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Author :
Publisher :
ISBN 13 :
Total Pages : 1236 pages
Book Rating : 4.3/5 (91 download)
Download or read book AERA. written by and published by . This book was released on 1922 with total page 1236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edd C. Applegate
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313029946
Total Pages : 192 pages
Book Rating : 4.3/5 (13 download)
Download or read book Personalities and Products written by Edd C. Applegate and published by Bloomsbury Publishing USA. This book was released on 1998-01-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum. Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.
Author : Edd Applegate
Publisher : Scarecrow Press
ISBN 13 : 0810884062
Total Pages : 212 pages
Book Rating : 4.8/5 (18 download)
Download or read book The Rise of Advertising in the United States written by Edd Applegate and published by Scarecrow Press. This book was released on 2012-08-17 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication included P. T. Barnum, master of the advertising “gimmick” Lydia Pinkham, queen of the patent medicine cure John Wanamaker, progenitor of modern retail advertising Albert Lasker, the formulator of “reason why” advertising Stanley Resor, the consummate market researcher Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.
Author : Sarah Jenny Dunsmure
Publisher : Reddoor Press
ISBN 13 : 9781910453100
Total Pages : 0 pages
Book Rating : 4.4/5 (531 download)
Download or read book Jenny Lind written by Sarah Jenny Dunsmure and published by Reddoor Press. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jenny Lind, the Swedish Nightingale, was a household name in 1950 - as world-famous then as Beyonce is now. She was renowned not just as a singer but also for her charity, her generosity and, at a time when the terms 'singer' and 'actress' had scandalous overtones, her virtuous life. In this fascinating biography, Jenny Lind's great grand-daughter uncovers an extraordinary story, from the register of illegitimate births in Stockholm, to discovery by the Swedish Royal Theatre at just nine years old, to honour in the courts of Europe and a phenomenal tour of America. Jenny's story is one of huge professional triumph, offering her fame and fortune and even the interest of kings, princes and the rich and famous, yet she experienced searing heartbreak before finally finding happiness in love. A truly fascinating story, essential reading for everyone interested in music, theatre and general history.
Author : Ann Ostendorf
Publisher : University of Georgia Press
ISBN 13 : 0820341363
Total Pages : 273 pages
Book Rating : 4.8/5 (23 download)
Download or read book Sounds American written by Ann Ostendorf and published by University of Georgia Press. This book was released on 2011-09-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sounds American provides new perspectives on the relationship between nationalism and cultural production by examining how Americans grappled with musical diversity in the early national and antebellum eras. During this period a resounding call to create a distinctively American music culture emerged as a way to bind together the varied, changing, and uncertain components of the new nation. This played out with particular intensity in the lower Mississippi River valley, and New Orleans especially. Ann Ostendorf argues that this region, often considered an exception to the nation—with its distance from the center of power, its non-British colonial past, and its varied population—actually shared characteristics of many other places eventually incorporated into the country, thus making it a useful case study for the creation of American culture. Ostendorf conjures the territory’s phenomenally diverse “music ways” including grand operas and balls, performances by church choirs and militia bands, and itinerant violin instructors. Music was often associated with “foreigners,” in particular Germans, French, Irish, and Africans. For these outsiders, music helped preserve collective identity. But for critics concerned with developing a national culture, this multitude of influences presented a dilemma that led to an obsessive categorization of music with racial, ethnic, or national markers. Ultimately, the shared experience of categorizing difference and consuming this music became a unifying national phenomenon. Experiencing the unknown became a shared part of the American experience.
Author :
Publisher :
ISBN 13 :
Total Pages : 846 pages
Book Rating : 4.A/5 ( download)
Download or read book Harper's Young People written by and published by . This book was released on 1883 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cecilia Jorgensen
Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.F/5 ( download)
Download or read book Chopin and the Swedish Nightingale written by Cecilia Jorgensen and published by . This book was released on 2003 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tabor Evans
Publisher : Penguin
ISBN 13 : 1101166673
Total Pages : 150 pages
Book Rating : 4.1/5 (11 download)
Download or read book Longarm 319: Longarm and the Sidekick From Hell written by Tabor Evans and published by Penguin. This book was released on 2005-05-31 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longarm would rather leave this greenhorn out to pasture… Custis Long is none too happy at work. No more than a kid, Buck T. Skane has waltzed into town like he owns the place. And his godfather, Billy Vail, hands the little snot a job on the spot—a job meant for Longarm… Some city slickers with clean hands and dirty intentions are amassing an illegal mine monopoly—and Longarm’s posse plans to trap them, if Buck doesn’t stop squandering Uncle Sam’s dough. Calling himself Canada Cooper, Longarm has to keep fending off local gals eager to learn the mating rituals of the North. Meanwhile, the slickers are onto the trap—and might just beat Longarm at his own game…
Author :
Publisher :
ISBN 13 :
Total Pages : 958 pages
Book Rating : 4.F/5 ( download)
Download or read book Scribner's Magazine ... written by and published by . This book was released on 1910 with total page 958 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jennings Bryant
Publisher : Waveland Press
ISBN 13 : 1478650818
Total Pages : 512 pages
Book Rating : 4.4/5 (786 download)
Download or read book Fundamentals of Media Effects written by Jennings Bryant and published by Waveland Press. This book was released on 2022-12-08 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media permeate our lives and are so omnipresent that we take them for granted and overlook their impact. Mobile communication devices, the internet, and social networking sites have transformed the way we live. The media inform us about everything from a polarized electorate to a global pandemic. The potential of media to influence beliefs and behavior is a longstanding topic in media research. This thoroughly revised edition offers an up-to-date look at media effects literature. Fundamentals of Media Effects, 3/e begins with a historical overview of media effects and then covers foundational theories. Research spotlights throughout the text help readers understand how theories translate into specific studies. Understanding the history and theory behind media effects scholarship aids readers in navigating the media-saturated environment. The final section looks at effects in ten key areas: media violence, media sexual content, frightening media content, political communication, health, stereotyping, educational television, video games, the internet, and mobile communication. For more than two decades, the primary goal of Fundamentals of Media Effects has been to present the vitally important topic of media effects in an expansive yet comprehensible format. Compelling discussions include myriad examples from recent scholarship to engage reader interest. Through exploration of mass communication theories and major areas of research, readers develop media literacy skills and become better media consumers and producers.
Author : Edward Livermore Burlingame
Publisher :
ISBN 13 :
Total Pages : 818 pages
Book Rating : 4.A/5 ( download)
Download or read book Scribner's Magazine written by Edward Livermore Burlingame and published by . This book was released on 1910 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Louis Epstein
Publisher : Lever Press
ISBN 13 : 1643150227
Total Pages : 186 pages
Book Rating : 4.6/5 (431 download)
Download or read book Open Access Musicology written by Louis Epstein and published by Lever Press. This book was released on 2020-10-30 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fall of 2015, a collection of faculty at liberal arts colleges began a conversation about the challenges we faced as instructors: Why were there so few course materials accessible to undergraduates and lay readers that reflected current scholarly debate? How can we convey the relevance of studying music history to current and future generations of students? And how might we represent and reflect the myriad, often conflicting perspectives, positions, and identities that make up both music’s history and the writers of history? Here we offer one response to those questions. Open Access Musicology is a collection of essays, written in an accessible style and with a focus on modes of inquiry rather than content coverage. Our authors draw from their experience as scholars but also as teachers. They have been asked to describe why they became musicologists in the first place and how their individual paths led to the topics they explore and the questions they pose. Like most scholarly literature, the essays have all been reviewed by experts in the field. Unlike all scholarly literature, the essays have also been reviewed by students at a variety of institutions for clarity and relevance. These essays are intended for undergraduates, graduate students, and interested readers without any particular expertise. They can be incorporated into courses on a range of topics as standalone readings or used to supplement textbooks. The topics introduce and explore a variety of subjects, practices, and methods but, above all, seek to stimulate classroom discussion on music history’s relevance to performers, listeners, and citizens.
Author : John Shepherd
Publisher : Routledge
ISBN 13 : 1317227530
Total Pages : 163 pages
Book Rating : 4.3/5 (172 download)
Download or read book Tin Pan Alley written by John Shepherd and published by Routledge. This book was released on 2016-04-14 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Tin Pan Alley we see the beginnings of the pop world as we now know it: commercial, constantly capturing, exploiting or even occasionally creating a public mood. The Alleymen were workers as much as artists. This book, first published in 1982, explores how the change occurred, the ways in which songwriters organised themselves to get greater control over their products, the social circumstances that influenced their choice of subject-matter, the new forms, such as the integrated musical, developed for maximum appeal, the vast publicity structure built to market the merchandise, and, of course, the many stars who came to fame by taking a walk down the Alley.
Author : Ruff William
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.R/5 (5 download)
Download or read book Guide to the Turf written by Ruff William and published by . This book was released on 1873 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1042 pages
Book Rating : 4.:/5 (31 download)
Download or read book Lippincott's Monthly Magazine written by and published by . This book was released on 1893 with total page 1042 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Howard Wight Marshall
Publisher : University of Missouri Press
ISBN 13 : 0826272932
Total Pages : 422 pages
Book Rating : 4.8/5 (262 download)
Download or read book Play Me Something Quick and Devilish written by Howard Wight Marshall and published by University of Missouri Press. This book was released on 2013-01-01 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Play Me Something Quick and Devilish explores the heritage of traditional fiddle music in Missouri. Howard Wight Marshall considers the place of homemade music in people’s lives across social and ethnic communities from the late 1700s to the World War I years and into the early 1920s. This exceptionally important and complex period provided the foundations in history and settlement for the evolution of today’s old-time fiddling. Beginning with the French villages on the Mississippi River, Marshall leads us chronologically through the settlement of the state and how these communities established our cultural heritage. Other core populations include the “Old Stock Americans” (primarily Scotch-Irish from Kentucky, Tennessee, North Carolina, and Virginia), African Americans, German-speaking immigrants, people with American Indian ancestry (focusing on Cherokee families dating from the Trail of Tears in the 1830s), and Irish railroad workers in the post–Civil War period. These are the primary communities whose fiddle and dance traditions came together on the Missouri frontier to cultivate the bounty of old-time fiddling enjoyed today. Marshall also investigates themes in the continuing evolution of fiddle traditions. These themes include the use of the violin in Westward migration, in the Civil War years, and in the railroad boom that changed history. Of course, musical tastes shift over time, and the rise of music literacy in the late Victorian period, as evidenced by the brass band movement and immigrant music teachers in small towns, affected fiddling. The contributions of music publishing as well as the surprising importance of ragtime and early jazz also had profound effects. Much of the old-time fiddlers’ repertory arises not from the inherited reels, jigs, and hornpipes from the British Isles, nor from the waltzes, schottisches, and polkas from the Continent, but from the prolific pens of Tin Pan Alley. Marshall also examines regional styles in Missouri fiddling and comments on the future of this time-honored, and changing, tradition. Documentary in nature, this social history draws on various academic disciplines and oral histories recorded in Marshall’s forty-some years of research and field experience. Historians, music aficionados, and lay people interested in Missouri folk heritage—as well as fiddlers, of course—will find Play Me Something Quick and Devilish an entertaining and enlightening read. With 39 tunes, the enclosed Voyager Records companion CD includes a historic sampler of Missouri fiddlers and styles from 1955 to 2012. A media kit is available here: press.umsystem.edu/pages/PlayMeSomethingQuickandDevilish.aspx
Author : Justin Wintle
Publisher : Routledge
ISBN 13 : 1134021380
Total Pages : 1362 pages
Book Rating : 4.1/5 (34 download)
Download or read book The Concise New Makers of Modern Culture written by Justin Wintle and published by Routledge. This book was released on 2008-11-28 with total page 1362 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Who's Who of Western culture, from Woody Allen to Emile Zola... Containing four hundred essay-style entries, and covering the period from 1850 to the present, The Concise New Makers of Modern Culture includes artists, writers, dramatists, architects, philosophers, anthropologists, scientists, sociologists, major political figures, composers, film-makers and many other culturally significant individuals and is thoroughly international in its purview. Next to Karl Marx is Bob Marley, with John Ruskin is Salman Rushdie, alongside Darwin is Luigi Dallapiccola, Deng Xiaoping rubs shoulders with Jacques Derrida as do Julia Kristeva and Kropotkin. With its global reach, The Concise New Makers of Modern Culture provides a multi-voiced witness of the contemporary thinking world. The entries carry short bibliographies and there is thorough cross-referencing as well as an index of names and key terms.
