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Author : James Kauffman
Publisher : University Alabama Press
ISBN 13 : 9780817355906
Total Pages : 190 pages
Book Rating : 4.3/5 (559 download)
Download or read book Selling Outer Space written by James Kauffman and published by University Alabama Press. This book was released on 2009-07-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeffrey Manber
Publisher : Apogee Books
ISBN 13 : 9781926592084
Total Pages : 0 pages
Book Rating : 4.5/5 (92 download)
Download or read book Selling Peace written by Jeffrey Manber and published by Apogee Books. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time the inside story of Russia's marketing of their space program to the West is chronicled by one who was there. The colourful tales are told, warts and all. How the door to Russia's long hidden space pro-gram was opened during the era of Soviet perestroika, the political struggle on the signing of the first contract between the Russians and NASA, the push to change space station Freedom into a co-operative venture, the willingness of the Russians to use free markets against the wishes of NASA and how the Russian space station Mir became a commercial platform, are all told in a relaxed and engaging style by the author, who is the only American ever to work within the Russian space program. The book chronicles the author's 14 year journey to use Russian assets to strengthen the American space program. Included is the behind-the-scenes of signing Dennis Tito, working with entertainment icons like James Cameron and Mark Burnett and the electrifying ride that was MirCorp. The book discusses the boycott organised by NASA to prevent MirCorp's success and the drama behind the world's only commercial manned expedition that sent two men to the Mirspace station for over two months, with no government funding. It is a tale of strong characters. Readers are given a front-row seat on the decade-long clash between the Russian chief Yuri Semenov and NASA's Dan Goldin, a paradoxical battle that saw the Russians embracing American open markets and NASA clinging to the Cold War model for space exploration.
Author : Brian Burns
Publisher : McGraw Hill Professional
ISBN 13 : 0071639683
Total Pages : 241 pages
Book Rating : 4.0/5 (716 download)
Download or read book Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products written by Brian Burns and published by McGraw Hill Professional. This book was released on 2009-12-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.
Author : David Meerman Scott
Publisher : MIT Press
ISBN 13 : 0262026961
Total Pages : 145 pages
Book Rating : 4.2/5 (62 download)
Download or read book Marketing the Moon written by David Meerman Scott and published by MIT Press. This book was released on 2014-02-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Author : Linda Dawson
Publisher : Springer
ISBN 13 : 3319930524
Total Pages : 215 pages
Book Rating : 4.3/5 (199 download)
Download or read book War in Space written by Linda Dawson and published by Springer. This book was released on 2019-01-14 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the recent influx of spaceflight and satellite launches, the region of outer space has become saturated with vital technology used for communication and surveillance and the functioning of business and government. But what would happen if these capabilities were disrupted or even destroyed? How would we react if faced with a full-scale blackout of satellite communications? What can and has happened following the destruction of a satellite? In the short term, the aftermath would send thousands of fragments orbiting Earth as space debris. In the longer term, the ramifications of such an event on Earth and in space would be alarming, to say the least. This book takes a look at such crippling scenarios and how countries around the world might respond in their wake. It describes the aggressive actions that nations could take and the technologies that could be leveraged to gain power and control over assets, as well as to initiate war in the theater of outer space. The ways that a country's vital capabilities could be disarmed in such a setting are investigated. In addition, the book discusses our past and present political climate, including which countries currently have these abilities and who the aggressive players already are. Finally, it addresses promising research and space technology that could be used to protect us from those interested in destroying the world's vital systems.
Author : John Logsdon
Publisher : Penguin
ISBN 13 : 1101993499
Total Pages : 402 pages
Book Rating : 4.1/5 (19 download)
Download or read book The Penguin Book of Outer Space Exploration written by John Logsdon and published by Penguin. This book was released on 2018-09-11 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fascinating story of how NASA sent humans to explore outer space, told through a treasure trove of historical documents--publishing in celebration of NASA's 60th anniversary and with a foreword by Bill Nye "An extremely useful and thought provoking documentary journey through the maze of space history. There is no wiser or more experienced navigator through the twists and turns and ups and downs than John Logsdon." -James Hansen, New York Times bestselling author of First Man, now a feature film starring Ryan Gosling and Claire Foy Among all the technological accomplishments of the last century, none has captured our imagination more deeply than the movement of humans into outer space. From Sputnik to SpaceX, the story of that journey--including the inside history of our voyages to the moon depicted in First Man--is told as never before in The Penguin Book of Outer Space Exploration. Renowned space historian John Logsdon traces the greatest moments in human spaceflight by weaving together essential, fascinating documents from NASA's history with his expert narrative guidance. Beginning with rocket genius Wernher von Braun's vision for voyaging to Mars, and closing with Elon Musk's contemporary plan to get there, this volume traces major events like the founding of NASA, the first American astronauts in space, the Apollo moon landings, the Challenger disaster, the daring Hubble Telescope repairs, and more. In these pages, we such gems as Eisenhower's reactions to Sputnik, the original NASA astronaut application, John Glenn's reflections on zero gravity, Kennedy's directives to go to the moon, discussions on what Neil Armstrong's first famous first words should be, firsthands accounts of spaceflight, and so much more.
