Selling to the Masses

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Author :
Publisher : University of Pittsburgh Pre
ISBN 13 : 0822977486
Total Pages : 352 pages
Book Rating : 4.8/5 (229 download)

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Book Synopsis Selling to the Masses by : Marjorie L. Hilton

Download or read book Selling to the Masses written by Marjorie L. Hilton and published by University of Pittsburgh Pre. This book was released on 2012-01-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Selling to the Masses, Marjorie L. Hilton presents a captivating history of consumer culture in Russia from the 1880s to the early 1930s. She highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism. Beginning in the late nineteenth century, Russia witnessed a rise in mass production, consumer goods, advertising, and new retail venues such as arcades and department stores. These mirrored similar developments in other European countries and reflected a growing quest for leisure activities, luxuries, and a modern lifestyle. As Hilton reveals, retail commerce played a major role in developing Russian public culture—it affected celebrations of religious holidays, engaged diverse groups of individuals, defined behaviors and rituals of city life, inspired new interpretations of masculinity and femininity, and became a visible symbol of state influence and provision. Through monarchies, revolution, civil war, and monumental changes in the political sphere, Russia's distinctive culture of consumption was contested and recreated. Leaders of all stripes continued to look to the "commerce of exchange" as a key element in appealing to the masses, garnering political support, and promoting a modern nation. Hilton follows the evolution of retailing and retailers alike, from crude outdoor stalls to elite establishments; through the competition of private versus state-run stores during the NEP; and finally to a system of total state control, indifferent workers, rationing, and shortages under a consolidating Stalinist state.

How to Sell Anything to Anybody

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0743273966
Total Pages : 196 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis How to Sell Anything to Anybody by : Joe Girard

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Selling with Love

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Author :
Publisher : Impact and Integrity Media
ISBN 13 : 1544526873
Total Pages : 172 pages
Book Rating : 4.5/5 (445 download)

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Book Synopsis Selling with Love by : Jason Marc Campbell

Download or read book Selling with Love written by Jason Marc Campbell and published by Impact and Integrity Media. This book was released on 2022-02-11 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our society is an ever-changing reflection of what we buy into—from our deepest fears to our greatest hopes, from the companies that fail to the ones that thrive. If your business is on a mission to provide authentic value and achieve a positive impact, society doesn’t just need you to think about sales and marketing. It needs you to be great at them. Attention is hard to come by in today’s hypercompetitive world. It takes real effort to earn it. Don’t let companies that lack integrity continue to dominate the conversation. Selling with Love is designed to shift your way of thinking about sales, unlocking your ability to further your mission without hesitation and without compromise. Achieve results and do it your way. Once you know how to do it and you truly understand why it’s so important, you’ll be unstoppable in your growth and impact—and even more aligned with your core values.

Sell Or Be Sold

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1608322904
Total Pages : 281 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis Sell Or Be Sold by : Grant Cardone

Download or read book Sell Or Be Sold written by Grant Cardone and published by Greenleaf Book Group. This book was released on 2011 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.

Sell More: The Forbidden Secrets of Mass Persuasion

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Author :
Publisher : Empire Press
ISBN 13 : 9781628651690
Total Pages : 152 pages
Book Rating : 4.6/5 (516 download)

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Book Synopsis Sell More: The Forbidden Secrets of Mass Persuasion by : Dave Vanhoose

Download or read book Sell More: The Forbidden Secrets of Mass Persuasion written by Dave Vanhoose and published by Empire Press. This book was released on 2015-03-21 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: What If Everything You Learned About Sales Was Wrong? Could it be possible that everything you've been taught about selling is incorrect? Sell More: The Forbidden Secrets of Mass Persuasion reveals an inconvenient truth in the world of sales. Once you discover this secret, that is backed up by science, you'll be able to transform you income and your life.

Jumping the S-curve

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1422175588
Total Pages : 277 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Jumping the S-curve by : Paul Nunes

Download or read book Jumping the S-curve written by Paul Nunes and published by Harvard Business Press. This book was released on 2011 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming worthy of the efforts and commitment of serious talent. --

How to Master the Art of Selling

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Author :
Publisher : Grand Central Pub
ISBN 13 : 9780446386364
Total Pages : 292 pages
Book Rating : 4.3/5 (863 download)

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Book Synopsis How to Master the Art of Selling by : Tom Hopkins

Download or read book How to Master the Art of Selling written by Tom Hopkins and published by Grand Central Pub. This book was released on 1988-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: After failing in sales for six months, Tom Hopkins turned his own career around and earned more than a million dollars in three years. Now he tells readers his secrets of success.

Inside the Mind of Sales

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Author :
Publisher :
ISBN 13 :
Total Pages : 231 pages
Book Rating : 4.4/5 (872 download)

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Book Synopsis Inside the Mind of Sales by : Derek Borthwick

Download or read book Inside the Mind of Sales written by Derek Borthwick and published by . This book was released on 2021-10 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is NOT just another sales book. This is the ultimate communication manual that will massively transform your sales, business, and personal life. ★ Includes Rapid Learning Accelerator Bonus Audio. Inside The Mind of Sales is A SHORTCUT In this book, you will learn the hidden secrets of how people's minds actually work. You will discover how to be successful when selling, presenting and negotiating using a simple step by step proven process. confidently be more charismatic easily get people to like you effectively persuade and influence people intuitively discover what everyone really wants fully understand people's personality types effortlessly interpret body language rapidly build rapport with anyone, anytime and anywhere instinctively master the secret principles of communication successfully overcome objections profitably use the most effective secret negotiation tactic Two Books in One In Part One you will learn how people's minds really work, together with some very powerful and little known persuasion and influence methods. In Part Two you will learn a proven, easy step by step process to follow that has generated over a £billion in sales. Included with the book is the proprietary deep relaxation rapid learning accelerator audio program. This will program your mind for success. The code for access is contained inside the book.

Pitch Perfect

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Publisher : Apress
ISBN 13 : 9781484260647
Total Pages : 103 pages
Book Rating : 4.2/5 (66 download)

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Book Synopsis Pitch Perfect by : Haje Jan Kamps

Download or read book Pitch Perfect written by Haje Jan Kamps and published by Apress. This book was released on 2020-08-25 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help. Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the “problem” isn’t worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it’s already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel. How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup’s future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.

Let's Get Real or Let's Not Play

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Author :
Publisher : Penguin
ISBN 13 : 144063291X
Total Pages : 296 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis Let's Get Real or Let's Not Play by : Mahan Khalsa

Download or read book Let's Get Real or Let's Not Play written by Mahan Khalsa and published by Penguin. This book was released on 2008-10-30 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new way to transform a sales culture with clarity, authenticity, and emotional intelligence. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. This book shares the unique FranklinCovey Sales Performance Group methodology that will help readers: · Start new business from scratch in a way both salespeople and clients can feel good about · Ask hard questions in a soft way · Close the deal by opening minds

Big Bang Disruption

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Publisher : Penguin
ISBN 13 : 0698143388
Total Pages : 271 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Big Bang Disruption by : Larry Downes

Download or read book Big Bang Disruption written by Larry Downes and published by Penguin. This book was released on 2014-01-07 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption? Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value. Consumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution. Those days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact. Today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what’s happening. Never mind the “innovator’s dilemma”—this is the innovator’s disaster. And it’s happening in nearly every industry. Worse, Big Bang Disruptors may not even see you as competition. They don’t share your approach to customer service, and they’re not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets. The good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there’s still time. Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, Big Bang Disruption will arm you with strategies and insights to thrive in this brave new world.

