Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Shaping Chinas Global Imagination
Download Shaping Chinas Global Imagination full books in PDF, epub, and Kindle. Read online Shaping Chinas Global Imagination ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Shaping China’s Global Imagination by : J. Wang
Download or read book Shaping China’s Global Imagination written by J. Wang and published by Springer. This book was released on 2013-12-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
Book Synopsis Media Representation and the Global Imagination by : Shani Orgad
Download or read book Media Representation and the Global Imagination written by Shani Orgad and published by John Wiley & Sons. This book was released on 2014-03-03 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a clear, systematic, original and lively account of how media representations shape the way we see our and others’ lives in a global age. It provides in-depth analysis of a range of international media representations of disaster, war, conflict, migration and celebration. The book explores how images, stories and voices, on television, the Internet, and in advertisements and newspapers, invite us to relocate to distant contexts, and to relate to people who are remote from our daily lives, by developing ‘mediated intimacy’ and focusing on the self. It also explores how these representations shape our self-narratives. Orgad examines five sites of media representation – the other, the nation, possible lives, the world and the self. She argues that representations can and should contribute to fostering more ambivalence and complexity in how we think and feel about the world, our place in it and our relation to far-away others. Media Representations and the Global Imagination will be of particular interest to students and scholars of media and cultural studies, as well as sociology, politics, international relations, development studies and migration studies.
Book Synopsis Reorienting Chinese Stars in Global Polyphonic Networks by : Dorothy Wai Sim Lau
Download or read book Reorienting Chinese Stars in Global Polyphonic Networks written by Dorothy Wai Sim Lau and published by Springer Nature. This book was released on 2021-03-08 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph offers a cutting edge perspective on the study of Chinese film stars by advancing a “linguaphonic” model, moving away from a conceptualization of transnational Chinese stardom reliant on the centrality of either action or body. It encompasses a selection of individual personalities from the most iconic Bruce Lee, Michelle Yeoh, and Maggie Cheung to the not-yet-full-fledged Takeshi Kaneshiro, Jay Chou, and Tang Wei to the newest Fan Binging, Liu Yifei, Wen Ming-Na, and Sammi Cheng who are exemplary to the star-making practices in the designated sites of articulations. This volume notably pivots on specific phonic modalities – spoken forms of tongues, manners of enunciation, styles of vocalization -- as means to mine ethnic and ideological underpinnings of Chinese stardom. By indicating a methodological shift from the visual-based to aural-based vectors, it asserts the phonic as a legitimate bearing that can generate novel vigor in the reimagination of Chineseness. By exhausting the critical affordability of the phonic, this book unravels the polemics of visuality and aurality, body and voice, as well as onscreen personae and offscreen existence, remapping the contours of the ethnic fame-making in the global mediascape.
Book Synopsis China's Media Go Global by : Daya Kishan Thussu
Download or read book China's Media Go Global written by Daya Kishan Thussu and published by Routledge. This book was released on 2017-11-27 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China. Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.
Book Synopsis Global Media and Public Diplomacy in Sino-Western Relations by : Jia Gao
Download or read book Global Media and Public Diplomacy in Sino-Western Relations written by Jia Gao and published by Routledge. This book was released on 2016-07-22 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many researchers and China observers would agree that understanding how China pursues global communication is critical for assessing its growing soft power. While soft power as a concept has, in many ways, become almost inextricably linked with the PRC's (People's Republic of China) international diplomacy of the twenty-first century, the specific role of global media within soft power diplomacy and the corresponding influence of Western mediated public diplomacy within China is a lacuna that has remained largely unexplored. Moreover, the different Chinese and Western perspectives on the influence of global media and public diplomacy on Sino-Western relations, and the changing role of global media on this crucial aspect of international politics, have not yet been critically examined. This volume presents a broad social science audience with recent innovative scholarship and research findings on global media and public diplomacy concerning Sino-Western relations. It focuses on the implicit nexus between global media and public diplomacy, and their actual utilisation in and impact on the shifting relationships between China and the West. Special attention is given to the changing nature of globalised media in both China and Western nations, and how globalised media is influencing, shaping and changing international politics. The contributions delve deeply into both theory and practice, and focus especially upon the analysis of several key aspects of the issue from both Chinese and Western perspectives. This combination of approaches distinguishes the volume from most other published works on the topic, and greatly enriches our knowledge base in this important contemporary field.
Book Synopsis Chinese Soft Power and Public Diplomacy in the United States by : Bilal Zubair
Download or read book Chinese Soft Power and Public Diplomacy in the United States written by Bilal Zubair and published by Springer Nature. This book was released on 2024-01-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores Chinese soft power and public diplomacy, and the way that it has played out in the context of the US-China relationship. As tensions between the two countries have grown in recent years, Chinese foreign policy has oscillated between confrontation and conciliation. In this work, which integrates all facets of China’s public diplomacy especially towards United States, the author explores the past and future of Chinese soft power, in a text that will interest diplomats, scholars and journalists.
Book Synopsis Transnational Sites of China’s Cultural Diplomacy by : Jarmila Ptáčková
Download or read book Transnational Sites of China’s Cultural Diplomacy written by Jarmila Ptáčková and published by Springer Nature. This book was released on 2020-10-17 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents the results of a three-year comparative study on Chinese cultural diplomacy (CD) across Europe, Central Asia, the Middle East, and Southeast Asia, which contributes to the broader theoretical debate on China`s increasing soft power in international relations. The study, ‘China's Cultural Diplomacy and the Role of Non-State Actors’ was conducted by a research team at the Oriental Institute of the Academy of Sciences of the Czech Republic from 2015 to 2018. This book pays special attention to China’s localized forms of CD, focusing on the regional variations and involvement of non-state actors, especially local actors outside China. Local actors involved in Chinese CD diplomacy are characterized by their intermediary status as working for the aims of two states, while trying to bridge conflicts and enhance mutual understanding. This book will be of interest to scholars, diplomats, and China watchers.