Author : James Lee Kauffman
Publisher : University Alabama Press
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)
Download or read book Selling Outer Space written by James Lee Kauffman and published by University Alabama Press. This book was released on 1994 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Kauffman's book sheds light on the origins, uses, strengths, and weaknesses of the prevailing frontier metaphor for manned space exploration". -- American Historical Review
Author : Melissa Keil
Publisher : Hardie Grant Publishing
ISBN 13 : 174273958X
Total Pages : 173 pages
Book Rating : 4.7/5 (427 download)
Download or read book Life in Outer Space written by Melissa Keil and published by Hardie Grant Publishing. This book was released on 2013-02-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: A YA romantic comedy about a movie geek & the dream girl he refuses to fall in love with. Sam Kinnison is a geek, and he’s totally fine with that. He has his horror movies, his nerdy friends, World of Warcraft – and until Princess Leia turns up in his bedroom,worry about girls he won't. Then Camilla Carter arrives on the scene. She’s beautiful, friendly and completely irrelevant to his plan. Sam is determined to ignore her, except that Camilla has a plan of her own – and he seems to be a part of it! Sam believes that everything he needs to know he can learn from the movies. But perhaps he’s been watchingthe wrong ones.Life in Outer Space is Melissa Keil’s brilliantly sweet and funny YA debut. It’s also the first book to be signed up through the Ampersand Project, Hardie Grant Egmont’s initiative for emerging YA writers.
Author : Jeffrey Kluger
Publisher : Penguin
ISBN 13 : 059318470X
Total Pages : 353 pages
Book Rating : 4.5/5 (931 download)
Download or read book Holdout written by Jeffrey Kluger and published by Penguin. This book was released on 2021-08-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Literary Hub’s August “Best Sci-Fi and Fantasy Books” | Geek Tyrant’s “The Most Highly Anticipated Sci-Fi and Fantasy Books of August 2021” | Gizmodo’s “49 New Sci-Fi and Fantasy Books to Keep You Turning Pages in August” When evil forces are going unchecked on Earth, a principled astronaut makes a spilt-second decision to try to seek justice in the only place she knows how—the International Space Station. Walli Beckwith is a model astronaut. She graduated at the top of her class from the Naval Academy, had a successful career flying fighter jets, and has spent more than three hundred days in space. So when she refuses to leave her post aboard the International Space Station following an accident that forces her fellow astronauts to evacuate, her American and Russian colleagues are mystified. For Walli, the matter at hand feels all too clear and terrifying for her to be worried about ruining her career. She is stuck in a race against time to save a part of the world that seems to have been forgotten—and also the life of the person she loves the most. She will go to any length necessary, using the only tool she has, to accomplish what she knows is right.
Author : Nirmala Nataraj
Publisher : Chronicle Books
ISBN 13 : 1452146055
Total Pages : 178 pages
Book Rating : 4.4/5 (521 download)
Download or read book Earth and Space written by Nirmala Nataraj and published by Chronicle Books. This book was released on 2015-10-13 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[A] glorious, pictorial tour of the universe . . . beginning with photos depicting Earth from space and progressing through . . . the individual planets.” —School Library Journal Preface by Bill Nye Take a tour of the universe with this breathtaking collection of photographs from the archives of NASA. Astonishing images of Earth from above, the phenomena of our solar system, and the celestial bodies of deep space will captivate readers and photography lovers with an interest in science, astronomy, and the great beyond. Each extraordinary photograph from the legendary space agency is paired with explanatory text that contextualizes its place in the cosmic ballet of planets, stars, dust, and matter—from Earth’s limb to solar flares, the Jellyfish Nebula to Pandora’s Cluster. Featuring a preface by Bill Nye, this engaging ebook offers up-close views of our remarkable cosmos, and sparks wonder at the marvels of Earth and space. “Delve into the great beyond with these awe-inspiring photos from NASA’s archive.” —Entertainment Weekly “Puts some of our most magnificent space imagery in context, and it’s enough to make anyone feel like just the tiniest little speck of stardust.” —BuzzFeed
Author : Jim Bell
Publisher : Union Square & Company
ISBN 13 : 9781454929390
Total Pages : 0 pages
Book Rating : 4.9/5 (293 download)
Download or read book The Space Book written by Jim Bell and published by Union Square & Company. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a series of 250 significant events in the history of astronomy and space exploration, from the original formation of the galaxies, to the space mission to the planet Mars, to speculation about the end of the universe.
Author : Jean Nugent
Publisher :
ISBN 13 : 9780590332361
Total Pages : 100 pages
Book Rating : 4.3/5 (323 download)
Download or read book Calling Outer Space written by Jean Nugent and published by . This book was released on 1985 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reader builds a radio telescope for a science fair project which transmits the message, "Calling outer space." But when extraterrestrials answer your message, you must decide what to do. By choosing specific pages, the reader determines the outcome of the plot.
