Sell More With Science

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The Science of Selling

Author : David Hoffeld
Publisher : Penguin
ISBN 13 : 0143129333
Total Pages : 289 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis The Science of Selling by : David Hoffeld

Download or read book The Science of Selling written by David Hoffeld and published by Penguin. This book was released on 2022-02-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

Sell More with Science

Author : David Hoffeld
Publisher : Penguin
ISBN 13 : 0525538747
Total Pages : 256 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Sell More with Science by : David Hoffeld

Download or read book Sell More with Science written by David Hoffeld and published by Penguin. This book was released on 2022-03-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success. Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world’s leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and out in the world. Here, Hoffeld utilizes research studies from social psychology, neuroscience, and behavioral economics to reveal actionable insights you can use to grow your sales, achieve more, and stay ahead of the competition. You’ll discover: • two evidence-based mindsets that will help you earn more sales • seven strategies that will boost your chances of reaching any goal • powerful principles that will enhance your ability to guide potential clients into positive buying decisions • ways to win day-to-day interactions—in business and beyond • how to reframe any idea or situation • what it means to sell with integrity • a science-backed formula you can follow to create positive career change • and much more Filled with practical insights and exercises, Sell More with Science is a game-changing guide for anyone who wants to take their influence, sales, or career to new heights.

Sell More with Science

Author : David Hoffeld
Publisher : Penguin
ISBN 13 : 0525538739
Total Pages : 305 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Sell More with Science by : David Hoffeld

Download or read book Sell More with Science written by David Hoffeld and published by Penguin. This book was released on 2022-03-22 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success. Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world’s leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and out in the world. Here, Hoffeld utilizes research studies from social psychology, neuroscience, and behavioral economics to reveal actionable insights you can use to grow your sales, achieve more, and stay ahead of the competition. You’ll discover: • two evidence-based mindsets that will help you earn more sales • seven strategies that will boost your chances of reaching any goal • powerful principles that will enhance your ability to guide potential clients into positive buying decisions • ways to win day-to-day interactions—in business and beyond • how to reframe any idea or situation • what it means to sell with integrity • a science-backed formula you can follow to create positive career change • and much more Filled with practical insights and exercises, Sell More with Science is a game-changing guide for anyone who wants to take their influence, sales, or career to new heights.

The Brain Sell

Author : David Lewis
Publisher : Hachette UK
ISBN 13 : 1857889428
Total Pages : 363 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis The Brain Sell by : David Lewis

Download or read book The Brain Sell written by David Lewis and published by Hachette UK. This book was released on 2013-09-23 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.

SELL YOUR RESEARCH

Author : Alexia Youknovsky
Publisher : Springer Nature
ISBN 13 : 303034181X
Total Pages : 157 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis SELL YOUR RESEARCH by : Alexia Youknovsky

Download or read book SELL YOUR RESEARCH written by Alexia Youknovsky and published by Springer Nature. This book was released on 2020-04-06 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public speaking is an essential component in the life of a scientist, whatever your level of career. In this book, the authors describe a tried-and-tested technique for preparing a presentation: the SELL Method. Following these three simple steps - Skeleton, Envelope, Life & Logistics - will help you make the most out of any talk. Whether it be a 3-minute pitch or an hour-long plenary session, you will find pages of advice, theory and practical exercises enabling you to SELL YOUR RESEARCH with impact. For scientists these days, the work is not done until it is communicated. And now that problem is solved. Solidly researched and immaculately written, Sell Your Research is a goldmine of useful advice. Whether you are brimming with confidence or just setting out, this gem of a guidebook will improve every presentation and nurture every budding science communicator. Dr. Stephen Webster, Director of Science Communication Unit, Imperial College London Public speaking is one of the most intimidating but crucial tasks in a scientist’s career. This book provides a welcoming, clear, step-by-step guide to improving your presentations at every level. Reading it and following its advice will make your science talks less frightening and more enjoyable. Dr. Laura Helmuth, Health, Science & Environment Editor, Washington Post

Sell the Way You Buy

Author : David Priemer
Publisher : Page Two
ISBN 13 : 1989603203
Total Pages : 0 pages
Book Rating : 4.9/5 (896 download)

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Book Synopsis Sell the Way You Buy by : David Priemer