Sell Your Way to the Top

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Author :
Publisher : Sound Wisdom
ISBN 13 : 1640953361
Total Pages : 165 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Sell Your Way to the Top by : Zig Ziglar

Download or read book Sell Your Way to the Top written by Zig Ziglar and published by Sound Wisdom. This book was released on 2022-02-15 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of the close with the latest book from the international authority on sales success. Sell Your Way to the Top shows you the exact steps it takes to create a lucrative sales career in any environment or industry by enhancing your sales conversations through purposeful questions and vivid imagery. A quarter of a billion people have already implemented Zig Ziglar’s selling strategies with great success—improving their prospecting, expanding their customer base, and becoming top sales stars. Zig’s wisdom and wit have helped millions of salespeople discover: How to think like a seller and a buyer for tremendous results How honesty and kindness equal sales The power of positive projection How to use your verbal paintbrush to set the scene Why questions are vital in making the sale The secrets of tried-and-true closes—that actually work! Success is a combination of specific ingredients that work together to help you reach your desired goal. With engaging anecdotes and concrete, actionable strategies, Zig provides each of those ingredients in Sell Your Way to the Top, including: Twenty-Five Sales Points Fourteen Real-Life Sales Lessons Six Keys to Sales Mind’s-Eye Selling Overcoming Objections The Closing Successful Selling Secrets Sell Yourself on Selling Sell Your Way to the Top not only challenges and motivates you; it provides practical and proven skills to help you close the sale today—as you build customers and a career for tomorrow. Along the way, you will learn how to move from success to significance, ultimately striving to help others get what they need and want. Hilary Hinton “Zig” Ziglar (1926-2012) was one of America’s most influential and beloved encouragers and believers that everyone could be, do, and have more. He was a motivational speaker, teacher, and trainer who traveled extensively delivering messages of humor, hope, and encouragement. His appeal transcended age, culture, and occupation. From 1970 until 2010, Zig traveled more than five million miles around the world sharing powerful life-improvement messages, cultivating the energy of change.

The People Business: The Story of Selling as It Affects Our Lives

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Author :
Publisher : Liferich
ISBN 13 : 9781489716354
Total Pages : 126 pages
Book Rating : 4.7/5 (163 download)

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Book Synopsis The People Business: The Story of Selling as It Affects Our Lives by : David Namer

Download or read book The People Business: The Story of Selling as It Affects Our Lives written by David Namer and published by Liferich. This book was released on 2018-04-20 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: To be successful in life, one needs to know how to sell. David Namer, a master salesman and marketing expert, walks you through how to communicate with peoplewhether youre trying to share an idea, need, product, fact, service, and/or relationship. He also examines how selling has developed over time, starting from when Eve convinced Adam that he should bite into an apple to modern-day salespeople selling computers. The communication tips youll learn will help you: improve your personal life to enjoy a more successful career; become a better communicator by being a better salesperson; better prepare yourself before meeting people; learn when to stop talking and start writing; overcome common objections to buying; and motivate yourself and others. Every person who lives, walks, and/or breathes should and must understand basic communication guidelines, which is the art of selling, so they can do business with others. Filled with illustrative stories, this book will give you a broad understanding of the psychological issues affecting salespeople, customers, and the sales processso you can excel in The People Business. thepeoplebusiness-inc.com

Advertising & Selling

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Author :
Publisher :
ISBN 13 :
Total Pages : 1590 pages
Book Rating : 4.:/5 (891 download)

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Book Synopsis Advertising & Selling by :

Download or read book Advertising & Selling written by and published by . This book was released on 1918 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising and Selling

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Publisher :
ISBN 13 :
Total Pages : 918 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Advertising and Selling by :

Download or read book Advertising and Selling written by and published by . This book was released on 1921 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sold American

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Author :
Publisher : Univ of North Carolina Press
ISBN 13 : 080787664X
Total Pages : 553 pages
Book Rating : 4.8/5 (78 download)

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Book Synopsis Sold American by : Charles F. McGovern

Download or read book Sold American written by Charles F. McGovern and published by Univ of North Carolina Press. This book was released on 2009-01-06 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.

Advertising & Selling Magazine

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Author :
Publisher :
ISBN 13 :
Total Pages : 1122 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Advertising & Selling Magazine by :

Download or read book Advertising & Selling Magazine written by and published by . This book was released on 1921 with total page 1122 pages. Available in PDF, EPUB and Kindle. Book excerpt: