Self Promotion Online Marketing Your Creative Services

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Self-Promotion Online: Marketing Your Creative Services . . .

Author : Ilise Benun
Publisher : North Light Books
ISBN 13 : 9781581800692
Total Pages : 148 pages
Book Rating : 4.8/5 (6 download)

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Book Synopsis Self-Promotion Online: Marketing Your Creative Services . . . by : Ilise Benun

Download or read book Self-Promotion Online: Marketing Your Creative Services . . . written by Ilise Benun and published by North Light Books. This book was released on 2000-12-12 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Benun guides you through the entire process, providing you with techniques for: conveying personality and professionalism in your Web site with humor, creativity and substance; creating an instantly accessible online portfolio; mounting an effective E-mail campaign to keep in touch with - and stay connected to - your markets; extending your online reach with strategic "linking"; using the Internet to access an unlimited and global market for work; collecting information about potential clients and identifying new ones; and using your online presence to work virtually with clients and colleagues, review work in cyberspace and recruit employees."--Jacket.

How to Survive and Prosper as an Artist, 5th Ed.

Author : Caroll Michels
Publisher : Macmillan
ISBN 13 : 9780805068009
Total Pages : 390 pages
Book Rating : 4.0/5 (68 download)

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Book Synopsis How to Survive and Prosper as an Artist, 5th Ed. by : Caroll Michels

Download or read book How to Survive and Prosper as an Artist, 5th Ed. written by Caroll Michels and published by Macmillan. This book was released on 2001-12 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers public relations, exhibitions, art dealers, rejection, grants, other sources of income, insurance, resumes, and motivation.

The Designer's Guide To Marketing And Pricing

Author : Ilise Benun
Publisher : Simon and Schuster
ISBN 13 : 1440325162
Total Pages : 154 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis The Designer's Guide To Marketing And Pricing by : Ilise Benun

Download or read book The Designer's Guide To Marketing And Pricing written by Ilise Benun and published by Simon and Schuster. This book was released on 2008-03-10 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do what you love and make money! The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to: learn which marketing tools are most effective and how to use them create a smart marketing plan that reflects your financial goals plan small actionable steps to take in reaching those financial goals determine who your ideal clients are and establish contact with them turn that initial contact into a profitable relationship for both of you talk to clients about money and the design process - without fear figure out a fair hourly rate and give an accurate estimate for a project You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.

Too Young to Retire

Author : Marika Stone
Publisher : Penguin
ISBN 13 : 1440626804
Total Pages : 177 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis Too Young to Retire by : Marika Stone

Download or read book Too Young to Retire written by Marika Stone and published by Penguin. This book was released on 2004-04-27 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This little gem of a book offers sage advice on everything from downsizing to diet and exercise.”—The New York Times With Americans living longer, healthier lives, the conventional idea of retirement is obsolete. Millions of Americans are working past the age of sixty-five—not because they have to, but because they want to. Many, like Marika and Howard Stone, discover second careers, start their own businesses, or go back to school. Too Young to Retire offers inventive and exciting retirement alternatives to help readers find their labors of love, inner activists, or how to make a home away from home. Enlightening exercises and workbook pages as well as a comprehensive list of publications, home exchange organizations, and websites are included to assist readers in making meaningful choices. For those who aren’t ready to throw in the towel, Too Young to Retire is the essential resource for discovering what comes next.

Online Marketing for Professional Services

Author : Lee W. Frederiksen
Publisher :
ISBN 13 : 9780982881934
Total Pages : 170 pages
Book Rating : 4.8/5 (819 download)

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Book Synopsis Online Marketing for Professional Services by : Lee W. Frederiksen

Download or read book Online Marketing for Professional Services written by Lee W. Frederiksen and published by . This book was released on 2012-06 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.

The Human Centered Brand

Author : Nela Dunato
Publisher :
ISBN 13 : 9789534817117
Total Pages : 322 pages
Book Rating : 4.8/5 (171 download)

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Book Synopsis The Human Centered Brand by : Nela Dunato

Download or read book The Human Centered Brand written by Nela Dunato and published by . This book was released on 2018-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

Starting Your Career as a Freelance Illustrator or Graphic Designer

Author : Michael Fleishman
Publisher : Simon and Schuster
ISBN 13 : 1581159323
Total Pages : 305 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Starting Your Career as a Freelance Illustrator or Graphic Designer by : Michael Fleishman

Download or read book Starting Your Career as a Freelance Illustrator or Graphic Designer written by Michael Fleishman and published by Simon and Schuster. This book was released on 2012-01-13 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has sent shockwaves of change through the world of commercial art. Digital illustration and design, online portfolio sites, and the proliferation of stock art have radically changed the way that illustrators and graphic designers work. What has not changed, however, is the wealth of illustrators and graphic designers hoping to turn their talent into freelance success. More than ever, artists face questions such as how to get started, how to sell their work, how to promote themselves, and what to do once they are working. For those embarking on freelance careers in illustration or graphic design, the answers have arrived. A twenty-five year veteran in the field, Michael Fleishman, has detailed every business aspect of commercial art in Starting Your Career as a Freelance Illustrator or Graphic Designer.

Artist's & Graphic Designer's Market

Author :
Publisher :
ISBN 13 :
Total Pages : 672 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Artist's & Graphic Designer's Market by :

Download or read book Artist's & Graphic Designer's Market written by and published by . This book was released on 2007 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Self-Promotion for the Creative Person

Author : Lee Silber
Publisher : Crown Currency
ISBN 13 : 0609806262
Total Pages : 354 pages
Book Rating : 4.6/5 (98 download)

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Book Synopsis Self-Promotion for the Creative Person by : Lee Silber

Download or read book Self-Promotion for the Creative Person written by Lee Silber and published by Crown Currency. This book was released on 2001-06-26 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a creative person who desperately wants to tell the world about your talents and your art but lacks the time, money, and know-how? Self-Promotion for the Creative Person is full of clever and creative ideas you can use to successfully get the word out about who you are and what you do quickly, easily, and cheaply. Everything you need to know about marketing yourself is included in this book. Self-Promotion for the Creative Person is packed with proven techniques that will work for you whether you are an author, actor, artist, or accordion player who wants fresh, off-beat, and cost-effective ways to build a business or develop a successful and fulfilling career. Full of winning strategies, innovative ideas, and proven sales and marketing techniques, Lee Silber will show you how to go from starving artist to superstar status with smart advice, including: * How to market without money * How to create marketing materials that will sell you even when you're not around * How to build a buzz using word of mouth * How to use the Internet in ways you never thought of to promote yourself * How to get the leaders in your field to endorse and help you Self-promotion is one of the most difficult things a creative person must do. It is also the most critical. Open this book to any page and chances are you will find something that can help you overcome this hurdle and get the attention and recognition you and your talents deserve.

Artist's & Graphic Designer's Market

Author : Mary Cox
Publisher :
ISBN 13 : 9780898799798
Total Pages : 756 pages
Book Rating : 4.7/5 (997 download)

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Book Synopsis Artist's & Graphic Designer's Market by : Mary Cox

Download or read book Artist's & Graphic Designer's Market written by Mary Cox and published by . This book was released on 2000 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Artist's & Graphic Designer's Market

Author : Mary Cox
Publisher :
ISBN 13 : 9781582970462
Total Pages : 675 pages
Book Rating : 4.9/5 (74 download)

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Book Synopsis Artist's & Graphic Designer's Market by : Mary Cox

Download or read book Artist's & Graphic Designer's Market written by Mary Cox and published by . This book was released on 2001-08 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lists buyers of illustrated art, interviews successful artists, and offers submission advice.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Big Book of Self Promotion

Author : Suzanna MW Stephens
Publisher : Harper Collins
ISBN 13 : 0061691690
Total Pages : 223 pages
Book Rating : 4.0/5 (616 download)

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Book Synopsis The Big Book of Self Promotion by : Suzanna MW Stephens