Download or read book Sell the Way You Buy written by David Priemer and published by Page Two. This book was released on 2020-04-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: While a Vice President at Salesforce, David Priemer had an epiphany during one of the company's high-pressure selling periods: the very sales tactics they were using were not working on him. Yes, the numbers still showed results, but through brute force rather than elegance and efficiency. Priemer also discovered that his sales colleagues were spending far more time on leads that did not convert to sales than on those that did. His company--and his entire profession--was acting with more than enough gusto, but without enough awareness and empathy. They were not selling the way they buy. Sell the Way You Buy is about much more than putting yourself in the customer's shoes. Customers don't always know what they want or need, or they may be seeking a solution for something that isn't their core problem. They suffer from status quo bias, from recency bias, from confirmation bias. And meanwhile, the state of overwhelming choice has most products and solution providers adrift in the "Sea of Sameness." In today's world, almost everyone is in sales, but as Priemer realized, we don't teach it. Sell the Way You Buy will show you how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers (how to talk to people). Priemer reveals scientifically supported methods to understand the customer, identify their needs, and move them toward the right solution--all the while teaching you to avoid all the reasons why the average person doesn't like salespeople. In short, to sell the way you buy.

Make It Stick

Author : Peter C. Brown
Publisher : Harvard University Press
ISBN 13 : 0674729013
Total Pages : 330 pages
Book Rating : 4.6/5 (747 download)

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Book Synopsis Make It Stick by : Peter C. Brown

Download or read book Make It Stick written by Peter C. Brown and published by Harvard University Press. This book was released on 2014-04-14 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners. Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never before encountered and drawing inferences from facts already known. New insights into how memory is encoded, consolidated, and later retrieved have led to a better understanding of how we learn. Grappling with the impediments that make learning challenging leads both to more complex mastery and better retention of what was learned. Many common study habits and practice routines turn out to be counterproductive. Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. More complex and durable learning come from self-testing, introducing certain difficulties in practice, waiting to re-study new material until a little forgetting has set in, and interleaving the practice of one skill or topic with another. Speaking most urgently to students, teachers, trainers, and athletes, Make It Stick will appeal to all those interested in the challenge of lifelong learning and self-improvement.

When: The Scientific Secrets of Perfect Timing

Author : Daniel H. Pink
Publisher : Penguin
ISBN 13 : 0735210640
Total Pages : 272 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis When: The Scientific Secrets of Perfect Timing by : Daniel H. Pink

Download or read book When: The Scientific Secrets of Perfect Timing written by Daniel H. Pink and published by Penguin. This book was released on 2018-01-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The instant New York Times Bestseller #1 Wall Street Journal Business Bestseller Instant Washington Post Bestseller "Brims with a surprising amount of insight and practical advice." --The Wall Street Journal Daniel H. Pink, the #1 bestselling author of Drive and To Sell Is Human, unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home. Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science. Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married? In When, Pink distills cutting-edge research and data on timing and synthesizes them into a fascinating, readable narrative packed with irresistible stories and practical takeaways that give readers compelling insights into how we can live richer, more engaged lives.

How to Sell Well

Author : James Frederick Bender
Publisher : McGraw-Hill Companies
ISBN 13 : 9780070044418
Total Pages : 292 pages
Book Rating : 4.0/5 (444 download)

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Book Synopsis How to Sell Well by : James Frederick Bender

Download or read book How to Sell Well written by James Frederick Bender and published by McGraw-Hill Companies. This book was released on 1971 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Book of Why

Author : Judea Pearl
Publisher : Basic Books
ISBN 13 : 0465097618
Total Pages : 432 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis The Book of Why by : Judea Pearl

Download or read book The Book of Why written by Judea Pearl and published by Basic Books. This book was released on 2018-05-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Turing Award-winning computer scientist and statistician shows how understanding causality has revolutionized science and will revolutionize artificial intelligence "Correlation is not causation." This mantra, chanted by scientists for more than a century, has led to a virtual prohibition on causal talk. Today, that taboo is dead. The causal revolution, instigated by Judea Pearl and his colleagues, has cut through a century of confusion and established causality -- the study of cause and effect -- on a firm scientific basis. His work explains how we can know easy things, like whether it was rain or a sprinkler that made a sidewalk wet; and how to answer hard questions, like whether a drug cured an illness. Pearl's work enables us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It shows us the essence of human thought and key to artificial intelligence. Anyone who wants to understand either needs The Book of Why.

