Secrets Of The Marketing Masters

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Secrets of the Marketing Masters

Author : Dick MARTIN
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814410227
Total Pages : 289 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Secrets of the Marketing Masters by : Dick MARTIN

Download or read book Secrets of the Marketing Masters written by Dick MARTIN and published by AMACOM Div American Mgmt Assn. This book was released on 2009-05-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business-to-business marketers at companies like P&G, Unilever, GE, Nortel and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues on the senior team to how win your customers’ trust. Marketers will discover how to: • build a marketing culture • share results that matter–good and bad • connect with customers on an emotional level • find ways to amplify the customer voice within their company • run marketing like a professional service • cultivate positive word of mouth both on and offline • build customer listening posts • develop forward sensing mechanisms to spot new trends With this real-world, insider advice, readers can discover the techniques that will set them apart from the crowd and create lasting customer loyalty.

Secrets of the Marketing Masters

Author : Robert Cole
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781977861511
Total Pages : 268 pages
Book Rating : 4.8/5 (615 download)

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Book Synopsis Secrets of the Marketing Masters by : Robert Cole

Download or read book Secrets of the Marketing Masters written by Robert Cole and published by Createspace Independent Publishing Platform. This book was released on 2017-08-14 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business to business marketers at companies like P&G, Unilever, GE, Nortel and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues.

Pre-Marketing

Author : Grant Polachek
Publisher : CreateSpace
ISBN 13 : 9781497588714
Total Pages : 84 pages
Book Rating : 4.5/5 (887 download)

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Book Synopsis Pre-Marketing by : Grant Polachek

Download or read book Pre-Marketing written by Grant Polachek and published by CreateSpace. This book was released on 2014-04-08 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read carefully and you will discover the Secrets of the Marketing Masters. For the first time you will learn that the secret of marketing success has very little to do with marketing. This book will take you on an intellectual and spiritual explorative journey. You will be taught to look at your business from a new perspective, and in so doing you will realized that most everything you've been taught about business success is wrong. In the end, you will have everything you need to confidently build the business of your dreams. Warning: This book is powerful, but now easy. You may have to read it again and again. If you're scared of hard work, struggle, criticism from your peers, and the occasional figurative scraped knee; then run and hide ... Business ownership is not for you! If you're ready to overcome any obstacle in creating your vision, then buy this book now, and start reading furiously.

Marketing Masters

Author : Gene Walden
Publisher : HarperCollins Publishers
ISBN 13 : 9780887305900
Total Pages : 264 pages
Book Rating : 4.3/5 (59 download)

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Book Synopsis Marketing Masters by : Gene Walden

Download or read book Marketing Masters written by Gene Walden and published by HarperCollins Publishers. This book was released on 1993 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walden, the bestselling author of The 100 Best Stocks to Own in America, and Lawler, the managing editor of Business Marketing, now reveal the marketing secrets that drive the most successful companies in America. Line art and photographs.

Masters of Sales

Author : Ivan Misner
Publisher : Entrepreneur Press
ISBN 13 : 161308143X
Total Pages : 322 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Masters of Sales by : Ivan Misner

Download or read book Masters of Sales written by Ivan Misner and published by Entrepreneur Press. This book was released on 2007-08-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sold! The magic word. The holy grail. Why are some salespeople remarkably successful, while others make call after call with no results? How do some turn any no into a yes, while others can’t even get their foot in the door? For the first time, more than 70 of the most successful salespeople in the world have come together to reveal their secrets to success. You’ll learn what makes these outstanding sellers true masters of their craft—and how you can adapt the masters’ tactics for your own. Learn Martha Stewart’s secrets to promoting yourself as an expert. Discover the 11 key questions to ask from Harvey McKay. Get Anthony Parinello’s advice on selling to CEOs. Be trained in guerrilla tactics for direct selling from Jay Conrad Levinson. Find out Brian Tracy’s secrets on the psychology of selling. Bursting with valuable advice from Jack Canfield, Anthony Robbins, Keith Ferrazzi, Tom Hopkins, Al Lautenslager and more than 60 other masters of the art of selling, this exclusive compilation of the best sales strategies ever known puts you on the fast track to sales success.

Success Secrets of the Social Media Marketing Superstars

Author : Mitch Meyerson
Publisher : Entrepreneur Press
ISBN 13 : 1613080085
Total Pages : 354 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Success Secrets of the Social Media Marketing Superstars by : Mitch Meyerson

Download or read book Success Secrets of the Social Media Marketing Superstars written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2010-08-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources

17 Secrets of the Master Prospectors

Author : John Kalench
Publisher :
ISBN 13 : 9780962944727
Total Pages : 292 pages
Book Rating : 4.9/5 (447 download)

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Book Synopsis 17 Secrets of the Master Prospectors by : John Kalench

Download or read book 17 Secrets of the Master Prospectors written by John Kalench and published by . This book was released on 1994 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter

Author : Dr. Robert C. Worstell
Publisher : Lulu.com
ISBN 13 : 1312100583
Total Pages : 74 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter by : Dr. Robert C. Worstell

Download or read book Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-29 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance. Now I want that experience, so far as possible, to help others avoid the same difficult climb. Every pioneer should blaze his trail. That is all I have tried to do. I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. Then, with the efforts I here describe, I hope you can now attain some peaks in advertising beyond any of us to date. - Claude C. Hopkins

My Life In Advertising - Masters of Marketing Secrets

Author : Robert C. Worstell
Publisher : Lulu.com
ISBN 13 : 1312099909
Total Pages : 149 pages
Book Rating : 4.3/5 (12 download)

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Book Synopsis My Life In Advertising - Masters of Marketing Secrets by : Robert C. Worstell

Download or read book My Life In Advertising - Masters of Marketing Secrets written by Robert C. Worstell and published by Lulu.com. This book was released on 2014-04-13 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance. Now I want that experience, so far as possible, to help others avoid the same difficult climb. Every pioneer should blaze his trail. That is all I have tried to do. I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. Then, with the efforts I here describe, I hope you can now attain some peaks in advertising beyond any of us to date. - Claude C. Hopkins

The Secrets of Master Marketing

Author : David L. Hancock
Publisher : Morgan James Publishing
ISBN 13 : 9780974613307
Total Pages : 248 pages
Book Rating : 4.6/5 (133 download)

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Book Synopsis The Secrets of Master Marketing by : David L. Hancock

Download or read book The Secrets of Master Marketing written by David L. Hancock and published by Morgan James Publishing. This book was released on 2003 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is packed full of powerful marketing secrets that will help readers enhance their companies' images and increase their business.

The Master Trader

Author : Laszlo Birinyi
Publisher : John Wiley & Sons
ISBN 13 : 1118774787
Total Pages : 282 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Master Trader by : Laszlo Birinyi

Download or read book The Master Trader written by Laszlo Birinyi and published by John Wiley & Sons. This book was released on 2013-11-13 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alongside Laszlo Birinyi's stories from his more than forty years of trading experience, the book provides guidance on critical trading and investment issues, including: What the market will likely do if Spyders are up one percent in pre-trading Whether to buy or sell when a stock reports better that expected earnings and trade up to $5 to $50 The details behind group rotation and market cycles The seasonal factors in investing Indicators, explained: which are indicative and which are descriptive The importance of sentiment and how to track it The book will include chapters and details on technical analysis, the failure of technical analysis efforts, the business of wall street, trading indicators, anecdotal data, and price gaps. The Website associated with the book will also feature data sourcing and video.

The World's Best-known Marketing Secret

Author : Ivan R. Misner
Publisher : Wildcat Publishing Company
ISBN 13 : 9781885167378
Total Pages : 0 pages
Book Rating : 4.1/5 (673 download)

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Book Synopsis The World's Best-known Marketing Secret by : Ivan R. Misner

Download or read book The World's Best-known Marketing Secret written by Ivan R. Misner and published by Wildcat Publishing Company. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow your own business with the oldest, best, and most effective marketing method in the world--word of mouth.

2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets

Author : Denny Hatch
Publisher : McGraw Hill Professional
ISBN 13 : 9780844203492
Total Pages : 374 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets by : Denny Hatch

Download or read book 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets written by Denny Hatch and published by McGraw Hill Professional. This book was released on 1999-02 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.

The Secret to Getting a Job After College

Author : Larry Chiagouris
Publisher : Brand New World Publishing
ISBN 13 : 0982765428
Total Pages : 151 pages
Book Rating : 4.9/5 (827 download)

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Book Synopsis The Secret to Getting a Job After College by : Larry Chiagouris

Download or read book The Secret to Getting a Job After College written by Larry Chiagouris and published by Brand New World Publishing. This book was released on 2011-03-04 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Includes exclusive online content"--Cover.

Master Your Marketing

Author : Nathan Sloan
Publisher : Nathan Sloan
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4./5 ( download)

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Book Synopsis Master Your Marketing by : Nathan Sloan

Download or read book Master Your Marketing written by Nathan Sloan and published by Nathan Sloan. This book was released on 2020-05-12 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are not currently making the kind of money that you would like to be making from your business, then know this: The reason is not because you haven’t signed up to the latest “social media website”. It is not because you haven’t got the latest “mobile responsive website” and it is not because you don’t have “info-graphics”. The reason you may be stuck right now boils down to just one thing. Your Marketing. In fact, the number one difference between a business that just “gets by” and one that make millions, has more do to with marketing than any other business factor. Introducing...your expensive marketing consultant...IN A BOOK! Here is what you will learn in Master Your Marketing… • How to dominate your market and make your growing competition…irrelevant • How to attract the highest quality customers or clients on a consistent basis…and have them ready and willing to give you money from day one • Learn the “proven strategies” that have worked for every type of business, that have the power to send your sales and revenues through the roof • Get a simple step-by-step system that shows you exactly how to double profits by understanding and utilising the “5 profit leverage points”…if you are in business, you must know these • Get the equivalent of “high priced personal consulting” that costs thousands of pounds directly from the UK’s most “ripped off” marketing consultant • Discover the “3 golden laws” of marketing that will instantly point your business in the right direction, so you no longer waste hours and hours doing the wrong things • Learn the “3 critical marketing mistakes” that most business owners are making right now that are crippling to profits…simply remove these and watch what happens • Learn what it is you are actually supposed to be saying in your marketing that can double your response immediately! • Discover how to select the very best “target market segments” that are twice as profitable and give you half the stress that other customers do…this is the “true secret” to owning a fun & enjoyable business • Learn little-known “positioning strategies” that help make your business jump out from the crowd, making you the only real choice that people can go for • Learn the 6 “must know” questions that every prospect is asking themselves about your business. You must address these to help make them “feel comfortable” buying from you • Discover a powerful “marketing tactic”, taken from the lucrative world of direct response, that will double conversion rates instantly… this alone will pay for the price of this book many times over • Quickly learn the key marketing “leverage points” that will give you the fastest “profit boosting” results in the shortest amount of time • Literally save years of wasted time and money doing the wrong things • Learn powerful “branding strategies” that compel customers & clients to rave about you to their friends and family

Secrets of a Master Moderator

Author : Naomi Henderson
Publisher : eBook Partnership
ISBN 13 : 0983673934
Total Pages : 466 pages
Book Rating : 4.9/5 (836 download)

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Book Synopsis Secrets of a Master Moderator by : Naomi Henderson

Download or read book Secrets of a Master Moderator written by Naomi Henderson and published by eBook Partnership. This book was released on 2016-05-09 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups.There are tools, tips, and techniques for moderators who run the gamut from new to the industry, to those with long years of research experience. It grapples with knotty questions and concerns that affect those working in market research environments. Henderson guides readers through an exploration of the reasons behind the importance of knowing that what counts in life cannot be measured on a scale, teaching them to navigate the territory of the heart below rational logic of the mind. Now in its third edition, Secrets of a Master Moderator, includes a glossary, index, and sample documents to aide any qualitative market researcher sharpen their skills.Praise for Secrets of a Master Moderator:"e;What comes through clearest in her work is Naomi's vast experience as a master moderator, consultant, educator, and presenter. This book distills the advice and wisdom from countless hours on the front lines of practice, deep in the trenches among consumers and clients."e;- Hy Mariampolski, PhD. QualiData Research Inc."e;It is jam-packed with tips, a valuable tool that I wish I had been able to access 20 years ago when I was starting to commission and then conduct qualitative research... The book is a 'how to,' a dictionary, a textbook, and a series of relevant anecdotes about the practice of qualitative research."e;- Nancy Kramarich, Anderson DDB Health & Lifestyle"e;This book is a gem and is likely to become a standard reference on the QRC's bookshelf."e;- Kay Corry Aubrey, Usability Resources, Inc."e;The book is inspired in its composition and content; at times profound and insightful, light and funny in others...It is the 'next best thing' to having Naomi on speed dial!"e;- Miguel Martinez-Baco, ORC International

The Black Book of Marketing Secrets

Author : T. J. Rohleder
Publisher : M.O.R.E. Incorporated
ISBN 13 : 9781933356280
Total Pages : 100 pages
Book Rating : 4.3/5 (562 download)

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Book Synopsis The Black Book of Marketing Secrets by : T. J. Rohleder

Download or read book The Black Book of Marketing Secrets written by T. J. Rohleder and published by M.O.R.E. Incorporated. This book was released on 2010 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whoever said that "marketing takes a day to learn and lifetime to master" was right! For years T.J. Rohleder ("America's Blue Jeans Millionaire") has been keeping journals that are filled with his best marketing ideas. Now he's happy to share some of his favorite ideas with you. This is volume fifteen of the best marketing ideas T.J.'s found and knows to be true.