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Author : Winfried Nöth
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110803615
Total Pages : 908 pages
Book Rating : 4.1/5 (18 download)
Download or read book Semiotics of the Media written by Winfried Nöth and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-12-19 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marcel Danesi
Publisher : Bloomsbury Publishing
ISBN 13 : 1350064181
Total Pages : 312 pages
Book Rating : 4.3/5 (5 download)
Download or read book Understanding Media Semiotics written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2018-11-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.
Author : Jonathan Bignell
Publisher : Manchester University Press
ISBN 13 : 9780719045011
Total Pages : 244 pages
Book Rating : 4.0/5 (45 download)
Download or read book Media Semiotics written by Jonathan Bignell and published by Manchester University Press. This book was released on 1997 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.
Author : Robert S. Fortner
Publisher : John Wiley & Sons
ISBN 13 : 1118770005
Total Pages : 1008 pages
Book Rating : 4.1/5 (187 download)
Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase
Author : E. Gaines
Publisher : Springer
ISBN 13 : 0230115519
Total Pages : 238 pages
Book Rating : 4.2/5 (31 download)
Download or read book Media Literacy and Semiotics written by E. Gaines and published by Springer. This book was released on 2010-12-20 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.
Author : Shaleph O'Neill
Publisher : Springer Science & Business Media
ISBN 13 : 1848000367
Total Pages : 188 pages
Book Rating : 4.8/5 (48 download)
Download or read book Interactive Media: The Semiotics of Embodied Interaction written by Shaleph O'Neill and published by Springer Science & Business Media. This book was released on 2008-09-18 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author discusses the existing theoretical approaches of semiotically informed research in HCI, what is useful and the limitations. He proposes a radical rethink to this approach through a re-evaluation of important semiotic concepts and applied semiotic methods. Using a semiotic model of interaction he explores this concept through several studies that help to develop his argument. He concludes that this semiotics of interaction is more appropriate than other versions because it focuses on the characteristics of interactive media as they are experienced and the way in which users make sense of them rather than thinking about interface design or usability issues.
Author : Francis Arackal Thummy
Publisher : GRIN Verlag
ISBN 13 : 3668934983
Total Pages : 23 pages
Book Rating : 4.6/5 (689 download)
Download or read book Semiotic analysis of media content written by Francis Arackal Thummy and published by GRIN Verlag. This book was released on 2019-05-09 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2017 in the subject German Studies - Linguistics, grade: NA, , course: Semiotic Analysis, Film Appreciation, Media, language: English, abstract: The science of symbols, called semiotics or semiology, helps us understand our world that is full of signs and symbols. One of the areas where semiotics proves to be useful is in the field of the media. It enables us to see how media content is produced by the sender and consumed and interpreted by the audience. This paper takes a special look at the semiotic understanding of media and explains how semiotics is used in making media content, especially advertising and films. The content of an advertisement gives rise to many meanings and interpretations. Some writers use the term media ‘text’ instead of media ‘content’. A text can be understood in a variety of ways. Thus media content or text in principle is polysemic, having multiple potential meanings for its audience. Further, media content can be differentiated according to its degree of openness. Semiotic method as applied to media content sheds light on the hidden or underlying meanings. Considered in this way, the primary objective of media semiotics is to study how the mass media create or recycle signs for their own ends.
Author : Marcel Danesi
Publisher : University of Toronto Press
ISBN 13 : 9780802083296
Total Pages : 284 pages
Book Rating : 4.0/5 (832 download)
Download or read book Encyclopedic Dictionary of Semiotics, Media, and Communications written by Marcel Danesi and published by University of Toronto Press. This book was released on 2000-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collected here are definitions and descriptions of terms, concepts, personages, schools of thought, and historical movements that appear frequently in the literature.".
Author : Jonathan Bignell
Publisher : Manchester University Press
ISBN 13 : 9780719062056
Total Pages : 260 pages
Book Rating : 4.0/5 (62 download)
Download or read book Media Semiotics written by Jonathan Bignell and published by Manchester University Press. This book was released on 2002-07-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.
Author : Marcel Danesi
Publisher : Bloomsbury Publishing
ISBN 13 : 135006419X
Total Pages : 312 pages
Book Rating : 4.3/5 (5 download)
Download or read book Understanding Media Semiotics written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2018-11-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.
