the methods they are learning. Unlike most competitive guides, this text demonstrates the use of SAS software, permitting instructors to spend less time teaching software and more time focusing on business analytics itself. Business Analytics Principles, Concepts, and Applications with SAS will be a valuable resource for all beginning-to-intermediate level business analysts and business analytics managers; for MBA/Masters' degree students in the field; and for advanced undergraduates majoring in statistics, applied mathematics, or engineering/operations research.
Download or read book NASA Technical Note written by and published by . This book was released on 1970 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Transactions and Proceedings at the General Meeting by :
Download or read book Transactions and Proceedings at the General Meeting written by and published by . This book was released on 1901 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Management Dynamics by : Kim Warren
Download or read book Strategic Management Dynamics written by Kim Warren and published by John Wiley & Sons. This book was released on 2008-01-22 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kim Warren presents a complete framework in the field of Strategic Management. The book combines theory with clearly illustrated examples to examine the concept of financial performance and the tools that can be used to improve it.
Book Synopsis Air Force Manual by : United States. Department of the Air Force
Download or read book Air Force Manual written by United States. Department of the Air Force and published by . This book was released on 1970 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Minimum Property Standards for Multifamily Housing by : United States. Federal Housing Administration
Download or read book Minimum Property Standards for Multifamily Housing written by United States. Federal Housing Administration and published by . This book was released on 1969 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on the Judiciary. Subcommittee on Monopolies and Commercial Law Publisher : ISBN 13 : Total Pages :756 pages Book Rating :4.:/5 (31 download)
Book Synopsis Food Price Investigation by : United States. Congress. House. Committee on the Judiciary. Subcommittee on Monopolies and Commercial Law
Download or read book Food Price Investigation written by United States. Congress. House. Committee on the Judiciary. Subcommittee on Monopolies and Commercial Law and published by . This book was released on 1973 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Price Index written by and published by . This book was released on 1993 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hearings Before the Committee on Agriculture, House of Representatives, Eighty-ninth Congress by : United States. Congress. House. Committee on Agriculture
Download or read book Hearings Before the Committee on Agriculture, House of Representatives, Eighty-ninth Congress written by United States. Congress. House. Committee on Agriculture and published by . This book was released on 1966 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hearings, Reports and Prints of the House Committee on Agriculture by : United States. Congress House. Committee on Agriculture
Download or read book Hearings, Reports and Prints of the House Committee on Agriculture written by United States. Congress House. Committee on Agriculture and published by . This book was released on 1965 with total page 1970 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Computational Logistics by : Alexander Garrido
Download or read book Computational Logistics written by Alexander Garrido and published by Springer Nature. This book was released on with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
