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Seo 2017
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Book Synopsis What Is SEO? Search Engine Optimization 101 by : Dan Kerns
Download or read book What Is SEO? Search Engine Optimization 101 written by Dan Kerns and published by Digital Marketing Web Design. This book was released on with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEO, search engine optimization is explained in simple, easy-to-understand terms. Technical jargon is broken down and the process of SEO is expanded upon. Find out how to perform simple SEO and why you should be careful when choosing a SEO company. What is SEO? Search Engine Optimization 101 is where you can find the answers to many common SEO questions. In the digital age, a comprehensive SEO strategy is more important than ever before. Included as a BONUS in What Is SEO - Search Engine Optimization 101 is how to setup your own WordPress website from scratch, step by step! Discover how to cost effectively generate leads and differentiate your business from the competition by utilizing Search Engine Optimization. What Is SEO - Search Engine Optimization 101 is your guide to learning what SEO is and how to apply it to your business. Discover the information you need to be competitive online. What Is SEO - Search Engine Optimization 101 answers important questions and cover topics about SEO such as: What Is Search Engine Optimization? What Is the Difference Between Onpage and Offpage SEO? Why Are Relevance and Authenticity Important? What Are the Rules of Onpage SEO? The Major Benefits of Effective Keyword Research. Useful Tips and Advice for SEO Friendly Keywords. Long Tailed Keywords. LSI Keywords and Variation. What is Responsive Web Design. The Main Features of Responsive Design. The Rise of the ‘Mobile First’ Generation. 6 Methods for Improving Slow Loading Speeds. The Value of Backlinks and Internal Links. What Are Inbound Links? The Three Types of Inbound Links. 5 Smart Strategies for Building Authority Backlinks. What Are Outbound Links? The Two Types of Outbound Links. Tips and Tricks for Valuable Outbound Links. Dealing with High Bounce Rates. 4 Website Tweaks to Reduce Bounce Rate. Four Ingredients for Great SEO Content. The Future of Onpage SEO. 3 Bold Predictions about the Future of SEO.
Book Synopsis Corporate Social Hypocrisy by : Dalia Steimikiene
Download or read book Corporate Social Hypocrisy written by Dalia Steimikiene and published by Taylor & Francis. This book was released on 2023-07-07 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many new challenges including competitiveness are emerging for sustainable business during this era of disruption. This book analyses these challenges to sustainable development and growth and addresses the impact of corporate social responsibility on the competitiveness of organisations. The authors analyze the major challenges for competitiveness of sustainable business in the COVID-19 era, taking into account a new business environment amid major global risks and uncertainties linked to climate change, pandemics, Russian-Ukrainian war, and intuitions of forthcoming new world economic crisis. The monograph consists of five parts: 1) sustainable development goals and the role of business; 2) climate change, COVID-19, fragile political situation, and business; 3) corporate social responsibility and corporate social hypocrisy; 4) corporate social responsibility, corporate social hypocrisy, and competitiveness of business; and 5) case study on the impact of corporate social responsibility on competitiveness with the impediments of corporate social hypocrisy. The book presents new insights in assessing the impact of CSR on competitiveness of companies with the impediments of corporate social hypocrisy. The developed framework and case study allows to develop valuable policy and managerial implications for sustainable business and engagements in corporate social responsibility as well as to show the danger of corporate social hypocrisy for competitiveness. This book will be of value to researchers, academics, and students in the fields of corporate social responsibility, organizational management, business ethics, and responsible business.
Book Synopsis Effective SEO and Content Marketing by : Nicholas Papagiannis
Download or read book Effective SEO and Content Marketing written by Nicholas Papagiannis and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!