Author : Winfried Nöth
Publisher : Walter de Gruyter
ISBN 13 : 3110198835
Total Pages : 353 pages
Book Rating : 4.1/5 (11 download)
Download or read book Self-Reference in the Media written by Winfried Nöth and published by Walter de Gruyter. This book was released on 2008-09-25 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how the media have become self-referential or self-reflexive instead of mediating between the real or fictional worlds about which their messages pretend to be and between the audience that they wish to inform, counsel, or entertain. The concept of self-reference is viewed very broadly. Self-reflexivity, metatexts, metapictures, metamusic, metacommunication, as well as intertextual, and intermedial references are all conceived of as forms of self-reference, although to different degrees and levels. The contributions focus on the semiotic foundations of reference and self-reference, discuss the transdisciplinary context of self-reference in postmodern culture, and examine original studies from the worlds of print advertising, photography, film, television, computer games, media art, web art, and music. A wide range of different media products and topics are discussed including self-promotion on TV, the TV show Big Brother, the TV format "historytainment," media nostalgia, the documentation of documentation in documentary films, Marilyn Monroe in photographs, humor and paradox in animated films, metacommunication in computer games, metapictures, metafiction, metamusic, body art, and net art.
Author : Danesi, Marcel
Publisher : IGI Global
ISBN 13 : 1522556230
Total Pages : 312 pages
Book Rating : 4.5/5 (225 download)
Download or read book Empirical Research on Semiotics and Visual Rhetoric written by Danesi, Marcel and published by IGI Global. This book was released on 2018-02-23 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.
Author : Nick Lacey
Publisher : Bloomsbury Publishing
ISBN 13 : 1137288000
Total Pages : 256 pages
Book Rating : 4.1/5 (372 download)
Download or read book Image and Representation written by Nick Lacey and published by Bloomsbury Publishing. This book was released on 2018-03-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Image and Representation is a clear and straight-talking introduction to two of the most important concepts in film and media studies. Exploring media language and representation throughout a variety of visual texts, the book offers a balanced, in-depth guide to the essential theories and key issues. The book begins by introducing the basic components of image analysis, including mise en scene, framing and anchorage. It then elaborates on these key ideas to provide the reader with a more advanced understanding of media language and representation. From the contribution of semiotics and debates around authorial intent, to ideas about hegemony and issues around propaganda, Nick Lacey offers approachable explanations of complex ideas and terms. The new edition is also now updated to reflect recent changes in the field, with particular attention paid to new media technologies. Each chapter is packed with memorable examples from a wider range of media and provides greater global perspective on today's media landscape. Gradually building up the reader's knowledge to encourage independent thinking, this is an essential resource for students taking courses in media, cultural, communication and film studies at school, college or university.
Author : Marcel Danesi
Publisher : Bloomsbury Publishing
ISBN 13 : 1474282008
Total Pages : 192 pages
Book Rating : 4.4/5 (742 download)
Download or read book The Semiotics of Emoji written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2016-11-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the BAAL Book Prize 2017 Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.
Author : Steven C. Hamel
Publisher :
ISBN 13 : 9781617289927
Total Pages : 0 pages
Book Rating : 4.2/5 (899 download)
Download or read book Semiotics written by Steven C. Hamel and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics is the study of sign processes (semiosis), or signification and communication, signs and symbols, and is usually divided into three branches: Semantics, Syntactics, and Pragmatics. Semiotics is frequently seen as having important anthropological dimensions. In general, semiotic theories take signs or sign systems as their object of study: the communication of information in living organisms is covered in biosemiotics or zoosemiosis. This book discusses the theory and application of semiotics across a broad spectrum and has gathered current research from around the globe.
Author : Evripides Zantides
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443859303
Total Pages : 340 pages
Book Rating : 4.4/5 (438 download)
Download or read book Semiotics and Visual Communication written by Evripides Zantides and published by Cambridge Scholars Publishing. This book was released on 2014-04-11 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.
Author : Martin Krampen
Publisher : Springer Science & Business Media
ISBN 13 : 1475797001
Total Pages : 279 pages
Book Rating : 4.4/5 (757 download)
Download or read book Classics of Semiotics written by Martin Krampen and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to usher the reader into the realm of semiotic studies. It analyzes the most important approaches to semiotics as they have developed over the last hundred years out of philosophy, linguistics, psychology, and biology. As a science of sign processes, semiotics investigates all types of com munication and information exchange among human beings, animals, plants, internal systems of organisms, and machines. Thus it encompasses most of the subject areas of the arts and the social sciences, as well as those of biology and medicine. Semiotic inquiry into the conditions, functions, and structures of sign processes is older than anyone scientific discipline. As a result, it is able to make the underlying unity of these disciplines apparent once again without impairing their function as specializations. Semiotics is, above all, research into the theoretical foundations of sign oriented disciplines: that is, it is General Semiotics. Under the name of Zei chenlehre, it has been pursued in the German-speaking countries since the age of the Enlightenment. During the nineteenth century, the systematic inquiry into the functioning of signs was superseded by historical investigations into the origins of signs. This opposition was overcome in the first half of the twentieth century by American Semiotic as well as by various directions of European structuralism working in the tradition of Semiology. Present-day General Semiot ics builds on all these developments.
