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Services Marketing Management

Author : Peter Mudie
Publisher : Routledge
ISBN 13 : 1136366784
Total Pages : 274 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Services Marketing Management by : Peter Mudie

Download or read book Services Marketing Management written by Peter Mudie and published by Routledge. This book was released on 2012-06-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text.

Product and Services Management

Author : George Avlonitis
Publisher : Pine Forge Press
ISBN 13 : 1446223221
Total Pages : 277 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Product and Services Management by : George Avlonitis

Download or read book Product and Services Management written by George Avlonitis and published by Pine Forge Press. This book was released on 2006-04-11 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.

Services Marketing and Management

Author : Audrey Gilmore
Publisher : SAGE
ISBN 13 : 9780761941583
Total Pages : 228 pages
Book Rating : 4.9/5 (415 download)

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Book Synopsis Services Marketing and Management by : Audrey Gilmore

Download or read book Services Marketing and Management written by Audrey Gilmore and published by SAGE. This book was released on 2003-06-02 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.

Leisure Services Management

Author : Amy R. Hurd
Publisher : Human Kinetics
ISBN 13 : 1718213433
Total Pages : 410 pages
Book Rating : 4.7/5 (182 download)

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Book Synopsis Leisure Services Management by : Amy R. Hurd

Download or read book Leisure Services Management written by Amy R. Hurd and published by Human Kinetics. This book was released on 2023-11-15 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leisure Services Management, Third Edition, outlines essential knowledge and competencies for successful leisure managers. The text prepares students for the Certified Park and Recreation Professional (CPRP) exam and for careers in commercial recreation, public agencies, and the nonprofit sector

Handbook of Services Marketing and Management

Author : Teresa Swartz
Publisher : SAGE
ISBN 13 : 9780761916123
Total Pages : 538 pages
Book Rating : 4.9/5 (161 download)

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Book Synopsis Handbook of Services Marketing and Management by : Teresa Swartz

Download or read book Handbook of Services Marketing and Management written by Teresa Swartz and published by SAGE. This book was released on 2000 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'

Managing to Change the World

Author : Alison Green
Publisher : John Wiley & Sons
ISBN 13 : 1118137612
Total Pages : 244 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Managing to Change the World by : Alison Green

Download or read book Managing to Change the World written by Alison Green and published by John Wiley & Sons. This book was released on 2012-04-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why getting results should be every nonprofit manager's first priority A nonprofit manager's fundamental job is to get results, sustained over time, rather than boost morale or promote staff development. This is a shift from the tenor of many management books, particularly in the nonprofit world. Managing to Change the World is designed to teach new and experienced nonprofit managers the fundamental skills of effective management, including: managing specific tasks and broader responsibilities; setting clear goals and holding people accountable to them; creating a results-oriented culture; hiring, developing, and retaining a staff of superstars. Offers nonprofit managers a clear guide to the most effective management skills Shows how to address performance problems, dismiss staffers who fall short, and the right way to exercising authority Gives guidance for managing time wisely and offers suggestions for staying in sync with your boss and managing up This important resource contains 41 resources and downloadable tools that can be implemented immediately.

The Management and Marketing of Services

Author : Peter Mudie
Publisher : Routledge
ISBN 13 : 0750635940
Total Pages : 315 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis The Management and Marketing of Services by : Peter Mudie

Download or read book The Management and Marketing of Services written by Peter Mudie and published by Routledge. This book was released on 1999 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2nd edition provides a highly accessible perspective on the management and marketing services. In particular, service design and productivity are examined as well as more general topics such as implications for services in the future.

