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Selling College
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Book Synopsis Selling Hope and College by : Alex Posecznick
Download or read book Selling Hope and College written by Alex Posecznick and published by Cornell University Press. This book was released on 2017-04-25 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has long been assumed that college admission should be a simple matter of sorting students according to merit, with the best heading off to the Ivy League and highly ranked liberal arts colleges and the rest falling naturally into their rightful places. Admission to selective institutions, where extremely fine distinctions are made, is characterized by heated public debates about whether standardized exams, high school transcripts, essays, recommendation letters, or interviews best indicate which prospective students are "worthy." And then there is college for everyone else. But what goes into less-selective college admissions in an era when everyone feels compelled to go, regardless of preparation or life goals? "Ravenwood College," where Alex Posecznick spent a year doing ethnographic research, was a small, private, nonprofit institution dedicated to social justice and serving traditionally underprepared students from underrepresented minority groups. To survive in the higher education marketplace, the college had to operate like a business and negotiate complex categories of merit while painting a hopeful picture of the future for its applicants. Selling Hope and College is a snapshot of a particular type of institution as it goes about the business of producing itself and justifying its place in the market. Admissions staff members were burdened by low enrollments and worked tirelessly to fill empty seats, even as they held on to the institution’s special spirit. Posecznick documents what it takes to keep a "mediocre" institution open and running, and the struggles, tensions, and battles that members of the community tangle with daily as they carefully walk the line between empowering marginalized students and exploiting them.
Download or read book Selling for Coaches written by Dan Tudor and published by Lulu.com. This book was released on 2014-07-06 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide for college coaches who want to recruit their high school sports prospects more effectively and efficiently. Since 2006, the book Selling for Coaches has proved to be a foundational resource for hundreds of college coaches who have never been trained to recruit, but want to become more proficient at the art of modern athletic recruiting.
Book Synopsis Who Gets In and Why by : Jeffrey Selingo
Download or read book Who Gets In and Why written by Jeffrey Selingo and published by Scribner. This book was released on 2020-09-15 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: From award-winning higher education journalist and New York Times bestselling author Jeffrey Selingo comes a revealing look from inside the admissions office—one that identifies surprising strategies that will aid in the college search. Getting into a top-ranked college has never seemed more impossible, with acceptance rates at some elite universities dipping into the single digits. In Who Gets In and Why, journalist and higher education expert Jeffrey Selingo dispels entrenched notions of how to compete and win at the admissions game, and reveals that teenagers and parents have much to gain by broadening their notion of what qualifies as a “good college.” Hint: it’s not all about the sticker on the car window. Selingo, who was embedded in three different admissions offices—a selective private university, a leading liberal arts college, and a flagship public campus—closely observed gatekeepers as they made their often agonizing and sometimes life-changing decisions. He also followed select students and their parents, and he traveled around the country meeting with high school counselors, marketers, behind-the-scenes consultants, and college rankers. While many have long believed that admissions is merit-based, rewarding the best students, Who Gets In and Why presents a more complicated truth, showing that “who gets in” is frequently more about the college’s agenda than the applicant. In a world where thousands of equally qualified students vie for a fixed number of spots at elite institutions, admissions officers often make split-second decisions based on a variety of factors—like diversity, money, and, ultimately, whether a student will enroll if accepted. One of the most insightful books ever about “getting in” and what higher education has become, Who Gets In and Why not only provides an unusually intimate look at how admissions decisions get made, but guides prospective students on how to honestly assess their strengths and match with the schools that will best serve their interests.
Download or read book Selling Saturdays written by Jeff Beals and published by . This book was released on 2012-09-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you think your industry is competitive, you wouldn't believe the selling skills necessary to assemble a championship football team! In the world of college football, the effort to attract talented players is known as "recruiting," but it's not like the human resources recruiting you see in a typical company. College football recruiting is marketing in its purest and most competitive form. In this one-of-a-kind book, Jeff Beals shares the sales-and-marketing secrets of famous football coaches such as Barry Switzer, Tom Osborne, Phillip Fulmer, Gary Barnett, John Cooper, Hayden Fry, R.C. Slocum, Jim Donnan, Joe Moglia and Jeff Tedford. The result is a page-turning sales book that reads like a novel. Study the gridiron's greatest salesmen -- and imitate their strategies and tactics -- and become a better marketer regardless of your profession!
Download or read book Selling Sounds written by David Suisman and published by Harvard University Press. This book was released on 2009-05-31 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Tin Pan Alley to grand opera, player-pianos to phonograph records, David Suisman’s Selling Sounds explores the rise of music as big business and the creation of a radically new musical culture. Around the turn of the twentieth century, music entrepreneurs laid the foundation for today’s vast industry, with new products, technologies, and commercial strategies to incorporate music into the daily rhythm of modern life. Popular songs filled the air with a new kind of musical pleasure, phonographs brought opera into the parlor, and celebrity performers like Enrico Caruso captivated the imagination of consumers from coast to coast. Selling Sounds uncovers the origins of the culture industry in music and chronicles how music ignited an auditory explosion that penetrated all aspects of society. It maps the growth of the music business across the social landscape—in homes, theaters, department stores, schools—and analyzes the effect of this development on everything from copyright law to the sensory environment. While music came to resemble other consumer goods, its distinct properties as sound ensured that its commercial growth and social impact would remain unique. Today, the music that surrounds us—from iPods to ring tones to Muzak—accompanies us everywhere from airports to grocery stores. The roots of this modern culture lie in the business of popular song, player-pianos, and phonographs of a century ago. Provocative, original, and lucidly written, Selling Sounds reveals the commercial architecture of America’s musical life.
Book Synopsis College Essay Essentials by : Ethan Sawyer
Download or read book College Essay Essentials written by Ethan Sawyer and published by Sourcebooks, Inc.. This book was released on 2016-07-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let the College Essay Guy take the stress out of writing your college admission essay. Packed with brainstorming activities, college personal statement samples and more, this book provides a clear, stress-free roadmap to writing your best admission essay. Writing a college admission essay doesn't have to be stressful. College counselor Ethan Sawyer (aka The College Essay Guy) will show you that there are only four (really, four!) types of college admission essays. And all you have to do to figure out which type is best for you is answer two simple questions: 1. Have you experienced significant challenges in your life? 2. Do you know what you want to be or do in the future? With these questions providing the building blocks for your essay, Sawyer guides you through the rest of the process, from choosing a structure to revising your essay, and answers the big questions that have probably been keeping you up at night: How do I brag in a way that doesn't sound like bragging? and How do I make my essay, like, deep? College Essay Essentials will help you with: The best brainstorming exercises Choosing an essay structure The all-important editing and revisions Exercises and tools to help you get started or get unstuck College admission essay examples Packed with tips, tricks, exercises, and sample essays from real students who got into their dream schools, College Essay Essentials is the only college essay guide to make this complicated process logical, simple, and (dare we say it?) a little bit fun. The perfect companion to The Fiske Guide To Colleges 2020/2021. For high school counselors and college admission coaches, this is an essential book to help walk your students through writing a stellar, authentic college essay.
Book Synopsis The Power of Selling by : Kimberly K. Richmond
Download or read book The Power of Selling written by Kimberly K. Richmond and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selling Paris written by Alexia M. Yates and published by Harvard University Press. This book was released on 2015-10-06 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1871 Paris was a city in crisis. Besieged during the Franco-Prussian War, its buildings and boulevards were damaged, its finances mired in debt, and its new government untested. But if Parisian authorities balked at the challenges facing them, entrepreneurs and businessmen did not. Selling Paris chronicles the people, practices, and politics that spurred the largest building boom of the nineteenth century, turning city-making into big business in the French capital. Alexia Yates traces the emergence of a commercial Parisian housing market, as private property owners, architects, speculative developers, and credit-lending institutions combined to finance, build, and sell apartments and buildings. Real estate agents and their innovative advertising strategies fed these new residential spaces into a burgeoning marketplace. Corporations built empires with tens of thousands of apartments under management for the benefit of shareholders. By the end of the nineteenth century, the Parisian housing market caught the attention of the wider public as newspapers began reporting its ups and downs. The forces that underwrote Paris’s creation as the quintessentially modern metropolis were not only state-centered or state-directed but also grew out of the uncoordinated efforts of private actors and networks. Revealing the ways housing and property became commodities during a crucial period of urbanization, Selling Paris is an urban history of business and a business history of a city that transforms our understanding of both.
Download or read book College For Sale written by Wesley Shumar and published by Routledge. This book was released on 2013-10-23 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a framework for understanding higher education in the US and other western countries since the 1970s whereby the logic of the market place has increasingly come to dominate all arenas and, in context, the education system. The author calls this process "commodification" and he describes the transformation of universities in the US and elsewhere as they attempt to accomodate the enforced changes on their academic lives and those of their students.; The book chronicles changes with the increasing focus on career and the movement towards the instrumental functions of education; the financial crisis and the development of a more corporate approach to education; of consumption that produce universities heavy with expensive, well-equipped and powerful administrations and decreasing numbers of ever more disenfranchised faculty.
