Selling Your Way In

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How To Sell Your Way Through Life

Author : Napoleon Hill
Publisher : John Wiley and Sons
ISBN 13 : 0470570172
Total Pages : 278 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis How To Sell Your Way Through Life by : Napoleon Hill

Download or read book How To Sell Your Way Through Life written by Napoleon Hill and published by John Wiley and Sons. This book was released on 2009-12-15 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: TIMELESS WISDOM from the ORIGINAL PHILOSOPHER of PERSONAL SUCCESS "No matter who you are or what you do, you are a salesperson. Every time you speak to someone, share an opinion or explain an idea, you are selling your most powerful asset . . . you! In How to Sell Your Way Through Life, Napoleon Hill shares valuable lessons and proven techniques to help you become a true master of sales." SHARON LECHTER, Coauthor of Think and Grow Rich: Three Feet from Gold; Member of the President's Advisory Council on Financial Literacy "These proven, time-tested principles may forever change your life." GREG S. REID, Coauthor of Think and Grow Rich: Three Feet from Gold; Author of The Millionaire Mentor "Napoleon Hill's Think and Grow Rich and Laws of Success are timeless classics that have improved the lives of millions of people, including my own. Now, we all get the chance to savor more of his profound wisdom in How to Sell Your Way Through Life. It is a collection of simple truths that will forever change the way you see yourself." BILL BARTMANN, Billionaire Business Coach and Bestselling Author of Bailout Riches (www.billbartman.com) Napoleon Hill, author of the mega-bestseller Think and Grow Rich, pioneered the idea that successful individuals share certain qualities, and that examining and emulating these qualities can guide you to extraordinary achievements. Written in the depths of the Great Depression, How to Sell Your Way Through Life explores a crucial component of Achievement: your ability to make the sale. Ringing eerily true in today's uncertain times, Hill's work takes a practical look at how, regardless of our occupation, we must all be salespeople at key points in our lives. Hill breaks down concrete instances of how the Master Salesman seizes advantages and opportunities, giving you tools you can use to effectively sell yourself and your ideas. Featuring a new Foreword from leadership legend Ken Blanchard, this book is a classic that gives you one beautifully simple principle and the proven tools to make it work for you.

Sell Or Be Sold

Author : Grant Cardone
Publisher : Greenleaf Book Group
ISBN 13 : 1608322904
Total Pages : 281 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis Sell Or Be Sold by : Grant Cardone

Download or read book Sell Or Be Sold written by Grant Cardone and published by Greenleaf Book Group. This book was released on 2011 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.

Integrity Selling for the 21st Century

Author : Ron Willingham
Publisher : Currency
ISBN 13 : 0385509561
Total Pages : 239 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Integrity Selling for the 21st Century by : Ron Willingham

Download or read book Integrity Selling for the 21st Century written by Ron Willingham and published by Currency. This book was released on 2003-06-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.

Think Your Way to Wealth

Author : Napoleon Hill
Publisher : Penguin
ISBN 13 : 1101547421
Total Pages : 310 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Think Your Way to Wealth by : Napoleon Hill

Download or read book Think Your Way to Wealth written by Napoleon Hill and published by Penguin. This book was released on 2011-08-04 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally back in print, this true lost classic records Napoleon Hill's first, fateful encounter with industrialist Andrew Carnegie, where the young Hill learned the secrets to winning at life. Returned to print after many years of unavailability, here is the one-and-only trade edition of a treasury of wisdom. Think Your Way to Wealth captures Napoleon Hill's initial encounter with Andrew Carnegie, who revealed the money-attracting strategy that Hill later popularized in classic books like Think and Grow Rich and The Law of Success. While working as a reporter for an inspirational magazine in 1908, Napoleon Hill chanced upon an opportunity that gave direction to his life. The young writer landed an interview with industrial giant Carnegie. Hill had just one key question for the magnate: What is the secret to your success? Carnegie's response electrified Hill and launched him on a lifelong mission to distill the steps to success into a clear, definite protocol that could be used by any motivated man or woman. Think Your Way to Wealth is Hill's vivid account of that seminal meeting. It captures Carnegie's initial advice, how-to's, practical steps, and concrete directions-all of which formed the basis for Hill's groundbreaking books, and jump-started the field of business motivation. Originally published in 1948, Think Your Way to Wealth has been out of print and unavailable for many years. This new Tarcher Success Classics edition reproduces the complete, original text just as Hill first presented it. The dialogue between Hill and Carnegie represents an invaluable, irreplaceable playbook of success strategies that can change the life of any reader, just as they changed Hill's life that day.