Cases in Health Services Management

Author : Jonathon S. Rakich
Publisher :
ISBN 13 :
Total Pages : 492 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Cases in Health Services Management by : Jonathon S. Rakich

Download or read book Cases in Health Services Management written by Jonathon S. Rakich and published by . This book was released on 1987 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cloud Services, Networking, and Management

Author : Nelson L. S. da Fonseca
Publisher : John Wiley & Sons
ISBN 13 : 1118845943
Total Pages : 432 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Cloud Services, Networking, and Management by : Nelson L. S. da Fonseca

Download or read book Cloud Services, Networking, and Management written by Nelson L. S. da Fonseca and published by John Wiley & Sons. This book was released on 2015-04-20 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cloud Services, Networking and Management provides a comprehensive overview of the cloud infrastructure and services, as well as their underlying management mechanisms, including data center virtualization and networking, cloud security and reliability, big data analytics, scientific and commercial applications. Special features of the book include: State-of-the-art content Self-contained chapters for readers with specific interests Includes commercial applications on Cloud (video services and games)

Effective Client Management in Professional Services

Author : Jack Berkovi
Publisher : Routledge
ISBN 13 : 1317145623
Total Pages : 336 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Effective Client Management in Professional Services by : Jack Berkovi

Download or read book Effective Client Management in Professional Services written by Jack Berkovi and published by Routledge. This book was released on 2016-04-29 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book introduces The Client Management Model to enable firms to assess their level of Client orientation and relationship development. It also features The Client Management Index which enables firms to benchmark their result against their peers. Many firms are still developing and improving their commercial structures and approaches to attract, develop and retain Clients. Characteristically, professional services firms tend to lag their consumer goods and service industry counterparts in overall commerciality. Only recently have they discovered the value of having a strong brand promise with the associated employee engagement. In many firms achievement of Client satisfaction is not a strategic objective; this may need to be reviewed. This book provides a comprehensive, pragmatic guide to the Client relationship journey, from identifying potential Clients to their engagement, care, retention, development, loyalty and beyond. The handbook format has exercises and tools which can help to establish which Clients are likely to be the most lucrative and thus provide the desired financial returns. The book also includes insights from top practitioners, anecdotes, case studies, charts and useful exercises and checklists. Readers can also determine their own level of effectiveness using the end of chapter reviews and a diagnostic tool to produce a Client Management Profile.

Human Services Management

Author : David Austin
Publisher : Columbia University Press
ISBN 13 : 0231528426
Total Pages : 777 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Human Services Management by : David Austin

Download or read book Human Services Management written by David Austin and published by Columbia University Press. This book was released on 2002-11-18 with total page 777 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human services management occurs in nonprofit, governmental, and for-profit sectors and involves a wide variety of organizational structures. These diverse conditions shape the effort to produce and project services that directly affect the quality of life of individuals, families, and communities through social welfare, health and mental health, criminal justice, and educational services. David Austin begins with an examination of the historical development and distinctive characteristics of human service organizations, the variety of organizational and program structures at play, and the connection of individual service organizations with service delivery networks. He then examines of the roles and responsibilities of key stakeholder constituencies, including service users, service personnel (especially service professionals), funders, executives, and policy boards. The final two chapters discuss two organizational processes: accountability for effectiveness and dealing with organizational changes.

Financial Management in Health Services

Author : Reinhold Gruen
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335225624
Total Pages : 280 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Financial Management in Health Services by : Reinhold Gruen

Download or read book Financial Management in Health Services written by Reinhold Gruen and published by McGraw-Hill Education (UK). This book was released on 2005-09-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although financial management is a highly effective means of implementing key policies in health services, it tends to get little attention, being seen as a necessary but unglamorous area of management. This book shows how health care policies and programmes to promote the health of the public can be supported through financial management techniques. No formal understanding of financial systems is necessary since the book begins with the basics of costings and then goes on to examine accounting systems. The book enables the reader to understand financial performance, examine and confidently discuss financial matters, and apply the concepts in their own organization. This book examines: Management accounting Financial accounting Financial control and information systems Series Editors: Rosalind Plowman and Nicki Thorogood.