Download or read book The Big Book of Self Promotion written by Suzanna MW Stephens and published by Harper Collins. This book was released on 2009-04-28 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective self-promotion builds reputations and credibility. It sets the best firms apart, distinguishing their clients and prospects, and guaranteeing sales. Successful sales result from effective successful self-promotion and the The Big Book of Self Promotion is an extraordinary resource featuring work from top designers around the globe. It offers hundreds of ideas, pages of inspiration, and loads of advice for professional graphic designers and students alike. This book provides ideas on corporate and product literature, annual reports and direct marketing, and new media, providing a wellspring of ideas for designers creating client brochures. It offers recommendations for choosing type, layout, photo treatments, and much more.

Self-promotion Online

Author : Ilise Benun
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.:/5 (115 download)

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Book Synopsis Self-promotion Online by : Ilise Benun

Download or read book Self-promotion Online written by Ilise Benun and published by . This book was released on 2001 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Benun guides you through the entire process, providing you with techniques for: conveying personality and professionalism in your Web site with humor, creativity and substance; creating an instantly accessible online portfolio; mounting an effective E-mail campaign to keep in touch with - and stay connected to - your markets; extending your online reach with strategic "linking"; using the Internet to access an unlimited and global market for work; collecting information about potential clients and identifying new ones; and using your online presence to work virtually with clients and colleagues, review work in cyberspace and recruit employees."--Jacket.

Starting Your Career as an Illustrator

Author : Michael Fleishman
Publisher : Simon and Schuster
ISBN 13 : 1621535150
Total Pages : 554 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Starting Your Career as an Illustrator by : Michael Fleishman

Download or read book Starting Your Career as an Illustrator written by Michael Fleishman and published by Simon and Schuster. This book was released on 2016-08-09 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the first steps of starting out up through succeeding as a professional, Fleishman's newest guide navigates how illustration ties concept and technique. From advice on education and finding the right state of mind, through opening shop and finding the right venue, Starting Your Career as an Illustrator is a bit of a technical how-to, something of a business book, certainly an inspirational work, definitely a professional overview, even a personal lifestyle guide. It accurately documents the eclectic adventures of illustrators now, as well as relating historical perspectives, motivations, and inspirations to balance that picture and present readers with a true global field experience—all in an accessible, reader-friendly style. Topics include how to: Create a portfolio Make initial contacts Develop a financial plan Set up an office Acquire supplies and equipment Price your own work Market on the Web Nurture a growing freelance business And much more Through direct and candid conversations with scores of professionals up and down the career ladder, this book offers rich perspectives of illustrators (and their cohorts) at and away from the drawing board. It looks at the strong threads tying professional and academic process, practice, and product, and offers extensive research, a global pool of resources, and a wide panorama of info that promotes problem solving by way of a spectrum of ideas. Over fifty illustrations are included throughout. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Graphic Designer's Guide to Portfolio Design

Author : Debbie Rose Myers
Publisher : John Wiley & Sons
ISBN 13 : 1118428145
Total Pages : 338 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The Graphic Designer's Guide to Portfolio Design by : Debbie Rose Myers

Download or read book The Graphic Designer's Guide to Portfolio Design written by Debbie Rose Myers and published by John Wiley & Sons. This book was released on 2013-10-21 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landing a job in graphic design or multimedia starts with the creation of a portfolio that showcases a student's best work. With sample portfolios, interviews with leaders in graphic design and advertising industries, and step-by-step instruction for creating professional print and digital portfolios, this book helps students successfully transition from design student to design professional. Now fully updated, it is the only guide to creating job-winning print-based and digital portfolios specifically for graphic designers.

Practical Digital Marketing and AI Psychology

Author : J. Jonathan Gabay
Publisher : Taylor & Francis
ISBN 13 : 1040098924
Total Pages : 347 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Practical Digital Marketing and AI Psychology by : J. Jonathan Gabay

Download or read book Practical Digital Marketing and AI Psychology written by J. Jonathan Gabay and published by Taylor & Francis. This book was released on 2024-08-05 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style.