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Trouble of the World

Author : Zach Sell
Publisher : UNC Press Books
ISBN 13 : 1469660466
Total Pages : 349 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Trouble of the World by : Zach Sell

Download or read book Trouble of the World written by Zach Sell and published by UNC Press Books. This book was released on 2020-11-24 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this innovative new study, Zach Sell returns to the explosive era of capitalist crisis, upheaval, and warfare between emancipation in the British Empire and Black emancipation in the United States. In this age of global capital, U.S. slavery exploded to a vastness hitherto unseen, propelled forward by the outrush of slavery-produced commodities to Britain, continental Europe, and beyond. As slavery-produced commodities poured out of the United States, U.S. slaveholders transformed their profits into slavery expansion. Ranging from colonial India to Australia and Belize, Sell's examination further reveals how U.S. slavery provided not only the raw material for Britain's explosive manufacturing growth but also inspired new hallucinatory imperial visions of colonial domination that took root on a global scale. What emerges is a tale of a system too powerful and too profitable to end, even after emancipation; it is the story of how slavery's influence survived emancipation, infusing empire and capitalism to this day.

Sells' Dictionary of the World's Press

Author :
Publisher :
ISBN 13 :
Total Pages : 558 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Sells' Dictionary of the World's Press by :

Download or read book Sells' Dictionary of the World's Press written by and published by . This book was released on 1914 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Who Owns the World's Media?

Author : Eli M. Noam
Publisher : Oxford University Press
ISBN 13 : 0199987238
Total Pages : 1435 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis Who Owns the World's Media? by : Eli M. Noam

Download or read book Who Owns the World's Media? written by Eli M. Noam and published by Oxford University Press. This book was released on 2016 with total page 1435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who Owns the World's Media? moves beyond the rhetoric of free media and free markets to provide a dispassionate and data-driven analysis of global media ownership trends and their drivers. Based on an extensive data collection effort from scholars around the world, the book covers 13 media industries, including television, newspapers, book publishing, film, search engines, ISPs, wireless telecommunication and others, across a 10-25 year period in 30 countries.

Sales Management That Works

Author : Frank V. Cespedes
Publisher : Harvard Business Press
ISBN 13 : 1633698777
Total Pages : 249 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Sales Management That Works by : Frank V. Cespedes

Download or read book Sales Management That Works written by Frank V. Cespedes and published by Harvard Business Press. This book was released on 2021-02-23 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing category In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing. The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this no-nonsense book, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to: Hire and deploy the right talent Pay and incentivize your sales force Improve ROI from your training programs Create a comprehensive sales model Set and test the right prices Build and manage a multichannel approach Brimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.

Bonds of War

Author : David K. Thomson
Publisher : UNC Press Books
ISBN 13 : 1469666626
Total Pages : 289 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Bonds of War by : David K. Thomson

Download or read book Bonds of War written by David K. Thomson and published by UNC Press Books. This book was released on 2022-02-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does one package and sell confidence in the stability of a nation riven by civil strife? This was the question that loomed before the Philadelphia financial house of Jay Cooke & Company,&8239;entrusted&8239;by the US government with an unprecedented sale of bonds to finance the Union war effort in the early days of the American Civil War.&8239;How the government and its agents marketed these bonds revealed a version of the war the public was willing to buy and buy into, based not just in the full faith and credit of the United States but also in the success of its armies and its long-term vision for open markets. From Maine to California, and in foreign halls of power and economic influence,&8239;thousands of agents were deployed to&8239;sell&8239;a clear message: Union victory was unleashing the American economy itself. This fascinating work of&8239;financial and political history&8239;during&8239;the Civil War&8239;era&8239;shows&8239;how the marketing and sale of bonds crossed the Atlantic to Europe and beyond, helping ensure foreign countries' vested interest in the Union's success. Indeed, David K. Thomson demonstrates how Europe, and ultimately all corners of the globe, grew deeply interdependent on American finance during, and in the immediate aftermath of, the American Civil War.&8239;

Media Selling

Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1119477417
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-07-17 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Selling Hollywood to the World

Author : John Trumpbour
Publisher : Cambridge University Press
ISBN 13 : 9780521042666
Total Pages : 402 pages
Book Rating : 4.0/5 (426 download)

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Book Synopsis Selling Hollywood to the World by : John Trumpbour

Download or read book Selling Hollywood to the World written by John Trumpbour and published by Cambridge University Press. This book was released on 2007-09-21 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates European efforts to overcome the American film industry's international pre-eminence.