Summary of Sell Or Be Sold

Author : Readtrepreneur Publishing
Publisher :
ISBN 13 : 9781646151752
Total Pages : 76 pages
Book Rating : 4.1/5 (517 download)

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Book Synopsis Summary of Sell Or Be Sold by : Readtrepreneur Publishing

Download or read book Summary of Sell Or Be Sold written by Readtrepreneur Publishing and published by . This book was released on 2019-05-24 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sell or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone - Book Summary - Readtrepreneur (Disclaimer: This is NOT the original book, but an unofficial summary.) What if we are viewing the world in an incorrect way? Every aspect in our life should be viewed as a sale to obtain the best possible results. Sell or Be Sold kicks off from the premise that by viewing everything as a sale, it becomes simpler to tackle problems and bend them to your will. Evidently, knowing the principles of selling is key to make this philosophy work but don't worry if you're a rookie, Grant Cardone is here to show you the ropes. (Note: This summary is wholly written and published by readtrepreneur. It is not affiliated with the original author in any way) "A little imagination combined with massive action goes a long way." - Grant Cardone Helping you achieve success in your professional and personal live, Sell or Be Sold is a title worth reading. It will widen your horizons regarding the ideal perspective you should have on life and it would provide with a great deal pleasure when you notice how much control you will get to have when facing problematic situations. By becoming a master salesman, you will realize how easy is to talk your way out of many issues and benefit from them. The most successful individuals possess "people skills" and you should develop them as well. Grant Cardone claims that his book will sharpen your sales instincts so you can apply them to every situation in your life. P.S. Sell or Be Sold is a fantastic book that will help you master the art of selling and teach you how to see everything in life as a sell, because it truly is. The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the "Buy now with 1-Click" Button to Grab your Copy Right Away! Why Choose Us, Readtrepreneur? ● Highest Quality Summaries ● Delivers Amazing Knowledge ● Awesome Refresher ● Clear And Concise Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book.

Jeffrey Gitomer's Little Green Book of Getting Your Way

Author : Jeffrey Gitomer
Publisher :
ISBN 13 : 9781640950085
Total Pages : pages
Book Rating : 4.9/5 (5 download)

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Book Synopsis Jeffrey Gitomer's Little Green Book of Getting Your Way by : Jeffrey Gitomer

Download or read book Jeffrey Gitomer's Little Green Book of Getting Your Way written by Jeffrey Gitomer and published by . This book was released on 2007-04-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Jeffrey Gitomer¿s The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment.But because persuasion most often takes place in business, he draws special emphasis to the reader¿s ability to write and sell persuasively. The book talks about the persistence that enables winning persuasion. He brings the Benjamin Franklin quote ¿If at first you don¿t succeed, try, try again¿ to the Gitomer level of ¿You only fail when you decide to quit,¿ and the book ends challenging the reader how to think about excellence and eloquence. It will be up to the reader to take advantage of the opportunity and harness the power.

Sell It Like Serhant

Author : Ryan Serhant
Publisher : Hachette Books
ISBN 13 : 0316449563
Total Pages : 210 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis Sell It Like Serhant by : Ryan Serhant

Download or read book Sell It Like Serhant written by Ryan Serhant and published by Hachette Books. This book was released on 2018-09-18 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business. Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips like: The Seven Stages of Selling How to Find Your Hook; Negotiating Like A BOSS; How to Be a Time Manager, Not a Time Stealer; and much more! Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales. Ready, set, GO! Sell It Like Serhant is a USA Today Bestseller, Los Angeles Times Bestseller, and Wall Street Journal Bestseller.

