Sense

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Sense

Author : Russell Jones
Publisher :
ISBN 13 : 9781787395510
Total Pages : 0 pages
Book Rating : 4.3/5 (955 download)

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Book Synopsis Sense by : Russell Jones

Download or read book Sense written by Russell Jones and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: AS HEARD ON THE CHRIS EVANS SHOW A fascinating and revelatory look at how we can unlock the true potential of our five senses and use them to vastly improve every single part of our lives. How can colour prime you for creative thinking? What kind of music helps you run faster? Which scents can help you fall asleep? Our senses have a powerful effect on how we think, feel and behave; yet we don't use them to their full potential. For over a decade, multi-sensory marketing expert Russell Jones has been using the science of the senses to design products, brands and retail environments that tantalise our senses in revolutionary ways. In this incredible new book, Jones takes research from the worlds of neuroscience, experimental and behavioural psychology and beyond, and shows you how to live more multi-sensorially; paying attention to the sounds, scents, colours, objects, shapes and textures that constantly surround you, to profoundly impact and improve every aspect of your life. Whether it's helping you feel energised in the morning, get the most from your work-out, be efficient at the office, avoid getting caught in the traps of savvy retailers or creating the perfect sensory background to enjoy your food with. And, finally, he helps you have the most restful evening and night's sleep you possibly can. Sense is a fascinating and revelatory look at how you can use your senses in a way you never have before.

Cat Sense

Author : John Bradshaw
Publisher : Basic Books (AZ)
ISBN 13 : 0465031013
Total Pages : 337 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Cat Sense by : John Bradshaw

Download or read book Cat Sense written by John Bradshaw and published by Basic Books (AZ). This book was released on 2013-09-10 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cats have been popular household pets for thousands of years, and their numbers only continue to rise. Today there are three cats for every dog on the planet, and yet cats remain more mysterious, even to their most adoring owners. Unlike dogs, cats evolved as solitary hunters, and, while many have learned to live alongside humans and even feel affection for us, they still don’t quite “get us” the way dogs do, and perhaps they never will. But cats have rich emotional lives that we need to respect and understand if they are to thrive in our company. In Cat Sense, renowned anthrozoologist John Bradshaw takes us further into the mind of the domestic cat than ever before, using cutting-edge scientific research to dispel the myths and explain the true nature of our feline friends. Tracing the cat’s evolution from lone predator to domesticated companion, Bradshaw shows that although cats and humans have been living together for at least eight thousand years, cats remain independent, predatory, and wary of contact with their own kind, qualities that often clash with our modern lifestyles. Cats still have three out of four paws firmly planted in the wild, and within only a few generations can easily revert back to the independent way of life that was the exclusive preserve of their predecessors some 10,000 years ago. Cats are astonishingly flexible, and given the right environment they can adapt to a life of domesticity with their owners—but to continue do so, they will increasingly need our help. If we’re to live in harmony with our cats, Bradshaw explains, we first need to understand their inherited quirks: understanding their body language, keeping their environments—however small—sufficiently interesting, and becoming more proactive in managing both their natural hunting instincts and their relationships with other cats. A must-read for any cat lover, Cat Sense offers humane, penetrating insights about the domestic cat that challenge our most basic assumptions and promise to dramatically improve our pets’ lives—and ours.

The Universal Sense

Author : Seth S. Horowitz
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1608190900
Total Pages : 322 pages
Book Rating : 4.6/5 (81 download)

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Book Synopsis The Universal Sense by : Seth S. Horowitz

Download or read book The Universal Sense written by Seth S. Horowitz and published by Bloomsbury Publishing USA. This book was released on 2012-09-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals how the human sense of hearing manipulates how people think, consume, sleep and feel, explaining the hearing science behind such phenomena as why people fall asleep while traveling, the reason fingernails on a chalkboard causes cringing and why songs get stuck in one's head.

Digital Sense

Author : Travis Wright
Publisher : John Wiley & Sons
ISBN 13 : 1119291747
Total Pages : 308 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Digital Sense by : Travis Wright

Download or read book Digital Sense written by Travis Wright and published by John Wiley & Sons. This book was released on 2017-01-06 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.