Book Synopsis Managing Emotions in Organizations by : Riikka Harikkala-Laihinen
Download or read book Managing Emotions in Organizations written by Riikka Harikkala-Laihinen and published by Springer Nature. This book was released on 2020-11-10 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a fresh perspective to acquisition research, focusing on employee emotions. It builds on the human-centric approach to mergers and acquisitions, where previous literature has concluded that emotions are important, yet few studies have explored them in depth. To fill the gap, this book takes emotion research in organizations as its starting point, exploring what emotions are, how they emerge, and how they influence organizational contexts, such as acquisitions. Whereas previous acquisition literature has concluded that emotions are most often negative and lead to complications, this book shows how emotions can become a positive force driving post-acquisition change and unification. This book combines multidisciplinary theoretical insights with practical real-world case studies to provide detailed analysis and approachable findings that will appeal to academics and practitioners alike.
Book Synopsis Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by : Dadwal, Sumesh Singh
Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Book Synopsis Content Marketing for PR by : Trevor Young
Download or read book Content Marketing for PR written by Trevor Young and published by Digital Citizen. This book was released on 2019-09-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.
Book Synopsis Machine Learning-based Design and Optimization of High-Speed Circuits by : Vazgen Melikyan
Download or read book Machine Learning-based Design and Optimization of High-Speed Circuits written by Vazgen Melikyan and published by Springer Nature. This book was released on 2024-01-31 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes machine learning-based new principles, methods of design and optimization of high-speed integrated circuits, included in one electronic system, which can exchange information between each other up to 128/256/512 Gbps speed. The efficiency of methods has been proven and is described on the examples of practical designs. This will enable readers to use them in similar electronic system designs. The author demonstrates newly developed principles and methods to accelerate communication between ICs, working in non-standard operating conditions, considering signal deviation compensation with linearity self-calibration. The observed circuit types also include but are not limited to mixed-signal, high performance heterogeneous integrated circuits as well as digital cores.
Book Synopsis Food Aroma Evolution by : Matteo Bordiga
Download or read book Food Aroma Evolution written by Matteo Bordiga and published by CRC Press. This book was released on 2019-11-15 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of the five senses, smell is the most direct and food aromas are the key drivers of our flavor experience. They are crucial for the synergy of food and drinks. Up to 80% of what we call taste is actually aroma. Food Aroma Evolution: During Food Processing, Cooking, and Aging focuses on the description of the aroma evolution in several food matrices. Not only cooking, but also processing (such as fermentation) and aging are responsible for food aroma evolution. A comprehensive evaluation of foods requires that analytical techniques keep pace with the available technology. As a result, a major objective in the chemistry of food aroma is concerned with the application and continual development of analytical methods. This particularly important aspect is discussed in depth in a dedicated section of the book. Features Covers aromatic evolution of food as it is affected by treatment Focuses on food processing, cooking, and aging Describes both classic and new analytical techniques Explains how the flavor perception results are influenced by other food constituents The book comprises a good mix of referenced research with practical applications, also reporting case studies of these various applications of novel technologies. This text represents a comprehensive reference book for students, educators, researchers, food processors, and food industry personnel providing an up-to-date insight. The range of techniques and materials covered provides engineers and scientists working in the food industry with a valuable resource for their work. Also available in the Food Analysis & Properties Series: Ambient Mass Spectroscopy Techniques in Food and the Environment, edited by Leo M.L. Nollet and Basil K. Munjanja (ISBN: 9781138505568) Hyperspectral Imaging Analysis and Applications for Food Quality, edited by N.C. Basantia, Leo M.L. Nollet, and Mohammed Kamruzzaman (ISBN: 9781138630796) Fingerprinting Techniques in Food Authentication and Traceability, edited by Khwaja Salahuddin Siddiqi and Leo M.L. Nollet (ISBN: 9781138197671) For a complete list of books in this series, please visit our website at: www.crcpress.com/Food-Analysis--Properties/book-series/CRCFOODANPRO
Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2023-08-30 with total page 827 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Identify what opportunities exist for using generative AI as part of an SEO program Gain insights into the future of search and internet discoverability
Download or read book Employer Engagement written by Jo Ingold and published by Policy Press. This book was released on 2023-02-28 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Active labour market policies aim to assist people not in work to move into employment through a range of interventions including job search, preparation, training and in-work support and development. While policies, programmes and scholarship predominantly focus on jobseekers’ engagement with these initiatives, this book is the first text to shed light on the employer’s perspective. Bringing together renowned scholars from social and public policy and human resource management, the book draws on empirical research, comparative case studies and real-life examples from practice, providing a comprehensive analysis of this under-explored issue. This go-to resource will inform HRM and public policy scholarship and promote collaborations between the disciplines.
