Selling The United States Market

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Selling to the Government

Author : Mark Amtower
Publisher : John Wiley & Sons
ISBN 13 : 0470933860
Total Pages : 261 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Selling to the Government by : Mark Amtower

Download or read book Selling to the Government written by Mark Amtower and published by John Wiley & Sons. This book was released on 2010-11-23 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts. • Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two • Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the government From the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.

Selling the United States Market

Author : Gustav Edward Larson
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Selling the United States Market by : Gustav Edward Larson

Download or read book Selling the United States Market written by Gustav Edward Larson and published by . This book was released on 1951 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling America Short

Author : Richard C. Sauer
Publisher : Wiley
ISBN 13 : 9780470582114
Total Pages : 324 pages
Book Rating : 4.5/5 (821 download)

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Book Synopsis Selling America Short by : Richard C. Sauer

Download or read book Selling America Short written by Richard C. Sauer and published by Wiley. This book was released on 2010-04-26 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: An industry insider reveals the inner workings of our financial system and the agencies who attempt to control it During his dozen years as an SEC attorney, author Richard Sauer opened and supervised some of its most notable financial cases-investigations that took him to a dozen countries and returned hundreds of millions of dollars to American investors. While a partner at a major law firm and, later, a hedge fund manager, he saw firsthand the follies and failures of our system. Now, in Selling America Short, he shares his extraordinary experiences with you. Selling America Short is a gripping chronicle of crooked companies, financial philanderers and hapless enforcers told through the eyes of personal experience. Page by page, it shows the damage wrought by the deep biases and lack of worldly experience common among those who hold the reins of our capital markets. Sheds light on the inner workings of our financial system Takes you on a fascinating journey of a rogue's gallery of crooked executives, professional fraud enablers, and squirrelly technocrats Offers a firsthand account of the many ways contrarian views of public companies are suppressed and punished, depriving the market of critical information With the capital markets in turmoil, people are fascinated with what is happening on Wall Street. This book provides a unique look at the forces and events that led directly to financial tragedy and continue to wreak havoc.

Selling the United States Market, a Marketing Guide-book for Manufacturers and Distributors

Author : Etats-Unis. Industry and commerce (Office)
Publisher :
ISBN 13 :
Total Pages : 135 pages
Book Rating : 4.:/5 (459 download)

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Book Synopsis Selling the United States Market, a Marketing Guide-book for Manufacturers and Distributors by : Etats-Unis. Industry and commerce (Office)

Download or read book Selling the United States Market, a Marketing Guide-book for Manufacturers and Distributors written by Etats-Unis. Industry and commerce (Office) and published by . This book was released on 1951 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

Author : Brian Burns
Publisher : McGraw Hill Professional
ISBN 13 : 0071639683
Total Pages : 241 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products by : Brian Burns

Download or read book Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products written by Brian Burns and published by McGraw Hill Professional. This book was released on 2009-12-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.

Selling the Invisible

Author : Harry Beckwith
Publisher : Business Plus
ISBN 13 : 0759521522
Total Pages : 137 pages
Book Rating : 4.7/5 (595 download)

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Book Synopsis Selling the Invisible by : Harry Beckwith

Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Selling the United States Market

Author : Gustav Edward Larson
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.:/5 (2 download)

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Book Synopsis Selling the United States Market by : Gustav Edward Larson

Download or read book Selling the United States Market written by Gustav Edward Larson and published by . This book was released on 1951 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Profitable Markets: Sell Your Products in U.S. Trade Centers Overseas

Author : United States. Department of Commerce
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Profitable Markets: Sell Your Products in U.S. Trade Centers Overseas by : United States. Department of Commerce

Download or read book Profitable Markets: Sell Your Products in U.S. Trade Centers Overseas written by United States. Department of Commerce and published by . This book was released on 1962 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling the Free Market

Author : James Arnt Aune
Publisher : Guilford Press
ISBN 13 : 9781572307575
Total Pages : 246 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Selling the Free Market by : James Arnt Aune

Download or read book Selling the Free Market written by James Arnt Aune and published by Guilford Press. This book was released on 2002-02-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: While accusations of "political correctness" are frequently raised aga inst liberals, there has been surprisingly little discussion of how co nservatives foment the use of their own "economically correct" languag e. In this engaging book, James Arnt Aune examines how the rhetoric of the free market has become the everyday language of political debate in America and around the world. He illuminates the inner logic of fre e-market ideas, using rhetorical theory as an analytical tool. In the process, Aune confronts head on what he sees as the most serious flaw of economic correctnessyits destructive impact on the lives of million s of working people and families.