The Publisher

Author :
Publisher :
ISBN 13 :
Total Pages : 836 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis The Publisher by :

Download or read book The Publisher written by and published by . This book was released on 1901 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:

All the News That's Fit to Sell

Author : James T. Hamilton
Publisher : Princeton University Press
ISBN 13 : 1400841410
Total Pages : 355 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis All the News That's Fit to Sell by : James T. Hamilton

Download or read book All the News That's Fit to Sell written by James T. Hamilton and published by Princeton University Press. This book was released on 2011-10-23 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: That market forces drive the news is not news. Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to advertisers, the costs of assembling the details, and competitors' products. But in All the News That's Fit to Sell, economist James Hamilton shows just how this happens. Furthermore, many complaints about journalism--media bias, soft news, and pundits as celebrities--arise from the impact of this economic logic on news judgments. This is the first book to develop an economic theory of news, analyze evidence across a wide range of media markets on how incentives affect news content, and offer policy conclusions. Media bias, for instance, was long a staple of the news. Hamilton's analysis of newspapers from 1870 to 1900 reveals how nonpartisan reporting became the norm. A hundred years later, some partisan elements reemerged as, for example, evening news broadcasts tried to retain young female viewers with stories aimed at their (Democratic) political interests. Examination of story selection on the network evening news programs from 1969 to 1998 shows how cable competition, deregulation, and ownership changes encouraged a shift from hard news about politics toward more soft news about entertainers. Hamilton concludes by calling for lower costs of access to government information, a greater role for nonprofits in funding journalism, the development of norms that stress hard news reporting, and the defining of digital and Internet property rights to encourage the flow of news. Ultimately, this book shows that by more fully understanding the economics behind the news, we will be better positioned to ensure that the news serves the public good.

The Athenaeum

Author : James Silk Buckingham
Publisher :
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Athenaeum by : James Silk Buckingham

Download or read book The Athenaeum written by James Silk Buckingham and published by . This book was released on 1915 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:

We Sell Drugs

Author : Suzanna Reiss
Publisher : Univ of California Press
ISBN 13 : 0520280784
Total Pages : 324 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis We Sell Drugs by : Suzanna Reiss

Download or read book We Sell Drugs written by Suzanna Reiss and published by Univ of California Press. This book was released on 2014-08 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This history of US-led international drug control provides new perspectives on the economic, ideological, and political foundations of a Cold War American empire. US officials assumed the helm of international drug control after World War II at a moment of unprecedented geopolitical influence embodied in the growing economic clout of its pharmaceutical industry. We Sell Drugs is a study grounded in the transnational geography and political economy of the coca-leaf and coca-derived commodities market stretching from Peru and Bolivia into the United States. More than a narrow biography of one famous plant and its equally famous derivative products—Coca-Cola and cocaine—this book situates these commodities within the larger landscape of drug production and consumption. Examining efforts to control the circuits through which coca traveled, Suzanna Reiss provides a geographic and legal basis for considering the historical construction of designations of legality and illegality. The book also argues that the legal status of any given drug is largely premised on who grew, manufactured, distributed, and consumed it and not on the qualities of the drug itself. Drug control is a powerful tool for ordering international trade, national economies, and society’s habits and daily lives. In a historical landscape animated by struggles over political economy, national autonomy, hegemony, and racial equality, We Sell Drugs insists on the socio-historical underpinnings of designations of legality to explore how drug control became a major weapon in asserting control of domestic and international affairs.

Gas World

Author :
Publisher :
ISBN 13 :
Total Pages : 1126 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Gas World by :

Download or read book Gas World written by and published by . This book was released on 1914 with total page 1126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Real World Guide to Fashion Selling and Management

Author : Gerald J. Sherman
Publisher : A&C Black
ISBN 13 : 1609019334
Total Pages : 351 pages
Book Rating : 4.6/5 (9 download)

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Book Synopsis The Real World Guide to Fashion Selling and Management by : Gerald J. Sherman

Download or read book The Real World Guide to Fashion Selling and Management written by Gerald J. Sherman and published by A&C Black. This book was released on 2014-05-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the kind of examples and information that lead to success in the fashion retail world, including the characteristics of great salespeople, using digital and social media, and adapting to change in the fashion marketplace.

We Are What We Sell

Author : Danielle Sarver Coombs
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 970 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis We Are What We Sell by : Danielle Sarver Coombs

Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

Selling Out

Author : Bethany Klein
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501339338
Total Pages : 201 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Selling Out by : Bethany Klein

Download or read book Selling Out written by Bethany Klein and published by Bloomsbury Publishing USA. This book was released on 2020-07-09 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies for artists to be heard and make a living. What forces have encouraged musicians to become willing partners of consumer brands? At what cost? And how do changes in popular music culture reflect broader trends of commercialization? Selling Out traces the evolution of 'selling out' debates in popular music culture and considers what might be lost when the boundary between culture and commerce is dismissed as a relic.

British Political Culture and the Idea of 'Public Opinion', 1867-1914

Author : James Thompson
Publisher : Cambridge University Press
ISBN 13 : 1107026792
Total Pages : 303 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis British Political Culture and the Idea of 'Public Opinion', 1867-1914 by : James Thompson

Download or read book British Political Culture and the Idea of 'Public Opinion', 1867-1914 written by James Thompson and published by Cambridge University Press. This book was released on 2013-08-29 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of how 'public opinion' functioned as a concept in late nineteenth and early twentieth-century Britain.

Selling Europe to the World

Author : Pierre-Yves Donzé
Publisher : Bloomsbury Publishing
ISBN 13 : 1350335800
Total Pages : 185 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Selling Europe to the World by : Pierre-Yves Donzé

Download or read book Selling Europe to the World written by Pierre-Yves Donzé and published by Bloomsbury Publishing. This book was released on 2023-02-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.