Book Synopsis Digital Journalism, Drones, and Automation by : Cate Dowd
Download or read book Digital Journalism, Drones, and Automation written by Cate Dowd and published by . This book was released on 2020 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lure of big data and analytics has produced new partnerships between news media and social media and consequently a fragmentation of digital journalism. The era is coupled with the rise in fake news and controversial data sharing. However, creative mobile reporting and civilian drones set new standards for journalist during the European asylum seeker crisis. Yet the focus on data and remote cloud servers continues to dominate online news and journalism, alongside new semantic models for data personalization. News tags that define concepts within a news story to assist search, are now monetized abstractions in accelerated data processing that enables automation and feeds advertising. Can journalism compete with this by defining its own concepts with ethical values named and embedded in algorithms? Can machines make sense of the world in the same way as a traditional journalist? In this book, Cate Dowd analyzes the tasks and ethics of journalists and questions how intelligent machines could simulate ethical human behaviors to better understand the dizzy post-human world of online data. Looking to digital journalism and multi-platform news media, from studios and integrated media systems to mobile reporting in the field, Dowd assesses how data and digital technology has impacted on journalism over the past decade. Dowd's research is informed by in-depth participation with investigative journalists, including images drawn and annotated by industry experts to present key journalism concepts, priorities, and values. Chapters explore approaches for the elicitation of vocabulary for journalism and design methods to embed values and ethics into algorithms for the era of automation and big data. Digital Journalism, Drones, and Automation provides insights into the lasting values of journalism processes and equips readers interested in entering or understanding online data and news media with much needed context and wisdom.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1668445166 Total Pages :444 pages Book Rating :4.6/5 (684 download)
Book Synopsis Research Anthology on Fandoms, Online Social Communities, and Pop Culture by : Management Association, Information Resources
Download or read book Research Anthology on Fandoms, Online Social Communities, and Pop Culture written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-01-28 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has grown to become one of the largest communication hubs in history. With its ability to share content and create community bonds, it has seen many fandoms and online social communities develop within the past decades. While there are some detriments to these communities, there are also many benefits and potential uses for the betterment of society. The Research Anthology on Fandoms, Online Social Communities, and Pop Culture explores the ways in which the internet has presented itself as a platform for communities to gather. This essential reference source discusses the engagement of these communities, social media use, and the uses of these communities for education. Covering topics such as digital communities, transmedia language learning, and digital humanities, this book is a vital tool for educators of K-12 and higher education, digital folklorists, sociologists, communications researchers, online administrators, community leaders, and academicians.
Download or read book Spectral Imaging written by Hatem Alkadhi and published by Springer Nature. This book was released on 2022-05-02 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, edited by leading experts in radiology, offers a state-of-the-art overview of the specifics and the added value of dual-energy, multi-energy, and spectral computed tomography (CT). Latest advances and upcoming innovations such as photon-counting detector CT are covered by renown experts in the field. The entire spectrum of clinical applications of dual-energy and spectral CT throughout the body is covered. Book chapters are written by expert authors with a background in physics and radiology and are richly illustrated with high quality figures, graphical illustrations, and tables. The first section covers background issues and the most relevant technical aspects of the technique, including a detailed description of the approaches to dual-energy, spectral and photon-counting CT by different vendors of CT scanners. The second part focusses on the use of dual-energy, spectral and photon-counting CT in daily clinical practice, and individual chapters are devoted to imaging of the brain, cardiovascular system, gastrointestinal tract, abdominal organs, skeletal system, and the chest. The focus of the book ensures that it will be of interest for a multidisciplinary forum of readers comprising radiologists, medical physicists, and other medical professionals and scientists being interested in cutting-edge CT imaging.
Book Synopsis Microgrid: Operation, Control, Monitoring and Protection by : Papia Ray
Download or read book Microgrid: Operation, Control, Monitoring and Protection written by Papia Ray and published by Springer Nature. This book was released on 2020-01-24 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses various challenges and solutions in the fields of operation, control, design, monitoring and protection of microgrids, and facilitates the integration of renewable energy and distribution systems through localization of generation, storage and consumption. It covers five major topics relating to microgrid i.e., operation, control, design, monitoring and protection. The book is primarily intended for electric power and control engineering researchers who are seeking factual information, but also appeals to professionals from other engineering disciplines wanting an overview of the entire field or specific information on one aspect of it. Featuring practical case studies and demonstrating different root causes of large power failures, it helps readers develop new concepts for mitigating blackout issues. This book is a comprehensive reference resource for graduate and postgraduate students, academic researchers, and practicing engineers working in the fields of power system and microgrid.
Book Synopsis The Economics of Optimal Growth Pathways by : S. Niggol Seo
Download or read book The Economics of Optimal Growth Pathways written by S. Niggol Seo and published by Springer Nature. This book was released on 2023-02-25 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every society aspires to be prosperous. It also endeavors to minimize the side effects of economic growth. This book entitled The Economics of Optimal Growth Pathways addresses numerous trade-offs faced by society to achieve prosperity and explores the best possible growth pathways. The theories explored in this book serve as a springboard to better understand key challenges and aspects of the economy, including food security, land use, forest and resource management, capital markets and interest rates, oil and gas extraction, fish and marine resources, saving and investment, and climate change. This book elucidates the concept of optimal economic growth pathways while addressing the challenges faced in natural resources and life on the planet. It will be relevant to students and researchers interested in resource and environmental economics.
Book Synopsis The new online trade by : Gerrit Heinemann
Download or read book The new online trade written by Gerrit Heinemann and published by Springer Nature. This book was released on 2023-03-30 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing
Book Synopsis Numerical Methods in Geotechnical Engineering IX, Volume 2 by : António Cardoso
Download or read book Numerical Methods in Geotechnical Engineering IX, Volume 2 written by António Cardoso and published by CRC Press. This book was released on 2018-06-27 with total page 749 pages. Available in PDF, EPUB and Kindle. Book excerpt: Numerical Methods in Geotechnical Engineering IX contains 204 technical and scientific papers presented at the 9th European Conference on Numerical Methods in Geotechnical Engineering (NUMGE2018, Porto, Portugal, 25—27 June 2018). The papers cover a wide range of topics in the field of computational geotechnics, providing an overview of recent developments on scientific achievements, innovations and engineering applications related to or employing numerical methods. They deal with subjects from emerging research to engineering practice, and are grouped under the following themes: Constitutive modelling and numerical implementation Finite element, discrete element and other numerical methods. Coupling of diverse methods Reliability and probability analysis Large deformation – large strain analysis Artificial intelligence and neural networks Ground flow, thermal and coupled analysis Earthquake engineering, soil dynamics and soil-structure interactions Rock mechanics Application of numerical methods in the context of the Eurocodes Shallow and deep foundations Slopes and cuts Supported excavations and retaining walls Embankments and dams Tunnels and caverns (and pipelines) Ground improvement and reinforcement Offshore geotechnical engineering Propagation of vibrations Following the objectives of previous eight thematic conferences, (1986 Stuttgart, Germany; 1990 Santander, Spain; 1994 Manchester, United Kingdom; 1998 Udine, Italy; 2002 Paris, France; 2006 Graz, Austria; 2010 Trondheim, Norway; 2014 Delft, The Netherlands), Numerical Methods in Geotechnical Engineering IX updates the state-of-the-art regarding the application of numerical methods in geotechnics, both in a scientific perspective and in what concerns its application for solving practical boundary value problems. The book will be much of interest to engineers, academics and professionals involved or interested in Geotechnical Engineering. This is volume 2 of the NUMGE 2018 set.