Savvy

Author : Ingrid Law
Publisher : Penguin
ISBN 13 : 1440634858
Total Pages : 353 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis Savvy by : Ingrid Law

Download or read book Savvy written by Ingrid Law and published by Penguin. This book was released on 2008-05-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supernatural power that strikes when they turn thirteen. Grandpa Bomba moves mountains, her older brothers create hurricanes and spark electricity . . . and now it’s the eve of Mibs’s big day. As if waiting weren’t hard enough, the family gets scary news two days before Mibs’s birthday: Poppa has been in a terrible accident. Mibs develops the singular mission to get to the hospital and prove that her new power can save her dad. So she sneaks onto a salesman’s bus . . . only to find the bus heading in the opposite direction. Suddenly Mibs finds herself on an unforgettable odyssey that will force her to make sense of growing up—and of other people, who might also have a few secrets hidden just beneath the skin.

Brand Sense

Author : Martin Lindstrom
Publisher : Simon and Schuster
ISBN 13 : 1439172013
Total Pages : 194 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Brand Sense by : Martin Lindstrom

Download or read book Brand Sense written by Martin Lindstrom and published by Simon and Schuster. This book was released on 2010-02-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Common Sense

Author : Thomas Paine
Publisher : The Capitol Net Inc
ISBN 13 : 1587332299
Total Pages : 76 pages
Book Rating : 4.5/5 (873 download)

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Book Synopsis Common Sense by : Thomas Paine

Download or read book Common Sense written by Thomas Paine and published by The Capitol Net Inc. This book was released on 2011-06-01 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressed to the Inhabitants of America, on the Following Interesting Subjects, viz.: I. Of the Origin and Design of Government in General, with Concise Remarks on the English Constitution. II. Of Monarchy and Hereditary Succession. III. Thoughts on the Present State of American Affairs. IV. Of the Present Ability of America, with some Miscellaneous Reflections

Bird Sense

Author : Tim Birkhead
Publisher : A&C Black
ISBN 13 : 140883054X
Total Pages : 290 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis Bird Sense by : Tim Birkhead

Download or read book Bird Sense written by Tim Birkhead and published by A&C Black. This book was released on 2013-01-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is it like to be a swift, flying at over one hundred kilometres an hour? Or a kiwi, plodding flightlessly among the humid undergrowth in the pitch dark of a New Zealand night? And what is going on inside the head of a nightingale as it sings, and how does its brain improvise?Bird Sense addresses questions like these and many more, by describing the senses of birds that enable them to interpret their environment and to interact with each other. Our affinity for birds is often said to be the result of shared senses - vision and hearing - but how exactly do their senses compare with our own? And what about a birds' sense of taste, or smell, or touch or the ability to detect the earth's magnetic field? Or the extraordinary ability of desert birds to detect rain hundreds of kilometres away - how do they do it?Bird Sense is based on a conviction that we have consistently underestimated what goes on in a bird's head. Our understanding of bird behaviour is simultaneously informed and constrained by the way we watch and study them. By drawing attention to the way these frameworks both facilitate and inhibit discovery, it identifies ways we can escape from them to seek new horizons in bird behaviour.There has never been a popular book about the senses of birds. No one has previously looked at how birds interpret the world or the way the behaviour of birds is shaped by their senses. A lifetime spent studying birds has provided Tim Birkhead with a wealth of observation and an understanding of birds and their behaviour that is firmly grounded in science.

Making Sense

Author : Sam Harris
Publisher : HarperCollins
ISBN 13 : 0062857800
Total Pages : 435 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis Making Sense by : Sam Harris

Download or read book Making Sense written by Sam Harris and published by HarperCollins. This book was released on 2020-08-11 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times New and Noteworthy Book From the bestselling author of Waking Up and The End of Faith, an adaptation of his wildly popular, often controversial podcast “Sam Harris is the most intellectually courageous man I know, unafraid to speak truths out in the open where others keep those very same thoughts buried, fearful of the modish thought police. With his literate intelligence and fluency with words, he brings out the best in his guests, including those with whom he disagrees.” -- Richard Dawkins, author of The Selfish Gene “Civilization rests on a series of successful conversations.” —Sam Harris Sam Harris—neuroscientist, philosopher, and bestselling author—has been exploring some of the most important questions about the human mind, society, and current events on his podcast, Making Sense. With over one million downloads per episode, these discussions have clearly hit a nerve, frequently walking a tightrope where either host or guest—and sometimes both—lose their footing, but always in search of a greater understanding of the world in which we live. For Harris, honest conversation, no matter how difficult or controversial, represents the only path to moral and intellectual progress. This book includes a dozen of the best conversations from Making Sense, including talks with Daniel Kahneman, Timothy Snyder, Nick Bostrom, and Glenn Loury, on topics that range from the nature of consciousness and free will, to politics and extremism, to living ethically. Together they shine a light on what it means to “make sense” in the modern world.

