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Selling Big To China
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Book Synopsis Selling Big to China by : Morry Morgan
Download or read book Selling Big to China written by Morry Morgan and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and proven to work with Fortune 500 companies operating in the 'Middle Kingdom'. It is divided into four main areas: The Knowledge The Sales Call The Negotiation The Maintenance The book is the result of my 8 years of training in sales and negotiation skills across mainland China, as well as running a multi-city, multicultural company in the 'World's Most Stressful Country' (according to Newsweek). The book includes a collection of anecdotes from this experience, as well as case studies developed by working closely with leading companies in China. Some of these companies include Rockwell Automation, Microsoft, Thomson, SAP, and NBC. Sales and negotiating is not easy, particularly when done in a country with completely new values and rules of engagement. The purpose of this book is to lay the rules out clearly, and provide the reader with an easy to understand strategy to doing business in mainland China.
Download or read book Selling to China written by Stanley Chao and published by iUniverse. This book was released on 2012-11-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conventional wisdom that only large corporations can do business in China is a thing of the past. Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses learn effective ways to deal with Chinese businesspeople and private and state-owned companies; analyze whether certain products or services are viable for the Chinese market; understand the psyche of the Mao Generation Chinese who are now Chinas business owners, executives, and government leaders; and develop low-cost, market-entry strategies Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.
Download or read book Selling to China written by Stanley Chao and published by iUniverse. This book was released on 2018-08-31 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conventional wisdom that only large corporations can do business in China is a thing of the past. Small and medium-sized businesses today enjoy the same opportunities in China once granted only to large multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses: • Learn effective ways to deal with Chinese businesspeople and private and state-owned companies • Determine whether certain products or services are viable for the Chinese market • Understand the psyche of the “Mao Generation” Chinese, who are now China’s business owners, executives, and government leaders • Develop low-cost, market-entry strategies Filled with clear, tangible steps and applicable anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.
Download or read book Big in China written by Alan Paul and published by Harper Collins. This book was released on 2011-03-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What a romp….Alan Paul walked the walk, preaching the blues in China. Anyone who doubts that music is bigger than words needs to read this great tale." —Gregg Allman "An absolute love story. In his embrace of family, friends, music and the new culture he's discovering, Alan Paul leaves us contemplating the love in our own lives, and rethinking the concept of home." —Jeffrey Zaslow, coauthor, with Randy Pausch, of The Last Lecture Alan Paul, award–winning author of the Wall Street Journal’s online column “The Expat Life,” gives his engaging, inspiring, and unforgettable memoir of blues and new beginnings in Beijing. Paul’s three-and-a-half-year journey reinventing himself as an American expat—while raising a family and starting the revolutionary blues band Woodie Alan, voted Beijing Band of the Year in the 2008—is a must-read adventure for anyone who has lived abroad, and for everyone who dreams of rewriting the story of their own future.
Book Synopsis Big Business in China by : Sherman Cochran
Download or read book Big Business in China written by Sherman Cochran and published by Harvard University Press. This book was released on 1980 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first major study in Chinese business history based largely on business's own records. It focuses on the battle for the cigarette market in early twentieth-century China between the British-American Tobacco Company, based in New York and London, and its leading Chinese rival, Nanyang Brothers Tobacco Company, whose headquarters were in Hong Kong and Shanghai. From its founding in 1902, the British-American Tobacco Company maintained a lucrative monopoly of the market until 1915, when Nanyang entered China and extended tis operations into the country's major markets despite the use of aggressive tactics against it. Both companies grew rapidly during the 1920s, and competition between them reached its peak, but by 1930 Nanyang weakened, bringing an end to serious commercial rivalry. Though less competitive, both companies continued to trade in China until their Sino-foreign rivalry ended altogether with the founding of the People's Republic in 1949. Debate over international commercial rivalries has often been conducted broadly in terms of imperialist exploitation and economic nationalism. This study shows the usefulness and limitations of these terms for historical purposes and contributes to the separate but related debate over the significance of entrepreneurial innovation in Chinese economic history. By analyzing the foreign Chinese companies' business practices and by describing their involvement in diplomatic incidents, boycotts, strikes, student protests, relations with peasant tobacco growers, dealings with the Kuomintang and Chinese Communist Party, and a host of other activities, the author brings to light the roles that big businesses played not only in China's economy but also in its politics, society, and foreign affairs.
