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Secrets To Pricing And Distribution
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Book Synopsis Wine Sales and Distribution by : Paul Wagner
Download or read book Wine Sales and Distribution written by Paul Wagner and published by Rowman & Littlefield. This book was released on 2024-04-02 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. It covers the principles, strategies, and practices employed by top-notch wine professionals.
Book Synopsis 10 Secrets to a Bestseller by : Tim McConnehey
Download or read book 10 Secrets to a Bestseller written by Tim McConnehey and published by Izzard Ink. This book was released on 2018-03-20 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: A companion to the comprehensive guide that’s helped thousands of authors find self-publishing clarity. The world of self-publishing can be daunting at best; completely overwhelming at worst. From navigating those early days of writing and editing your manuscript, to finding the most effective marketing strategies, there’s nothing simple about putting your book out into the world. And you don’t just want to put your book out—you want it to flourish. On your own, that may feel like a stressful guessing game, but with the right tools, it doesn’t have to. Wherever you are in the process, self-publishing veteran Tim McConnehey and his team of experts at Izzard Ink are here to help. Following along with McConnehey’s critically acclaimed guide, 10 Secrets to a Bestseller: An Author’s Guide to Self-Publishing, this workbook will help you take those crucial next steps toward success, walking you through the major tasks of self-publishing as you fill out detailed worksheets like “Do Your Research,” “Assemble Your Team,” and “Going to Retail.” You’ll end up with a personalized roadmap to your own project, and helpful strategies that you can revisit time and again throughout your publishing journey. No matter what your publishing goals are, the 10 Secrets to a Bestseller Workbook will help you figure out where you are now and where you want to go next.
Book Synopsis Distribution Law of the United States by : David Gurnick
Download or read book Distribution Law of the United States written by David Gurnick and published by Juris Publishing, Inc.. This book was released on 2011-09-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distribution Law of the United States has extensive discussions of the various methods for distribution and applicable laws, including locating and recruiting distributors, UCC Article 2, product liability, product warranties, trade regulation, antitrust considerations, the intellectual property laws -- patent, trade secret, and copyright -- which have varying degrees of importance in product distribution, and an extensive treatment of trademark law and labeling, which are almost always important in product distribution. The text also has brief discussions of other areas of law that are relevant to product distribution, including United States import regulation. Sample forms are provided in the Appendix.
Book Synopsis Handbook on the Economics of Retailing and Distribution by : Emek Basker
Download or read book Handbook on the Economics of Retailing and Distribution written by Emek Basker and published by Edward Elgar Publishing. This book was released on 2016-01-29 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook explores and critically examines current research in economics and marketing science on key issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from several disciplines and continents range from the history of chains and the impact of multinational retailers on international trade patterns to US merger policy in the retail context, the rise of the Internet, and consumer-to-consumer sales. The chapters address methodological issues such as the structural estimation of entry games between retailers, productivity measurement when both inputs and output are not fully observable, and demand estimation with variable assortment. Policy issues explored include mergers, zoning, and the regulation of buyer power, while other chapters address some of the recent exciting developments in technology, retail formats, and data availability. The book goes on to study the changes in online retailing and ‘big data’, and to examine competition in specific retail sectors including gasoline stations, automobile dealerships, supermarkets, and ‘big box’ retail. This state-of-the-art Handbook is an essential reference for students and academics of economics and marketing science, and offers an outsider’s perspective to specialists in operations research, data analytics, geography, and sociology.
Book Synopsis The Little Known, Seldom Told Secrets of Book Distribution for Authors and Small Presses by : Carole Marsh
Download or read book The Little Known, Seldom Told Secrets of Book Distribution for Authors and Small Presses written by Carole Marsh and published by Carole Marsh Books. This book was released on 1994 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Secret Jewels of FMCG Retail distribution & Channel sales by : Khatib Munaf (author)
Download or read book The Secret Jewels of FMCG Retail distribution & Channel sales written by Khatib Munaf (author) and published by BecomeShakespeare.com. This book was released on 2020-07-14 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: The minor points which usually people neglect can become a major threat in sales and distribution to cover up all the minutes of channel distribution this book can stand as a helping hand to understand the system of sales and distribution for further growth and progress. When it comes to channel distribution there is always a thought that how come multinational distribution companies manage to be on top or how or what formula they retain the top market position. To Cover up such question the book can be helpful to understand the sales and distribution system which they follow diligently. Covering all the major aspects of distribution in house and out house such as modern trade, wholesaler, reseller, customer service and habits of staff which can be covered and corrected to attain and maintain success throughout.
Book Synopsis Manufacturers Control of Distribution by : United States. National Recovery Administration
Download or read book Manufacturers Control of Distribution written by United States. National Recovery Administration and published by . This book was released on 1936 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Secret Journey of Marketing by : Zameer Ahmed Shaikh
Download or read book The Secret Journey of Marketing written by Zameer Ahmed Shaikh and published by Zameer Ahmed Shaikh. This book was released on 2023-06-20 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Secret Journey of Marketing" is an all-encompassing guide that covers the fundamentals, strategies, and career opportunities within the dynamic field of marketing. Whether you're a seasoned marketer or just starting, this book provides valuable insights and practical knowledge to help you excel in the ever-evolving marketing landscape. The book begins with an Introduction to Marketing, offering a comprehensive overview of the discipline. It explores the core principles of marketing and their application across various industries. By understanding the fundamentals, readers can build a solid foundation for their marketing endeavors. The 8Ps of Marketing, a popular marketing framework, is thoroughly discussed. This model covers the key components of marketing, including product, price, place, promotion, people, process, physical evidence, and positioning. Readers gain a deep understanding of how each element contributes to successful marketing campaigns and overall business strategy. "The Secret Journey of Marketing" dives into the world of Traditional Marketing, exploring tried-and-true methods that have long been employed by marketers. It covers traditional advertising channels, such as print, television, radio, and direct mail, and highlights their strengths and limitations in today's digital age. Digital Marketing takes center stage as the book delves into the power of online platforms and techniques. Readers learn about search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising. The book emphasizes the importance of leveraging digital channels effectively to reach and engage target audiences. Marketing Strategy is a crucial aspect of any successful marketing campaign. This book offers valuable insights into crafting effective marketing strategies, including market research, consumer segmentation, branding, storytelling, and persuasive copywriting. It emphasizes the significance of data-driven decision-making and analytics in optimizing marketing efforts. To understand the context and evolution of marketing, the book explores the History of Marketing. It delves into the origins of marketing and examines how it has evolved in response to societal changes and technological advancements. This historical perspective provides readers with a broader understanding of the field. Lastly, "The Secret Journey of Marketing" sheds light on the numerous Career Opportunities available in marketing. It highlights the diverse roles and responsibilities within the industry, ranging from brand management to digital marketing, market research, advertising, and public relations. Readers gain valuable insights into the skills and qualifications required for various marketing careers. Overall, "The Secret Journey of Marketing" is a comprehensive resource that equips readers with the knowledge and tools necessary to succeed in the competitive field of marketing. By combining theory with practical application, this book empowers marketers to develop effective strategies, leverage digital platforms, and make data-driven decisions. Whether you're a professional marketer or aspiring to enter the field, this book serves as an invaluable guide to achieving marketing success.
Book Synopsis Secret Origins of Modern Microeconomics by : Robert Burton Ekelund
Download or read book Secret Origins of Modern Microeconomics written by Robert Burton Ekelund and published by University of Chicago Press. This book was released on 1999-03-15 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using documents previously unavailable in English, the authors present a cohesive and original picture of French economic thought that solidly documents the contributions of Dupuit and his colleagues. Ekelund and Hebert build their argument by focusing on the development of economic theory in the peculiar milieu of postrevolutionary France in an attempt to identify the essence of the French contribution and the extent to which the French legacy benefited other economists of international acclaim. They conclude that the kinds of issues in economic theory and policy that Dupuit and his colleagues found arresting and worthy of analysis in the nineteenth century are still pertinent today and will continue to interest economists into the twenty-first century. This seminal work will be of great importance to historians of economics and all economists interested in the foundations of modern microeconomics.
Book Synopsis Marketing Machine: The Secret History of the Future of Marketing (ROI) by : Guy R. Powell
Download or read book Marketing Machine: The Secret History of the Future of Marketing (ROI) written by Guy R. Powell and published by Lulu.com. This book was released on 2018-09-10 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn't what you'd like it to be, if your consumer's purchase cycle is complex or long lasting, or if your products and services don't lend themselves to being purchased online, you already know it's not that easy. Guy R. Powell, founder and president of ProRelevant, explores four critical dimensions that businesses must master to become best in class and stay best in class: - needs to be a machine. - needs to be agile. - needs to be prepared for the future. - must own the future. As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty. Build the right measurement infrastructure and leverage the best information possible to profitably grow your business with Marketing Machine.
Book Synopsis Antitrust Law and Economics of Product Distribution by :
Download or read book Antitrust Law and Economics of Product Distribution written by and published by American Bar Association. This book was released on 2006 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Antitrust Law and Economics of Product Distribution explores the economics of product distribution and examines whether the courts have formulated legal standards consistent with those economic principles - focusing on the sale of goods through dealers, distributors, and franchisees.
Book Synopsis Confessions of the Pricing Man by : Hermann Simon
Download or read book Confessions of the Pricing Man written by Hermann Simon and published by Springer. This book was released on 2015-10-20 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.
Book Synopsis Distribution Law: Antitrust Principles & Practice, 3rd Edition by : Banks
Download or read book Distribution Law: Antitrust Principles & Practice, 3rd Edition written by Banks and published by Wolters Kluwer. This book was released on 2019-09-17 with total page 2962 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cornerstone reference on antitrust issues that arise from distribution arrangements. Establish a sound manufacturer-distributor relationship in full compliance with federal and state antitrust law; understand enforcement factors and the effect of antitrust regulation on distributor behavior; handle pricing, vertical restraints, exclusivity, tying, and refusal to deal. For insightful analysis and practical guidance on the antitrust issues that arise from distribution arrangements, turn to Theodore Banks. With this unique resource you'll be able to prepare for, or even prevent, the antitrust-based disputes that all too often mar the manufacturer-distributor relationship. Distribution Law: Antitrust Principles and Practice, Third Edition shows you how to: Establish a sound manufacturer-distributor relationship in full compliance with federal and state antitrust law Understand enforcement factors and the effect of antitrust regulation on distributor behavior Handle problems arising from such areas as pricing, vertical restraints, exclusivity, tying, and refusal to deal. You will get factual analysis of virtually every significant distribution antitrust case. You will find in-depth, practical analysis of such specific issues as: lost profits, predatory pricing, market definition, antitrust damages, and judicial latitude in discovery. Note: Online subscriptions are for three-month periods. Previous Edition: Distribution Law: Antitrust Principles and Practice, Second Edition, ISBN: 9780735502680
Book Synopsis The Secret Price of History by : Gayle Ridinger
Download or read book The Secret Price of History written by Gayle Ridinger and published by Dante University Press. This book was released on 2014-07-24 with total page 707 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1850s Rome. Goffredo, Sandor, and Eleonora, selfless idealists fighting for Italian unification, find a medallion after a violent face-off with French soldiers on the last day of battle for the new Italian Republic. The medallion is connected to an elusive treasure which, if found, could help the French Emperor Napoleon III secure his place in history. Ignorant of these connections, and desperate for money, the three friends consider having the medallion melted down; but circumstances have it otherwise. Meanwhile, Eleonora, Goffredo, and Sandor continue their fervent fight for freedom: first in Italy, on the side of Garibaldi, Margaret Fuller and Cristina Belgioso, and then in America in the Civil War wherein they re-find themselves years later. Meanwhile, Eleonora and Sandor fall in love; but only Eleonora and Goffredo get married. And through it all, they keep finding themselves in strange moments of danger which connect them to the medallion. They live the rest of their lives in an uncertain truce masked in the mystery contained in the medallion—a mystery finally resolved in the twenty-first century by their great-great granddaughter, Angie Cebrelli. The source of the mystery goes back to a caste of Northern Italian merchants who specialized in moving trade-route gold and silver from one place to another, and in lending credit at trade fairs in Europe between 12th and 15th centuries: What town or city, in the Western World today, doesn't have a Lombard Street to remember them by? And yet they were not from Lombardy but from Piedmont—a peaceful Barolo-wine-producing area, the casane and the Monferrato; that dynasty once ruled the world, achieving its zenith of power under Pope Boniface I, the benevolent ruler of Constantinople in the immediate aftermath of its brutal sacking by Crusaders in 1204. Previously, only Boniface I and the casane were aware of the existence of an ancient treasure—a fragment of Alexander the Great's last treasure buried nearby with the Roman Emperor Aurelian. This is the treasure that comes to light in Rome in the 19th century. 2008s America. Angie Cebrelli, wearing her inherited medallion during a Gettysburg Civil War reenactment, receives a bullet in the arm. A photo of her medallion is found a few days later in Rome next to the mutilated body of Father Kevin, a priestly scholar of Ancient Art and a student Mithraism, a lost religion. She joins forces with the unconventional Italian police detective, Filippo Dardanoni, who has been tailing her for clues about the priest's murder. Moving in on the treasure for reasons of its own, Dardanoni has to also deal with the dangerous and powerful Vatican Bank. Questions: Who will find the treasure? Can it be right under our noses and us not able to touch it?
Book Synopsis Self-Publishing Made Simple by : April Cox
Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Principles of Marketing for a Digital Age by : Tracy L. Tuten
Download or read book Principles of Marketing for a Digital Age written by Tracy L. Tuten and published by SAGE. This book was released on 2019-12-28 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.
Book Synopsis Secret Reports on Nazi Germany by : Franz Neumann
Download or read book Secret Reports on Nazi Germany written by Franz Neumann and published by Princeton University Press. This book was released on 2013-07-14 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking book that gathers key wartime intelligence reports During the Second World War, three prominent members of the Frankfurt School—Franz Neumann, Herbert Marcuse, and Otto Kirchheimer—worked as intelligence analysts for the Office of Strategic Services, the wartime forerunner of the CIA. This book brings together their most important intelligence reports on Nazi Germany, most of them published here for the first time. These reports provide a fresh perspective on Hitler's regime and the Second World War, and a fascinating window on Frankfurt School critical theory. They develop a detailed analysis of Nazism as a social and economic system and the role of anti-Semitism in Nazism, as well as a coherent plan for the reconstruction of postwar Germany as a democratic political system with a socialist economy. These reports played a significant role in the development of postwar Allied policy, including denazification and the preparation of the Nuremberg Trials. They also reveal how wartime intelligence analysis shaped the intellectual agendas of these three important German-Jewish scholars who fled Nazi persecution prior to the war. Secret Reports on Nazi Germany features a foreword by Raymond Geuss as well as a comprehensive general introduction by Raffaele Laudani that puts these writings in historical and intellectual context.