Selling the United States market : a marketing guidebook for manufacturers and distributors

Author : Gustav E. Larson
Publisher :
ISBN 13 :
Total Pages : 211 pages
Book Rating : 4.:/5 (252 download)

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Book Synopsis Selling the United States market : a marketing guidebook for manufacturers and distributors by : Gustav E. Larson

Download or read book Selling the United States market : a marketing guidebook for manufacturers and distributors written by Gustav E. Larson and published by . This book was released on 1951 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Solution Selling: Creating Buyers in Difficult Selling Markets

Author : Michael T. Bosworth
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Solution Selling: Creating Buyers in Difficult Selling Markets by : Michael T. Bosworth

Download or read book Solution Selling: Creating Buyers in Difficult Selling Markets written by Michael T. Bosworth and published by McGraw-Hill Companies. This book was released on 1995 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this age of rapidly-advancing technology, sales professionals need a reliable method for selling products and services that are perceived as sophisticated or complex. This book offers techniques for overcoming the customer's resistance, showing how to generate prospects and new business with a unique value-perception approach, create a set of tools that enable sales managers to manage pipeline, assign prospecting activity, control the cost of sales, and more.

All the News That's Fit to Sell

Author : James T. Hamilton
Publisher : Princeton University Press
ISBN 13 : 1400841410
Total Pages : 355 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis All the News That's Fit to Sell by : James T. Hamilton

Download or read book All the News That's Fit to Sell written by James T. Hamilton and published by Princeton University Press. This book was released on 2011-10-23 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: That market forces drive the news is not news. Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to advertisers, the costs of assembling the details, and competitors' products. But in All the News That's Fit to Sell, economist James Hamilton shows just how this happens. Furthermore, many complaints about journalism--media bias, soft news, and pundits as celebrities--arise from the impact of this economic logic on news judgments. This is the first book to develop an economic theory of news, analyze evidence across a wide range of media markets on how incentives affect news content, and offer policy conclusions. Media bias, for instance, was long a staple of the news. Hamilton's analysis of newspapers from 1870 to 1900 reveals how nonpartisan reporting became the norm. A hundred years later, some partisan elements reemerged as, for example, evening news broadcasts tried to retain young female viewers with stories aimed at their (Democratic) political interests. Examination of story selection on the network evening news programs from 1969 to 1998 shows how cable competition, deregulation, and ownership changes encouraged a shift from hard news about politics toward more soft news about entertainers. Hamilton concludes by calling for lower costs of access to government information, a greater role for nonprofits in funding journalism, the development of norms that stress hard news reporting, and the defining of digital and Internet property rights to encourage the flow of news. Ultimately, this book shows that by more fully understanding the economics behind the news, we will be better positioned to ensure that the news serves the public good.

Selling the United States Market, a Marketing Guide-book for Manufacturers and Distributors, by Gustav E. Larson and Marshall N. Poteat

Author : Gustav E. Larson
Publisher :
ISBN 13 :
Total Pages : 135 pages
Book Rating : 4.:/5 (759 download)

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Book Synopsis Selling the United States Market, a Marketing Guide-book for Manufacturers and Distributors, by Gustav E. Larson and Marshall N. Poteat by : Gustav E. Larson

Download or read book Selling the United States Market, a Marketing Guide-book for Manufacturers and Distributors, by Gustav E. Larson and Marshall N. Poteat written by Gustav E. Larson and published by . This book was released on 1951 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling to the Government

Author : Mark Amtower
Publisher : John Wiley & Sons
ISBN 13 : 047088133X
Total Pages : 261 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Selling to the Government by : Mark Amtower

Download or read book Selling to the Government written by Mark Amtower and published by John Wiley & Sons. This book was released on 2010-12-21 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts. • Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two • Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the government From the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.

Marketing to America

Author : Charles Klein
Publisher : Pearson Professional Education
ISBN 13 : 9780273653868
Total Pages : 179 pages
Book Rating : 4.6/5 (538 download)

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Book Synopsis Marketing to America by : Charles Klein

Download or read book Marketing to America written by Charles Klein and published by Pearson Professional Education. This book was released on 2001 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last year, companies in the United States imported products valued at over $900 billion from other nations around the world. Most efforts by non-US companies to break America end in failure - doing what you've always done won't work. The rules are different, the game is hard, the prize is huge - this book tells you how you might be able to win it.

What Money Can't Buy

Author : Michael J. Sandel
Publisher : Farrar, Straus and Giroux
ISBN 13 : 1429942584
Total Pages : 256 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis What Money Can't Buy by : Michael J. Sandel

Download or read book What Money Can't Buy written by Michael J. Sandel and published by Farrar, Straus and Giroux. This book was released on 2012-04-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should we pay children to read books or to get good grades? Should we allow corporations to pay for the right to pollute the atmosphere? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars? Auctioning admission to elite universities? Selling citizenship to immigrants willing to pay? In What Money Can't Buy, Michael J. Sandel takes on one of the biggest ethical questions of our time: Is there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don't belong? What are the moral limits of markets? In recent decades, market values have crowded out nonmarket norms in almost every aspect of life—medicine, education, government, law, art, sports, even family life and personal relations. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society. Is this where we want to be?In his New York Times bestseller Justice, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can't Buy, he provokes an essential discussion that we, in our market-driven age, need to have: What is the proper role of markets in a democratic society—and how can we protect the moral and civic goods that markets don't honor and that money can't buy?