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Service Marketing And Public Transport
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Book Synopsis Marketing Public Transit by : Chris Lovelock
Download or read book Marketing Public Transit written by Chris Lovelock and published by Praeger. This book was released on 1987-11-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Book Synopsis Mass Transit Management: Marketing by :
Download or read book Mass Transit Management: Marketing written by and published by . This book was released on 1988 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Transport by : Peter R. White
Download or read book Public Transport written by Peter R. White and published by Routledge. This book was released on 2003-12-16 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Widened in scope and completely updated, this new edition of a well-established textbook provides an authoritative introduction to all modes of public transport; from taxis and local buses to intercity rail, domestic air and express coaches.
Author :European Conference of Ministers of Transport Publisher :OECD Publishing ISBN 13 :9282105415 Total Pages :198 pages Book Rating :4.2/5 (821 download)
Book Synopsis ECMT Round Tables Marketing and Service Quality in Public Transport Report of the Ninety-Second Round Table on Transport Economics Held in Paris on 5-6 December 1991 by : European Conference of Ministers of Transport
Download or read book ECMT Round Tables Marketing and Service Quality in Public Transport Report of the Ninety-Second Round Table on Transport Economics Held in Paris on 5-6 December 1991 written by European Conference of Ministers of Transport and published by OECD Publishing. This book was released on 1993-10-11 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Round Table 92 takes stock of what is happening with regards to marketing and service quality in public transport throughout Europe.
Book Synopsis The Marketing of Public Transport Services in the State Transport Authority by :
Download or read book The Marketing of Public Transport Services in the State Transport Authority written by and published by . This book was released on 1982 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Public Transportation by : Richard Kent Robinson
Download or read book Marketing Public Transportation written by Richard Kent Robinson and published by . This book was released on 1981 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Successful Marketing for the Transport Operator by : Chris Barnes
Download or read book Successful Marketing for the Transport Operator written by Chris Barnes and published by . This book was released on 1989 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is marketing. Marketing theory and the search for new opportunities. Researching the tranport market. Creating a transport product. Case studies in transport product differentiation. Pricing and placing transport products. Promotion and the transport service.
Book Synopsis Service Marketing And Public Transport by : Umesh Charan Patnaik
Download or read book Service Marketing And Public Transport written by Umesh Charan Patnaik and published by . This book was released on 2008-01-01 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study on Andhra Pradesh State Road Transport Corporation.
Book Synopsis Public Transport Planning and Management in Developing Countries by : Ashish Verma
Download or read book Public Transport Planning and Management in Developing Countries written by Ashish Verma and published by CRC Press. This book was released on 2014-12-17 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing Countries Have Different Transportation Issues and Requirements Than Developed CountriesAn efficient transportation system is critical for a country's development. Yet cities in developing countries are typically characterized by high-density urban areas and poor public transport, as well as lack of proper roads, parking facilities, road
Book Synopsis Public Transport by : Peter R. White
Download or read book Public Transport written by Peter R. White and published by Taylor & Francis. This book was released on 2016-12-01 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Transport provides an accessible introductory text to the field of public transport systems, covering bus, coach, rail, metro, domestic air and taxi modes. The market structure is set out, together with data collection methods. The technology of bus and rail systems is introduced with particular reference to peak capacity and energy consumption. An analysis of cost structures and costing methods leads into a review of pricing concepts and their application. In addition to issues related to urban systems, specific chapters cover rural public transport and the long-distance sector. A concluding chapter examines long-run policy issues, such as likely population changes and scope for substitution of travel. The primary context taken is that of the British Isles, drawing extensively on data such as the National Travel Survey in England. However, the principles and findings are also broadly applicable to countries of similar per capita income and population density. This sixth edition introduces a new chapter on data collection and survey methods for public transport systems in addition to a general update of the text to reflect the latest statistical evidence, research findings and policy changes. Public Transport is an essential textbook for both students in transport and those in related fields. This is an invaluable resource for transport planners in local authorities and consultancies.
Book Synopsis A Guidebook for Marketing Transit Services to Business by : Multisystems, inc
Download or read book A Guidebook for Marketing Transit Services to Business written by Multisystems, inc and published by . This book was released on 1999 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Download or read book Services Marketing written by Rao and published by Pearson Education India. This book was released on 2004-09 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Promoting Sustainable Public Transportation Strategies in Urban Environments by : Yilmaz, Zafer
Download or read book Handbook of Research on Promoting Sustainable Public Transportation Strategies in Urban Environments written by Yilmaz, Zafer and published by IGI Global. This book was released on 2023-01-16 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: The traditional urban transportation systems around the globe are now being transferred into green public transportation systems in an effort to mitigate CO2 emissions and provide nature-friendly transportation systems in cities and, ultimately, to increase citizens’ wellbeing. Furthermore, the cities are expected to transform their traditional transportation systems to cutting-edge high technology green transportation systems in the near future due to regulations applied by the related authorities such as the EU and UN. At the same time, cities are undergoing a transformation from traditional to smart cities, which is an inevitable process due to swift developments in technologies and smart systems. Sustainable public transportation systems must be developed and adjusted to be applicable in future smart cities. The Handbook of Research on Promoting Sustainable Public Transportation Strategies in Urban Environments considers the challenges and advantages of sustainable public transportation systems in urban areas and provides relevant theoretical frameworks, the latest empirical research findings, and an overview of the latest technological developments on the subject. Covering key topics such as green vehicles, sustainability, and walkable cities, this major reference work is ideal for policymakers, government officials, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Download or read book Services Marketing written by Dr.R.Karthi and published by Archers & Elevators Publishing House. This book was released on with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Transport and its Users by : Hans-Liudger Dienel
Download or read book Public Transport and its Users written by Hans-Liudger Dienel and published by Routledge. This book was released on 2017-03-02 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public transport is essential to the quality of life of its passengers, both as a means to move around but also to achieve a sustainable environment. However, the passenger's position as a customer is weakened by the dominance of monopolies, regulation and political influence in our public transport systems. This book is one of the first to examine strategies for the representation of user interests in public transport from a variety of perspectives. The authors review approaches to integrating the passengers' views in the planning process and to protecting their interests in operations and customer care across a range of European countries, including Austria, Czech Republic, France, Germany, Italy, the Netherlands, Sweden, Switzerland, the UK and EU policies. The book presents the conclusions of this research and examples of good practice. In this respect it will provide useful guidance for policy makers, stakeholder organizations and planners, as well as transport researchers.
Book Synopsis Sustainable Urban Transport by : Maria Attard
Download or read book Sustainable Urban Transport written by Maria Attard and published by Emerald Group Publishing. This book was released on 2015-05-14 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication brings together an international group of researchers and presents work from different countries dealing with issues related to transport policy, attitudes and mode choice, car sharing and alternative modes of transport, and discusses the future of non-motorized modes of transport.
Book Synopsis Services Marketing by : Dr.S. Sudhakar
Download or read book Services Marketing written by Dr.S. Sudhakar and published by Archers & Elevators Publishing House. This book was released on with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