Book Synopsis Digital China: Selling to China Through Cross-Border E-Commerce by : Ashley Dudarenok
Download or read book Digital China: Selling to China Through Cross-Border E-Commerce written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2019-01-01 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s cross-border e-commerce market was worth 8.8 trillion yuan transactions in 2018, with 25-34 year-olds as the largest user segment making up 48% of China’s highly educated CBEC consumers. In early 2020. China also approved 24 more cross-border e-commerce pilot cities and has introduced relaxed foreign exchange regulations in its free trade zones. This is an area that China is clearly prioritizing. If you’ve ever thought about expanding your business into China but hesitated, this is the book for you. There are plenty of cross-border e-commerce options available without having to set up a branch office or hire a large group of local staff. It’s a great solution for brands of all sizes. Here’s an excerpt to give you a taste. China is a huge market with great potential. It’s unique, sophisticated, hyper-competitive and it’s not easy to succeed. Despite the challenges, international brands of all kinds are eager to get access to over 1.4 billion Chinese consumers. If you’ve decided that it’s time for your company to take its next big step and dive in, the good news is that it’s not necessary to set up shop in China to sell your products there. E-commerce is a way of life in China and by the end of 2019, e-commerce sales are forecast by some to expand 27.3%, reaching $1.935 trillion USD. This represents 36.6% of total retail sales in the country. Cross-border e-commerce can blur geographical borders so we’ve created this mini-book to help marketers better understand major online sales channels for cross-border e-commerce in 2019. You’ll find out about key players to watch and major e-commerce shopping festivals. We’ll dive into information that will empower you to take action and make wise decisions when it comes to your marketing budget. Social E-commerce and We-Commerce Whether it’s traditional media opening their own online stores, or e-commerce sites adding more editorial content and social features, both sides are coming closer together in the form of social e-commerce. It’s happening everywhere but it’s a trend that’s even more advanced in China. In the West, it’s more common to use an e-commerce site as the final stop when completing a transaction, whereas in China, e-commerce sites are destinations where you can make new discoveries, acquire information, socialize with others who can make informed recommendations and communicate with people who share your interests or concerns. Social commerce has become very popular in China because customer acquisition costs have increased significantly on traditional platforms, like Alibaba and JD.com, so brands and platforms are looking for new ways to engage customers. It’s estimated that by the end of 2022, 15% of all e-commerce in China will be social and it will became a major force in online retail sales. As more e-commerce outlets start adding a social element to their business model, three general categories have emerged. 1. Content Sharing Platforms The content sharing model is based on consumers trust in other consumers, influencers, key opinion leaders (KOLs) and key opinion consumers (KOCs). Brands and retailers cooperate with them to create content that informs potential buyers about their products and attempts to guide their purchasing decisions. KOLs and trusted consumers give products credibility and desirability. KOCs are a role specific to China and WeChat. KOCs are personal accounts listed under someone’s name but they’re administered by brand employees and WeChat users are aware of this arrangement. These accounts publish information, content marketing and many also do a wide range of customer relationship management tasks such as handling complaints, making product orders, handling returns, issuing coupons, promoting sales and more. This role was developed as a workaround on the highly influential WeChat social media platform as it is built for person to person contact so this method is not only functional but also feels more personal and can deliver the immediate action that many Chinese consumers demand. It also enables a low cost ad network as advertising rates on WeChat are very high. REVIEWS “Ashley is truly professional with international perspective, yet down to earth.” Bianca Un, Hang Lung Property “Nobody knows Chinese Social Media like Ashley. I say this as an ex-competitor.” Brad Emery CEO – Founder of The Aimviva Travel Club
Book Synopsis Unlocking the World's Largest E-Market by : Ashley Galina Dudarenok
Download or read book Unlocking the World's Largest E-Market written by Ashley Galina Dudarenok and published by . This book was released on 2018-02-02 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to expand your business to the world's largest e-market, this is the book you need. In this extended and updated edition, Ashley Galina Dudarenok expands her analysis to include the booming technology scene in China, where two giants - Alibaba and Tencent - are engaged in an epic rivalry. You'll also learn how new technologies, like supercomputing, blockchain technology and artificial intelligence, are playing a role as the epicenter of tech innovation moves East and how Chinese corporations are making big moves on the world stage. What's new: New Retail and the Future of Commerce in China Alibaba vs Tencent Social Ranking 2020 Technology and Shifting Epicenters China Going Global China's Soft Power This book is a must-have for anyone who's working with Chinese social media or planning to enter China. It's packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You'll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes 'New Retail' will bring. What Every Marketer Needs to Know about China How Your Business Can Harness Chinese Social Media WeChat: China's Operating System Weibo: China's Online Hotspot The Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, "Unlocking the World's Largest E-market" offers practical advice about selling on Chinese social media from someone who has seen the transformation in China's online world firsthand. "Social media in China, the world's largest, digitally-savvy consumer market, is changing at warp speed. With it come new and innovative ways for companies to communicate with their users about their products and services. And the difference between those who know how to do digital marketing right in China and those who don't can be huge. Ashley's book is a great read on this topic and it shows how to do digital marketing on social media in China right." - Edward Tse, Founder and CEO of Gao Feng Advisory Company, and author of China's Disruptors "Ashley Galina Dudarenok has written a clear, analytical guide to digital marketing on Chinese social media. Merely projecting Western e-marketing onto the Chinese markets and platforms is unlikely to work; Dudarenok explains in readable detail why not and what to do about it." - Peter Gordon, Editor of Asian Review of Books "With the convergence of consumerism, social media and mobile payments in China, the time is right for this book. Dudarenok gives both nuanced insights and practical recommendations for companies seeking success in penetrating this complex market." - Fredda McDonald, Managing Director of World 50 If you're ready to buy it, scroll up and click "Add to Cart" now
Book Synopsis All the Tea in China by : Jeremy Haft
Download or read book All the Tea in China written by Jeremy Haft and published by Penguin. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reference on creating jobs and wealth by doing business with China reveals key business opportunities in a variety of sectors, explaining America's competitive advantage while providing counsel on how to avoid costly mistakes within China's challenging operating environments.
Book Synopsis Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media by : Ashley Dudarenok
Download or read book Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media written by Ashley Dudarenok and published by Alarice International Limited. This book was released on with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
Book Synopsis Selling Sex Overseas by : Ko-lin Chin
Download or read book Selling Sex Overseas written by Ko-lin Chin and published by NYU Press. This book was released on 2012-09-17 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2013 Outstanding Book Award Winner from the Division of International Criminology, American Society of Criminology Every year, thousands of Chinese women travel to Asia and the United States in order to engage in commercial sex work. In Selling Sex Overseas, Ko-lin Chin and James Finckenauer challenge the current sex trafficking paradigm that considers all sex workers as victims, or sexual slaves, and as unwilling participants in the world of commercial sex. Bringing to life an on-the-ground portrait of this usually hidden world, Chin and Finckenauer provide a detailed look at all of its participants: sex workers, pimps, agents, mommies, escort agency owners, brothel owners, and drivers. Ultimately, they probe the social, economic, and political organization of prostitution and sex trafficking, contradicting many of the ‘moral crusaders’ of the human trafficking world.
Book Synopsis How To Sell Big On WeChat (English Edition) by : Nora Holtmann
Download or read book How To Sell Big On WeChat (English Edition) written by Nora Holtmann and published by . This book was released on 2020-03-22 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to sell big on Wechat This book explains everything you need to know about the largest social media channel in China. In the book, you will learn how to win customers and sell products via WeChat and how to place your company in the Chinese market. Does the Chinese market seem like a book with seven seals to you? Or you want to reach Chinese consumers in Germany? Are you looking for an opportunity to open up a new market for your products? Or you just want to take a look into the future and see how the market could develop shortly? This guide helps! The more you deal with retail marketing in China, the more extensive and confusing the topic seems to become. Because in China, social media and retail are much more closely intertwined than in other markets. The biggest difference is that you can shop directly out of the social media channel WeChat because the retailers promote their products directly on the WeChat channel. Also, there is - how practical - a direct WeChat pay function, so that marketing, sales, and transaction are all handled directly via the same platform. This trend could also become established in Germany in a short time. If you want to know today how modern consumer marketing works via WeChat in China, then you will find all the important information, explained simply and comprehensibly, in this book! The following topics are discussed in this book: What is WeChat and what can you do with it? Why do Chinese consumers love WeChat? What is the importance of WeChat in the international market? Why is WeChat also important for the German market? How do you get in touch with Chinese WeChat influencers? How do e-commerce and cashless payments via WeChat work with WeChat Pay? How can you scale your business via WeChat? And much more... That's why this book is important for you: Chinese consumers prefer beer, chocolate, and German sights. In many cases, however, you can't buy German products at all because they hardly have any cash. Chinese tourists spend millions in Germany every year - as long as these hotels, retail companies or souvenir providers allow payment with appropriate payment systems. The book gives you a complete overview of the various functions of WeChat and how you can use them for your business. You will learn how to manage your WeChat account correctly and get tips on customer acquisition. And much more... This book leaves no questions about WeChat unanswered. It explains how to set up your WeChat channel sensibly right from the start and how you can scale your success as you progress. This guide is recommended to everyone, who would like to come into business contact with the million Chinese who visit the world as tourists. Who plans to sell German products in China via WeChat, is interested in marketing in China, which deals with the social media channel WeChat, or would like to take a look into the future of retail. Use the Know-How of Nora Holtmann to lead your business into the future. Learn which trends from China await us here in Germany. Be among the first to benefit from this know-how. Become a real WeChat expert! #ChinaMarketing #WeChat #HowToSellBig #China #SocialMediaAroundTheWorld #AsiaMarketing
Book Synopsis China and the Global Economy by : Peter Nolan
Download or read book China and the Global Economy written by Peter Nolan and published by Palgrave MacMillan. This book was released on 2001-05-10 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text tells the story of China's emergence as a major economic power and the impact this will have on world business. It is an executive summary of the opportunities for business in one of the largest markets in the world.
Book Synopsis CHINA A COMMERCIAL AND INDUSTRIAL HANDBOOK by : JULEAN ARNOLD
Download or read book CHINA A COMMERCIAL AND INDUSTRIAL HANDBOOK written by JULEAN ARNOLD and published by . This book was released on 1926 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Jewelers' Circular written by and published by . This book was released on 1923 with total page 1312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Reival: China's Finance and Trade: A Policy Reader (1978) by : Gordon A. Bennett
Download or read book Reival: China's Finance and Trade: A Policy Reader (1978) written by Gordon A. Bennett and published by Routledge. This book was released on 2017-09-29 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 1978:
Book Synopsis Big Data Finance in China by : Mengyao Lin
Download or read book Big Data Finance in China written by Mengyao Lin and published by Springer Nature. This book was released on with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Poland China Swine World written by and published by . This book was released on 1917 with total page 1048 pages. Available in PDF, EPUB and Kindle. Book excerpt:
