Author : CEIBS Case Center
Publisher : Springer
ISBN 13 : 9811327068
Total Pages : 206 pages
Book Rating : 4.8/5 (113 download)
Book Synopsis China-Focused Cases by : CEIBS Case Center
Download or read book China-Focused Cases written by CEIBS Case Center and published by Springer. This book was released on 2019-03-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first anthology compiled in English by the CEIBS Case Center to promote China-focused cases worldwide. Included are ten of twenty six award-winning cases from the Global Contest for the Best China-Focused Cases during 2015 to 2017: these works exemplify the quality of effective business cases and share stories of China to the world. Each of the ten cases has a defining feature. Some cases, with a focus on user demand, analyze how companies build their core competence (e.g., Haidilao Hot-Pot and OnePlus Mobile Phone), while others present an array of business innovations in the era of new retail, e-commerce, and the sharing economy (e.g., SF Express, Jinhuobao, ofo, FamilyMart, and Handu Apparel). Some describe Chinese companies’ operations in the overseas market (e.g., Huawei and TECNO), and others depict how foreign companies adapt to the Chinese market in a unique way (e.g., Starbucks). These cases were drawn from Chinese and overseas business schools. The book helps bridge the gap between the world management community’s interest in China and the limited availability of China-focused management cases. We hope this collection of select cases will prove valuable and informative for our readers.