To Sell Is Human

Author : Daniel H. Pink
Publisher : Penguin
ISBN 13 : 1101597070
Total Pages : 274 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis To Sell Is Human by : Daniel H. Pink

Download or read book To Sell Is Human written by Daniel H. Pink and published by Penguin. This book was released on 2012-12-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

Captivate

Author : Vanessa Van Edwards
Publisher : Penguin
ISBN 13 : 0399564500
Total Pages : 322 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Captivate by : Vanessa Van Edwards

Download or read book Captivate written by Vanessa Van Edwards and published by Penguin. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you feel awkward at networking events? Do you wonder what your date really thinks of you? Do you wish you could decode people? You need to learn the science of people. As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she’s cracked the code. In Captivate, she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These aren’t the people skills you learned in school. This is the first comprehensive, science backed, real life manual on how to captivate anyone—and a completely new approach to building connections. Just like knowing the formulas to use in a chemistry lab, or the right programming language to build an app, Captivate provides simple ways to solve people problems. You’ll learn, for example… · How to work a room: Every party, networking event, and social situation has a predictable map. Discover the sweet spot for making the most connections. · How to read faces: It’s easier than you think to speed-read facial expressions and use them to predict people’s emotions. · How to talk to anyone: Every conversation can be memorable—once you learn how certain words generate the pleasure hormone dopamine in listeners. When you understand the laws of human behavior, your influence, impact, and income will increase significantly. What’s more, you will improve your interpersonal intelligence, make a killer first impression, and build rapport quickly and authentically in any situation—negotiations, interviews, parties, and pitches. You’ll never interact the same way again.

The Law of Attraction

Author : Michael J. Losier
Publisher : Hachette UK
ISBN 13 : 073362961X
Total Pages : 125 pages
Book Rating : 4.7/5 (336 download)

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Book Synopsis The Law of Attraction by : Michael J. Losier

Download or read book The Law of Attraction written by Michael J. Losier and published by Hachette UK. This book was released on 2012-06-01 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you noticed that sometimes what you need just falls into place? Perhaps you've met the perfect client or life partner merely by being at the right place at the right time. On the other hand, there are some people who find themselves in one terrible relationship after another or who seem unable to shake off their bad luck. These experiences are evidence of a very powerful force. It's called the Law of Attraction, and right now it's attracting people, jobs, situations, and relationships to you. The Law of Attraction can be defined as: I attract to my life whatever it is that I give my attention, energy, and focus to - whether positive or negative. Now, with this book, readers can learn how to use the Law of Attraction deliberately and integrate it into their daily life. By doing this, they will attract all they need to do, know, and have, so they can get more of what they want and less of what they don't want. With an easy-to-follow 3-step formula plus tips, tools, exercises, and scripts, LAW OF ATTRACTION shows readers how to: attract their ideal mate and ideal relationships; increase wealth and abundance; improve their business with more customers, clients, and referrals; discover their ideal job, true calling, or career - and more! THE SECRET opened the minds of readers to the power of positive thinking. LAW OF ATTRACTION is the book to guide you every step of the way towards getting the life you've always desired.

The Playbook

Author : Jennifer Jacquet
Publisher : Penguin UK
ISBN 13 : 0241241723
Total Pages : 127 pages
Book Rating : 4.2/5 (412 download)

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Book Synopsis The Playbook by : Jennifer Jacquet

Download or read book The Playbook written by Jennifer Jacquet and published by Penguin UK. This book was released on 2022-07-12 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This brilliantly subversive and witty book lays bare the techniques of manipulation and disinformation that keep the rich and powerful rich and powerful. . . A landmark book' Brian Eno 'Very funny, as satire should be, until you realise it's deadly serious' Adam Rutherford, BBC Radio 4 Start the Week Knowledge is power. Which is why the rich and powerful don't want you to have it. The Playbook is an exposé of the extraordinary lengths that corporations will go to in order to spread disinformation and deny the scientific facts - around climate change, public health risks and worker safety - when they don't suit their agenda. Written in the form of a corporate handbook for tobacco, oil and pharmaceutical company executives, it is a litany of obfuscation techniques, denial, delays and outright lies, including: how to recruit an academic 'expert' who is willing to compromise their integrity (or is just short of cash), how to massage the statistics, how to use legal and even physical intimidation against reporters and activists, and how, just as in a casino, to keep your customers comfortable, unquestioning, unthinking and playing along for as long as possible. Part satire, part social history, part guide to resistance, The Playbook is a charge sheet against the powerful. It shows us how, by understanding the methods and motives of disinformation campaigns, we may be able to outwit them.

