Brand Relevance

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Electric and Hybrid Cars

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Author :
Publisher : McFarland
ISBN 13 : 0786457422
Total Pages : 269 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Electric and Hybrid Cars by : Curtis D. Anderson

Download or read book Electric and Hybrid Cars written by Curtis D. Anderson and published by McFarland. This book was released on 2010-03-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This illustrated history chronicles electric and hybrid cars from the late 19th century to today's fuel cell and plug-in automobiles. It describes the politics, technology, marketing strategies, and environmental issues that have impacted electric and hybrid cars' research and development. The important marketing shift from a "woman's car" to "going green" is discussed. Milestone projects and technologies such as early batteries, hydrogen and bio-mass fuel cells, the upsurge of hybrid vehicles, and the various regulations and market forces that have shaped the industry are also covered.

Major Companies of the Arab World 1993/94

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 9401114587
Total Pages : 1084 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Major Companies of the Arab World 1993/94 by : Giselle C Bricault

Download or read book Major Companies of the Arab World 1993/94 written by Giselle C Bricault and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 1084 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the seventeenth edition of the leading IMPORTANT reference work MAJOR COMPANIES OF THE ARAB WORLD. All company entries have been entered in MAJOR COMPANIES OF THE ARAB WORLD absolutely free of ThiS volume has been completely updated compared to last charge, thus ensuring a totally objective approach to the year's edition. Many new companies have also been included information given. this year. Whilst the publishers have made every effort to ensure that the information in this book was correct at the time of press, no The publishers remain confident that MAJOR COMPANIES responsibility or liability can be accepted for any errors or OF THE ARAB WORLD contains more information on the omissions, or fqr the consequences thereof. major industrial and commercial companies than any other work. The information in the book was submitted mostly by the ABOUT GRAHAM & TROTMAN LTD companies themselves, completely free of charge. To all those Graham & Trotman Ltd, a member of the Kluwer Academic companies, which assisted us in our research operation, we Publishers Group, is a publishing organisation specialising in express grateful thanks. To all those individuals who gave us the research and publication of business and technical help as well, we are similarly very grateful. information for industry and commerce in many parts of the world.

Open Skies

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Author :
Publisher : Springer Nature
ISBN 13 : 3030323455
Total Pages : 652 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Open Skies by : Kenneth I. Kellermann

Download or read book Open Skies written by Kenneth I. Kellermann and published by Springer Nature. This book was released on 2020-01-01 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book on the history of the National Radio Astronomy Observatory covers the scientific discoveries and technical innovations of late 20th century radio astronomy with particular attention to the people and institutions involved. The authors have made extensive use of the NRAO Archives, which contain an unparalleled collection of documents pertaining to the history of radio astronomy, including the institutional records of NRAO as well as the personal papers of many of the pioneers of U.S. radio astronomy. Technical details and extensive citations to original sources are given in notes for the more technical readers, but are not required for an understanding of the body of the book. This book is intended for an audience ranging from interested lay readers to professional researchers studying the scientific, technical, political, and cultural development of a new science, and how it changed the course of 20th century astronomy.

The World Café

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Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605092517
Total Pages : 265 pages
Book Rating : 4.6/5 (5 download)

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Book Synopsis The World Café by : Juanita Brown

Download or read book The World Café written by Juanita Brown and published by Berrett-Koehler Publishers. This book was released on 2005-06-05 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Cafe is a flexible, easy-to-use process for fostering collaborative dialogue, sharing mutual knowledge, and discovering new opportunities for action. Based on living systems thinking, this innovative approach creates dynamic networks of conversation that can catalyze an organization or community's own collective intelligence around its most important questions. Filled with stories of actual Cafe dialogues in business, education, government, and community organizations across the globe, this uniquely crafted book demonstrates how the World Cafe can be adapted to any setting or culture. Examples from such varied organizations as Hewlett-Packard, American Society for Quality, the nation of Singapore, the University of Texas, and many others, demonstrate the process in action. Along with its seven core design principles, The World Cafe offers practical tips for hosting "conversations that matter" in groups of any size- strengthening both personal relationships and people's capacity to shape the future together.