Valuepack

Author : Joe Peppard
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9781405839594
Total Pages : pages
Book Rating : 4.8/5 (395 download)

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Book Synopsis Valuepack by : Joe Peppard

Download or read book Valuepack written by Joe Peppard and published by Financial Times/Prentice Hall. This book was released on 2006-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Management: An Integrated Approach 2/e The book provides a comprehensive insight into the service management industry and it's importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy. Services Management second edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students. Essence of Business Process Re-Engineering 1/e A concise, usable guide to re-engineering business processes for competitive advantage, this quick guide goes beyond the hype to demonstrate exactly what business process re-engineering (BPR) is all about, and what it can and cannot accomplish. Readers will learn how and where to begin the BPR process and the do's and don'ts for making sure that BPR really pays off.

The Art of Client Service

Author : Robert Solomon
Publisher : John Wiley & Sons
ISBN 13 : 111922828X
Total Pages : 191 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Art of Client Service by : Robert Solomon

Download or read book The Art of Client Service written by Robert Solomon and published by John Wiley & Sons. This book was released on 2016-03-17 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

The Pricing and Revenue Management of Services

Author : Irene C.L. Ng
Publisher : Routledge
ISBN 13 : 1134267436
Total Pages : 232 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis The Pricing and Revenue Management of Services by : Irene C.L. Ng

Download or read book The Pricing and Revenue Management of Services written by Irene C.L. Ng and published by Routledge. This book was released on 2007-07-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye

Basic Service Management

Author : Rob England
Publisher : Two Hills Ltd
ISBN 13 :
Total Pages : 119 pages
Book Rating : 4./5 ( download)

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Book Synopsis Basic Service Management by : Rob England

Download or read book Basic Service Management written by Rob England and published by Two Hills Ltd. This book was released on 2011-08-26 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service Management is the potent idea that could change your business. This useful little book is a pocket guide on how to operate any enterprise, described from the point of view of the services it delivers. After all, delivery is what success is all about. It describes the basics, in realistic pragmatic terms. And it is brief - we limited ourselves to 50 pages. Whether you are in manufacturing, trades, retail, IT, not-for-profit...; whether you provide service internally to the rest of your organisation or externally to paying customers; whether you work anywhere from a small business to a government department; this book introduces you to service management. It will get you started, get you up and running, and it will set you on the path to the advanced concepts if that is where you need to be.

Financial Management in Human Services

Author : Marvin D Feit
Publisher : Routledge
ISBN 13 : 1135410135
Total Pages : 190 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Financial Management in Human Services by : Marvin D Feit

Download or read book Financial Management in Human Services written by Marvin D Feit and published by Routledge. This book was released on 2013-10-08 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rather than treating financial management as an independent administrative practice, Financial Management in Human Services provides students and social service administrators with a conceptual framework in which financial management is the major responsibility of an administration, not just a separate practice. This text describes how the integration of administrative practice with fiscal responsibility and accountability will help you plan better programs, account for all fiscal transactions, and coordinate and evaluate services more effectively. Containing many different approaches on how to determine costs, obtain information, and collect data, this text will help you clearly evaluate your organization’s progress and determine if your program goals are being reached. Financial Management in Human Services also discusses other topics related to efficient management, including: applying financial management techniques to the areas of program planning, service monitoring, estimating service and unit costs, and setting future service priorities in order to make better business decisions utilizing the information generated from the Financial Management System (FMS) to improve administrative functions, such as forecasting and goal determination, activity flow and service provision monitoring, and service planning according to program policy examining the importance of the four administrative subsystems-- budgeting and accounting, service coordination, program planning, and program evaluation choosing a FMS with consideration to certain factors, such as availability of information and identifying informational needs of the administration listing of reactive and proactive types of financial reports that help administrators evaluate the costs of services provided and identify problems in balancing the fiscal budget using methods such as a line item analysis to accurately compute the costs of staff involvement in a program This organized, straightforward text will help you evaluate all costs-- from salaries, travel time, and office supplies to direct costs to make your office more organized and productive. Complete with questions and answers about starting and maintaining a FMS, Financial Management in Human Services will enable you to manage finances more efficiently, making it easier for you to reach and set goals that better serve your clients.