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Secrets Of A Master Moderator
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Book Synopsis Secrets of a Master Moderator by : Naomi Henderson
Download or read book Secrets of a Master Moderator written by Naomi Henderson and published by . This book was released on 2011-06-01 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: What counts in life cannot be counted. How can one measure emotion? Qualitative research maps the territory of the heart, not the rational areas of the mind. Secrets of a Master Moderator, provides novice and seasoned moderators alike practical information about qualitative market research. This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups. There are tools, tips, and techniques for moderators who run the gamut from novice to seasoned. It grapples with knotty questions and concerns that affect those working in market research environments.
Book Synopsis Secrets of a Master Moderator by : Naomi Henderson
Download or read book Secrets of a Master Moderator written by Naomi Henderson and published by eBook Partnership. This book was released on 2016-05-09 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups.There are tools, tips, and techniques for moderators who run the gamut from new to the industry, to those with long years of research experience. It grapples with knotty questions and concerns that affect those working in market research environments. Henderson guides readers through an exploration of the reasons behind the importance of knowing that what counts in life cannot be measured on a scale, teaching them to navigate the territory of the heart below rational logic of the mind. Now in its third edition, Secrets of a Master Moderator, includes a glossary, index, and sample documents to aide any qualitative market researcher sharpen their skills.Praise for Secrets of a Master Moderator:"e;What comes through clearest in her work is Naomi's vast experience as a master moderator, consultant, educator, and presenter. This book distills the advice and wisdom from countless hours on the front lines of practice, deep in the trenches among consumers and clients."e;- Hy Mariampolski, PhD. QualiData Research Inc."e;It is jam-packed with tips, a valuable tool that I wish I had been able to access 20 years ago when I was starting to commission and then conduct qualitative research... The book is a 'how to,' a dictionary, a textbook, and a series of relevant anecdotes about the practice of qualitative research."e;- Nancy Kramarich, Anderson DDB Health & Lifestyle"e;This book is a gem and is likely to become a standard reference on the QRC's bookshelf."e;- Kay Corry Aubrey, Usability Resources, Inc."e;The book is inspired in its composition and content; at times profound and insightful, light and funny in others...It is the 'next best thing' to having Naomi on speed dial!"e;- Miguel Martinez-Baco, ORC International
Book Synopsis Secrets of a Master Moderator by : Naomi Henderson
Download or read book Secrets of a Master Moderator written by Naomi Henderson and published by . This book was released on 2015-06-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book spans nearly 35 years of Naomi's experience as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups. There are tools, tips, and techniques for moderators who run the gamut from novice to seasoned and it grapples with knotty questions and concerns that affect those working in market research environments. New to the Third Edition: a glossary, index, and sample documents to help any qualitative market researcher sharpen their skills.
Book Synopsis No Freedom Shrieker by : Charles Freeman Biddlecom
Download or read book No Freedom Shrieker written by Charles Freeman Biddlecom and published by Paramount Books. This book was released on 2011 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the piles of obsolete farm and household implements, haystacks, dust, and debris abandoned in her historic barn, Katie Aldridge discovered a box containing the Civil War letters of Charles Freeman Biddlecom. Painstakingly transcribing and lightly editing more than 100 letters written by the soldier to his wife during his service, Ms. Aldridge resurrected the voice of the Civil War combat soldier. The tone and character of "Charlie's" detailed accounts of the war compelled Ms. Aldridge to find out more.From letters written throughout Grant's Overland Campaign and the Richmond-Petersburg Campaign, the reader gains an insider's view of the war: fear, hunger, sickness, longing, and concern for those left behind as well as detailed insights about the political climate. Writing from the perspective shaped in an Upstate New York community closely linked to the abolitionist cause, woman's suffrage, and the Quaker philosophy, the reader will learn how Charlie's background shaped his actions and view of the war.
Book Synopsis Mastering Focus Groups and Depth Interviews by : Roger A. Straus, Ph.D.
Download or read book Mastering Focus Groups and Depth Interviews written by Roger A. Straus, Ph.D. and published by PMP. This book was released on 2019-11 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this practical handbook, author Roger Straus shares insights, tips, and wisdom acquired from his decades-spanning career as a moderator and depth interviewer. You'll find practical tips for responding to an RFP (including budget considerations that are not always obvious), planning a depth-research project, working with research facilities, conducting the research, and conveying your findings to your clients. Focusing on six applications for depth methods, Straus explains that focus groups and depth interviews can be used for much more than preliminary research and ideation exercises. He takes you through the Five-Question process for planning a group, addressing Who?, How Many?, Where? When?, and How?. In addition to discussing each of these critical questions, he offers scores of useful best-practice tips that you can put to use immediately. You'll also find valuable advice for integrating qualitative and quantitative research and for choosing the best approach to your research project, with extensive discussion points weighing the benefits of in-person groups and interviews vs. on-line, synchronous and asynchronous methods. Recommended for professionals in market research, product development, government, sociological practice and public policy research, especially for those who might be new to the discipline.
Book Synopsis Dominators, Cynics, and Wallflowers by : Robert W. Kahle
Download or read book Dominators, Cynics, and Wallflowers written by Robert W. Kahle and published by Paramount Market Publishing. This book was released on 2007 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Qualitative Market Research by : Hy Mariampolski
Download or read book Qualitative Market Research written by Hy Mariampolski and published by SAGE. This book was released on 2001-08-21 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating common ground in the applied practice of qualitative research.
Download or read book Just Listen written by Mark Goulston and published by AMACOM. This book was released on 2015-03-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered. Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help you turn the “impossible” and “unreachable” people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. In Just Listen, Goulston provides simple yet powerful techniques you can use to really get through to people including how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion, negotiation, and sales. Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. The invaluable principles in Just Listen will get you through that first tough step with anyone. With this groundbreaking book, you will be able to master the fine but critical art of effective communication.
Book Synopsis You're Not Listening by : Kate Murphy
Download or read book You're Not Listening written by Kate Murphy and published by Celadon Books. This book was released on 2020-01-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: When was the last time you listened to someone, or someone really listened to you? "If you’re like most people, you don’t listen as often or as well as you’d like. There’s no one better qualified than a talented journalist to introduce you to the right mindset and skillset—and this book does it with science and humor." -Adam Grant, #1 New York Times bestselling author of Originals and Give and Take **Hand picked by Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink for Next Big Ideas Club** "An essential book for our times." -Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk to Someone At work, we’re taught to lead the conversation. On social media, we shape our personal narratives. At parties, we talk over one another. So do our politicians. We’re not listening. And no one is listening to us. Despite living in a world where technology allows constant digital communication and opportunities to connect, it seems no one is really listening or even knows how. And it’s making us lonelier, more isolated, and less tolerant than ever before. A listener by trade, New York Times contributor Kate Murphy wanted to know how we got here. In this always illuminating and often humorous deep dive, Murphy explains why we’re not listening, what it’s doing to us, and how we can reverse the trend. She makes accessible the psychology, neuroscience, and sociology of listening while also introducing us to some of the best listeners out there (including a CIA agent, focus group moderator, bartender, radio producer, and top furniture salesman). Equal parts cultural observation, scientific exploration, and rousing call to action that's full of practical advice, You're Not Listening is to listening what Susan Cain's Quiet was to introversion. It’s time to stop talking and start listening.
Book Synopsis Secrets of the JavaScript Ninja by : John Resig
Download or read book Secrets of the JavaScript Ninja written by John Resig and published by Manning. This book was released on 2013-01-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Secrets of the Javascript Ninja takes you on a journey towards mastering modern JavaScript development in three phases: design, construction, and maintenance. Written for JavaScript developers with intermediate-level skills, this book will give you the knowledge you need to create a cross-browser JavaScript library from the ground up. About this Book You can't always attack software head-on. Sometimes youcome at it sideways or sneak up from behind. You need tomaster an arsenal of tools and know every stealthy trick.You have to be a ninja. Secrets of the JavaScript Ninja leads you down the pathway toJavaScript enlightenment. This unique book starts with keyconcepts, like the relationships between functions, objects, andclosures, taught from the master's perspective. You'll grow fromapprentice to ninja as you soak up fresh insights on the techniquesyou use every day and discover features and capabilities you neverknew about. When you reach the final chapters, you'll be ready tocode brilliant JavaScript applications and maybe even write yourown libraries and frameworks. You don't have to be a ninja to read this book—just be willing tobecome one. Are you ready? Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book. What's Inside Functions, objects, closures, regular expressions, and more Seeing applications and libraries from the right perspective Dealing with the complexities of cross-browser development Modern JavaScript design About the Authors John Resig is an acknowledged JavaScript authority and the creatorof the jQuery library. Bear Bibeault is a web developer and coauthorof Ajax in Practice, Prototype and Scriptaculous in Action, and jQueryin Action from Manning. Table of Contents PART 1 PREPARING FOR TRAINING Enter the ninja Arming with testing and debugging PART 2 APPRENTICE TRAINING Functions are fundamental Wielding functions Closing in on closures Object-orientation with prototypes Wrangling regular expressions Taming threads and timers PART 3 NINJA TRAINING Ninja alchemy: runtime code evaluation With statements Developing cross-browser strategies Cutting through attributes, properties, and CSS PART 4 MASTER TRAINING Surviving events Manipulating the DOM CSS selector engines
Book Synopsis How Hard Is It to Be Your Customer? by : Jim Tincher
Download or read book How Hard Is It to Be Your Customer? written by Jim Tincher and published by PMP. This book was released on 2019-06-11 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to create journey maps that actually get resultsNearly two out of three journey maps fail to drive customer-focused change. Find out how to make your initiative successful, and avoid the pitfalls that doom so many others, with this authoritative new book. With insights from dozens of CX pros, extensive research, and real-world case studies and examples, How Hard Is It to Be Your Customer will help you understand why some maps drive action - leading to an improved customer experience, greater customer loyalty, and impressive ROI - while others just gather dust on a shelf.
Book Synopsis Shops that Pop! by : Pamela N. Danziger
Download or read book Shops that Pop! written by Pamela N. Danziger and published by . This book was released on 2016 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Oxford Handbook of Polling and Survey Methods by : Lonna Rae Atkeson
Download or read book The Oxford Handbook of Polling and Survey Methods written by Lonna Rae Atkeson and published by Oxford University Press. This book was released on 2018-07-25 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: The methodologies used to study public opinion are now in flux. The primary polling method of the last half-century, the telephone survey, is rapidly becoming obsolete as a data collection method. At the same time, new methods of contacting potential respondents and obtaining their response are appearing, providing a variety of options for scholars and practitioners. Generally speaking, we are moving from a polling world that was largely interviewer driven over the phone and face-to-face to predominantly interviewer driven self-administered poll environments, New methods of data collection, however, must still deal with fundamental questions to polling methodology and total survey error including sampling, selection bias, non-response error, poststratification weighting, and questionnaire design features. The Oxford Handbook on Polling and Survey Methods brings together a unique mixture of academics and practitioners, from various backgrounds, academic disciplines, and experiences. In some sense, this is reflective of the interdisciplinary nature of the polling and survey industry: polls and surveys are widely used in academia, government, and the private sector. Designing, implementing, and analyzing high quality, accurate, and cost-effective polls and surveys requires a combination of skills and methodological perspectives. Despite the well-publicized issues that have cropped up in recent political polling, a great deal is known today about how to collect high quality polling and survey data even in complex and difficult environments. Divided into four main sections, the Handbook draws on the existing research and explores data collection methods. It then addresses data analysis and the methods available for combining polling data with other types of data. The next section covers analytic issues, including the new approaches to studying public opinion (ie social media, the analysis of open-ended questions using text analytic tools, and data imputation). The final section focuses on the presentation of polling results, an area where there is a great deal of innovation. A comprehensive overview of the topic, this volume highlights current polling trends provides ideas for the development of new and better approaches for measuring, modeling, and visualizing public opinion and social behavior.
Book Synopsis Secrets of Authority by : Andrew Murray
Download or read book Secrets of Authority written by Andrew Murray and published by Whitaker Distribution. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are a new Christian or a longtime saint, the same power that raised Christ from the dead is at work in you. Through this power, you can live with holy confidence that God wants to bless you and use you to bless others in a mighty way. Andrew Murray's teachings will help you leave your past failures behind and move into the realm of victory. This dynamic collection of classic books will equip you with the power and authority that belong to believers in Christ. As a child of God, you have an abundant inheritance. Claim it now!Whether you are a new Christian or a long-time saint, the same power that raised Christ from the dead is at work in you. Through that power, you can live with holy confidence that God wants to bless you and use you to bless others in a powerful way.Andrew Murray's teachings will help you leave your past failures behind and move into the realm of victory! This powerful collection of classic books will equip you with the power and authority that belongs to believers in Christ. As a child of God, you have an abundant inheritance. Claim it now!Andrew Murray (1828-1917) was an amazingly prolific Christian writer. He lived and ministered as both a pastor and author from the towns and villages of South Africa. Some of Murray's earliest writings were written to provide nurture and guidance to Christians, whether young or old in the faith; they were actually an extension of his pastoral work. Once books such as Abide in Christ, Like Christ, and With Christ in the School of Prayer were written, Murray became widely known, and new books from his pen were awaited with great eagerness throughout the world. He wrote to give daily practical help to many of the people inhis congregation who lived out in the farming communities and could only come into town for church services on rare occasions. As he wrote these books of instruction, Murray adopted the practice of placing many of his more devotional books into thirty-one separate readings to correspond with the days of the month. At the age of seventy-eight, Murray resigned from the pastorate and devoted most of his time to his manuscripts. He continued to write profusely, moving from one book to the next with an intensity of purpose and a zeal that few men of God have ever equaled. He often said of himself, rather humorously, that he was like a hen about to hatch an egg; he was restless and unhappy until he got the burden of the message off his mind. During these later years, after hearing of pocket-sized paperbacks, Andrew Murray immediately began to write books to be published in that fashion. He thought it was a splendid way to have the teachings of the Christian life at your fingertips, where they could be carried around and read at any time of the day. One source has said of Andrew Murray that his prolific style possesses the strength and eloquence that are born of deep earnestness and a sense of the solemnity of the issues of the Christian life. Nearly every page reveals an intensity of purpose and appeal that stirs men to the depths of their souls. Murray moves the emotions, searches the conscience, and reveals the sins and shortcomings of many of us with a love and hope born out of an intimate knowledge of the mercy and faithfulness of God. For Andrew Murray prayer was considered our personal home base from which we live our Christian lives and extend ourselves to others. During his lateryears, the vital necessity of unceasing prayer in the spiritual life came to the forefront of Andrew Murray's teachings. It was then that he revealed the secret treasures of his heart concerning a life of persistent and believing prayer. Countless persons the world over have hailed Andrew Murray as their spiritual father and given credit for much of their Christian growth to the influence of his priceless devotional books.
Download or read book Paradise Rot written by Jenny Hval and published by Verso Books. This book was released on 2018-10-02 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jo is in a strange new country for university and having a more peculiar time than most. In a house with no walls, shared with a woman who has no boundaries, she finds her strange home coming to life in unimaginable ways. Jo's sensitivity and all her senses become increasingly heightened and fraught, as the lines between bodies and plants, dreaming and wakefulness, blur and mesh. This debut novel from critically acclaimed artist and musician Jenny Hval presents a heady and hyper-sensual portrayal of sexual awakening and queer desire.
Book Synopsis Secrets of a Fangirl by : Erin Dionne
Download or read book Secrets of a Fangirl written by Erin Dionne and published by Scholastic Inc.. This book was released on 2019-05-28 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cool girl who's secretly a major geek has to figure out how to be true to herself in this relatable, funny, feminist novel from Erin Dionne. Sarah Anne loves lacrosse and the MK Nightshade series that everyone was obsessed over in grade school. The problem is that she's still obsessed, which is way too nerdy for a popular kid like her. So she hides her geekiness with a set of rules meant to keep her geek and jock selves separate.Except when she's offered a spot in a Nightshade fandom contest, where the winner gets to see the new movie premiere in LA. No one seems to think Sarah Anne can win, since she's up against a pair of guys in high school--but the more she's called a fake fan, the more determined she is to wipe the floor with her competition. As long as none of her friends or anyone at school knows what she's doing.Can she keep her geek identity a secret, win the contest, and manage to keep her friends even though she's been living a lie? Sarah Anne is going to have to make some choices about what's truly important to her and which rules she's going to break to stay true to herself.
Download or read book Latino Link written by Joe Kutchera and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.