Book Synopsis Selling School by : Catherine DiMartino
Download or read book Selling School written by Catherine DiMartino and published by Teachers College Press. This book was released on 2018 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of regulation are quickly and profoundly reshaping public education without the benefit of robust research or public debate. Selling School is important reading for principals navigating increasingly marketized school systems, for policymakers constructing legislation, and for parents negotiating school choice. “DiMartino and Jessen are right in their prescient discussion of the muddling of public and private models in public education through marketing.” —From the Foreword by Christopher Lubienski, Indiana University, Bloomington “This book pioneers new ground as the authors move the literature on the marketization of education into a more nuanced analysis of how branding discourses and practices have entered the logic of public schooling.” —Gary L. Anderson, New York University “Essential for readers interested in learning about how private sector practices affect the functions of public schools.” —Janelle Scott, University of California, Berkeley
Book Synopsis Win at Any Cost by : Francis X. Dealy
Download or read book Win at Any Cost written by Francis X. Dealy and published by Carol Publishing Corporation. This book was released on 1990 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Emergency Care and Transportation of the Sick and Injured by : Bruce D. Browner
Download or read book Emergency Care and Transportation of the Sick and Injured written by Bruce D. Browner and published by Gareth Stevens Publishing. This book was released on 1999 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Lower Ed by : Tressie McMillan Cottom
Download or read book Lower Ed written by Tressie McMillan Cottom and published by New Press, The. This book was released on 2017-02-28 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two million students are enrolled in for-profit colleges, from the small family-run operations to the behemoths brandished on billboards, subway ads, and late-night commercials. These schools have been around just as long as their bucolic not-for-profit counterparts, yet shockingly little is known about why they have expanded so rapidly in recent years—during the so-called Wall Street era of for-profit colleges. In Lower Ed Tressie McMillan Cottom—a bold and rising public scholar, herself once a recruiter at two for-profit colleges—expertly parses the fraught dynamics of this big-money industry to show precisely how it is part and parcel of the growing inequality plaguing the country today. McMillan Cottom discloses the shrewd recruitment and marketing strategies that these schools deploy and explains how, despite the well-documented predatory practices of some and the campus closings of others, ending for-profit colleges won't end the vulnerabilities that made them the fastest growing sector of higher education at the turn of the twenty-first century. And she doesn't stop there. With sharp insight and deliberate acumen, McMillan Cottom delivers a comprehensive view of postsecondary for-profit education by illuminating the experiences of the everyday people behind the shareholder earnings, congressional battles, and student debt disasters. The relatable human stories in Lower Ed—from mothers struggling to pay for beauty school to working class guys seeking "good jobs" to accomplished professionals pursuing doctoral degrees—illustrate that the growth of for-profit colleges is inextricably linked to larger questions of race, gender, work, and the promise of opportunity in America. Drawing on more than one hundred interviews with students, employees, executives, and activists, Lower Ed tells the story of the benefits, pitfalls, and real costs of a for-profit education. It is a story about broken social contracts; about education transforming from a public interest to a private gain; and about all Americans and the challenges we face in our divided, unequal society.
Book Synopsis What the Best College Students Do by : Ken Bain
Download or read book What the Best College Students Do written by Ken Bain and published by Belknap Press. This book was released on 2012-08-27 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of the best-selling What the Best College Teachers Do is back with more humane, doable, and inspiring help, this time for students who want to get the most out of college—and every other educational enterprise, too. The first thing they should do? Think beyond the transcript. The creative, successful people profiled in this book—college graduates who went on to change the world we live in—aimed higher than straight A’s. They used their four years to cultivate habits of thought that would enable them to grow and adapt throughout their lives. Combining academic research on learning and motivation with insights drawn from interviews with people who have won Nobel Prizes, Emmys, fame, or the admiration of people in their field, Ken Bain identifies the key attitudes that distinguished the best college students from their peers. These individuals started out with the belief that intelligence and ability are expandable, not fixed. This led them to make connections across disciplines, to develop a “meta-cognitive” understanding of their own ways of thinking, and to find ways to negotiate ill-structured problems rather than simply looking for right answers. Intrinsically motivated by their own sense of purpose, they were not demoralized by failure nor overly impressed with conventional notions of success. These movers and shakers didn’t achieve success by making success their goal. For them, it was a byproduct of following their intellectual curiosity, solving useful problems, and taking risks in order to learn and grow.
Book Synopsis What They Didn't Teach You About Recruiting by : Dan Tudor
Download or read book What They Didn't Teach You About Recruiting written by Dan Tudor and published by Lulu.com. This book was released on 2014-07-17 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Important lessons for college coaches who are engaged in recruiting student-athletes for their college sports program
Book Synopsis Creating a Class by : Mitchell L Stevens
Download or read book Creating a Class written by Mitchell L Stevens and published by Harvard University Press. This book was released on 2009-06-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: In real life, Stevens is a professor at Stanford University. But for a year and a half, he worked in the admissions office of a bucolic New England college known for its high academic standards, beautiful campus, and social conscience. Ambitious high schoolers and savvy guidance counselors know that admission here is highly competitive. But creating classes, Stevens finds, is a lot more complicated than most people imagine.
Download or read book You Got Into Where? written by Joi Wade and published by . This book was released on 2016-06-17 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""You Got Into Where?"" is the first college admissions guide written by a student who is fresh out of the college admissions process. Learn how I was admitted to schools like the University of Southern California and New York University with full tuition scholarships. The guide features copies of my admissions essay, writing supplement, and activities resume that I used to apply to college the fall of my senior year. Get advice on all the secrets of the admissions process from start to finish. ""I can't believe that a 17 year-old has written a college admissions books that is so well-written, clear and accurate. No wonder USC jumped at the chance to have her become their student. My sense of things is that mostly parents read college admissions books; high school students just don't want to take the time. Given what she says and how she says it, I truly believe that teens will rush to read "You Got Into Where?" It is well worth their time."" -Marjorie Hansen Shaevitz Author, adMISSION POSSIBLE