Author : Larry Niven
Publisher : Wiley-Blackwell
ISBN 13 : 9780708880685
Total Pages : 238 pages
Book Rating : 4.8/5 (86 download)
Download or read book Tales of Known Space written by Larry Niven and published by Wiley-Blackwell. This book was released on 1975 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Trefil
Publisher : National Geographic Society
ISBN 13 : 1426219695
Total Pages : 356 pages
Book Rating : 4.4/5 (262 download)
Download or read book Space Atlas written by James Trefil and published by National Geographic Society. This book was released on 2019 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this guided tour of our planetary neighborhood, the Milky Way and other galaxies, and beyond, detailed maps and fascinating imagery from recent space missions partner with clear, authoritative scientific information. For this new edition, and to celebrate the 50th anniversary of his moonwalk, astronaut and American hero Buzz Aldrin offers a new special section on Earth's moon and its essential role in space exploration past and future.
Author : Fred Haise
Publisher : Smithsonian Institution
ISBN 13 : 1588347141
Total Pages : 217 pages
Book Rating : 4.5/5 (883 download)
Download or read book Never Panic Early written by Fred Haise and published by Smithsonian Institution. This book was released on 2022-04-05 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extraordinary autobiography of astronaut Fred Haise, one of only 24 men to fly to the moon In the gripping Never Panic Early, Fred Haise, Lunar Module Pilot for Apollo 13, offers a detailed firsthand account of when disaster struck three days into his mission to the moon. An oxygen tank exploded, a crewmate uttered the now iconic words, “Houston, we’ve had a problem here,” and the world anxiously watched as one of history’s most incredible rescue missions unfolded. Haise brings readers into the heart of his experience on the challenging mission--considered NASA’s finest hour--and reflects on his life and career as an Apollo astronaut. In this personal and illuminating memoir, illustrated with black-and-white photographs, Haise takes an introspective look at the thrills and triumphs, regrets and disappointments, and lessons that defined his career, including his years as a military fighter pilot and his successful 20-year NASA career that would have made him the sixth man on the moon had Apollo 13 gone right. Many of his stories navigate fear, hope, and resilience, like when he crashed while ferrying a World War II air show aircraft and suffered second and third-degree burns over 65 percent of his body, putting him in critical condition for ten days before making a heroic recovery. In Never Panic Early, Haise explores what it was like to work for NASA in its glory years and demonstrates a true ability to deal with the unexpected.
Author : Robert A. Bell
Publisher : Simon & Schuster Books for Young Readers
ISBN 13 : 9780671602628
Total Pages : 0 pages
Book Rating : 4.6/5 (26 download)
Download or read book My First Book of Space written by Robert A. Bell and published by Simon & Schuster Books for Young Readers. This book was released on 1985-11-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Journey Into Space An informative first book about our solar system with full-color photographs selected form NASA's archives.
Author : Michael D. Leinbach
Publisher : Simon and Schuster
ISBN 13 : 1628728523
Total Pages : 454 pages
Book Rating : 4.6/5 (287 download)
Download or read book Bringing Columbia Home written by Michael D. Leinbach and published by Simon and Schuster. This book was released on 2018-01-23 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Voted the Best Space Book of 2018 by the Space Hipsters The dramatic inside story of the epic search and recovery operation after the Columbia space shuttle disaster. On February 1, 2003, Columbia disintegrated on reentry before the nation’s eyes, and all seven astronauts aboard were lost. Author Mike Leinbach, Launch Director of the space shuttle program at NASA’s John F. Kennedy Space Center was a key leader in the search and recovery effort as NASA, FEMA, the FBI, the US Forest Service, and dozens more federal, state, and local agencies combed an area of rural east Texas the size of Rhode Island for every piece of the shuttle and her crew they could find. Assisted by hundreds of volunteers, it would become the largest ground search operation in US history. This comprehensive account is told in four parts: Parallel Confusion Courage, Compassion, and Commitment Picking Up the Pieces A Bittersweet Victory For the first time, here is the definitive inside story of the Columbia disaster and recovery and the inspiring message it ultimately holds. In the aftermath of tragedy, people and communities came together to help bring home the remains of the crew and nearly 40 percent of shuttle, an effort that was instrumental in piecing together what happened so the shuttle program could return to flight and complete the International Space Station. Bringing Columbia Home shares the deeply personal stories that emerged as NASA employees looked for lost colleagues and searchers overcame immense physical, logistical, and emotional challenges and worked together to accomplish the impossible. Featuring a foreword and epilogue by astronauts Robert Crippen and Eileen Collins, and dedicated to the astronauts and recovery search persons who lost their lives, this is an incredible, compelling narrative about the best of humanity in the darkest of times and about how a failure at the pinnacle of human achievement became a story of cooperation and hope.