SENSE ORGANS

Author : Narayan Changder
Publisher : CHANGDER OUTLINE
ISBN 13 :
Total Pages : 421 pages
Book Rating : 4./5 ( download)

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Book Synopsis SENSE ORGANS by : Narayan Changder

Download or read book SENSE ORGANS written by Narayan Changder and published by CHANGDER OUTLINE. This book was released on 2024-03-29 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE SENSE ORGANS MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE SENSE ORGANS MCQ TO EXPAND YOUR SENSE ORGANS KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.

Back Sense

Author : Dr. Ronald D. Siegel
Publisher : Harmony
ISBN 13 : 0767905814
Total Pages : 258 pages
Book Rating : 4.7/5 (679 download)

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Book Synopsis Back Sense by : Dr. Ronald D. Siegel

Download or read book Back Sense written by Dr. Ronald D. Siegel and published by Harmony. This book was released on 2002-04-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: On occasion nearly everyone experiences short-term back pain from sore or strained muscles. But for many who come to treat their back gingerly because they fear further "injury," a cycle of worry and inactivity results; this aggravates existing muscle tightness and leads them to think of themselves as having a "bad back." Even worse is the understandable but usually counterproductive assumption that back pain is caused by "abnormalities"–bulging disks, a damaged spine, and so on. However, these abnormalities are frequently found in those who have absolutely no pain whatsoever. In reality, most backs are strong and resilient, built to support our bodies for a lifetime; truly "bad backs" are rare. Drawing on their work with patients and studies from major scientific journals and corporations, the authors of Back Sense–all three are former chronic back pain sufferers themselves–developed a revolutionary self-treatment approach targeting the true causes of chronic back pain. It is based on conclusive evidence proving that stress and inactivity are usually the prime offenders, and it allows patients to avoid the restrictions and expense of most other treatments. After showing readers how to rule out the possibility that a rare medical condition is the source of their problem, Back Sense clearly and convincingly explains the actual factors behind chronic back pain and systematically leads readers toward recapturing a life free of back pain.

Ann Hamilton: Sense

Author : Ann Hamilton
Publisher :
ISBN 13 : 9781942185802
Total Pages : 0 pages
Book Rating : 4.1/5 (858 download)

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Book Synopsis Ann Hamilton: Sense by : Ann Hamilton

Download or read book Ann Hamilton: Sense written by Ann Hamilton and published by . This book was released on 2023-02-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ann Hamilton believes that projects can be considered, not as artifacts or something to be documented, but as their own material object?in this case, a book. While 'Sense' contains images that Hamilton has accumulated over many years, of people and of objects that conflate touch, light, and surface, the book also becomes an object in hand, a thing felt, an artwork in itself. Mallarmé begins 'The Book: Spiritual Instrument' with, ?Everything in the world exists to end up as a book.? While working on the building-wide project, the common SENSE with Sylvia Wolf, this idea inspired Hamilton: ??.maybe the form of the project is not the installation or the exhibition or all the weeks of time and programming?.maybe the actual form of the project is a book?.and the installation is the work and the process for generating the book?s questions and materials.?

Baby Sense

Author : Megan Faure
Publisher : Citadel Press
ISBN 13 : 9780806527253
Total Pages : 166 pages
Book Rating : 4.5/5 (272 download)

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Book Synopsis Baby Sense by : Megan Faure

Download or read book Baby Sense written by Megan Faure and published by Citadel Press. This book was released on 2006 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the only book on baby care based on an understanding of how a newborn interprets the world, occupational therapist Megan Faure and nursing specialist Ann Richardson explain how parents can help their newborn cope with his new environment. Offering age-appropriate advice on sleeping, eating, and early learning, as well as the basic sensory principles, Baby Sense is the perfect tool for every parent who has ever wondered why a baby is crying--and how to soothe him.

Science Without Sense

Author : Steven J. Milloy
Publisher : Cato Institute
ISBN 13 : 9781882577347
Total Pages : 76 pages
Book Rating : 4.5/5 (773 download)

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Book Synopsis Science Without Sense by : Steven J. Milloy

Download or read book Science Without Sense written by Steven J. Milloy and published by Cato Institute. This book was released on 1995 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget about science, the scientific method and all that other junk you learned before: this is the guide for the public-health superstar wanna-be!

Shakespeare / Sense

Author : Simon Smith
Publisher : Bloomsbury Publishing
ISBN 13 : 1474273246
Total Pages : 401 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Shakespeare / Sense by : Simon Smith

Download or read book Shakespeare / Sense written by Simon Smith and published by Bloomsbury Publishing. This book was released on 2020-05-14 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shakespeare | Sense explores the intersection of Shakespeare and sensory studies, asking what sensation can tell us about early modern drama and poetry, and, conversely, how Shakespeare explores the senses in his literary craft, his fictional worlds, and his stagecraft. 15 substantial new essays by leading Shakespeareans working in sensory studies and related disciplines interrogate every aspect of Shakespeare and sense, from the place of hearing, smell, sight, touch, and taste in early modern life, literature, and performance culture, through to the significance of sensation in 21st century engagements with Shakespeare on stage, screen and page. The volume explores and develops current methods for studying Shakespeare and sensation, reflecting upon the opportunities and challenges created by this emergent and influential area of scholarly enquiry. Many chapters develop fresh readings of particular plays and poems, from Hamlet, A Midsummer Night's Dream, King Lear, and The Tempest to less-studied works such as The Comedy of Errors, Venus and Adonis, Troilus and Cressida, and Cymbeline.

Common Sense and Legal Judgment

Author : Patricia Cochran
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 0773552324
Total Pages : pages
Book Rating : 4.7/5 (735 download)

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Book Synopsis Common Sense and Legal Judgment by : Patricia Cochran

Download or read book Common Sense and Legal Judgment written by Patricia Cochran and published by McGill-Queen's Press - MQUP. This book was released on 2017-11-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean when a judge in a court of law uses the phrase “common sense”? Is it a type of evidence or a mode of reasoning? In a world characterized by material and political inequalities, whose common sense should inform the law? Common Sense and Legal Judgment explores this rhetorically powerful phrase, arguing that common sense, when invoked in political and legal discourses without adequate reflection, poses a threat to the quality and legitimacy of legal judgment. Often operating in the service of conservatism, populism, or majoritarianism, common sense can harbour stereotypes, reproduce unjust power relations, and silence marginalized people. Nevertheless, drawing the works of theorists such as Thomas Reid, Antonio Gramsci, and Hannah Arendt into conversation with rulings by the Supreme Court of Canada, Patricia Cochran demonstrates that with careful attention, the democratic, egalitarian, and community-sustaining aspects of common sense can be brought to light. A call for critical self-reflection and the close scrutiny of power relationships and social contexts, this book is a direct response to social justice predicaments and their confounding relationships to law. Creative and interdisciplinary, Common Sense and Legal Judgment reinvigorates feminist and anti-poverty understandings of judgment, knowledge, justice, and accountability.

Sense and Reference in Frege’s Logic

Author : C. Thiel
Publisher : Springer Science & Business Media
ISBN 13 : 9401729816
Total Pages : 213 pages
Book Rating : 4.4/5 (17 download)

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Book Synopsis Sense and Reference in Frege’s Logic by : C. Thiel

Download or read book Sense and Reference in Frege’s Logic written by C. Thiel and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present study of sense and reference in the logic of Frege represents the first fruits of several years of dealing with the work of this great German logician. In the preparation of this work, which was presented as a dissertation to the Faculty of Philosophy of the Friedrich-Alexander University in Erlangen/Nuremberg, assistance came from many quarters. lowe most to Professor R. Zocher, who directed this dissertation with understanding counsel and unflagging interest. I must also thank Professor P. Lorenzen, whose courses and seminars provided more inspiration than might be immediately apparent in the book. Professor W. Britzelmayr of Munich was so kind as to provide copies of important fragments of Frege's works. These texts are reproduced with the permission of Professor H. Hermes, Director of the 'Institut fUr mathematische Logik und Grund lagenforschung' in Munster, where Frege's works and letters are being prepared for publication. The preparation of this work was greatly facilitated by a two-year grant from the Fritz Thyssen Foundation. CHRISTIAN THIEL Nuremberg, February 1965 v TRANSLATOR'S NOTE In the difficult matter of Fregean terminology we have taken Ignacio Angelelli's translation of Two Soviet Studies on Frege as the model. Both Professor Angelelli and Dr. Thiel have been so kind as to read over the translation before publication.