Global Enterprises and the World Economy

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Author :
Publisher : Dissertations-G
ISBN 13 :
Total Pages : 582 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Global Enterprises and the World Economy by : Carl H. A. Dassbach

Download or read book Global Enterprises and the World Economy written by Carl H. A. Dassbach and published by Dissertations-G. This book was released on 1989 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author presents case studies of Ford Motor Company, General Motors, and IBM (International Business Machines) and examines their organizational patterns in the context of the economic and political features of the world economy during the three specific time periods of 1905-1927, 1958-1965, and 1963-1980. Aspects of initial organizational structures, corporate crises, the impact of World War I and World War II on global businesses, corporate efforts at domestic and overseas expansion, and product diversification are discussed.

Automotive Mechatronics: Operational and Practical Issues

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 9400711832
Total Pages : 517 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Automotive Mechatronics: Operational and Practical Issues by : B. T. Fijalkowski

Download or read book Automotive Mechatronics: Operational and Practical Issues written by B. T. Fijalkowski and published by Springer Science & Business Media. This book was released on 2011-03-14 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents operational and practical issues of automotive mechatronics with special emphasis on the heterogeneous automotive vehicle systems approach, and is intended as a graduate text as well as a reference for scientists and engineers involved in the design of automotive mechatronic control systems. As the complexity of automotive vehicles increases, so does the dearth of high competence, multi-disciplined automotive scientists and engineers. This book provides a discussion into the type of mechatronic control systems found in modern vehicles and the skills required by automotive scientists and engineers working in this environment. Divided into two volumes and five parts, Automotive Mechatronics aims at improving automotive mechatronics education and emphasises the training of students’ experimental hands-on abilities, stimulating and promoting experience among high education institutes and produce more automotive mechatronics and automation engineers. The main subject that are treated are: VOLUME I: RBW or XBW unibody or chassis-motion mechatronic control hypersystems; DBW AWD propulsion mechatronic control systems; BBW AWB dispulsion mechatronic control systems; VOLUME II: SBW AWS conversion mechatronic control systems; ABW AWA suspension mechatronic control systems. This volume was developed for undergraduate and postgraduate students as well as for professionals involved in all disciplines related to the design or research and development of automotive vehicle dynamics, powertrains, brakes, steering, and shock absorbers (dampers). Basic knowledge of college mathematics, college physics, and knowledge of the functionality of automotive vehicle basic propulsion, dispulsion, conversion and suspension systems is required.

Chemistry and Technology of Lubricants

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 1461535549
Total Pages : 318 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Chemistry and Technology of Lubricants by : R. M. Mortier

Download or read book Chemistry and Technology of Lubricants written by R. M. Mortier and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use oflubricants began in ancient times and has developed into a major international business through the need to lubricate machines of increasing complexity. The impetus for lubricant development has arisen from need, so lubricatingpractice has precededan understandingofthescientificprinciples. This is not surprising as the scientific basis of the technology is, by nature, highly complex and interdisciplinary. However, we believe that the under standing of lubricant phenomena will continue to be developed at a mol ecular level to meet future challenges. These challenges will include the control of emissions from internal combustion engines, the reduction of friction and wear in machinery, and continuing improvements to lubricant performanceand life-time. More recently, there has been an increased understanding ofthe chemical aspects of lubrication, which has complemented the knowledge and under standing gained through studies dealing with physics and engineering. This book aims to bring together this chemical information and present it in a practical way. It is written by chemists who are authorities in the various specialisations within the lubricating industry, and is intended to be of interest to chemists who may already be working in the lubricating industry or in academia, and who are seeking a chemist's view of lubrication. It will also be of benefit to engineers and technologists familiar with the industry who requirea more fundamental understanding oflubricants.