A New Kind of Science

Author : Stephen Wolfram
Publisher :
ISBN 13 : 9780713991161
Total Pages : 1197 pages
Book Rating : 4.9/5 (911 download)

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Book Synopsis A New Kind of Science by : Stephen Wolfram

Download or read book A New Kind of Science written by Stephen Wolfram and published by . This book was released on 2002 with total page 1197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work presents a series of dramatic discoveries never before made public. Starting from a collection of simple computer experiments---illustrated in the book by striking computer graphics---Wolfram shows how their unexpected results force a whole new way of looking at the operation of our universe. Wolfram uses his approach to tackle a remarkable array of fundamental problems in science: from the origin of the Second Law of thermodynamics, to the development of complexity in biology, the computational limitations of mathematics, the possibility of a truly fundamental theory of physics, and the interplay between free will and determinism.

SPIN® -Selling

Author : Neil Rackham
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis SPIN® -Selling by : Neil Rackham

Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

The Knowledge Machine: How Irrationality Created Modern Science

Author : Michael Strevens
Publisher : Liveright Publishing
ISBN 13 : 1631491385
Total Pages : 368 pages
Book Rating : 4.6/5 (314 download)

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Book Synopsis The Knowledge Machine: How Irrationality Created Modern Science by : Michael Strevens

Download or read book The Knowledge Machine: How Irrationality Created Modern Science written by Michael Strevens and published by Liveright Publishing. This book was released on 2020-10-13 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The Knowledge Machine is the most stunningly illuminating book of the last several decades regarding the all-important scientific enterprise.” —Rebecca Newberger Goldstein, author of Plato at the Googleplex A paradigm-shifting work, The Knowledge Machine revolutionizes our understanding of the origins and structure of science. • Why is science so powerful? • Why did it take so long—two thousand years after the invention of philosophy and mathematics—for the human race to start using science to learn the secrets of the universe? In a groundbreaking work that blends science, philosophy, and history, leading philosopher of science Michael Strevens answers these challenging questions, showing how science came about only once thinkers stumbled upon the astonishing idea that scientific breakthroughs could be accomplished by breaking the rules of logical argument. Like such classic works as Karl Popper’s The Logic of Scientific Discovery and Thomas Kuhn’s The Structure of Scientific Revolutions, The Knowledge Machine grapples with the meaning and origins of science, using a plethora of vivid historical examples to demonstrate that scientists willfully ignore religion, theoretical beauty, and even philosophy to embrace a constricted code of argument whose very narrowness channels unprecedented energy into empirical observation and experimentation. Strevens calls this scientific code the iron rule of explanation, and reveals the way in which the rule, precisely because it is unreasonably close-minded, overcomes individual prejudices to lead humanity inexorably toward the secrets of nature. “With a mixture of philosophical and historical argument, and written in an engrossing style” (Alan Ryan), The Knowledge Machine provides captivating portraits of some of the greatest luminaries in science’s history, including Isaac Newton, the chief architect of modern science and its foundational theories of motion and gravitation; William Whewell, perhaps the greatest philosopher-scientist of the early nineteenth century; and Murray Gell-Mann, discoverer of the quark. Today, Strevens argues, in the face of threats from a changing climate and global pandemics, the idiosyncratic but highly effective scientific knowledge machine must be protected from politicians, commercial interests, and even scientists themselves who seek to open it up, to make it less narrow and more rational—and thus to undermine its devotedly empirical search for truth. Rich with illuminating and often delightfully quirky illustrations, The Knowledge Machine, written in a winningly accessible style that belies the import of its revisionist and groundbreaking concepts, radically reframes much of what we thought we knew about the origins of the modern world.