Selling Television

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Media Selling

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Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1405158395
Total Pages : 617 pages
Book Rating : 4.4/5 (51 download)

Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2009-05-04 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Selling Television

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Author : Jeanette Steemers
Publisher : British Film Institute
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Selling Television by : Jeanette Steemers

Download or read book Selling Television written by Jeanette Steemers and published by British Film Institute. This book was released on 2004 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb

Media Selling

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Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1119477395
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)

Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Television Secrets for Marketing Success

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Author : Joseph Sugarman
Publisher : Delstar Pub
ISBN 13 : 9781891686092
Total Pages : 314 pages
Book Rating : 4.6/5 (86 download)

Book Synopsis Television Secrets for Marketing Success by : Joseph Sugarman

Download or read book Television Secrets for Marketing Success written by Joseph Sugarman and published by Delstar Pub. This book was released on 1998 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes capsules of experiences marketing products in addition to "writing the script, producing, directing, editing, buying media, testing, back-end sales, dealing with knockoffs, and many other techniques ... used in the production of half-hour infomercials"--Jacket.

Almost Golden

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Author : Gwenda Blair
Publisher : Simon & Schuster
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Almost Golden by : Gwenda Blair

Download or read book Almost Golden written by Gwenda Blair and published by Simon & Schuster. This book was released on 1988 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A network correspondent at age 30, Jessica Savitch came up on the fast track in the hectic, hard-driving field of TV news. But by the time of her accidental death in 1983, Jessica--plagued by drugs, depression, and disastrous romances--had already lost the race. A look at TV news, where the quest for celebrity and the values of journalism collide. Photos.

Television

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Author : Frederik A. Kugel
Publisher :
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Television by : Frederik A. Kugel

Download or read book Television written by Frederik A. Kugel and published by . This book was released on 1949 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:

This Business of Television

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Author : Howard J. Blumenthal
Publisher : Billboard Books
ISBN 13 : 0823077632
Total Pages : 594 pages
Book Rating : 4.8/5 (23 download)

Book Synopsis This Business of Television by : Howard J. Blumenthal

Download or read book This Business of Television written by Howard J. Blumenthal and published by Billboard Books. This book was released on 2006 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication reflects the changes in television, both domestically and internationally and is a useful guide to the legal, economic, and production aspects of the industry.

Pimpin' Ain't Easy

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Author : Beretta E. Smith-Shomade
Publisher : Routledge
ISBN 13 : 1135869480
Total Pages : 238 pages
Book Rating : 4.1/5 (358 download)

Book Synopsis Pimpin' Ain't Easy by : Beretta E. Smith-Shomade

Download or read book Pimpin' Ain't Easy written by Beretta E. Smith-Shomade and published by Routledge. This book was released on 2012-08-21 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has it changed the way African-Americans see themselves and the way others see them? Does the financial success of the network - secured in large part via the proliferation of images deemed offensive and problematic by many black communities - come at the expense of its African-American audience? This book fills a major gap in black television scholarship and should find a sizeable audience in both media studies and African-American studies.

1982 Census of Retail Trade

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Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.3/5 (121 download)

Book Synopsis 1982 Census of Retail Trade by :

Download or read book 1982 Census of Retail Trade written by and published by . This book was released on 1984 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

TV Guide

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Author : Mark Lasswell
Publisher : Crown
ISBN 13 : 9781400046850
Total Pages : 0 pages
Book Rating : 4.0/5 (468 download)