The Wankel Engine: Design, Development, Applications

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Author :
Publisher :
ISBN 13 :
Total Pages : 546 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Wankel Engine: Design, Development, Applications by : Jan P. Norbye

Download or read book The Wankel Engine: Design, Development, Applications written by Jan P. Norbye and published by . This book was released on 1971 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Scars, Marks & Tattoos

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Publisher :
ISBN 13 : 9780578882147
Total Pages : pages
Book Rating : 4.8/5 (821 download)

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Book Synopsis Scars, Marks & Tattoos by : Jacqueline Caruso

Download or read book Scars, Marks & Tattoos written by Jacqueline Caruso and published by . This book was released on 2021-03-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: I have physical scars from past surgeries, however, I have emotional scars as well. They were buried deep inside (hidden). It wasn't until my mother died was I able to "catch my breath" and to make sense of or process the emotional pain I had endured due to her prescription drug addiction, resulting in my own addictions.

The Classic Car Book

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Author :
Publisher : Dorling Kindersley Ltd
ISBN 13 : 0241428807
Total Pages : 322 pages
Book Rating : 4.2/5 (414 download)

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Book Synopsis The Classic Car Book by : DK

Download or read book The Classic Car Book written by DK and published by Dorling Kindersley Ltd. This book was released on 2016-09-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Chevrolet Bel Air to the Ferrari Testarossa, this book takes you on a scenic drive through the history of classic cars, exploring their status as objects of luxury and desire. The Classic Car Book showcases the most important and iconic classic cars from every decade since the 1940s, with a foreword by award-winning writer and commentator on the industry, history, and culture of cars and motoring, Giles Chapman. Fully illustrated and packed with stunning photography, The Classic Car Book uses specially commissioned photographic tours to put you in the driver's seat of the world's most famous and celebrated cars, including stylish roadsters and luxury limousines from manufacturers such as Mercedes-Benz, Ferrari, Rover, Jaguar, and Bentley. The Classic Car Book is ideal for any car collectors and enthusiasts.

Setting the Pace

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Author :
Publisher :
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Setting the Pace by : Helen Jones Earley

Download or read book Setting the Pace written by Helen Jones Earley and published by . This book was released on 1996 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Premium Lists ...

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Author :
Publisher :
ISBN 13 :
Total Pages : 922 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Premium Lists ... by :

Download or read book Premium Lists ... written by and published by . This book was released on 1922 with total page 922 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Preservation Microfilming

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Author :
Publisher : American Library Association
ISBN 13 : 9780838906538
Total Pages : 432 pages
Book Rating : 4.9/5 (65 download)

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Book Synopsis Preservation Microfilming by : Association of Research Libraries

Download or read book Preservation Microfilming written by Association of Research Libraries and published by American Library Association. This book was released on 1996 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide presents information on planning and managing microfilming projects, incorporating co-operative programmes, service bureaux and the impact of automation for library staff with deteriorating collections.

The Turnaround Experience

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Author :
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis The Turnaround Experience by : Fred Zimmerman

Download or read book The Turnaround Experience written by Fred Zimmerman and published by McGraw-Hill Companies. This book was released on 1991 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes bibliographical references and index.

Quattro

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Author :
Publisher : Evro Publishing Limited
ISBN 13 : 9781910505434
Total Pages : 0 pages
Book Rating : 4.5/5 (54 download)

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Book Synopsis Quattro by : Jeremy Walton

Download or read book Quattro written by Jeremy Walton and published by Evro Publishing Limited. This book was released on 2020-08-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book, published on the quattro's 40th anniversary ... explores 25 years of factory-prepared and factory-supported quattros in motorsport"--Page 4 of cover

Salute to Ferrari

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Author :
Publisher :
ISBN 13 : 9780964168909
Total Pages : 64 pages
Book Rating : 4.1/5 (689 download)

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Book Synopsis Salute to Ferrari by : Louis Klemantaski

Download or read book Salute to Ferrari written by Louis Klemantaski and published by . This book was released on 1994-08-01 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: