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Sharkonomics 2 How To Attack And Defend Your Business In Todays Disruptive Digital Waters
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Author :Stefan Engeseth Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814868426 Total Pages :184 pages Book Rating :4.8/5 (148 download)
Book Synopsis Sharkonomics 2: How to attack and defend your business in today’s disruptive digital waters by : Stefan Engeseth
Download or read book Sharkonomics 2: How to attack and defend your business in today’s disruptive digital waters written by Stefan Engeseth and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2019-08-15 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharks are nature’s most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature’s competitive environment. Inspired by the shark’s evolved (over 420 million years) instincts and strategic moves, this book provides businesses with 10 ways on how to attack the market leaders, and take market share, in your sector. “Move or Die”, “Strike Unpredictably”, “Timing is the Key”, “Spread Panic” – these are some of the key ways to make shark food out of market leaders. Building on the success of the first edition of Sharkonomics (2012), this expanded and updated edition provides an inspiring perspective on competing in business and how companies of any size can create a presence for themselves in their market. “Stefan not only uses the ‘shark’ metaphor but has actually swam in shark waters to absorb the drama of life and death. He describes the attack stratagems of a shark but respects the intended victims enough to show how they can defend themselves.
Download or read book Sharkanomics written by Stefan Engeseth and published by Marshall Cavendish International (Asia) Pte Limited. This book was released on 2020-04-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Expanded and updated edition of the popular Sharkonomics* How to gain market share for companies of any size.* Original perspective on competing in business and what we can learn from nature* Written in a savvy and engaging style - in the same vein as Seth Godin.
Download or read book Sharkonomics written by Stefan Engeseth and published by Marshall Cavendish. This book was released on 2012 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nature is much smarter than the likes of Stanford, Harvard, MIT, McKinsey, Boston Consulting Group, Bain, IBM, Apple and all of the other Fortune 500 companies. In nature, sharks have to move to survive. But in business most market leaders do not, because they are stuck in history--and eventually become shark food. Sharks don't perform by producing endless Power Points; they bite into market share. Sharkonomics will reveal how the logos of market leaders will have more bites taken out of them than a seal after a shark picnic. This book is inspired by Mother Nature's sharks which have been around for more than 420 million years and completed numerous strategic moves. It will prepare you to jump into the water and attack the market. Economic competition is increasing rapidly and reduced resources will increase that further. Economist Joseph Schumpeter (1883-1950) came up with the term "creative destruction" to demonstrate why companies need to innovate constantly in order to survive. In my opinion Schumpeter was converting the saying "eat or be eaten" into economic terms. Sharkonomics is a further enhancement of this: "read this book and take a bite". Sharkonomics will reveal where and how to attack companies such as Apple, through some of the enormous blind spots they are unaware of and through mistakes in their defence strategies.
Book Synopsis Essentials of Modern Marketing by : Philip Kotler
Download or read book Essentials of Modern Marketing written by Philip Kotler and published by . This book was released on 2021-11-24 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know-how for both, practitioners and students worldwide. Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise. Due to COVID-19 and other uncertainties, all industries and businesses are challenged. In addition, organizations and companies alike are have to deal with constant change and mega trends such as digitization and disruption which calls for continuous innovation and change and tough decisions on staffing, procurement, finance and marketing. You need to think ahead on how to find new markets, create new marketing strategies, innovate new products and build new partnerships. Against this background, another unique feature of this book is that it touches base on very specific business-related topics such as AI for Marketer, Disruptive Digital Marketing Strategies, Creating Value through Design in order to provide a more holistic and comprehensive perspective on marketing management while discussing local case studies.
Book Synopsis Democracy in Decline by : Philip Kotler
Download or read book Democracy in Decline written by Philip Kotler and published by SAGE. This book was released on 2016-06-17 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Democracy in Decline is an examination by the ′father of modern marketing′ into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Kotler identifies 14 shortcomings of today’s democracy and confronts this gloomy outlook with some potential solutions and a positive message; that a brighter future awaits if we can come together and save democracy from its decline. Encouraging readers to join the conversation, exercise their free speech and get on top of the issues that affect their lives regardless of nationality or political persuasion. Suitable for students across a broad range of courses including Political Science, Politics, Political Marketing and Critical Management/Sociology. An accompanying website invites those interested to help find and publish thoughtful articles that aid our understanding of what is happening and what can be done to improve democracies around the world.
Download or read book Phonetics written by Henning Reetz and published by John Wiley & Sons. This book was released on 2011-09-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companion website, featuring additional resources such as sound files, can be found here: http://www.blackwellpublishing.com/phonetics/ Providing a comprehensive overview of the four primary areas of phonetics, Phonetics: Transcription, Production, Acoustics, and Perception is an ideal guide to the complete study of speech and sound. An accessible but in-depth introductory textbook on the basic concepts of phonetics Covers all four areas of phonetics: transcription, production, acoustics, and perception Offers uniquely thorough coverage of related relevant areas, including vocal fold vibration and the working of the ear, creating an engagingly flexible work for instructors Includes chapter-by-chapter exercises, enabling students to put their knowledge into practice Written in a clear and concise style by two of the field’s leading scholars
Book Synopsis Engage!, Revised and Updated by : Brian Solis
Download or read book Engage!, Revised and Updated written by Brian Solis and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Book Synopsis Exploring Quantum Mechanics by : Victor Galitski
Download or read book Exploring Quantum Mechanics written by Victor Galitski and published by OUP Oxford. This book was released on 2013-02-28 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of seminal technological revolutions has led to a new generation of electronic devices miniaturized to such tiny scales where the strange laws of quantum physics come into play. There is no doubt that, unlike scientists and engineers of the past, technology leaders of the future will have to rely on quantum mechanics in their everyday work. This makes teaching and learning the subject of paramount importance for further progress. Mastering quantum physics is a very non-trivial task and its deep understanding can only be achieved through working out real-life problems and examples. It is notoriously difficult to come up with new quantum-mechanical problems that would be solvable with a pencil and paper, and within a finite amount of time. This book remarkably presents some 700+ original problems in quantum mechanics together with detailed solutions covering nearly 1000 pages on all aspects of quantum science. The material is largely new to the English-speaking audience. The problems have been collected over about 60 years, first by the lead author, the late Prof. Victor Galitski, Sr. Over the years, new problems were added and the material polished by Prof. Boris Karnakov. Finally, Prof. Victor Galitski, Jr., has extended the material with new problems particularly relevant to modern science.
Download or read book Mistress Anne written by Temple Bailey and published by Alpha Edition. This book was released on 2023-07-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mistress Anne, a classical book, has been considered important throughout the human history, and so that this work is never forgotten we at Alpha Editions have made efforts in its preservation by republishing this book in a modern format for present and future generations. This whole book has been reformatted, retyped and designed. These books are not made of scanned copies of their original work and hence the text is clear and readable.
Download or read book Dear Female Founder written by Lu Li and published by . This book was released on 2016-10-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dear Female Founder is based on one simple question: If successful female entrepreneurs and investors wrote a letter of advice to the next generation of female founders - what would they write about? This book shares invaluable insights from 66 inspirational women sharing business advice they wished someone had told them when they started out.
Download or read book Parmenides written by Plato and published by Hackett Publishing. This book was released on 1996-01-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: English translation of one of the more challenging and enigmatic of Plato's dialogues between Socrates and Parmenides and Zeno of Elea, that begins with Zeno defending his treatise of Parmenidean monism against those partisans of plurality.
Book Synopsis Western Flower Guide by : Charles Francis Saunders
Download or read book Western Flower Guide written by Charles Francis Saunders and published by . This book was released on 1917 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Coming Wave; Or, The Hidden Treasure of High Rock by : Oliver Optic
Download or read book The Coming Wave; Or, The Hidden Treasure of High Rock written by Oliver Optic and published by . This book was released on 1875 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Jazzy Piano Standards by : Hal Leonard Corp
Download or read book Jazzy Piano Standards written by Hal Leonard Corp and published by Hal Leonard Publishing Corporation. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Piano Solo Songbook). Fresh spins on 15 familiar favorites, including: Blue Skies * Cabaret * I Left My Heart in San Francisco * Mood Indigo * September Song * Skylark * Tenderly * What'll I Do? * and more. All the songs are performed on CD by the arranger, and they match the printed music exactly.
Book Synopsis Human Resource Management - Principles and Practice by : Aquinas P.G.
Download or read book Human Resource Management - Principles and Practice written by Aquinas P.G. and published by Vikas Publishing House. This book was released on 2009-11 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Resource Management: Principles And Practice Is Designed To Provide A Comprehensive Introduction To The Subject. It Is A Student-Oriented Textbook As It Satisfies The Requirements Of Students For An Exhaustive Exposure To The Principles And Practice
Book Synopsis Organizational Behaviour by : P. G. Aquinas
Download or read book Organizational Behaviour written by P. G. Aquinas and published by Excel Books India. This book was released on 2006 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Structure of the Book: The structure is logical and easy to use. The book begins with an introductory section (Part I) which describes and illustrates the Foundations of Organizational Behaviour. The book next discusses, in Part II, Individual Processes and Behaviour. It then moves, in Part III, to examine the interactions among individuals in Group Behaviour. Part IV discusses The Organization System and, finally, in Part V, the book presents Organizational Dynamics.Numerous up-to-date examples: Because many students have limited exposure to real organizations, the book contains recent examples from a broad spectrum of organizations to illustrate the major concepts and to help students apply the knowledge.Some Distinctive Pedagogical Features: Organizational Behaviour offers a number of distinctive, time tested and interesting features for students as well as new and innovative features. These features should facilitate the students' acquisition and retention of the material.v Learning objectives focus student attention on upcoming chapter content and show what happens to the manager or organization.v Cases at the end of the chapter provide students an opportunity to apply their knowledge in making managerial decisions and recommendations.v Numerous review and discussion questions follow each chapter. These questions are designed to enhance student learning and interest.
Download or read book Christmas House written by Carol Bullman and published by WorthyKids. This book was released on 2000-01-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the music pours into the night, each passing neighbor is drawn to the house from which it comes. A knock on the door reveals the happy couple with their newborn baby enjoying the true spirit of Christmas-without the need for presents stacked under a tree. Beautifully illustrated, this charming story is sure to be a new classic. "Laughter filled the house. George nodded at the dog, cradled the baby in his arms, and led the others to the piano. The guests gathered around, letting the music hold them. Soon the sounds of all their voices were riding out the window on the soft night air, spreading the joy of Christmas."