Book Synopsis Routledge Handbook of Public Diplomacy by : Nancy Snow
Download or read book Routledge Handbook of Public Diplomacy written by Nancy Snow and published by Routledge. This book was released on 2020-01-20 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide. What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy. Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.
Book Synopsis The Global Code by : Clotaire Rapaille
Download or read book The Global Code written by Clotaire Rapaille and published by St. Martin's Press. This book was released on 2015-09-29 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide—the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services. Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education. How can elite brands compete in a world of knockoffs? How can universities maintain their prestige when a cheap master's degree or doctorate is only a click away? We must speak the language of the Global Tribe in order to succeed. Building on seven years of research, Rapaille analyzes how this new mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly. The Global Code is an invaluable glimpse at how our new multi-sphere world is affecting us all.
Book Synopsis Soft Power Made in China by : Claire Seungeun Lee
Download or read book Soft Power Made in China written by Claire Seungeun Lee and published by Springer. This book was released on 2018-09-25 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the ways in which China’s soft power growth faces dilemmas in East Asia through both online and offline platforms. One dilemma for China’s transnational soft power-field expansion lies in the intersection of its source and receiving countries. The author discusses how transnational audiences’ consumption and reception of Chinese television series are shaped by domestic factors, with interpretations of and desires for different forms of capital, further inhibiting the foreign export of these series. Another dilemma is the “outsourced soft power.” While Hong Kong and Taiwan play significant roles as outsourced soft power mediators, their under-established emerging digital media platforms have yet to meet the expectations of transnational audiences in a virtual transnational soft power field. Grounded in the author’s multi-site field research focused on television spheres, Soft Power Made in China argues that China’s soft power paradox in South Korea and Japan—two quasi-Sinophone countries—is not due to a lack of state-level strategy, but linked to soft power pathways that rely on production in one source country, and both distribution and reception in a receiving country.
Book Synopsis US Foreign Policy and Global Standing in the 21st Century by : Efraim Inbar
Download or read book US Foreign Policy and Global Standing in the 21st Century written by Efraim Inbar and published by Routledge. This book was released on 2016-01-13 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines US foreign policy and global standing in the 21st Century. The United States is the most powerful actor in world politics today. Against this backdrop, the present volume examines how the foreign policies pursued by Presidents’ George W. Bush and Barack Obama have affected elite and public perceptions of the United States. By examining America’s standing from the perspective of different actors from across various regions, including China, Russia, Latin America and the Middle East, while also assessing how these perceptions interact with America’s own policies, this books presents a fresh interpretation of America’s global standing. In doing so, the volume evaluates how these perceptions affect the realities of US power, and what impact this has on moulding US foreign policy and the policies of other global powers. A number of books address the question of which grand strategy the United States should adopt and the issue of whether or not America is in relative decline as a world power. However, the debate on these issues has largely been set against the policies of the Bush administration. By contrast, this volume argues that while Obama has raised the popularity of America since the low reached by Bush, America’s credibility and overall standing have actually been damaged further under President Obama. This book will be of much interest to students of US foreign policy, US national security, strategic studies, Middle Eastern politics, international relations and security studies generally.
Book Synopsis The Routledge Companion to Advertising and Promotional Culture by : Emily West
Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Taylor & Francis. This book was released on 2023-04-04 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.
Book Synopsis China and Taiwan in Central America by : C. Alexander
Download or read book China and Taiwan in Central America written by C. Alexander and published by Springer. This book was released on 2014-12-16 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public diplomacy has become one of the most discussed phrases in political science. This book examines the use of public diplomacy by China and Taiwan in Central America, where Taiwan continues to hold the majority of diplomatic relationships. Using Costa Rica, El Salvador, and Guatemala as case studies, and drawing on other examples from across the Caribbean basin, Alexander examines public diplomacy beginning with its point of reception in target countries. He asks: To what extent is public diplomacy designed to engage foreign publics? To what extent is it instead designed to engage broader international audiences and the source country's own domestic pubic? He presents a framework for considering the diplomatic truce currently in place between China and Taiwan, the modern histories of both countries, and the significance of diplomatic recognition as a weapon within international relations.
Book Synopsis Intercultural Communication by : Ling Chen
Download or read book Intercultural Communication written by Ling Chen and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook takes a multi-disciplinary approach to offer a current state-of-art survey of intercultural communication (IC) studies. The chapters aim for conceptual comprehension, theoretical clarity and empirical understanding with good practical implications. Attention is mostly on face to face communication and networked communication facilitated by digital technologies, much less on technically reproduced mass communication. Contributions cover both cross cultural communication (implicit or explicit comparative works on communication practices across cultures) and intercultural communication (works on communication involving parties of diverse cultural backgrounds). Topics include generally histories of IC research, theoretical perspectives, non-western theories, and cultural communication; specifically communication styles, emotions, interpersonal relationships, ethnocentrism, stereotypes, cultural learning, cross cultural adaptation, and cross border messages;and particular context of conflicts, social change, aging, business, health, and new media. Although the book is prepared for graduate students and academicians, intercultural communication practitioners will also find something useful here.
Download or read book Nation Branding written by Keith Dinnie and published by Routledge. This book was released on 2015-08-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Book Synopsis Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity by : Diana Ingenhoff
Download or read book Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity written by Diana Ingenhoff and published by Routledge. This book was released on 2018-11-09 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Book Synopsis Political Public Relations by : Jesper Stromback
Download or read book Political Public Relations written by Jesper Stromback and published by Routledge. This book was released on 2019-07-30 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.