Question Your Way to Sales Success

Author : Dave Kahle
Publisher : Red Wheel/Weiser
ISBN 13 : 160163806X
Total Pages : 178 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Question Your Way to Sales Success by : Dave Kahle

Download or read book Question Your Way to Sales Success written by Dave Kahle and published by Red Wheel/Weiser. This book was released on 2008-08-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the powerful questions to ask that separate the mediocre salespeople from the superstars. A good question is a salesperson’s most powerful tool, one that can be used in every stage of the sales process, from making appointments to closing the sale. Yet, most salespeople are ill-equipped to use this tool effectively. As a result, they deal with price issues, and wonder why the customer purchased from someone else. Question Your Way to Sales Success will transform the way you think and operate by offering specific, practical advice on how to ask better sales questions. A powerfully asked question . . . •Collects deeper and more detailed information about your customer •Makes your customer think about what you want him or her to think about •Creates the perception of your competence in your customer’s mind •Gains agreement from your customer—and clinches the deal

Sell Your Book Like Wildfire

Author : Rob Eagar
Publisher : Writer's Digest Books
ISBN 13 : 9781599634210
Total Pages : 284 pages
Book Rating : 4.6/5 (342 download)

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Book Synopsis Sell Your Book Like Wildfire by : Rob Eagar

Download or read book Sell Your Book Like Wildfire written by Rob Eagar and published by Writer's Digest Books. This book was released on 2012-06-07 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote and Sell Your Work! You've written a book, but if it doesn't sell, what's the point? In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to: Increase your book sales by driving readers to bookstores and online retailers Build a brand that makes your books stand out from the crowd Secure more media interviews and speaking engagements Connect with key influencers who spread word of mouth Create raving fans who buzz about your book on social media Ignite your confidence to sell more books and make more money as an author. Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, this is the only marketing guide you'll ever need.

Selling Your Way IN

Author : Kristie K. Jones
Publisher : Morgan James Publishing
ISBN 13 : 1636983723
Total Pages : 172 pages
Book Rating : 4.6/5 (369 download)

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Book Synopsis Selling Your Way IN by : Kristie K. Jones

Download or read book Selling Your Way IN written by Kristie K. Jones and published by Morgan James Publishing. This book was released on 2024-08-20 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Your Way IN empowers those who want to go from a job with a set income to a sales career where they set their own income and own their lives. Author Kristie Jones goes deep into the often neglected, but hugely impactful practices embraced by sales “rockstars,” those elite professionals at the top ten percent of the earnings ladder. Applying the principles in Selling Your Way IN will ensure readers reach their professional and financial goals by understanding their sales superpower, their secret weapons, how to pick the right sales role, and how to leverage mental memory, much like athletes rely on muscle memory, so that they can outperform and outearn their peers. Selling Your Way IN provides readers a comprehensive understanding that there are jobs with a set income and jobs where one sets their own income, preparing them to pursue the latter.

Selling the Way Your Customer Buys

Author : Marvin C. Sadovsky
Publisher : New York : Amacom, American Management Association
ISBN 13 : 9780814478899
Total Pages : 166 pages
Book Rating : 4.4/5 (788 download)

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Book Synopsis Selling the Way Your Customer Buys by : Marvin C. Sadovsky

Download or read book Selling the Way Your Customer Buys written by Marvin C. Sadovsky and published by New York : Amacom, American Management Association. This book was released on 1996 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine the number of sales you could close if you developed "deep rapport" with each of your clients! What if you could climb into their heads and find out what drives them...understand what they like to hear...determine which sales strategy will get you the best results? Well, it's not just wishful thinking anymore. You actually CAN tap into a client's unconscious thought patterns, and Selling the Way Your Customer Buys shows you how. By following this revolutionary new selling system, you'll learn to ask the right questions - then decipher the answers to get an accurate reading on each person's motivations, desires, and buying behavior. You'll learn to sell exactly how your customer buys!

Selling Yourself as a Way of Life

Author : John Beyers McDermott
Publisher : Lulu.com
ISBN 13 : 1920315810
Total Pages : 151 pages
Book Rating : 4.9/5 (23 download)

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Book Synopsis Selling Yourself as a Way of Life by : John Beyers McDermott

Download or read book Selling Yourself as a Way of Life written by John Beyers McDermott and published by Lulu.com. This book was released on 2012 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Sell Anything to Anybody

Author : Joe Girard
Publisher : Simon and Schuster
ISBN 13 : 0743273966
Total Pages : 196 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis How to Sell Anything to Anybody by : Joe Girard

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

The Psychology of Selling

Author : Brian Tracy
Publisher : Thomas Nelson Inc
ISBN 13 : 0785288066
Total Pages : 240 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis The Psychology of Selling by : Brian Tracy

Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

Heart and Sell

Author : Shari Levitin
Publisher : Red Wheel/Weiser
ISBN 13 : 1632659271
Total Pages : 240 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Heart and Sell by : Shari Levitin

Download or read book Heart and Sell written by Shari Levitin and published by Red Wheel/Weiser. This book was released on 2017-02-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you making it difficult for your potential customers to buy from you? Today’s buyers are overloaded – overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded “sales process.” In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure – and alienating potential buyers in the process. How can you reconcile your need to meet sales targets with the customer’s desire for a heartfelt, authentic sales approach? Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach that will help you dramatically increase your sales—regardless of your level or industry. Discover the 7 Key Motivators that influence every decision your customer will make. Learn to align your sales process with how people buy—instead of fighting against it. Harness the power of the Linking Formula to create true urgency. Master the 10 Universal Truths so you can beat your sales quota without losing your soul. Understand the 6 Core Objections and how you can neutralize them. In a market where the right approach is key, Heart and Sell shows you how to blend the new science of selling with the heart of human connection to reach more prospects and consistently close more deals.

Ideas, Influence, and Income

Author : Tanya Hall
Publisher : Greenleaf Book Group
ISBN 13 : 1626345155
Total Pages : 273 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Ideas, Influence, and Income by : Tanya Hall

Download or read book Ideas, Influence, and Income written by Tanya Hall and published by Greenleaf Book Group. This book was released on 2018-05-27 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to writing, publishing, and launching your book—and monetizing your content Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content. Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to • Get clarity on your message and audience • Develop your manuscript and choose a publishing option • Build your author platform and presence through social media, publicity, influencer marketing, and partnerships • Launch your book with the bang that it deserves • Use the content you’ve developed to create new income streams beyond the book These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times. A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.

Selling the Hug Your Customers Way: The Proven Process for Becoming a Passionate and Successful Salesperson For Life

Author : Jack Mitchell
Publisher : McGraw-Hill Education
ISBN 13 : 9781260134834
Total Pages : 352 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis Selling the Hug Your Customers Way: The Proven Process for Becoming a Passionate and Successful Salesperson For Life by : Jack Mitchell

Download or read book Selling the Hug Your Customers Way: The Proven Process for Becoming a Passionate and Successful Salesperson For Life written by Jack Mitchell and published by McGraw-Hill Education. This book was released on 2018-06-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more. In his groundbreaking books, Hug Your Customers—a Wall Street Journal bestseller—and Hug Your People, Jack Mitchell brought a warm human touch to the often-cold, bottom-line world of business. As the CEO of Mitchell’s clothing stores, one of the most successful small businesses in the country, he noticed that customer service and satisfaction get a lot of lip service—but not enough hugs. When you focus on the emotional connection as well as the intellectual aspect of a sale, you form strong lasting relationships that keep your customers returning, sales rising, and business booming. You don’t have to hug your customers literally, of course. Mitchell’s personal approach to customer service involves a simple 5-stage process that anyone can master: 1st Stage: Making the ConnectionLearn how to make a great first impression that engages customers immediately—and keeps them coming back again and again. 2nd Stage: Decoding the MissionLook for easy-to-read tells to determine what each customer wants—and what you need to do to make him or her happy. 3rd Stage: Show and ShareInstead of a hard sales pitch, engage your customer in a genuine one-on-one conversation and form a personal connection to you and your product. 4th Stage: Allowing the BuyAdopt a warm, relaxed manner to gradually establish trust, gently convince the customer—and ultimately close the deal. 5th Stage: The Kiss GoodbyeJust as important as first impressions, make a strong lasting impression that makes each customer feel valued, special, and delighted. The Extra Stage: One for Good MeasureTake that extra step to follow up on your customers, build on your connections, and make them your customers for life. These winning sales strategies will help you adjust your mindset, refine your selling style, and embrace the joy and value of caring for your customers. Mitchell’s tried-and-true techniques make it easy to size up your customer quickly and customize your approach perfectly to suit each individual and situation. You’ll learn how to be a better listener so you can anticipate your customer’s every need. You’ll discover the power of positive, passionate words to establish a warm personal connection. Most importantly, you’ll be able to close the deal and make that sale in a relaxed friendly manner that people will love. It’s a win-win-win for you, your customers, and your business. It’s Selling the Hug Your Customers Way.