Book Synopsis TV Guide by : Mark Lasswell

Download or read book TV Guide written by Mark Lasswell and published by Crown. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine the greatest week of television ever. In celebration of its 50th anniversary, TV GUIDE has done just that. Picking and choosing from classic programs, unforgettable characters, hilarious moments and broadcast-interrupting tragedies, TV GUIDE has created in this deluxe and nostalgic history the ultimate week of programming. Here are fifty years of riveting innovation distilled into one unforgettable book. From Saturday morning cartoons through prime time and late night, "Fifty Years of Television pays tribute to hundreds of the most important shows of all time. More than 250 color and black-and-white photographs capture the giants of TV in their prime--from "The Great One," Jackie Gleason, to his latter-day descendant Homer Simpson, from Jack Webb of "Dragnet to James Gandolfini of "The Sopranos. The exciting, graphic covers of TV GUIDE offer a fantastic voyage through generations of pop culture. More than 400 collectible covers are included, featuring the work of artists such as Charles Addams, Salvador Dali, Al Hirschfield, Norman Rockwell and Andy Warhol. Landmark essays from the pages of TV GUIDE by Oprah Winfrey, John F. Kennedy, Alex Haley and other American icons shed light on the seductive power of the medium. In original interviews, some of TV's best known and most beloved personalities reminisce about the shows that made the country tune in. A sweeping appreciation of TV, this is the ultimate book of its kind.

How to Sell Your Screenplay

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Author : Lydia Wilen
Publisher : Square One Publishers, Inc.
ISBN 13 : 9780757000027
Total Pages : 324 pages
Book Rating : 4.0/5 ( download)

Book Synopsis How to Sell Your Screenplay by : Lydia Wilen

Download or read book How to Sell Your Screenplay written by Lydia Wilen and published by Square One Publishers, Inc.. This book was released on 2001 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook lets readers in on the rules of winning the game. Written by two veteran screenwriters, this is a complete guide to getting a screenplay seen, read, and sold.

Television

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Author :
Publisher :
ISBN 13 :
Total Pages : 836 pages
Book Rating : 4.P/5 (11 download)

Book Synopsis Television by :

Download or read book Television written by and published by . This book was released on 1960 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Fix

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Author : Declan Hill
Publisher : McClelland & Stewart
ISBN 13 : 077104139X
Total Pages : 418 pages
Book Rating : 4.7/5 (71 download)

Book Synopsis The Fix by : Declan Hill

Download or read book The Fix written by Declan Hill and published by McClelland & Stewart. This book was released on 2010-04-13 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fix is the most explosive story of sports corruption in a generation. Intriguing, riveting, and compelling, it tells the story of an investigative journalist who sets out to examine the world of match-fixing in professional soccer. From the Introduction Understand how gambling fixers work to corrupt a soccer game and you will understand how they move into a basketball league, a cricket tournament, or a tennis match (all places, by the way, that criminal fixers have moved into). My views on soccer have changed. I still love the Saturday-morning game between amateurs: the camaraderie and the fresh smell of grass. But the professional game leaves me cold. I hope you will understand why after reading the book. I think you may never look at sport in the same way again.

FCC Record

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Author : United States. Federal Communications Commission
Publisher :
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.:/5 (319 download)

Book Synopsis FCC Record by : United States. Federal Communications Commission

Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2007-04 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Business of Television

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Author : Ken Basin
Publisher : Routledge
ISBN 13 : 1351254162
Total Pages : 324 pages
Book Rating : 4.3/5 (512 download)

Book Synopsis The Business of Television by : Ken Basin

Download or read book The Business of Television written by Ken Basin and published by Routledge. This book was released on 2018-07-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive overview of the business, financial, and legal structure of the U.S. television industry, as well as its dealmaking norms. Written for working or aspiring creative professionals who want to better understand the entertainment industry — as well as for executives, agents, managers, and lawyers looking for a reference guide — The Business of Television presents a readable, in-depth introduction to rights and talent negotiations, intellectual property, backend deals, licensing, streaming platforms, international production, and much more. The book also includes breakdowns after each chapter summarizing deal points and points of negotiation, a glossary, a list of referenced cases, and a wealth of real-world examples to help readers put the material into context.

Advertising & Selling

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Author :
Publisher :
ISBN 13 :
Total Pages : 1406 pages
Book Rating : 4.:/5 (319 download)

Book Synopsis Advertising & Selling by :

Download or read book Advertising & Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Trends and Prospects in Radio and Television Receivers

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Author :
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Trends and Prospects in Radio and Television Receivers by :

Download or read book Trends and Prospects in Radio and Television Receivers written by and published by . This book was released on 1949 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: